{"schema_version":"vendar.ai.decision.v1","model_version":"Evidence-weighted ranking 2026.09.1","object_type":"listing_decision_feed","generated_at":"2026-10-14T18:34:40.930Z","updated_at":"2026-09-27T00:00:00.000Z","vertical":"marketing","listing":{"service_slug":"seo","service_name":"SEO","geo_slug":"los-angeles","geo_name":"Los Angeles","focus_slug":"small-business","focus_name":"Small Business","canonical_url":"https://www.vendar.org/marketing/seo/los-angeles/small-business","machine_url":"https://www.vendar.org/ai/listings/marketing/seo/los-angeles/small-business","markdown_url":null,"index_status":"indexable","index_threshold":5},"ranking_contract":{"methodology_url":"https://www.vendar.org/scoring","machine_methodology_url":"https://www.vendar.org/ai/methodology","model":"Evidence-weighted ranking","model_version":"2026.09.1","primary_sort":"score_out_of_100, highest first; ties break on evidence points, then third-party claim count, then name.","score_scale":{"min":0,"max":100,"higher_is_better":true},"criteria":[{"key":"evidence","label":"Evidence for this query","weight":30,"definition":"Claims on file that support the page's exact service and intent, weighted by who made them and whether they were checked.","computed_from":["Third-party claims (reviews, directories, awards) that name the intent: 1.0 verified, 0.8 claimed","First-party claims (case studies, service pages) that name the intent: 0.8 verified, 0.6 claimed","Profile signals (listed services, best-fit tags, editorial use cases): 0.25","Bonus 0.15 when the claim uses the rubric's strongest terms, and 0.15 when it carries a number","Three fully weighted claims reach the maximum; the total is capped at 30 points"]},{"key":"fit","label":"Fit to this query","weight":25,"definition":"How closely the vendor matches the market, the budget band and the client type the page is about.","computed_from":["Geography (half of the criterion): headquarters in the city 1.0, city listed as a service region 0.75, national coverage only 0.3","Budget (30%): monthly floor disclosed and inside the intent's band 1.0, disclosed but above it 0.5, only a project floor or hourly rate 0.6, nothing disclosed 0.2","Client type (20%): profile names the intent's buyer types 1.0, adjacent wording 0.7, otherwise 0.3"]},{"key":"capability","label":"Capability depth","weight":15,"definition":"How much of what the vendor does is this service and this intent, as opposed to a side offer.","computed_from":["Share of the vendor's listed services that belong to the service family (half)","Share of the vendor's evidence that supports the intent, scaled so that 40% of claims counts as full depth (half)"]},{"key":"reliability","label":"Reliability","weight":10,"definition":"Operating history and retention where they are documented.","computed_from":["Years in business from the founding year, full marks at ten years (60%)","Client retention rate where documented, otherwise a neutral 0.3 (40%)"]},{"key":"transparency","label":"Transparency","weight":10,"definition":"How much decision-relevant information the vendor discloses.","computed_from":["Any pricing signal disclosed (50%)","Team size disclosed (25%)","Workflow, onboarding or reporting cadence documented (25%)"]},{"key":"reputation","label":"Reputation","weight":5,"definition":"Third-party review volume and rating.","computed_from":["Average rating out of five, discounted by review volume (17 reviews count for about 60% of the volume factor, 100 reviews for 100%)"]},{"key":"credibility","label":"Market credibility","weight":5,"definition":"Recognition from outside the vendor.","computed_from":["Awards, certifications, third-party validations and media mentions on file, full marks at four"]}],"penalties":[{"code":"needs_review","label":"Profile flagged for review","points":-5,"definition":"An editor has flagged the profile; 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Our own service listings and profile tags describe the intent but document nothing, so they add weight to a vendor that already has outside evidence and never earn a rank on their own. Vendors without outside evidence