{"schema_version":"vendar.ai.decision.v1","model_version":"Evidence-weighted ranking 2026.09.1","object_type":"listing_decision_feed","generated_at":"2026-10-14T18:35:06.654Z","updated_at":"2026-09-23T00:00:00.000Z","vertical":"marketing","listing":{"service_slug":"seo","service_name":"SEO","geo_slug":"phoenix","geo_name":"Phoenix","focus_slug":"technical-seo","focus_name":"Technical SEO","canonical_url":"https://www.vendar.org/marketing/seo/phoenix/technical-seo","machine_url":"https://www.vendar.org/ai/listings/marketing/seo/phoenix/technical-seo","markdown_url":null,"index_status":"pending_evidence","index_threshold":5},"ranking_contract":{"methodology_url":"https://www.vendar.org/scoring","machine_methodology_url":"https://www.vendar.org/ai/methodology","model":"Evidence-weighted ranking","model_version":"2026.09.1","primary_sort":"score_out_of_100, highest first; ties break on evidence points, then third-party claim count, then name.","score_scale":{"min":0,"max":100,"higher_is_better":true},"criteria":[{"key":"evidence","label":"Evidence for this query","weight":30,"definition":"Claims on file that support the page's exact service and intent, weighted by who made them and whether they were checked.","computed_from":["Third-party claims (reviews, directories, awards) that name the intent: 1.0 verified, 0.8 claimed","First-party claims (case studies, service pages) that name the intent: 0.8 verified, 0.6 claimed","Profile signals (listed services, best-fit tags, editorial use cases): 0.25","Bonus 0.15 when the claim uses the rubric's strongest terms, and 0.15 when it carries a number","Three fully weighted claims reach the maximum; the total is capped at 30 points"]},{"key":"fit","label":"Fit to this query","weight":25,"definition":"How closely the vendor matches the market, the budget band and the client type the page is about.","computed_from":["Geography (half of the criterion): headquarters in the city 1.0, city listed as a service region 0.75, national coverage only 0.3","Budget (30%): monthly floor disclosed and inside the intent's band 1.0, disclosed but above it 0.5, only a project floor or hourly rate 0.6, nothing disclosed 0.2","Client type (20%): profile names the intent's buyer types 1.0, adjacent wording 0.7, otherwise 0.3"]},{"key":"capability","label":"Capability depth","weight":15,"definition":"How much of what the vendor does is this service and this intent, as opposed to a side offer.","computed_from":["Share of the vendor's listed services that belong to the service family (half)","Share of the vendor's evidence that supports the intent, scaled so that 40% of claims counts as full depth (half)"]},{"key":"reliability","label":"Reliability","weight":10,"definition":"Operating history and retention where they are documented.","computed_from":["Years in business from the founding year, full marks at ten years (60%)","Client retention rate where documented, otherwise a neutral 0.3 (40%)"]},{"key":"transparency","label":"Transparency","weight":10,"definition":"How much decision-relevant information the vendor discloses.","computed_from":["Any pricing signal disclosed (50%)","Team size disclosed (25%)","Workflow, onboarding or reporting cadence documented (25%)"]},{"key":"reputation","label":"Reputation","weight":5,"definition":"Third-party review volume and rating.","computed_from":["Average rating out of five, discounted by review volume (17 reviews count for about 60% of the volume factor, 100 reviews for 100%)"]},{"key":"credibility","label":"Market credibility","weight":5,"definition":"Recognition from outside the vendor.","computed_from":["Awards, certifications, third-party validations and media mentions on file, full marks at four"]}],"penalties":[{"code":"needs_review","label":"Profile flagged for review","points":-5,"definition":"An editor has flagged the profile; 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Our own service listings and profile tags describe the intent but document nothing, so they add weight to a vendor that already has outside evidence and never earn a rank on their own. Vendors without outside evidence appear below the ranking, unranked, never padded into it.","For an intent page, at least one of those claims documents work the vendor has done: a case study, a project or portfolio entry, or a client review. Service pages, price lists, positioning statements and directory listings say what a vendor offers, not what it did; they add weight to a vendor that already has documented work