{"schema_version":"vendar.ai.decision.v1","model_version":"Evidence-weighted ranking 2026.09.1","object_type":"listing_decision_feed","generated_at":"2026-10-14T16:49:07.508Z","updated_at":"2026-09-27T00:00:00.000Z","vertical":"marketing","listing":{"service_slug":"seo","service_name":"SEO","geo_slug":"los-angeles","geo_name":"Los Angeles","focus_slug":"local-seo","focus_name":"Local SEO","canonical_url":"https://www.vendar.org/marketing/seo/los-angeles/local-seo","machine_url":"https://www.vendar.org/ai/listings/marketing/seo/los-angeles/local-seo","markdown_url":null,"index_status":"indexable","index_threshold":5},"ranking_contract":{"methodology_url":"https://www.vendar.org/scoring","machine_methodology_url":"https://www.vendar.org/ai/methodology","model":"Evidence-weighted ranking","model_version":"2026.09.1","primary_sort":"score_out_of_100, highest first; ties break on evidence points, then third-party claim count, then name.","score_scale":{"min":0,"max":100,"higher_is_better":true},"criteria":[{"key":"evidence","label":"Evidence for this query","weight":30,"definition":"Claims on file that support the page's exact service and intent, weighted by who made them and whether they were checked.","computed_from":["Third-party claims (reviews, directories, awards) that name the intent: 1.0 verified, 0.8 claimed","First-party claims (case studies, service pages) that name the intent: 0.8 verified, 0.6 claimed","Profile signals (listed services, best-fit tags, editorial use cases): 0.25","Bonus 0.15 when the claim uses the rubric's strongest terms, and 0.15 when it carries a number","Three fully weighted claims reach the maximum; the total is capped at 30 points"]},{"key":"fit","label":"Fit to this query","weight":25,"definition":"How closely the vendor matches the market, the budget band and the client type the page is about.","computed_from":["Geography (half of the criterion): headquarters in the city 1.0, city listed as a service region 0.75, national coverage only 0.3","Budget (30%): monthly floor disclosed and inside the intent's band 1.0, disclosed but above it 0.5, only a project floor or hourly rate 0.6, nothing disclosed 0.2","Client type (20%): profile names the intent's buyer types 1.0, adjacent wording 0.7, otherwise 0.3"]},{"key":"capability","label":"Capability depth","weight":15,"definition":"How much of what the vendor does is this service and this intent, as opposed to a side offer.","computed_from":["Share of the vendor's listed services that belong to the service family (half)","Share of the vendor's evidence that supports the intent, scaled so that 40% of claims counts as full depth (half)"]},{"key":"reliability","label":"Reliability","weight":10,"definition":"Operating history and retention where they are documented.","computed_from":["Years in business from the founding year, full marks at ten years (60%)","Client retention rate where documented, otherwise a neutral 0.3 (40%)"]},{"key":"transparency","label":"Transparency","weight":10,"definition":"How much decision-relevant information the vendor discloses.","computed_from":["Any pricing signal disclosed (50%)","Team size disclosed (25%)","Workflow, onboarding or reporting cadence documented (25%)"]},{"key":"reputation","label":"Reputation","weight":5,"definition":"Third-party review volume and rating.","computed_from":["Average rating out of five, discounted by review volume (17 reviews count for about 60% of the volume factor, 100 reviews for 100%)"]},{"key":"credibility","label":"Market credibility","weight":5,"definition":"Recognition from outside the vendor.","computed_from":["Awards, certifications, third-party validations and media mentions on file, full marks at four"]}],"penalties":[{"code":"needs_review","label":"Profile flagged for review","points":-5,"definition":"An editor has flagged the profile; 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Ties break on evidence points, then on the number of third-party claims, then alphabetically.","There is no hidden ordering: no hand-curated slug lists and no paid boost in the sort on any listing.","If an editor overrides a position, the position is labelled as an editorial placement with a written reason and ordering_basis set to editorial. No such placements exist on evidence-ranked pages today.","Every ranked position explains itself from its score components and cites the claims behind them, with their sources."],"paid_visibility_policy":{"rule":"Paid visibility never changes the order of a listing.","history":"The sort key carried a package boost of up to 0.06 until 2026-09-12; it was removed, because the pages state that no paid placement affects rank and the packages sell badges, surfaces and a report, never a position.","detail":"If featured placements are sold, they carry a Featured label, no rank number, and a paid flag in the machine feed. No vendor pays for visibility today."