{"schema_version":"vendar.ai.vendor-summary.v1","object_type":"vendor_decision_summary","canonical_url":"https://www.vendar.org/vendors/pinned","machine_url":"https://www.vendar.org/ai/vendors/pinned","last_updated_at":"2026-11-02T10:13:15.301Z","vendor":{"slug":"pinned","name":"Pinned","website":"https://pinned.co/","one_line":"SEO","company_type":"agency","headquarters_location":"Phoenix, USA","service_regions":["Phoenix","USA"],"primary_services":["SEO"],"services_in_evidence":[{"service":"Local SEO","work_claims":34},{"service":"SEO","work_claims":24}]},"decision":{"verdict":{"label":"Recommended","summary":"Ranks in the top three for at least one question. Most of its claims match the sources they cite. None of its 26 documented work claims comes from an independent source.","note":"Lower confidence; the profile is not verified by Vendar.","missing_for_recommended":[]},"score_out_of_100":52,"confidence":{"label":"Lower confidence","score":0.62,"capped_reason":"Rated from the evidence on file (sources, independence, confirmed quotes), not by an editor.","source":"evidence"},"best_for":["Your business matches the client types on file (small businesses, local businesses) and the industries on file (small business, local business).","You need what reviewers hired it for: Local SEO and Google Maps/Google Business Profile rankings (4 of 4 mentions)."],"not_for":["You need the minimum term and setup fee in writing before you commit: neither is published."],"risks":["None of the 26 documented work claims comes from an independent source; all are the agency's own account or sources it controls.","6 of 6 results with a number do not say what year they were measured.","Few outside reviews mention Local SEO work specifically."],"open_questions":["Ask for the hourly rate, minimum term, setup fee: not published.","Ask for a Local SEO case close to your business, with the result and the year it was measured.","Ask for two client references you can call: no independent accounts of its work on file."],"not_published":["project minimum","hourly rate","typical range","minimum term","setup fee","founding year","team size"],"score_basis":"Score of its best position: #2 Local SEO, Seattle","profile_scores":{"version":"2026.11-profile-scores","completeness":{"data_completeness_pct":67,"label":"Data completeness, separate from the ranking score","parts":[{"key":"identity","label":"Who the company is: website, headquarters, founding year, team size, logo, regions served","points":12,"max":20,"detail":"founding year, team size"},{"key":"fit","label":"Fit: services, industries, client types","points":15,"max":15,"detail":"complete"},{"key":"commercial","label":"Commercial terms: model, entry price, hourly rate, minimum term, setup fee","points":10,"max":20,"detail":"hourly rate, minimum term, setup fee"},{"key":"work","label":"Documented work: cases naming a client and a result (target 5) and work claims overall (target 10)","points":30,"max":30,"detail":"5 cases with a named client and a result, 26 work claims"},{"key":"reputation","label":"Reputation: rating and review count on two or more platforms, each with 10 or more reviews","points":0,"max":15,"detail":"0 platforms with a rating and 10 or more reviews"}]},"trust":{"trust_score_out_of_100":70,"label":"Trust score, separate from the ranking score","parts":[{"key":"independence","label":"Who is speaking: independent sources among work claims (full marks at 40%)","points":0,"max":30,"detail":"0 of 26 work claims are independent"},{"key":"checked","label":"Checked against the source page: confirmed, or half for partly confirmed","points":25,"max":25,"detail":"26 confirmed, 0 partly, of 26 with a source"},{"key":"quoted_numbers","label":"Numbers backed by a verbatim quote from the source","points":20,"max":20,"detail":"6 of 6"},{"key":"fresh","label":"Seen within the last 365 days","points":15,"max":15,"detail":"26 of 26"},{"key":"not_contradicted","label":"Not contradicted: claims their source no longer supports","points":10,"max":10,"detail":"0 not supported by their page"}]}},"fit_source":{"bestFor":"derived","notFor":"derived"}},"pricing":{"display":"From $500 per month, retainer","model":"retainer","minimum_monthly_budget_usd":500,"minimum_project_size_usd":null,"pricing_range_min_usd":null,"pricing_range_max_usd":null,"hourly_rate_range":null,"public_summary":null,"secondary_options":[],"pricing_known":true,"display_basis":"published by the agency","setup_fee_usd":null,"contract_min_months":null,"engagement_models":[],"band_note":"Inside the Local SEO band (up to $6,000/month).","status":"disclosed","not_disclosed":["project minimum","hourly rate","typical range","minimum term","setup fee"],"agency_stated_fields":[]},"evidence":{"posture":{"label":"thin","summary":"No independent source documents this vendor's work; treat it as a candidate only."