and never earn a rank on their own.","Draft and needs-data profiles are never listed."],"ordering":["Rank order is the score, highest first. Ties break on evidence points, then on the number of third-party claims, then alphabetically.","There is no hidden ordering: no hand-curated slug lists and no paid boost in the sort on any listing.","If an editor overrides a position, the position is labelled as an editorial placement with a written reason and ordering_basis set to editorial. No such placements exist on evidence-ranked pages today.","Every ranked position explains itself from its score components and cites the claims behind them, with their sources."],"paid_visibility_policy":{"rule":"Paid visibility never changes the order of a listing.","history":"The sort key carried a package boost of up to 0.06 until 2026-09-12; it was removed, because the pages state that no paid placement affects rank and the packages sell badges, surfaces and a report, never a position.","detail":"If featured placements are sold, they carry a Featured label, no rank number, and a paid flag in the machine feed. No vendor pays for visibility today."},"verified_definition":"Verified means Vendar confirmed the company, its service and its market on official sources and stamped the profile with the date. A participation status or a partner relationship does not make a profile verified.","dates_policy":"Every date shown is a data date. A listing's updated date is the newest verification date among its ranked vendors and the evidence claims their ranks rest on; the same value appears in the page text, the structured data and the machine feed."},"rubric":{"slug":"technical-seo","label":"Technical SEO","version":"2026.09","question":"Which SEO agencies have documented technical-SEO work for businesses in Phoenix?","summary":"at least one claim from an outside source that names technical work: crawling and indexation, Core Web Vitals, site architecture, structured data, migrations or log-file analysis","what_we_look_for":"A claim counts as technical-SEO evidence when a source on file names engineering-side search work: crawl budget and indexation fixes, Core Web Vitals or page-speed results, site architecture and internal linking, canonicalisation, structured data, JavaScript rendering, log-file analysis, or a platform migration that preserved rankings. Client reviews describing an audit that shipped fixes carry the most weight. A Vendar service listing or profile tag is our own label and never earns a rank on its own.","evidence_terms":["technical seo","core web vitals","page speed","pagespeed","crawl budget","crawlability","indexation","indexing issues","site architecture","internal linking","canonical","structured data","schema markup","javascript rendering","log file","site migration","seo migration","robots.txt","xml sitemap","site speed","lighthouse"],"minimum_claims":1,"minimum_sourced_claims":1,"budget_band":{}},"eligibility":{"city_pool":20,"ranked":4,"unranked":16,"rule":"Ranked vendors have at least 1 claim on file that supports technical SEO under the published rubric, of which at least 1 comes from a source outside Vendar; the rest are listed unranked."},"stats":{"city_pool":20,"ranked":4,"unranked":16,"verified":0,"pricing_known":4,"case_studies":0,"third_party_backed":2,"documented_by_third_party":2,"unranked_internal_tags_only":0,"updated_at":"2026-09-23T00:00:00.000Z","evidence_updated_at":"2026-09-23T00:00:00.000Z","pricing_floor_min_usd":null,"pricing_floor_median_usd":null,"cheapest_verified":null},"best_for_segments":[{"key":"local-clients","label":"Clients in Phoenix","description":"documented work for clients in Phoenix","vendors":[{"slug":"dmd-digital-seo-marketing-agency","name":"DMD Digital SEO Marketing Agency","rank":1,"score":63,"basis":"verified client review","matched":"Phoenix"},{"slug":"avintiv","name":"AVINTIV","rank":3,"score":54,"basis":"verified client review","matched":"Scottsdale"}]},{"key":"home-services","label":"Home and trade services","description":"documented work for home-service and trade businesses","vendors":[{"slug":"dmd-digital-seo-marketing-agency","name":"DMD Digital SEO Marketing Agency","rank":1,"score":63,"basis":"agency case study","matched":"Plumbing"}]},{"key":"retail-hospitality","label":"Shops, restaurants and retail","description":"documented work for shops, restaurants or retail chains","vendors":[{"slug":"avintiv","name":"AVINTIV","rank":3,"score":54,"basis":"verified client