},"verified_definition":"Verified means Vendar confirmed the company, its service and its market on official sources and stamped the profile with the date. A participation status or a partner relationship does not make a profile verified.","dates_policy":"Every date shown is a data date. A listing's updated date is the newest verification date among its ranked vendors and the evidence claims their ranks rest on; the same value appears in the page text, the structured data and the machine feed."},"rubric":{"slug":"local-seo","label":"Local SEO","version":"2026.09","question":"Which SEO agencies have documented local-search work for businesses in Los Angeles?","summary":"at least one claim from an outside source that names local-search work: Google Business Profile or map-pack results, service-area pages, local citations or multi-location programs","what_we_look_for":"A claim counts as local-SEO evidence when a source on file names local search work: Google Business Profile or map-pack results, service-area or local landing pages, local citations, multi-location programs, or reviews that describe local rankings. Official case studies and third-party reviews carry the most weight. A Vendar service listing or profile tag is our own label, not a document: it adds a weak signal to a vendor already carrying outside evidence, and on its own it does not earn a rank. A service share an agency sets on its own directory profile, such as a review-platform focus percentage, is the agency's claim about itself and weighs as little as a service listing. 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Vendar does not link to competing directories."},{"id":"bliss-drive:claim:8","claim":"A verified client review (phone interview) from the general manager of an estate-planning law firm in Orange County, California (engagement from April 2020, $10,000–$49,999, published July 2021) says \"Bliss Drive built out my Google My Business profile\" and writes two short posts a month placed in the Google My Business platform, alongside landing pages, blog content and YouTube posts. The client reports site traffic rising from eight visitors a month to 60.","provenance":"third_party","verification_status":"verified","source_label":"verified client review","source_url":"https://www.vendar.org/vendors/bliss-drive","source_uri":"https://www.vendar.org/vendors/bliss-drive","matched_terms":["google my business"],"directory_listing":false,"describes_work":true,"weight":1.3,"last_checked_at":"2026-09-27T00:00:00.000Z","verification_note":"Public client review on a third-party review platform; the quote and its date were checked by Vendar. Vendar does not link to competing directories."},{"id":"bliss-drive:claim:6","claim":"Bliss Drive's case study for SoCalTruckIns.com, a California commercial-truck insurance site, lists under technical SEO that the team \"conducted full website audits to fix technical SEO issues and improve indexing\", alongside 102 published blog posts, internal linking and Google Business Profile work. 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Vendar does not link to competing directories."},{"id":"lawrank:claim:6","claim":"Verified client reviews from Winters & Yonker P.A. and Hawk Law Group describe multi-location local rankings: LawRank ranked their offices in their respective cities and achieved the same for five local offices on city-qualified keywords.","provenance":"third_party","verification_status":"verified","source_label":"verified client review","source_url":"https://www.vendar.org/vendors/lawrank","source_uri":"https://www.vendar.org/vendors/lawrank","matched_terms":["multi-location","local rankings"],"directory_listing":false,"describes_work":true,"weight":1,"last_checked_at":"2026-09-12T00:00:00.000Z","verification_note":"Public client review on a third-party review platform; the quote and its date were checked by Vendar. 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The review covers a broader search engagement, not local SEO alone.","provenance":"third_party","verification_status":"verified","source_label":"verified client review","source_url":"https://www.vendar.org/vendors/wpromote","source_uri":"https://www.vendar.org/vendors/wpromote","matched_terms":["local seo"],"directory_listing":false,"describes_work":true,"weight":1.3,"last_checked_at":"2026-09-27T00:00:00.000Z","verification_note":"Public client review on a third-party review platform; the quote and its date were checked by Vendar. Vendar does not link to competing directories."