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Most of its claims match the sources they cite. None of its 40 documented work claims comes from an independent source.","note":"Lower confidence; the profile is not verified by Vendar.","missing_for_recommended":[]},"score_out_of_100":68,"confidence":{"label":"Lower confidence","score":0.62,"capped_reason":"Capped: the evidence on file is thin, so confidence cannot be higher than lower confidence.","source":"editor"},"best_for":["SERM","ORM","Community Marketing"],"not_for":["Buyers whose needs sit fully outside SEO or organic growth.","Teams that only need a one-hour consultant call with no retained execution.","Proposal-stage validation still matters for exact delivery model"],"risks":["None of the 40 documented work claims comes from an independent source; all are the agency's own account or sources it controls.","14 of 20 results with a number do not say what year they were measured.","Little outside recognition on file: fewer than two awards, certifications or press mentions with a source."],"open_questions":["Ask for an Ecommerce SEO case close to your business, with the result and the year it was measured.","Ask for two client references you can call: no independent accounts of its work on file.","Can Heyday provide channel-level attribution reports for comparable local-growth campaigns?","Which work streams are managed internally versus by creators, media partners, or contractors?"],"not_published":[],"score_basis":"Score of its best position: #3 Ecommerce SEO, Miami","profile_scores":{"version":"2026.11-profile-scores","completeness":{"data_completeness_pct":93,"label":"Data completeness, separate from the ranking score","parts":[{"key":"identity","label":"Who the company is: website, headquarters, founding year, team size, logo, regions served","points":20,"max":20,"detail":"complete"},{"key":"fit","label":"Fit: services, industries, client types","points":15,"max":15,"detail":"complete"},{"key":"commercial","label":"Commercial terms: model, entry price, hourly rate, minimum term, setup fee","points":20,"max":20,"detail":"complete"},{"key":"work","label":"Documented work: cases naming a client and a result (target 5) and work claims overall (target 10)","points":30,"max":30,"detail":"20 cases with a named client and a result, 40 work claims"},{"key":"reputation","label":"Reputation: rating and review count on two or more platforms, each with 10 or more reviews","points":8,"max":15,"detail":"1 platform with a rating and 10 or more reviews"}]},"trust":{"trust_score_out_of_100":65,"label":"Trust score, separate from the ranking score","parts":[{"key":"independence","label":"Who is speaking: independent sources among work claims (full marks at 40%)","points":0,"max":30,"detail":"0 of 40 work claims are independent"},{"key":"checked","label":"Checked against the source page: confirmed, or half for partly confirmed","points":23,"max":25,"detail":"45 confirmed, 2 partly, of 50 with a source"},{"key":"quoted_numbers","label":"Numbers backed by a verbatim quote from the source","points":20,"max":20,"detail":"22 of 22"},{"key":"fresh","label":"Seen within the last 365 days","points":14,"max":15,"detail":"49 of 52"},{"key":"not_contradicted","label":"Not contradicted: claims their source no longer supports","points":8,"max":10,"detail":"3 not supported by their page"}]}},"fit_source":{"bestFor":"editorial","notFor":"editorial"}},"pricing":{"display":"From $3,500 per month, retainer","model":"retainer","minimum_monthly_budget_usd":3500,"minimum_project_size_usd":3500,"pricing_range_min_usd":3500,"pricing_range_max_usd":8500,"hourly_rate_range":"$100 - $149","public_summary":null,"secondary_options":[],"pricing_known":true,"display_basis":"published by the agency","setup_fee_usd":0,"contract_min_months":1,"engagement_models":["retainer","project"],"band_note":null,"status":"disclosed","not_disclosed":[],"agency_stated_fields":[]},"evidence":{"posture":{"label":"thin","summary":"No independent source documents this vendor's work; treat it as a candidate only."},"independent_validation_scope":"independent_context","independent_validation_label":"Independent context found","independence_statement":"None of the 40 documented work claims comes from an independent source; all are the agency's own account or sources it controls.","source_counts":{"definition":"Each claim on file counted once by who wrote it. 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