{"schema_version":"vendar.ai.vendor-summary.v1","object_type":"vendor_decision_summary","canonical_url":"https://www.vendar.org/vendors/blue-oak-marketing","machine_url":"https://www.vendar.org/ai/vendors/blue-oak-marketing","last_updated_at":"2026-11-03T11:26:32.008Z","vendor":{"slug":"blue-oak-marketing","name":"Blue Oak Marketing","website":"https://www.blueoakmktg.com/","one_line":"SEO","company_type":"agency","headquarters_location":"Buffalo, NY, USA","service_regions":["New York","USA"],"primary_services":["SEO"],"services_in_evidence":[{"service":"SEO","work_claims":13},{"service":"PPC","work_claims":13},{"service":"Social media","work_claims":10},{"service":"Web design","work_claims":1}]},"decision":{"verdict":{"label":"Ranked","summary":"Admitted to a ranking on documented work, outside the top three for every question it appears in. None of its 4 documented work claims comes from an independent source.","note":"Lower confidence; the profile is not verified by Vendar.","missing_for_recommended":[]},"score_out_of_100":39,"confidence":{"label":"Lower confidence","score":0.62,"capped_reason":"Rated from the evidence on file (sources, independence, confirmed quotes), not by an editor.","source":"evidence"},"best_for":["Your business matches the client types on file: small businesses."],"not_for":["You need a published price before the first call: nothing is disclosed."],"risks":["None of the 4 documented work claims comes from an independent source; all are the agency's own account or sources it controls.","2 of 4 results with a number do not say what year they were measured.","Several commercial terms are not published."],"open_questions":["Ask for the hourly rate, setup fee: not published.","Ask for a SEO for Lead Generation case close to your business, with the result and the year it was measured.","Ask for two client references you can call: no independent accounts of its work on file."],"not_published":["minimum monthly budget","project minimum","hourly rate","typical range","setup fee","founding year","team size"],"score_basis":"Score of its best position: #37 SEO for Lead Generation, New York","profile_scores":{"version":"2026.11-profile-scores","completeness":{"data_completeness_pct":37,"label":"Data completeness, separate from the ranking score","parts":[{"key":"identity","label":"Who the company is: website, headquarters, founding year, team size, logo, regions served","points":12,"max":20,"detail":"founding year, team size"},{"key":"fit","label":"Fit: services, industries, client types","points":10,"max":15,"detail":"industries"},{"key":"commercial","label":"Commercial terms: model, entry price, hourly rate, minimum term, setup fee","points":3,"max":20,"detail":"model, entry price, hourly rate, setup fee"},{"key":"work","label":"Documented work: cases naming a client and a result (target 5) and work claims overall (target 10)","points":12,"max":30,"detail":"2 cases with a named client and a result, 4 work claims"},{"key":"reputation","label":"Reputation: rating and review count on two or more platforms, each with 10 or more reviews","points":0,"max":15,"detail":"0 platforms with a rating and 10 or more reviews"}]},"trust":{"trust_score_out_of_100":70,"label":"Trust score, separate from the ranking score","parts":[{"key":"independence","label":"Who is speaking: independent sources among work claims (full marks at 40%)","points":0,"max":30,"detail":"0 of 4 work claims are independent"},{"key":"checked","label":"Checked against the source page: confirmed, or half for partly confirmed","points":25,"max":25,"detail":"4 confirmed, 0 partly, of 4 with a source"},{"key":"quoted_numbers","label":"Numbers backed by a verbatim quote from the source","points":20,"max":20,"detail":"4 of 4"},{"key":"fresh","label":"Seen within the last 365 days","points":15,"max":15,"detail":"4 of 4"},{"key":"not_contradicted","label":"Not contradicted: claims their source no longer supports","points":10,"max":10,"detail":"0 not supported by their page"}]}},"fit_source":{"bestFor":"derived","notFor":"derived"}},"pricing":{"display":null,"model":null,"minimum_monthly_budget_usd":null,"minimum_project_size_usd":null,"pricing_range_min_usd":null,"pricing_range_max_usd":null,"hourly_rate_range":null,"public_summary":null,"secondary_options":[],"pricing_known":false,"display_basis":null,"setup_fee_usd":null,"contract_min_months":1,"engagement_models":[],"band_note":null,"status":"unknown","not_disclosed":["minimum monthly budget","project minimum","hourly rate","typical range","setup fee"],"agency_stated_fields":[]},"evidence":{"posture":{"label":"thin","summary":"No independent source documents this vendor's work; treat it as a candidate only."