},"independent_validation_scope":"none","independent_validation_label":"First-party evidence only","independence_statement":"None of the 26 documented work claims comes from an independent source; all are the agency's own account or sources it controls.","source_counts":{"definition":"Each claim on file counted once by who wrote it. Only 'independent' counts as outside proof.","total":26,"by_speaker":{"independent":0,"affiliated":0,"vendor_controlled":0,"vendor":26},"work_claims":26,"independent_work_claims":0,"independent_work_share":0,"unique_urls":6,"scope":"whole_ledger","scope_note":"Counted over every claim in the ledger (claims_on_file), not over the claims array, which lists at most 20."},"claims":[{"id":"c_ca4c29fb91b2c433","claim":"Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","lead-generation"],"client_name":"Melting Pot","result_period":null,"measured_result":false,"quote":"11,938 Website clicks. 1,597 Phone calls from GMB.","source_label":"pinned.co","source_url":"https://pinned.co/success-stories","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:22:58.273Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_f352b0454e31f8ad","claim":"Pinned's case study for electrical services client Power Professor LLC. reports 29 website clicks per month and 17 phone calls per month from GMB.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","lead-generation"],"client_name":"Power Professor LLC.","result_period":null,"measured_result":false,"quote":"29 Website clicks per month. 17 Phone calls per month from GMB.","source_label":"pinned.co","source_url":"https://pinned.co/success-stories","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:22:58.283Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_845e96e1d7f0ab29","claim":"Pinned's case study for tax planning and accounting client Thomas J McAlister P.C. reports 34 website clicks per month and 13 phone calls per month from GMB.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","lead-generation"],"client_name":"Thomas J McAlister P.C.","result_period":null,"measured_result":false,"quote":"34 Website clicks per month. 13 Phone calls per month from GMB.","source_label":"pinned.co","source_url":"https://pinned.co/success-stories","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:22:58.284Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_4b249bdb46c226b3","claim":"Pinned's case study for security and wiring client Omni Wire Integration Group. reports 290 website clicks and 21 phone calls from GMB.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","lead-generation"],"client_name":"Omni Wire Integration Group.","result_period":null,"measured_result":false,"quote":"290 Website clicks. 21 Phone calls from GMB.","source_label":"pinned.co","source_url":"https://pinned.co/success-stories","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:22:58.285Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_60c02ff30ebfdccb","claim":"The Thomas J McAlister P.C. success story reports 34 website clicks per month and 13 phone calls per month from GMB.","claim_type":"case_study","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","lead-generation"],"client_name":"Thomas J McAlister P.C.","result_period":null,"measured_result":false,"quote":"Thomas J McAlister P.C.\n\nThomas J McAlister P.C.\n\nTax Planning and Accounting\n\n10 Reviews\n\nKey Insights.\n\n34\n\nWebsite clicks per month.\n\n13\n\nPhone calls per month from GMB.","source_label":"pinned.co","source_url":"https://pinned.co/success-stories","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-02T10:11:54.754Z","last_checked_at":"2026-11-02T10:13:15.301Z"},{"id":"c_55e2e3e8cc1b6a50","claim":"Pinned worked with The Melting Pot Portland on a strategy involving Google Maps rankings and local SEO. Sunny V says the business hit its revenue target of more than $5 million, increased customer traffic, and strengthened its digital presence.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","by-budget","retainer","in-house-team"],"client_name":"The Melting Pot Portland","result_period":null,"measured_result":false,"quote":"\"When we partnered with Pinned, our goal was to grow from $3 million to over $5 million in annual revenue. They built a strategy around Google Maps rankings and local SEO that put us in front of diners actively searching in Portland. We hit our revenue target, increased customer traffic, and came out with a much stronger digital presence.