appear below the ranking, unranked, never padded into it.","For an intent page, at least one of those claims documents work the vendor has done: a case study, a project or portfolio entry, or a client review. Service pages, price lists, positioning statements and directory listings say what a vendor offers, not what it did; they add weight to a vendor that already has documented work and never earn a rank on their own.","Draft and needs-data profiles are never listed."],"ordering":["Rank order is the score, highest first. Ties break on evidence points, then on the number of third-party claims, then alphabetically.","There is no hidden ordering: no hand-curated slug lists and no paid boost in the sort on any listing.","If an editor overrides a position, the position is labelled as an editorial placement with a written reason and ordering_basis set to editorial. No such placements exist on evidence-ranked pages today.","Every ranked position explains itself from its score components and cites the claims behind them, with their sources."],"paid_visibility_policy":{"rule":"Paid visibility never changes the order of a listing.","history":"The sort key carried a package boost of up to 0.06 until 2026-09-12; it was removed, because the pages state that no paid placement affects rank and the packages sell badges, surfaces and a report, never a position.","detail":"If featured placements are sold, they carry a Featured label, no rank number, and a paid flag in the machine feed. No vendor pays for visibility today."},"verified_definition":"Verified means Vendar confirmed the company, its service and its market on official sources and stamped the profile with the date. A participation status or a partner relationship does not make a profile verified.","dates_policy":"Every date shown is a data date. A listing's updated date is the newest verification date among its ranked vendors and the evidence claims their ranks rest on; the same value appears in the page text, the structured data and the machine feed."},"rubric":{"slug":"small-business","label":"Small Business","version":"2026.09","question":"Which SEO agencies have documented SEO work for small businesses in Los Angeles?","summary":"at least one claim from an outside source that names SEO work for a small or owner-led business and what it changed","what_we_look_for":"A claim counts as small-business evidence when a source on file describes SEO work for a small, owner-led or single-location business: who the client was, what the agency did, and ideally what changed in rankings, calls or leads. Client reviews from small-business owners and case studies with a named small client carry the most weight. A share of small-business clients that an agency sets on its own directory profile is the agency's description of itself and weighs as little as a service listing. A Vendar service listing or profile tag never earns a rank on its own.","evidence_terms":["small business","small businesses","small-business","smb","smbs","family-owned","family owned","owner-operated","owner-led","single-location","single location"],"minimum_claims":1,"minimum_sourced_claims":1,"budget_band":{"maxMonthlyUsd":4000}},"eligibility":{"city_pool":46,"ranked":8,"unranked":38,"rule":"Ranked vendors have at least 1 claim on file that supports small business under the published rubric, of which at least 1 comes from a source outside Vendar; the rest are listed unranked."},"stats":{"city_pool":46,"ranked":8,"unranked":38,"verified":8,"pricing_known":8,"case_studies":35,"third_party_backed":7,"documented_by_third_party":7,"unranked_internal_tags_only":3,"updated_at":"2026-09-27T00:00:00.000Z","evidence_updated_at":"2026-09-27T00:00:00.000Z","pricing_floor_min_usd":950,"pricing_floor_median_usd":2500,"cheapest_verified":{"name":"Website Depot","slug":"website-depot","monthly_usd":950}},"best_for_segments":[{"key":"local-clients","label":"Clients in Los Angeles","description":"documented work for clients in Los Angeles","vendors":[{"slug":"lad-solutions","name":"LAD Solutions","rank":2,"score":65,"basis":"verified client review","matched":"Los