},"independent_validation_scope":"none","independent_validation_label":"First-party evidence only","independence_statement":"None of the 4 documented work claims comes from an independent source; all are the agency's own account or sources it controls.","source_counts":{"definition":"Each claim on file counted once by who wrote it. Only 'independent' counts as outside proof.","total":4,"by_speaker":{"independent":0,"affiliated":0,"vendor_controlled":0,"vendor":4},"work_claims":4,"independent_work_claims":0,"independent_work_share":0,"unique_urls":4,"scope":"whole_ledger","scope_note":"Counted over every claim in the ledger (claims_on_file), not over the claims array, which lists at most 20."},"claims":[{"id":"c_417d1c18f96982d0","claim":"Blue Oak Marketing reports that in the last year it drove over 1 million leads and $71 million in revenue for its clients across SEO and PPC work; the page names no specific client, so the result is aggregate and cannot be attributed to one service.","claim_type":"case_study","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["lead-generation"],"client_name":null,"result_period":"in the last year","measured_result":true,"quote":"In the last year, we've driven over 1 million leads and $71 million in revenue for our clients.","source_label":"blueoakmktg.com","source_url":"https://www.blueoakmktg.com/results","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-03T11:24:44.686Z","last_checked_at":"2026-11-03T11:26:32.008Z"},{"id":"c_67af552fca2c5c97","claim":"For Deathcare Services Organization, Blue Oak Marketing overhauled the Google Ads account, resulting in 902 leads in just 30 days. The company also increased organic traffic by over 300% and implemented a highly targeted social media strategy.","claim_type":"case_study","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["lead-generation","by-budget","retainer","in-house-team"],"client_name":"Deathcare Services Organization","result_period":"in just 30 days","measured_result":true,"quote":"From low-quality scores to poor keyword choices and high cost per action Blue Oak was able to overhaul the Google Ads account resulting in 902 leads in just 30 days. Blue Oak has also increased organic traffic by over 300% and implemented a highly targeted social media strategy which includes pre-planning webinars through Facebook.","source_label":"blueoakmktg.com","source_url":"https://www.blueoakmktg.com/results/digital-marketing-for-deathcare-industry","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-03T11:25:04.736Z","last_checked_at":"2026-11-03T11:26:32.008Z"},{"id":"c_4721e065a3e0c35d","claim":"Blue Oak Marketing overhauled a Deathcare Services Organization's Google Ads account, resulting in 902 leads in 30 days, and increased organic traffic by over 300% while implementing a targeted social media strategy. The results combine Google Ads, SEO, and social media, so they are not attributable to one service.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["lead-generation","by-budget","retainer","in-house-team"],"client_name":"Deathcare Services Organization","result_period":null,"measured_result":false,"quote":"Blue Oak was able to overhaul the Google Ads account resulting in 902 leads in just 30 days. Blue Oak has also increased organic traffic by over 300% and implemented a highly targeted social media strategy which includes pre-planning webinars through Facebook.","source_label":"blueoakmktg.com","source_url":"https://www.blueoakmktg.com/results/casestudies","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-03T11:24:49.395Z","last_checked_at":"2026-11-03T11:26:32.008Z"},{"id":"c_cc4e7bd9e761fd81","claim":"Blue Oak Marketing worked with a locally owned Transmission Repair Center on a combined Google Ads and SEO engagement, restructuring the ad account, building conversion-optimized landing pages, and rebuilding the site for SEO. Conversions increased by 2,115 (a 213% increase in conversion rate), cost per conversion decreased by 78%, mobile traffic increased by 92%, and total website traffic increased by 67%. Because the engagement combined PPC and SEO, the results are not attributable to one service.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":[],"client_name":"A locally owned Transmission Repair Center","result_period":null,"measured_result":false,"quote":"The total number of conversions increased by 2,115, which represents a 213% increase in the conversion rate. Furthermore, the cost per conversion decreased by 78%. From an SEO perspective, the Transmission Center site was rebuilt with an emphasis on search engine optimization. Identifying short and long-tail keywords through content creation mobile traffic increased by 92%, a 67% increase in total website traffic.","source_label":"blueoakmktg.com","source_url":"https://www.blueoakmktg.com/results/digital-marketing-for-service-providers","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-03T11:25:07.516Z","last_checked_at":"2026-11-03T11:26:32.008Z"}],"validation_limit":"Use as a caveated candidate only: no independent source documents this vendor's work.","independent_work_validation":{"independent_work_claims":0,"work_claims":4,"share":0,"gate_share":0.333,"meets_gate":false},"has_any_independent_validation":false,"claims_on_file":4,"claims_listed":4,"claims_truncated":true,"listed_counts":{"in_ledger":4,"work_claims":4,"independent":0,"independent_work_claims":0}},"alternatives":{"comparison_hints":[],"vendor_slugs":[]},"citation":{"recommendation_readiness":"candidate_only_with_caveat","preferred_sources":[{"source_url":"https://www.blueoakmktg.com/results","source_label":"blueoakmktg.com","provenance":"first_party","verification_status":"claimed","supports":["proof","source_map"],"cited_claims":["Blue Oak Marketing reports that in the last year it drove over 1 million leads and $71 million in revenue for its clients across SEO and PPC work; the page names no specific client, so the result is aggregate and cannot be attributed to one service."]