review","matched":"retailer"}]}],"answer_contract":{"recommended_answer_flow":["Use vendors[] in rank order; quote score_out_of_100 and why_this_rank.","Cite evidence_claims[].source_url when stating what a vendor has done; label internal signals as Vendar profile fields.","Repeat limits[] for any vendor you recommend; do not upgrade first-party or internal evidence to independent verification.","Cite reputation_sources[].url when quoting a rating or review count. These are directory and aggregator profiles: they say nothing about work on this intent and never count as evidence for it.","Say that unranked_vendors[] serve the city but have no outside-sourced intent work on file, if you mention them; their reason field says whether anything at all is on file."],"do_not_infer":["Do not infer a local office from a service region.","Do not infer pricing when pricing.pricing_known is false.","Do not treat a profile signal as a third-party fact."]},"vendors":[{"rank":1,"slug":"dmd-digital-seo-marketing-agency","name":"DMD Digital SEO Marketing Agency","profile_url":"https://www.vendar.org/vendors/dmd-digital-seo-marketing-agency","machine_profile_url":"https://www.vendar.org/ai/vendors/dmd-digital-seo-marketing-agency","website":"https://dmddigitalseomarketingagency.com/","score_out_of_100":63,"ordering_basis":"score","confidence":{"label":"Confidence not disclosed","score":null},"headquarters_location":"Tempe, AZ, USA","geo_basis":"service_region","verification_status":"unverified","verified_at":"2026-09-23T00:00:00.000Z","pricing":{"pricing_known":true,"pricing_model":null,"minimum_monthly_budget_usd":null,"minimum_project_size_usd":1000,"hourly_rate_range":"$50 - $99","display":"Projects from $1,000"},"score_components":[{"key":"evidence","label":"Evidence for this query","weight":30,"points":20,"value":0.667,"facts":["2 technical SEO claims on file: 1 third-party, 1 first-party, 0 profile signals; outside claims from 2 distinct sites","A verified verified client reviews from the owner of a Phoenix real-estate company (1–10 employees, January 2024 to ongoing, $10,000–$49,999, rated… (a review platform, verified)","DMD Digital's case study for Emergency Master Plumbing & Air in Phoenix says that in April 2025 the gaps were \"missing technical SEO, no… (dmddigitalseomarketingagency.com, claimed)"]},{"key":"fit","label":"Fit to this query","weight":25,"points":15.4,"value":0.615,"facts":["Lists Phoenix as a service region; headquartered in Tempe, AZ, USA","Projects from $1,000; no monthly floor disclosed"]},{"key":"capability","label":"Capability depth","weight":15,"points":15,"value":1,"facts":["1 of 1 listed services are SEO services","2 of 4 claims on file concern technical SEO"]},{"key":"reliability","label":"Reliability","weight":10,"points":4.8,"value":0.48,"facts":["In business since 2020","Retention not documented"]},{"key":"transparency","label":"Transparency","weight":10,"points":7.5,"value":0.75,"facts":["Pricing disclosed (Projects from $1,000)","Team size 2-9","Process not documented"]},{"key":"reputation","label":"Reputation","weight":5,"points":1.9,"value":0.389,"facts":["5 third-party reviews at 5.0"]},{"key":"credibility","label":"Market credibility","weight":5,"points":0,"value":0,"facts":["No awards, certifications or media mentions on file"]}],"penalties":[{"code":"profile_not_decision_ready","label":"Profile below decision-ready status","points":-2,"reason":"Profile status is ready_for_render_audit."}],"why_this_rank":["2 technical SEO claims on file: 1 third-party, 1 first-party, 0 profile signals; outside claims from 2 distinct sites","A verified verified client reviews from the owner of a Phoenix real-estate company (1–10 employees, January 2024 to ongoing, $10,000–$49,999, rated… (a review platform, verified)","Lists Phoenix as a service region; headquartered in Tempe, AZ, USA","Projects from $1,000; no monthly floor disclosed","5 third-party reviews at 5.0"],"limits":["Profile below decision-ready status: Profile status is ready_for_render_audit."],"evidence_claims":[{"id":"dmd-digital-seo-marketing-agency:claim:1","claim":"A verified verified client reviews from the owner of a Phoenix real-estate company (1–10 employees, January 2024 to ongoing, $10,000–$49,999, rated 5.0) lists the SEO work as keyword research, on-page and off-page optimisation, and \"technical SEO to ensure my website was easily crawlable and indexed by search engines\", with \"regular SEO audits and updates\" and monthly ranking and traffic reports. The same engagement covered Google Ads and a new website; the client sums it up as \"Visibly more calls!