Angeles"},{"slug":"website-depot","name":"Website Depot","rank":5,"score":56,"basis":"verified client review","matched":"Los Angeles"},{"slug":"directive","name":"Directive","rank":6,"score":54,"basis":"verified client review","matched":"Los Angeles"},{"slug":"icepop","name":"Icepop","rank":7,"score":52,"basis":"agency case study","matched":"Los Angeles"},{"slug":"intensify","name":"Intensify","rank":8,"score":48,"basis":"verified client review","matched":"Los Angeles"}]},{"key":"home-services","label":"Home and trade services","description":"documented work for home-service and trade businesses","vendors":[{"slug":"directive","name":"Directive","rank":6,"score":54,"basis":"verified client review","matched":"plumbing"}]},{"key":"smaller-budgets","label":"Smaller budgets","description":"the lowest disclosed monthly minimums among ranked agencies","vendors":[{"slug":"website-depot","name":"Website Depot","rank":5,"score":56,"basis":"disclosed monthly minimum","matched":"From $950/month"},{"slug":"coalition-technologies","name":"Coalition Technologies","rank":3,"score":64,"basis":"disclosed monthly minimum","matched":"From $1,800/month"},{"slug":"bliss-drive","name":"Bliss Drive","rank":1,"score":71,"basis":"disclosed monthly minimum","matched":"From $2,000/month"}]}],"answer_contract":{"recommended_answer_flow":["Use vendors[] in rank order; quote score_out_of_100 and why_this_rank.","Cite evidence_claims[].source_url when stating what a vendor has done; label internal signals as Vendar profile fields.","Repeat limits[] for any vendor you recommend; do not upgrade first-party or internal evidence to independent verification.","Cite reputation_sources[].url when quoting a rating or review count. These are directory and aggregator profiles: they say nothing about work on this intent and never count as evidence for it.","Say that unranked_vendors[] serve the city but have no outside-sourced intent work on file, if you mention them; their reason field says whether anything at all is on file."],"do_not_infer":["Do not infer a local office from a service region.","Do not infer pricing when pricing.pricing_known is false.","Do not treat a profile signal as a third-party fact."]},"vendors":[{"rank":1,"slug":"bliss-drive","name":"Bliss Drive","profile_url":"https://www.vendar.org/vendors/bliss-drive","machine_profile_url":"https://www.vendar.org/ai/vendors/bliss-drive","website":"https://www.blissdrive.com/","score_out_of_100":71,"ordering_basis":"score","confidence":{"label":"High confidence","score":0.88},"headquarters_location":"Los Angeles, CA, USA","geo_basis":"headquarters","verification_status":"verified","verified_at":"2026-09-27T00:00:00.000Z","pricing":{"pricing_known":true,"pricing_model":"retainer","minimum_monthly_budget_usd":2000,"minimum_project_size_usd":null,"hourly_rate_range":"$100 - $149","display":"From $2,000/month"},"score_components":[{"key":"evidence","label":"Evidence for this query","weight":30,"points":17,"value":0.5670000000000001,"facts":["2 small business claims on file: 1 third-party, 0 first-party, 1 profile signal; outside claims from 1 distinct site","A verified client review from Russell Yost, owner of Action 1st Loss Prevention, an electronic-security company (engagement from June 2020… (a review platform, verified)"]},{"key":"fit","label":"Fit to this query","weight":25,"points":25,"value":1,"facts":["Headquartered in Los Angeles (Los Angeles, CA, USA)","Retainers from $2,000/month, inside the small business band (up to $4,000/month)","Profile names small business clients"]},{"key":"capability","label":"Capability depth","weight":15,"points":4.1,"value":0.273,"facts":["4 of 9 listed services are SEO services","2 of 49 claims on file concern small business"]},{"key":"reliability","label":"Reliability","weight":10,"points":7.2,"value":0.72,"facts":["In business since 2007","Retention not documented"]},{"key":"transparency","label":"Transparency","weight":10,"points":10,"value":1,"facts":["Pricing disclosed (From $2,000/month)","Team size 10-49","Workflow or reporting cadence documented"]},{"key":"reputation","label":"Reputation","weight":5,"points":3.8,"value":0.759,"facts":["32 