\"\n\n★ ★ ★ ★ ★\nSunny V\nThe Melting Pot Portland","source_label":"pinned.co","source_url":"https://pinned.co/website-development","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-02T10:12:15.085Z","last_checked_at":"2026-11-02T10:13:15.301Z"},{"id":"c_f3fe8de1b0139d39","claim":"Client Coastal Asphalt Paving reports that before working with Pinned it had no Google Business Profile presence, and now has three active profiles ranking throughout Tacoma and Seattle, with more calls and visibility.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo"],"client_name":"Coastal Asphalt Paving","result_period":null,"measured_result":false,"quote":"Before working with Pinned, we had no Google Business Profile presence at all. Today, we have three active profiles ranking throughout Tacoma and Seattle. We've seen more calls, more visibility, and more opportunities than ever before.","source_label":"pinned.co","source_url":"https://pinned.co/","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:22:53.835Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_b7702511d2d15bf9","claim":"Client Aura Barber Studio reports that over seven years Pinned's Google Maps rankings and local SEO work kept its schedule full and built a strong presence throughout Portland.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","by-budget","retainer","in-house-team"],"client_name":"Aura Barber Studio","result_period":"over the past seven years","measured_result":false,"quote":"For the past seven years, Pinned has kept my schedule consistently full and my shop growing. Their expertise in Google Maps rankings and local SEO built Aura Barber Studio into a strong presence throughout Portland. I'm earning more than ever before.","source_label":"pinned.co","source_url":"https://pinned.co/","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:22:53.838Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_1c4fc631e29dd4f9","claim":"Client Jack Harrison of Coastal Asphalt Paving reports that before working with Pinned the company had no Google Business Profile presence, and now has three active profiles ranking throughout Tacoma and Seattle, with more calls and visibility.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","by-budget","retainer","in-house-team"],"client_name":"Coastal Asphalt Paving","result_period":null,"measured_result":false,"quote":"Before working with Pinned, we had no Google Business Profile presence at all. Today, we have three active profiles ranking throughout Tacoma and Seattle. We've seen more calls, more visibility, and more opportunities than ever before.","source_label":"pinned.co","source_url":"https://pinned.co/ai-search-seo","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:23:04.721Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_d52b8085a3ebbd4d","claim":"Client Alejandro Iglesias of Aura Barber Studio reports that over seven years Pinned's Google Maps rankings and local SEO work kept his schedule full and built the shop's presence throughout Portland.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","by-budget","retainer","in-house-team"],"client_name":"Aura Barber Studio","result_period":"over the past seven years","measured_result":false,"quote":"For the past seven years, Pinned has kept my schedule consistently full and my shop growing. Their expertise in Google Maps rankings and local SEO built Aura Barber Studio into a strong presence throughout Portland. I'm earning more than ever before.","source_label":"pinned.co","source_url":"https://pinned.co/ai-search-seo","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:23:04.723Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_79f10b57e5d9979f","claim":"Pinned built a strong presence throughout Portland for Aura Barber Studio over the past seven years by focusing on Google Maps rankings and local SEO.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","by-budget","retainer","in-house-team"],"client_name":"Aura Barber Studio","result_period":"seven years","measured_result":false,"quote":"For the past seven years, Pinned has kept my schedule consistently full and my shop growing. Their expertise in Google Maps rankings and local SEO built Aura Barber Studio into a strong presence throughout Portland. I'm earning more than ever before.","source_label":"pinned.co","source_url":"https://pinned.co/local-seo","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:23:10.569Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_f8d8b48379bad4eb","claim":"Client Jack Harrison of Coastal Asphalt Paving states that before working with Pinned the company had no Google Business Profile presence, and that it now has three active profiles ranking throughout Tacoma and Seattle, with more calls and visibility.