},{"source_url":"https://www.blueoakmktg.com/results/casestudies","source_label":"blueoakmktg.com","provenance":"first_party","verification_status":"claimed","supports":["proof","reputation","source_map"],"cited_claims":["Blue Oak Marketing overhauled a Deathcare Services Organization's Google Ads account, resulting in 902 leads in 30 days, and increased organic traffic by over 300% while implementing a targeted social media strategy. The results combine Google Ads, SEO, and social media, so they are not attributable to one service."]},{"source_url":"https://www.blueoakmktg.com/results/digital-marketing-for-deathcare-industry","source_label":"blueoakmktg.com","provenance":"first_party","verification_status":"claimed","supports":["proof","source_map"],"cited_claims":["For Deathcare Services Organization, Blue Oak Marketing overhauled the Google Ads account, resulting in 902 leads in just 30 days. The company also increased organic traffic by over 300% and implemented a highly targeted social media strategy."]},{"source_url":"https://www.blueoakmktg.com/results/digital-marketing-for-service-providers","source_label":"blueoakmktg.com","provenance":"first_party","verification_status":"claimed","supports":["proof","reputation","source_map"],"cited_claims":["Blue Oak Marketing worked with a locally owned Transmission Repair Center on a combined Google Ads and SEO engagement, restructuring the ad account, building conversion-optimized landing pages, and rebuilding the site for SEO. Conversions increased by 2,115 (a 213% increase in conversion rate), cost per conversion decreased by 78%, mobile traffic increased by 92%, and total website traffic increased by 67%. Because the engagement combined PPC and SEO, the results are not attributable to one service."]}],"required_caveats":["None of the 4 documented work claims comes from an independent source; all are the agency's own account or sources it controls.","No third-party evidence claims are normalized."],"do_not_infer":["Do not infer headquarters from service-area coverage.","Do not treat paid visibility as organic ranking proof.","Do not present a source-thin profile as independently verified."]},"quality":{"profile_status":"collected","verification_status":"unverified","needs_review":false,"data_completeness_pct":37,"stale_after":"2027-02-01T11:26:32.163Z","sources_checked_at":null,"profile_status_note":"collected by the crawler, not yet reviewed by an editor","consistency":{"version":"2026.11-profile-consistency","ok":true,"issues":[]},"standard":{"version":"2026.10-profile-standard","open_items":[{"check":"Price signal disclosed","detail":"not disclosed; asked in Before you sign","closed_by":"collector"},{"check":"Three strongest proofs name a client and a measured, dated result","detail":"1 of 3","closed_by":"collector"},{"check":"At least a third of documented work comes from independent sources","detail":"0 of 4 work claims","closed_by":"collector"},{"check":"Founding year, team size and headquarters on file","detail":"founding year missing, team size missing","closed_by":"collector"},{"check":"At least three named clients","detail":"1 named","closed_by":"collector"}]}},"participation_disclosure":{"paid_visibility":false,"status":"none","package":null,"scoring_note":"Paid visibility is disclosed and never treated as quality evidence."},"source_map":{"human_profile":"https://www.vendar.org/vendors/blue-oak-marketing","machine_profile_json":"https://www.vendar.org/ai/vendors/blue-oak-marketing","vendor_website":"https://www.blueoakmktg.com/","evidence_urls":["https://www.blueoakmktg.com/results","https://www.blueoakmktg.com/results/casestudies","https://www.blueoakmktg.com/results/digital-marketing-for-deathcare-industry","https://www.blueoakmktg.com/results/digital-marketing-for-service-providers"]},"model_version":"Evidence-weighted ranking 2026.11.7","generated_at":"2026-11-04T19:22:59.833Z","verification":{"status":"unverified","sources_checked_at":null,"stale_after":"2027-02-01T11:26:32.163Z"},"company":{"founded":{"value":null,"status":"unknown","source":null,"sources":[],"conflict":false},"team_size":{"value":null,"status":"unknown","source":null,"stated_by_source":null},"headquarters":{"value":"Buffalo, NY, USA","status":"disclosed","source":"profile"},"service_regions":["New York","USA"],"services":[{"category":"Marketing","subcategories":["SEO"]}],"industries":[],"client_types":["small_business"],"languages":[],"technologies":[],"certifications":[],"awards":[],"named_clients":["Deathcare Services Organization"],"reputation_sources":[],"process":{"workflow":[],"onboarding":[],"reporting":null},"provenance_note":"Company fields come from the vendor profile; only fields with status verified were checked by Vendar."