third-party reviews at 5.0"]},{"key":"credibility","label":"Market credibility","weight":5,"points":3.8,"value":0.75,"facts":["3 recognitions on file (awards, certifications, validations, media)"]}],"penalties":[],"why_this_rank":["2 small business claims on file: 1 third-party, 0 first-party, 1 profile signal; outside claims from 1 distinct site","A verified client review from Russell Yost, owner of Action 1st Loss Prevention, an electronic-security company (engagement from June 2020… (a review platform, verified)","Headquartered in Los Angeles (Los Angeles, CA, USA)","Retainers from $2,000/month, inside the small business band (up to $4,000/month)","32 third-party reviews at 5.0","3 recognitions on file (awards, certifications, validations, media)"],"limits":[],"evidence_claims":[{"id":"bliss-drive:claim:11","claim":"A verified client review from Russell Yost, owner of Action 1st Loss Prevention, an electronic-security company (engagement from June 2020, $50,000–$199,999, published June 2021), who says \"We're a family-owned business, and my father started the company in 1982\", describes Bliss Drive's SEO work: blogs and articles, backlinks and a new mobile-friendly site. The client reports organic traffic up about 55% from roughly 622 visitors and access-control revenue up 20% since the start of 2020.","provenance":"third_party","verification_status":"verified","source_label":"verified client review","source_url":"https://www.vendar.org/vendors/bliss-drive","source_uri":"https://www.vendar.org/vendors/bliss-drive","matched_terms":["family-owned"],"directory_listing":false,"describes_work":true,"weight":1.3,"last_checked_at":"2026-09-27T00:00:00.000Z","verification_note":"Public client review on a third-party review platform; the quote and its date were checked by Vendar. Vendar does not link to competing directories."},{"id":"bliss-drive:signal:18","claim":"Profile best-fit tag: Small business SEO.","provenance":"internal","verification_status":"internal_signal","source_label":"Vendar profile","source_url":null,"source_uri":"https://www.vendar.org/vendors/bliss-drive","matched_terms":["small business"],"directory_listing":false,"describes_work":false,"weight":0.4,"last_checked_at":"2026-09-27T00:00:00.000Z"}],"total_claims_on_file":49,"reputation_sources":[{"label":"A review platform","url":"https://www.vendar.org/vendors/bliss-drive","rating":5,"review_count":32,"note":"Normalized from the legacy verified_reviews_detected status; counted as verified buyer-review proof."}],"best_for":["Local SEO","Small business SEO","Lead generation SEO"],"services":["SEO","Guest Posting","Link Building","Local","Niche Edits","SEO for High-Ticket Services","SEO for Lead Generation","SEO Retainer","Traffic-based"]},{"rank":2,"slug":"lad-solutions","name":"LAD Solutions","profile_url":"https://www.vendar.org/vendors/lad-solutions","machine_profile_url":"https://www.vendar.org/ai/vendors/lad-solutions","website":"https://ladsolutions.com/","score_out_of_100":65,"ordering_basis":"score","confidence":{"label":"High confidence","score":0.88},"headquarters_location":"Los Angeles, CA, USA","geo_basis":"headquarters","verification_status":"verified","verified_at":"2026-09-13T00:00:00.000Z","pricing":{"pricing_known":true,"pricing_model":"retainer","minimum_monthly_budget_usd":2500,"minimum_project_size_usd":null,"hourly_rate_range":null,"display":"From $2,500/month"},"score_components":[{"key":"evidence","label":"Evidence for this query","weight":30,"points":13,"value":0.433,"facts":["1 small business claim on file: 1 third-party, 0 first-party, 0 profile signals; outside claims from 1 distinct site","A verified client review from Korey Kalman, owner of Got Game Sports, a youth development programme in Los Angeles (11–50 employees, engagement… (a review platform, verified)"]},{"key":"fit","label":"Fit to this query","weight":25,"points":25,"value":1,"facts":["Headquartered in Los Angeles (Los Angeles, CA, USA)","Retainers from $2,500/month, inside the small business band (up to $4,000/month)","Profile names small business clients"]},{"key":"capability","label":"Capability