{"schema_version":"vendar.ai.decision.v1","model_version":"Evidence-weighted ranking 2026.09.1","object_type":"listing_decision_feed","generated_at":"2026-10-14T16:49:29.977Z","updated_at":"2026-09-27T00:00:00.000Z","vertical":"marketing","listing":{"service_slug":"seo","service_name":"SEO","geo_slug":"los-angeles","geo_name":"Los Angeles","focus_slug":"startups","focus_name":"SEO for Startups","canonical_url":"https://www.vendar.org/marketing/seo/los-angeles/startups","machine_url":"https://www.vendar.org/ai/listings/marketing/seo/los-angeles/startups","markdown_url":null,"index_status":"indexable","index_threshold":5},"ranking_contract":{"methodology_url":"https://www.vendar.org/scoring","machine_methodology_url":"https://www.vendar.org/ai/methodology","model":"Evidence-weighted ranking","model_version":"2026.09.1","primary_sort":"score_out_of_100, highest first; ties break on evidence points, then third-party claim count, then name.","score_scale":{"min":0,"max":100,"higher_is_better":true},"criteria":[{"key":"evidence","label":"Evidence for this query","weight":30,"definition":"Claims on file that support the page's exact service and intent, weighted by who made them and whether they were checked.","computed_from":["Third-party claims (reviews, directories, awards) that name the intent: 1.0 verified, 0.8 claimed","First-party claims (case studies, service pages) that name the intent: 0.8 verified, 0.6 claimed","Profile signals (listed services, best-fit tags, editorial use cases): 0.25","Bonus 0.15 when the claim uses the rubric's strongest terms, and 0.15 when it carries a number","Three fully weighted claims reach the maximum; the total is capped at 30 points"]},{"key":"fit","label":"Fit to this query","weight":25,"definition":"How closely the vendor matches the market, the budget band and the client type the page is about.","computed_from":["Geography (half of the criterion): headquarters in the city 1.0, city listed as a service region 0.75, national coverage only 0.3","Budget (30%): monthly floor disclosed and inside the intent's band 1.0, disclosed but above it 0.5, only a project floor or hourly rate 0.6, nothing disclosed 0.2","Client type (20%): profile names the intent's buyer types 1.0, adjacent wording 0.7, otherwise 0.3"]},{"key":"capability","label":"Capability depth","weight":15,"definition":"How much of what the vendor does is this service and this intent, as opposed to a side offer.","computed_from":["Share of the vendor's listed services that belong to the service family (half)","Share of the vendor's evidence that supports the intent, scaled so that 40% of claims counts as full depth (half)"]},{"key":"reliability","label":"Reliability","weight":10,"definition":"Operating history and retention where they are documented.","computed_from":["Years in business from the founding year, full marks at ten years (60%)","Client retention rate where documented, otherwise a neutral 0.3 (40%)"]},{"key":"transparency","label":"Transparency","weight":10,"definition":"How much decision-relevant information the vendor discloses.","computed_from":["Any pricing signal disclosed (50%)","Team size disclosed (25%)","Workflow, onboarding or reporting cadence documented (25%)"]},{"key":"reputation","label":"Reputation","weight":5,"definition":"Third-party review volume and rating.","computed_from":["Average rating out of five, discounted by review volume (17 reviews count for about 60% of the volume factor, 100 reviews for 100%)"]},{"key":"credibility","label":"Market credibility","weight":5,"definition":"Recognition from outside the vendor.","computed_from":["Awards, certifications, third-party validations and media mentions on file, full marks at four"]}],"penalties":[{"code":"needs_review","label":"Profile flagged for review","points":-5,"definition":"An editor has flagged the profile; 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No vendor pays for visibility today."