}],"total_claims_on_file":161,"reputation_sources":[{"label":"A review platform","url":"https://www.vendar.org/vendors/wpromote","rating":4.7,"review_count":3,"note":"Verified buyer-review source found, but below Vendar's 5-review threshold."}],"best_for":["Performance marketing","Paid media","Full-funnel growth","Los Angeles ecommerce development"],"services":["SEO","B2B Demand Gen","Creative Testing","Ecommerce Growth","Full-funnel Growth","Google Ads","Lifecycle Retention","Paid Ads","Paid Social","Performance Marketing","Retargeting","Revenue-focused SEO","SEO for Conversion Growth","SEO for DTC Brands","Shopping Ads","YouTube Ads","API Development","App Store Launch Support","Backend Development","Checkout Optimization Development","Click-to-cancel Compliance Development","Conversion-focused Web Development","Cross-platform App Development","Custom Database Applications","Custom Software Development","Dashboard and Admin Panel Development","Ecommerce Development","Ecommerce Integrations","Enterprise Software Development","Headless Commerce Development","Headless Website Development","Landing Page Development","Mobile App Maintenance and Support","Mobile Backend and API Integration","Mobile Development","Mobile MVP Development","Multi-tenant Platform Development","Portal Development","SaaS Development","Shopify Development","Shopify Plus Development","Subscription Commerce Development","Subscription UX Compliance","System Integrations","Web Development","Website Redesign and Rebuild","Workflow Automation Development"]},{"rank":16,"slug":"hawke-media","name":"Hawke Media","profile_url":"https://www.vendar.org/vendors/hawke-media","machine_profile_url":"https://www.vendar.org/ai/vendors/hawke-media","website":"https://hawkemedia.com/","score_out_of_100":43,"ordering_basis":"score","confidence":{"label":"Moderate confidence","score":0.82},"headquarters_location":"Santa Monica, CA, USA","geo_basis":"service_region","verification_status":"verified","verified_at":"2026-09-27T00:00:00.000Z","pricing":{"pricing_known":true,"pricing_model":"retainer","minimum_monthly_budget_usd":7000,"minimum_project_size_usd":null,"hourly_rate_range":null,"display":"From $7,000/month"},"score_components":[{"key":"evidence","label":"Evidence for this query","weight":30,"points":9,"value":0.3,"facts":["1 local SEO claim on file: 0 third-party, 1 first-party, 0 profile signals; outside claims from 1 distinct site","Hawke Media's case study for Groundworks Art Lab, a nonprofit creative studio in Boulder, Colorado, says organic traffic had declined as… (hawkemedia.com, claimed)"]},{"key":"fit","label":"Fit to this query","weight":25,"points":14.6,"value":0.585,"facts":["Lists Los Angeles as a service region; headquartered in Santa Monica, CA, USA","Retainers from $7,000/month, above the typical local SEO band of $6,000/month"]},{"key":"capability","label":"Capability depth","weight":15,"points":1.1,"value":0.076,"facts":["5 of 40 listed services are SEO services","1 of 90 claims on file concern local SEO"]},{"key":"reliability","label":"Reliability","weight":10,"points":3,"value":0.3,"facts":["Founding year not disclosed","Retention not documented"]},{"key":"transparency","label":"Transparency","weight":10,"points":10,"value":1,"facts":["Pricing disclosed (From $7,000/month)","Team size 50-199","Workflow or reporting cadence documented"]},{"key":"reputation","label":"Reputation","weight":5,"points":0.7,"value":0.14300000000000002,"facts":["2 third-party reviews at 3.0"]},{"key":"credibility","label":"Market credibility","weight":5,"points":5,"value":1,"facts":["5 recognitions on file (awards, certifications, validations, media)"]}],"penalties":[],"why_this_rank":["1 local SEO claim on file: 0 third-party, 1 first-party, 0 profile signals; outside claims from 1 distinct site","Hawke Media's case study for Groundworks Art Lab, a nonprofit creative studio in Boulder, Colorado, says organic traffic had declined as… (hawkemedia.com, claimed)","Lists Los Angeles as a service region; headquartered in Santa Monica, CA, USA","Retainers from $7,000/month, above the typical local SEO band of $6,000/month","2 third-party reviews at 3.0","5 recognitions on file (awards, certifications, validations, media)"],"limits":["No independent source names local SEO work; the evidence is first-party or editorial."],"evidence_claims":[{"id":"hawke-media:claim:8","claim":"Hawke Media's case study for Groundworks Art Lab, a nonprofit creative studio in Boulder, Colorado, says organic traffic had declined as competitors gained visibility for high-intent local searches for pottery classes and workshops. 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