depth","weight":15,"points":5.2,"value":0.345,"facts":["5 of 8 listed services are SEO services","1 of 38 claims on file concern small business"]},{"key":"reliability","label":"Reliability","weight":10,"points":3,"value":0.3,"facts":["Founding year not disclosed","Retention not documented"]},{"key":"transparency","label":"Transparency","weight":10,"points":10,"value":1,"facts":["Pricing disclosed (From $2,500/month)","Team size 10-49","Workflow or reporting cadence documented"]},{"key":"reputation","label":"Reputation","weight":5,"points":3.5,"value":0.695,"facts":["27 third-party reviews at 4.8"]},{"key":"credibility","label":"Market credibility","weight":5,"points":5,"value":1,"facts":["4 recognitions on file (awards, certifications, validations, media)"]}],"penalties":[],"why_this_rank":["1 small business claim on file: 1 third-party, 0 first-party, 0 profile signals; outside claims from 1 distinct site","A verified client review from Korey Kalman, owner of Got Game Sports, a youth development programme in Los Angeles (11–50 employees, engagement… (a review platform, verified)","Headquartered in Los Angeles (Los Angeles, CA, USA)","Retainers from $2,500/month, inside the small business band (up to $4,000/month)","27 third-party reviews at 4.8","4 recognitions on file (awards, certifications, validations, media)"],"limits":[],"evidence_claims":[{"id":"lad-solutions:claim:8","claim":"A verified client review from Korey Kalman, owner of Got Game Sports, a youth development programme in Los Angeles (11–50 employees, engagement from August 2020, published July 2021), who writes \"As a small business owner, I do not want to learn the intricacies of search engine optimization\", says LAD Solutions leads its SEO, ran a rankings audit and is overseeing a platform migration. The client reports a marked improvement in its Google rankings.","provenance":"third_party","verification_status":"verified","source_label":"verified client review","source_url":"https://www.vendar.org/vendors/lad-solutions","source_uri":"https://www.vendar.org/vendors/lad-solutions","matched_terms":["small business"],"directory_listing":false,"describes_work":true,"weight":1.3,"last_checked_at":"2026-09-27T00:00:00.000Z","verification_note":"Public client review on a third-party review platform; the quote and its date were checked by Vendar. Vendar does not link to competing directories."}],"total_claims_on_file":38,"reputation_sources":[{"label":"A review platform","url":"https://www.vendar.org/vendors/lad-solutions","rating":4.8,"review_count":27,"note":"Normalized from the legacy verified_reviews_detected status; counted as verified buyer-review proof."}],"best_for":["Local SEO","Google Ads","Lead generation"],"services":["SEO","Google Ads","Lead Generation PPC","Lead Generation SEO","Paid Ads","SEO Agencies by Budget","SEO Agencies with Local Presence","Traffic Growth SEO"]},{"rank":3,"slug":"coalition-technologies","name":"Coalition Technologies","profile_url":"https://www.vendar.org/vendors/coalition-technologies","machine_profile_url":"https://www.vendar.org/ai/vendors/coalition-technologies","website":"https://coalitiontechnologies.com/","score_out_of_100":64,"ordering_basis":"score","confidence":{"label":"High confidence","score":0.92},"headquarters_location":"Los Angeles, CA, USA","geo_basis":"headquarters","verification_status":"verified","verified_at":"2026-09-13T00:00:00.000Z","pricing":{"pricing_known":true,"pricing_model":"retainer","minimum_monthly_budget_usd":1800,"minimum_project_size_usd":1000,"hourly_rate_range":"$50 - $99","display":"From $1,800/month"},"score_components":[{"key":"evidence","label":"Evidence for this query","weight":30,"points":13,"value":0.433,"facts":["1 small business claim on file: 1 third-party, 0 first-party, 0 profile signals; outside claims from 1 distinct site","A verified client review from Jason Snow, principal of CBDNeeds LLC in Dallas (1–10 employees, December 2019 to January 2020, published December… (a review platform, verified)"]},{"key":"fit","label":"Fit to this query","weight":25,"points":25,"value":1,"facts":["Headquartered in Los Angeles (Los