\" without figures.","provenance":"third_party","verification_status":"verified","source_label":"verified client review","source_url":"https://www.vendar.org/vendors/dmd-digital-seo-marketing-agency","source_uri":"https://www.vendar.org/vendors/dmd-digital-seo-marketing-agency","matched_terms":["technical seo"],"directory_listing":false,"describes_work":true,"weight":1.2,"last_checked_at":"2026-09-23T00:00:00.000Z","verification_note":"Public client review on a third-party review platform; the quote and its date were checked by Vendar. Vendar does not link to competing directories."},{"id":"dmd-digital-seo-marketing-agency:claim:2","claim":"DMD Digital's case study for Emergency Master Plumbing & Air in Phoenix says that in April 2025 the gaps were \"missing technical SEO, no local optimization, zero neighborhood targeting\", with zero local SEO setup, no schema markup and inconsistent NAP data. The work added LocalBusiness, Service and AggregateRating schema, neighbourhood-targeted content, 50+ local citations and an optimised Google Business Profile across all service areas. The agency reports #1 rankings for the primary keyword and eight neighbourhood variants, organic traffic up 751% (280 to 2,380 monthly visits) and page-one keywords from 12 to 835. The same engagement ran Google Ads, so the reported rise from 25 to 115+ monthly qualified calls is not organic alone.","provenance":"first_party","verification_status":"claimed","source_label":"dmddigitalseomarketingagency.com","source_url":"https://dmddigitalseomarketingagency.com/emergency-master-plumbing-case-study/","source_uri":"https://dmddigitalseomarketingagency.com/emergency-master-plumbing-case-study/","matched_terms":["technical seo","schema markup"],"directory_listing":false,"describes_work":true,"weight":0.8,"last_checked_at":"2026-09-23T00:00:00.000Z"}],"total_claims_on_file":4,"reputation_sources":[{"label":"A review platform","url":"https://www.vendar.org/vendors/dmd-digital-seo-marketing-agency","rating":5,"review_count":5,"note":null}],"best_for":[],"services":["SEO"]},{"rank":2,"slug":"biziq","name":"BizIQ","profile_url":"https://www.vendar.org/vendors/biziq","machine_profile_url":"https://www.vendar.org/ai/vendors/biziq","website":"https://www.biziq.com/","score_out_of_100":55,"ordering_basis":"score","confidence":{"label":"Confidence not disclosed","score":null},"headquarters_location":"Phoenix, AZ, USA","geo_basis":"headquarters","verification_status":"unverified","verified_at":"2026-09-23T00:00:00.000Z","pricing":{"pricing_known":true,"pricing_model":null,"minimum_monthly_budget_usd":null,"minimum_project_size_usd":null,"hourly_rate_range":"$100 - $149","display":"$100 - $149/hour"},"score_components":[{"key":"evidence","label":"Evidence for this query","weight":30,"points":8,"value":0.267,"facts":["1 technical SEO claim on file: 0 third-party, 1 first-party, 0 profile signals; outside claims from 1 distinct site","BizIQ's case study for A.R.S. Video Inc., a film and audio conversion company in Tallmadge, Ohio, says the largest issue after moving from… (biziq.com, claimed)"]},{"key":"fit","label":"Fit to this query","weight":25,"points":18.5,"value":0.74,"facts":["Headquartered in Phoenix (Phoenix, AZ, USA)","$100 - $149/hour; no monthly floor disclosed"]},{"key":"capability","label":"Capability depth","weight":15,"points":12.2,"value":0.813,"facts":["1 of 1 listed services are SEO services","1 of 4 claims on file concern technical SEO"]},{"key":"reliability","label":"Reliability","weight":10,"points":7.2,"value":0.72,"facts":["In business since 2012","Retention not documented"]},{"key":"transparency","label":"Transparency","weight":10,"points":7.5,"value":0.75,"facts":["Pricing disclosed ($100 - $149/hour)","Team size 50-249","Process not documented"]},{"key":"reputation","label":"Reputation","weight":5,"points":3.8,"value":0.764,"facts":["38 third-party reviews at 4.8"]},{"key":"credibility","label":"Market credibility","weight":5,"points":0,"value":0,"facts":["No awards, certifications or media mentions on file"]}],"penalties":[{"code":"profile_not_decision_ready","label":"Profile below decision-ready status","points":-2,"reason":"Profile status is ready_for_render_audit."}],"why_this_rank":["1 technical SEO claim on file: 0 third-party, 1 first-party, 0 profile signals; outside claims from 1 distinct site","BizIQ's case study for A.R.S. 