},"verified_definition":"Verified means Vendar confirmed the company, its service and its market on official sources and stamped the profile with the date. A participation status or a partner relationship does not make a profile verified.","dates_policy":"Every date shown is a data date. A listing's updated date is the newest verification date among its ranked vendors and the evidence claims their ranks rest on; the same value appears in the page text, the structured data and the machine feed."},"rubric":{"slug":"startups","label":"SEO for Startups","version":"2026.09","question":"Which SEO agencies have documented SEO work for startups in Los Angeles?","summary":"at least one claim from an outside source that names SEO work for an early-stage or venture-backed company and what it changed","what_we_look_for":"A claim counts as startup evidence when a source on file describes SEO work for an early-stage company: a seed or Series A–B business, a venture-backed product, or a launch built from little or no organic traffic, and ideally what changed in traffic, signups or pipeline. Case studies and reviews naming the stage or funding of the client carry the most weight. A share of startup clients that an agency sets on its own directory profile is the agency's description of itself and weighs as little as a service listing. A Vendar service listing or profile tag never earns a rank on its own.","evidence_terms":["startup","startups","start-up","early-stage","early stage","seed-stage","seed round","pre-seed","series a","series b","venture-backed","vc-backed","y combinator","techstars"],"minimum_claims":1,"minimum_sourced_claims":1,"budget_band":{"maxMonthlyUsd":7000}},"eligibility":{"city_pool":46,"ranked":10,"unranked":36,"rule":"Ranked vendors have at least 1 claim on file that supports SEO for startups under the published rubric, of which at least 1 comes from a source outside Vendar; the rest are listed unranked."},"stats":{"city_pool":46,"ranked":10,"unranked":36,"verified":10,"pricing_known":10,"case_studies":62,"third_party_backed":6,"documented_by_third_party":6,"unranked_internal_tags_only":9,"updated_at":"2026-09-27T00:00:00.000Z","evidence_updated_at":"2026-09-27T00:00:00.000Z","pricing_floor_min_usd":950,"pricing_floor_median_usd":2500,"cheapest_verified":{"name":"Website Depot","slug":"website-depot","monthly_usd":950}},"best_for_segments":[{"key":"local-clients","label":"Clients in Los Angeles","description":"documented work for clients in Los Angeles","vendors":[{"slug":"gr0","name":"GR0","rank":1,"score":65,"basis":"verified client review","matched":"Los Angeles"},{"slug":"coalition-technologies","name":"Coalition Technologies","rank":4,"score":61,"basis":"verified client review","matched":"Los Angeles"},{"slug":"lad-solutions","name":"LAD Solutions","rank":9,"score":56,"basis":"agency case study","matched":"Los Angeles"}]},{"key":"legal","label":"Law firms","description":"documented work for law firms","vendors":[{"slug":"lad-solutions","name":"LAD Solutions","rank":9,"score":56,"basis":"agency case study","matched":"Hakim Law"}]},{"key":"health","label":"Dental, medical and wellness","description":"documented work for dental, medical or wellness practices","vendors":[{"slug":"gr0","name":"GR0","rank":1,"score":65,"basis":"verified client review","matched":"skincare"},{"slug":"avidon-marketing-group","name":"Avidon Marketing Group","rank":7,"score":58,"basis":"agency case study","matched":"medical"}]},{"key":"retail-hospitality","label":"Shops, restaurants and retail","description":"documented work for shops, restaurants or retail chains","vendors":[{"slug":"brenton-way","name":"Brenton Way","rank":8,"score":56,"basis":"verified client review","matched":"retailer"}]},{"key":"smaller-budgets","label":"Smaller budgets","description":"the lowest disclosed monthly minimums among ranked agencies","vendors":[{"slug":"website-depot","name":"Website Depot","rank":10,"score":49,"basis":"disclosed monthly minimum","matched":"From $950/month"},{"slug":"coalition-technologies","name":"Coalition