Angeles, CA, USA)","Retainers from $1,800/month, inside the small business band (up to $4,000/month)","Profile names smb clients"]},{"key":"capability","label":"Capability depth","weight":15,"points":1.5,"value":0.09699999999999999,"facts":["15 of 82 listed services are SEO services","1 of 209 claims on file concern small business"]},{"key":"reliability","label":"Reliability","weight":10,"points":9.4,"value":0.9359999999999999,"facts":["In business since 2009","Client retention 84% (documented)"]},{"key":"transparency","label":"Transparency","weight":10,"points":7.5,"value":0.75,"facts":["Pricing disclosed (From $1,800/month)","Team size 51-200","Process not documented"]},{"key":"reputation","label":"Reputation","weight":5,"points":4.8,"value":0.96,"facts":["161 third-party reviews at 4.8"]},{"key":"credibility","label":"Market credibility","weight":5,"points":2.5,"value":0.5,"facts":["2 recognitions on file (awards, certifications, validations, media)"]}],"penalties":[],"why_this_rank":["1 small business claim on file: 1 third-party, 0 first-party, 0 profile signals; outside claims from 1 distinct site","A verified client review from Jason Snow, principal of CBDNeeds LLC in Dallas (1–10 employees, December 2019 to January 2020, published December… (a review platform, verified)","Headquartered in Los Angeles (Los Angeles, CA, USA)","Retainers from $1,800/month, inside the small business band (up to $4,000/month)","161 third-party reviews at 4.8","2 recognitions on file (awards, certifications, validations, media)"],"limits":[],"evidence_claims":[{"id":"coalition-technologies:claim:12","claim":"A verified client review from Jason Snow, principal of CBDNeeds LLC in Dallas (1–10 employees, December 2019 to January 2020, published December 2020), who writes \"I am a small business owner and I run a majority of the operations\", says Coalition Technologies delivered a website review and keyword analysis with step-by-step fixes to grow organic traffic. The review was not marked verified by the platform, and the client says results were not yet in when it was written.","provenance":"third_party","verification_status":"verified","source_label":"verified client review","source_url":"https://www.vendar.org/vendors/coalition-technologies","source_uri":"https://www.vendar.org/vendors/coalition-technologies","matched_terms":["small business"],"directory_listing":false,"describes_work":true,"weight":1.3,"last_checked_at":"2026-09-27T00:00:00.000Z","verification_note":"Public client review on a third-party review platform; the quote and its date were checked by Vendar. 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outside claims from 1 distinct site","A verified client review from Anthony Delsener, president and CEO of AHD Vintners, a Michigan wine and sake importer and distributor \"Family-owned… (a review platform, verified)"]},{"key":"fit","label":"Fit to this query","weight":25,"points":18.5,"value":0.74,"facts":["Headquartered in Los Angeles (Los Angeles, CA, USA)","Projects from $5,000; no monthly floor disclosed"]},{"key":"capability","label":"Capability depth","weight":15,"points":11.3,"value":0.75,"facts":["1 of 1 listed services are SEO services","1 of 5 claims on file concern small business"]},{"key":"reliability","label":"Reliability","weight":10,"points":6.6,"value":0.66,"facts":["In business since 2017","Retention not documented"]},{"key":"transparency","label":"Transparency","weight":10,"points":7.5,"value":0.75,"facts":["Pricing disclosed (Projects from $5,000)","Team size 10-49","Process not documented"]},{"key":"reputation","label":"Reputation","weight":5,"points":2,"value":0.408,"facts":["42 third-party reviews"]},{"key":"credibility","label":"Market credibility","weight":5,"points":0,"value":0,"facts":["No awards, certifications or media mentions on file"]}],"penalties":[{"code":"profile_not_decision_ready","label":"Profile below decision-ready status","points":-2,"reason":"Profile status is ready_for_render_audit."}],"why_this_rank":["1 small business claim on file: 1 third-party, 0 first-party, 0 profile signals; 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