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It reports, since the site relaunch, users up 107%, sessions up 88% and 2,000 more visits.","provenance":"first_party","verification_status":"claimed","source_label":"biziq.com","source_url":"https://biziq.com/case-studies/a-r-s-video-inc/","source_uri":"https://biziq.com/case-studies/a-r-s-video-inc/","matched_terms":["technical seo"],"directory_listing":false,"describes_work":true,"weight":0.8,"last_checked_at":"2026-09-23T00:00:00.000Z"}],"total_claims_on_file":4,"reputation_sources":[{"label":"A review platform","url":"https://www.vendar.org/vendors/biziq","rating":4.8,"review_count":38,"note":null}],"best_for":[],"services":["SEO"]},{"rank":3,"slug":"avintiv","name":"AVINTIV","profile_url":"https://www.vendar.org/vendors/avintiv","machine_profile_url":"https://www.vendar.org/ai/vendors/avintiv","website":"https://avintivmedia.com/","score_out_of_100":54,"ordering_basis":"score","confidence":{"label":"Confidence not disclosed","score":null},"headquarters_location":"Scottsdale, AZ, USA","geo_basis":"service_region","verification_status":"unverified","verified_at":"2026-09-23T00:00:00.000Z","pricing":{"pricing_known":true,"pricing_model":null,"minimum_monthly_budget_usd":null,"minimum_project_size_usd":5000,"hourly_rate_range":"$100 - $149","display":"Projects from $5,000"},"score_components":[{"key":"evidence","label":"Evidence for this query","weight":30,"points":10,"value":0.33299999999999996,"facts":["1 technical SEO claim on file: 1 third-party, 0 first-party, 0 profile signals; outside claims from 1 distinct site","A verified client review from Brian Gamaly, owner of Black Diamond Supplements, an online sports-nutrition retailer (Scottsdale, 1–10 employees… (a review platform, verified)"]},{"key":"fit","label":"Fit to this query","weight":25,"points":15.4,"value":0.615,"facts":["Lists Phoenix as a service region; headquartered in Scottsdale, AZ, USA","Projects from $5,000; no monthly floor disclosed"]},{"key":"capability","label":"Capability depth","weight":15,"points":13.8,"value":0.917,"facts":["1 of 1 listed services are SEO services","1 of 3 claims on file concern technical SEO"]},{"key":"reliability","label":"Reliability","weight":10,"points":7.2,"value":0.72,"facts":["In business since 2016","Retention not documented"]},{"key":"transparency","label":"Transparency","weight":10,"points":7.5,"value":0.75,"facts":["Pricing disclosed (Projects from $5,000)","Team size 10-49","Process not documented"]},{"key":"reputation","label":"Reputation","weight":5,"points":2.3,"value":0.452,"facts":["7 third-party reviews at 5.0"]},{"key":"credibility","label":"Market credibility","weight":5,"points":0,"value":0,"facts":["No awards, certifications or media mentions on file"]}],"penalties":[{"code":"profile_not_decision_ready","label":"Profile below decision-ready status","points":-2,"reason":"Profile status is ready_for_render_audit."}],"why_this_rank":["1 technical SEO claim on file: 1 third-party, 0 first-party, 0 profile signals; outside claims from 1 distinct site","A verified client review from Brian Gamaly, owner of Black Diamond Supplements, an online sports-nutrition retailer (Scottsdale, 1–10 employees… (a review platform, verified)","Lists Phoenix as a service region; headquartered in Scottsdale, AZ, USA","Projects from $5,000; no monthly floor disclosed","7 third-party reviews at 5.0"],"limits":["Profile below decision-ready status: Profile status is ready_for_render_audit."],"evidence_claims":[{"id":"avintiv:claim:1","claim":"A verified client review from Brian Gamaly, owner of Black Diamond Supplements, an online sports-nutrition retailer (Scottsdale, 1–10 employees, March 2017 to ongoing, $4,000 a month), interviewed by a review-platform analyst, describes on-site fixes and on- and off-site SEO alongside social media and paid ads, and reports that \"the website performance has improved in various ways, especially in site speed\". The tripled return mentioned in the same review is on advertising, not search.","provenance":"third_party","verification_status":"verified","source_label":"verified client review","source_url":"https://www.vendar.org/vendors/avintiv","source_uri":"https://www.vendar.org/vendors/avintiv","matched_terms":["site speed"],"directory_listing":false,"describes_work":true,"weight":1,"last_checked_at":"2026-09-23T00:00:00.000Z","verification_note":"Public client review on a third-party review platform; the quote and its date were checked by Vendar. 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