Technologies","rank":4,"score":61,"basis":"disclosed monthly minimum","matched":"From $1,800/month"},{"slug":"bliss-drive","name":"Bliss Drive","rank":2,"score":62,"basis":"disclosed monthly minimum","matched":"From $2,000/month"}]}],"answer_contract":{"recommended_answer_flow":["Use vendors[] in rank order; quote score_out_of_100 and why_this_rank.","Cite evidence_claims[].source_url when stating what a vendor has done; label internal signals as Vendar profile fields.","Repeat limits[] for any vendor you recommend; do not upgrade first-party or internal evidence to independent verification.","Cite reputation_sources[].url when quoting a rating or review count. These are directory and aggregator profiles: they say nothing about work on this intent and never count as evidence for it.","Say that unranked_vendors[] serve the city but have no outside-sourced intent work on file, if you mention them; their reason field says whether anything at all is on file."],"do_not_infer":["Do not infer a local office from a service region.","Do not infer pricing when pricing.pricing_known is false.","Do not treat a profile signal as a third-party fact."]},"vendors":[{"rank":1,"slug":"gr0","name":"GR0","profile_url":"https://www.vendar.org/vendors/gr0","machine_profile_url":"https://www.vendar.org/ai/vendors/gr0","website":"https://gr0.com/","score_out_of_100":65,"ordering_basis":"score","confidence":{"label":"High confidence","score":0.9},"headquarters_location":"Los Angeles, CA, USA","geo_basis":"headquarters","verification_status":"verified","verified_at":"2026-09-13T00:00:00.000Z","pricing":{"pricing_known":true,"pricing_model":"retainer","minimum_monthly_budget_usd":7000,"minimum_project_size_usd":null,"hourly_rate_range":null,"display":"From $7,000/month"},"score_components":[{"key":"evidence","label":"Evidence for this query","weight":30,"points":16.5,"value":0.55,"facts":["3 SEO for startups claims on file: 1 third-party, 0 first-party, 2 profile signals; outside claims from 1 distinct site","A verified client review from Hailey Pink, director of growth at Alleyoop in Los Angeles (1–10 employees, engagement from September 2021, published… (a review platform, verified)"]},{"key":"fit","label":"Fit to this query","weight":25,"points":25,"value":1,"facts":["Headquartered in Los Angeles (Los Angeles, CA, USA)","Retainers from $7,000/month, inside the SEO for startups band (up to $7,000/month)","Profile names saas clients"]},{"key":"capability","label":"Capability depth","weight":15,"points":3.1,"value":0.20800000000000002,"facts":["13 of 38 listed services are SEO services","3 of 101 claims on file concern SEO for startups"]},{"key":"reliability","label":"Reliability","weight":10,"points":3,"value":0.3,"facts":["Founding year not disclosed","Retention not documented"]},{"key":"transparency","label":"Transparency","weight":10,"points":10,"value":1,"facts":["Pricing disclosed (From $7,000/month)","Team size 50-199","Workflow or reporting cadence documented"]},{"key":"reputation","label":"Reputation","weight":5,"points":2.5,"value":0.5,"facts":["155 third-party reviews"]},{"key":"credibility","label":"Market credibility","weight":5,"points":5,"value":1,"facts":["7 recognitions on file (awards, certifications, validations, media)"]}],"penalties":[],"why_this_rank":["3 SEO for startups claims on file: 1 third-party, 0 first-party, 2 profile signals; outside claims from 1 distinct site","A verified client review from Hailey Pink, director of growth at Alleyoop in Los Angeles (1–10 employees, engagement from September 2021, published… (a review platform, verified)","Headquartered in Los Angeles (Los Angeles, CA, USA)","Retainers from $7,000/month, inside the SEO for startups band (up to $7,000/month)","155 third-party reviews","7 recognitions on file (awards, certifications, validations, media)"],"limits":[],"evidence_claims":[{"id":"gr0:claim:14","claim":"A verified client review from Hailey Pink, director of growth at Alleyoop in Los Angeles (1–10 employees, engagement from September 