{"schema_version":"vendar.ai.vendor-summary.v1","object_type":"vendor_decision_summary","canonical_url":"https://www.vendar.org/vendors/iconier","machine_url":"https://www.vendar.org/ai/vendors/iconier","last_updated_at":"2026-11-03T14:37:41.917Z","vendor":{"slug":"iconier","name":"ICONIER","website":"https://www.iconier.com/","one_line":"SEO","company_type":"agency","headquarters_location":"Dallas, USA","service_regions":["Dallas","USA"],"primary_services":["SEO"],"services_in_evidence":[{"service":"SEO","work_claims":18},{"service":"Web design","work_claims":15}]},"decision":{"verdict":{"label":"Ranked","summary":"Admitted to a ranking on documented work, outside the top three for every question it appears in. 12 of its 19 documented work claims come from an independent source.","note":"Moderate confidence; the profile is not verified by Vendar.","missing_for_recommended":[]},"score_out_of_100":37,"confidence":{"label":"Moderate confidence","score":0.95,"capped_reason":"Capped from high: the best position (SEO for Lead Generation) rests on one independent claim.","source":"evidence"},"best_for":["Your business matches the client types on file (startups, small businesses, enterprises) and the industries on file (ecommerce, healthcare, real estate)."],"not_for":["You need a published price before the first call: nothing is disclosed."],"risks":["Several commercial terms are not published."],"open_questions":["Ask for the hourly rate, minimum term, setup fee: not published.","Ask for a SEO for Lead Generation case close to your business, with the result and the year it was measured.","Ask who will do the work day to day and whether any of it is outsourced."],"not_published":["minimum monthly budget","project minimum","hourly rate","typical range","minimum term","setup fee","founding year","team size"],"score_basis":"Score of its best position: #14 SEO for Lead Generation, Dallas","profile_scores":{"version":"2026.11-profile-scores","completeness":{"data_completeness_pct":35,"label":"Data completeness, separate from the ranking score","parts":[{"key":"identity","label":"Who the company is: website, headquarters, founding year, team size, logo, regions served","points":10,"max":20,"detail":"founding year, team size, logo"},{"key":"fit","label":"Fit: services, industries, client types","points":15,"max":15,"detail":"complete"},{"key":"commercial","label":"Commercial terms: model, entry price, hourly rate, minimum term, setup fee","points":0,"max":20,"detail":"model, entry price, hourly rate, minimum term, setup fee"},{"key":"work","label":"Documented work: cases naming a client and a result (target 5) and work claims overall (target 10)","points":10,"max":30,"detail":"0 cases with a named client and a result, 19 work claims"},{"key":"reputation","label":"Reputation: rating and review count on two or more platforms, each with 10 or more reviews","points":0,"max":15,"detail":"0 platforms with a rating and 10 or more reviews"}]},"trust":{"trust_score_out_of_100":100,"label":"Trust score, separate from the ranking score","parts":[{"key":"independence","label":"Who is speaking: independent sources among work claims (full marks at 40%)","points":30,"max":30,"detail":"12 of 19 work claims are independent"},{"key":"checked","label":"Checked against the source page: confirmed, or half for partly confirmed","points":25,"max":25,"detail":"19 confirmed, 0 partly, of 19 with a source"},{"key":"quoted_numbers","label":"Numbers backed by a verbatim quote from the source","points":20,"max":20,"detail":"2 of 2"},{"key":"fresh","label":"Seen within the last 365 days","points":15,"max":15,"detail":"19 of 19"},{"key":"not_contradicted","label":"Not contradicted: claims their source no longer supports","points":10,"max":10,"detail":"0 not supported by their page"}]}},"fit_source":{"bestFor":"derived","notFor":"derived"}},"pricing":{"display":null,"model":null,"minimum_monthly_budget_usd":null,"minimum_project_size_usd":null,"pricing_range_min_usd":null,"pricing_range_max_usd":null,"hourly_rate_range":null,"public_summary":null,"secondary_options":[],"pricing_known":false,"display_basis":null,"setup_fee_usd":null,"contract_min_months":null,"engagement_models":[],"band_note":null,"status":"unknown","not_disclosed":["minimum monthly budget","project minimum","hourly rate","typical range","minimum term","setup fee"],"agency_stated_fields":[]},"evidence":{"posture":{"label":"strong","summary":"Usable for a shortlist: 12 of 19 documented work claims come from independent sources across 4 sites."},"independent_validation_scope":"buyer_proof","independent_validation_label":"Independent buyer proof","independence_statement":"12 of 19 documented work claims come from independent sources.","source_counts":{"definition":"Each claim on file counted once by who wrote it. 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