},"agency_stated":null,"best_position":{"need":"SEO for Lead Generation","city":"New York","rank":37,"ranked_total":41,"score_out_of_100":39,"listing_url":"https://www.vendar.org/marketing/seo/new-york/lead-generation","score_components":[{"key":"evidence","label":"Evidence for this query","weight":30,"points":14,"value":0.467,"facts":["3 SEO for lead generation claims on file: 0 third-party, 3 first-party, 0 profile signals; outside claims from 1 distinct site","Blue Oak Marketing reports that in the last year it drove over 1 million leads and $71 million in revenue for its clients across SEO and… (blueoakmktg.com, claimed)","Blue Oak Marketing overhauled a Deathcare Services Organization's Google Ads account, resulting in 902 leads in 30 days, and increased… (blueoakmktg.com, claimed)"]},{"key":"fit","label":"Fit to this query","weight":25,"points":12.4,"value":0.496,"facts":["Lists New York as a service region; headquartered in Buffalo, NY, USA","Pricing not disclosed"]},{"key":"capability","label":"Capability depth","weight":15,"points":15,"value":1,"facts":["1 of 1 listed services are SEO services","3 of 5 claims on file concern SEO for lead generation"]},{"key":"reliability","label":"Reliability","weight":10,"points":3,"value":0.3,"facts":["Founding year not disclosed","Retention not documented"]},{"key":"transparency","label":"Transparency","weight":10,"points":0,"value":0,"facts":["Pricing not disclosed","Team size not disclosed","Process not documented"]},{"key":"reputation","label":"Reputation","weight":5,"points":0,"value":0,"facts":["No third-party reviews on file"]},{"key":"credibility","label":"Market credibility","weight":5,"points":0,"value":0,"facts":["No awards, certifications or media mentions with a source on file"]}],"penalties":[{"code":"no_independent_source","label":"No independent source on file","points":-3,"reason":"Every claim on file is first-party or a Vendar profile field."},{"code":"profile_not_decision_ready","label":"Profile below decision-ready status","points":-2,"reason":"the profile is collected but not reviewed yet."}]},"positions":[{"need":"SEO for Lead Generation","need_slug":"lead-generation","city":"New York","question":"Which SEO agencies have documented lead generation from organic search for businesses in New York?","rank":37,"ranked_total":41,"score_out_of_100":39,"confidence":"Moderate confidence","evidence_basis":"own_published","evidence_basis_label":"Published by the agency on its own site","index_open":true,"listing_url":"https://www.vendar.org/marketing/seo/new-york/lead-generation","why_this_rank":["3 SEO for lead generation claims on file: 0 third-party, 3 first-party, 0 profile signals; outside claims from 1 distinct site","Blue Oak Marketing reports that in the last year it drove over 1 million leads and $71 million in revenue for its clients across SEO and… (blueoakmktg.com, claimed)","Lists New York as a service region; headquartered in Buffalo, NY, USA","Pricing not disclosed"],"limits":["No independent source names SEO for lead generation work; the evidence is first-party or editorial.","Pricing not disclosed; budget fit cannot be checked before outreach.","Never verified against official sources.","No independent source on file: Every claim on file is first-party or a Vendar profile field.","Profile below decision-ready status: the profile is collected but not reviewed yet."],"next_proof_needed":"No independent source names SEO for lead generation work; the evidence is first-party or editorial.","weakest_criterion":{"key":"transparency","label":"Transparency","points":0,"max":10},"claims_for_need":{"documented_work":0,"third_party":0,"total":5,"on_file_naming_this_need":3,"on_file_independent":0},"listed_on_offer_only":false,"listing_pricing":{"pricing_floor_median_usd":4500,"pricing_known":23,"ranked":41},"neighbors":[{"slug":"2marketing","name":"2Marketing","rank":36,"score_out_of_100":40,"confidence":"Moderate confidence","evidence_basis":"own_published","third_party_claims_for_need":0,"documented_claims_for_need":0,"pricing_display":null,"verified":false,"profile_url":"https://www.vendar.org/vendors/2marketing"},{"slug":"top-new-york-seo-company","name":"Top New York SEO Company","rank":38,"score_out_of_100":39,"confidence":"Moderate confidence","evidence_basis":"own_published","third_party_claims_for_need":0,"documented_claims_for_need":0,"pricing_display":null,"verified":false,"profile_url":"https://www.vendar.org/vendors/top-new-york-seo-company"}]}],"client_voice":null}