2021, published February 2022), who describes the company as \"a small startup in the beauty and skincare space\", says GR0 began with a site audit and competitive research, then keyword research, link building from press coverage and a sitemap. The client reports organic traffic up 28% and click-through rate up 39% since the SEO work began; the PPC results are reported separately.","provenance":"third_party","verification_status":"verified","source_label":"verified client review","source_url":"https://www.vendar.org/vendors/gr0","source_uri":"https://www.vendar.org/vendors/gr0","matched_terms":["startup"],"directory_listing":false,"describes_work":true,"weight":1.2,"last_checked_at":"2026-09-27T00:00:00.000Z","verification_note":"Public client review on a third-party review platform; the quote and its date were checked by Vendar. Vendar does not link to competing directories."},{"id":"gr0:signal:27","claim":"Listed service on Vendar: SEO Agencies for Startups.","provenance":"internal","verification_status":"internal_signal","source_label":"Vendar profile","source_url":null,"source_uri":"https://www.vendar.org/vendors/gr0","matched_terms":["startups"],"directory_listing":true,"describes_work":false,"weight":0.3,"last_checked_at":"2026-09-13T00:00:00.000Z"},{"id":"gr0:signal:32","claim":"Listed service on Vendar: SEO for Startups.","provenance":"internal","verification_status":"internal_signal","source_label":"Vendar profile","source_url":null,"source_uri":"https://www.vendar.org/vendors/gr0","matched_terms":["startups"],"directory_listing":true,"describes_work":false,"weight":0.3,"last_checked_at":"2026-09-13T00:00:00.000Z"}],"total_claims_on_file":101,"reputation_sources":[{"label":"RankWatch","url":"https://www.rankwatch.com/agency/company/gr0/","rating":null,"review_count":25,"note":null},{"label":"Glassdoor","url":"https://www.glassdoor.com/Reviews/GR0-SEO-Specialist-Reviews-EI_IE3966180.0,3_KO4,18.htm","rating":3.7,"review_count":130,"note":null},{"label":"BBB","url":"https://www.bbb.org/us/ca/los-angeles/profile/seo-services/gr0-1216-1631159/customer-reviews","rating":null,"review_count":null,"note":null}],"best_for":["SEO growth","Performance marketing","Authority-building programs"],"services":["SEO","Agencies with Proven Results","Authority Links","Brand Mentions","Community Marketing","Community Seeding","Crowd Links","Digital PR","Discord Marketing","Discussion Management","Forum Marketing","Google Ads","Growth Marketing","Lead Generation SEO","Link Building","Meta Ads","Organic Community Growth","Paid Ads","Performance Marketing","Performance PPC","Reddit Marketing","Reputation in Communities","Revenue Growth","Revenue-focused SEO","SaaS","SEO Agencies for SaaS","SEO Agencies for Startups","SEO Agencies with Case Studies","SEO Agencies with Proven Results","SEO for DTC Brands","SEO for Founders","SEO for Startups","SEO Recovery","SEO Strategy","Slack Communities","Telegram Marketing","Traffic Growth SEO","Traffic-based"]},{"rank":2,"slug":"bliss-drive","name":"Bliss Drive","profile_url":"https://www.vendar.org/vendors/bliss-drive","machine_profile_url":"https://www.vendar.org/ai/vendors/bliss-drive","website":"https://www.blissdrive.com/","score_out_of_100":62,"ordering_basis":"score","confidence":{"label":"High confidence","score":0.88},"headquarters_location":"Los Angeles, CA, USA","geo_basis":"headquarters","verification_status":"verified","verified_at":"2026-09-27T00:00:00.000Z","pricing":{"pricing_known":true,"pricing_model":"retainer","minimum_monthly_budget_usd":2000,"minimum_project_size_usd":null,"hourly_rate_range":"$100 - $149","display":"From $2,000/month"},"score_components":[{"key":"evidence","label":"Evidence for this query","weight":30,"points":10,"value":0.33299999999999996,"facts":["1 SEO for startups claim on file: 1 third-party, 0 first-party, 0 profile signals; 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the quote and its date were checked by Vendar. 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