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo"],"client_name":"Coastal Asphalt Paving","result_period":null,"measured_result":false,"quote":"Before working with Pinned, we had no Google Business Profile presence at all. Today, we have three active profiles ranking throughout Tacoma and Seattle. We've seen more calls, more visibility, and more opportunities than ever before.","source_label":"pinned.co","source_url":"https://pinned.co/website-design","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:23:15.615Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_c64169a64a88093e","claim":"Client Alejandro Iglesias of Aura Barber Studio states that over seven years Pinned's work on Google Maps rankings and local SEO kept his schedule full and built the studio's presence throughout Portland.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","by-budget","retainer","in-house-team"],"client_name":"Aura Barber Studio","result_period":"over the past seven years","measured_result":false,"quote":"For the past seven years, Pinned has kept my schedule consistently full and my shop growing. Their expertise in Google Maps rankings and local SEO built Aura Barber Studio into a strong presence throughout Portland. I'm earning more than ever before.","source_label":"pinned.co","source_url":"https://pinned.co/website-design","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:23:15.626Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_c5d229820307242a","claim":"Pinned worked with Dr. Sprinkler on local visibility. Brett DeLuca says revenue increased sixfold in three months and visibility expanded throughout Orange County and Los Angeles.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo"],"client_name":"Dr. Sprinkler","result_period":"In just three months","measured_result":false,"quote":"\"Working with Pinned has been one of the best decisions we've made for our business. In just three months, our revenue increased sixfold. We expanded our visibility throughout Orange County and Los Angeles, and the growth speaks for itself.\"\n\n★ ★ ★ ★ ★\nBrett DeLuca\nDr. Sprinkler","source_label":"pinned.co","source_url":"https://pinned.co/website-development","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-02T10:12:15.080Z","last_checked_at":"2026-11-02T10:13:15.301Z"},{"id":"c_c0b6ca1d86f248e5","claim":"Pinned worked with Aura Barber Studio on Google Maps rankings and local SEO. Alejandro Iglesias says that for the past seven years Pinned has kept his schedule consistently full and his shop growing.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo","by-budget","retainer","in-house-team"],"client_name":"Aura Barber Studio","result_period":"For the past seven years","measured_result":false,"quote":"\"For the past seven years, Pinned has kept my schedule consistently full and my shop growing. Their expertise in Google Maps rankings and local SEO built Aura Barber Studio into a strong presence throughout Portland. I'm earning more than ever before.\"\n\n★ ★ ★ ★ ★\nAlejandro Iglesias\nAura Barber Studio","source_label":"pinned.co","source_url":"https://pinned.co/website-development","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-02T10:12:15.087Z","last_checked_at":"2026-11-02T10:13:15.301Z"},{"id":"c_ec609a18a8db6220","claim":"Pinned worked with Coastal Asphalt Paving on its Google Business Profile presence. Jack Harrison says it now has three active profiles ranking throughout Tacoma and Seattle and has seen more calls and visibility.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["local-seo"],"client_name":"Coastal Asphalt Paving","result_period":null,"measured_result":false,"quote":"\"Before working with Pinned, we had no Google Business Profile presence at all. Today, we have three active profiles ranking throughout Tacoma and Seattle. We've seen more calls, more visibility, and more opportunities than ever before.\"\n\n★ ★ ★ ★ ★\nJack Harrison\nCoastal Asphalt Paving","source_label":"pinned.co","source_url":"https://pinned.co/website-development","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-02T10:12:15.088Z","last_checked_at":"2026-11-02T10:13:15.301Z"},{"id":"c_22731c64dbe7fdac","claim":"Client Brett DeLuca of Dr. Sprinkler reports that in three months of working with Pinned, revenue increased sixfold and visibility expanded throughout Orange County and Los Angeles.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["by-budget","retainer","in-house-team"],"client_name":"Dr. Sprinkler","result_period":"in three months","measured_result":false,"quote":"Working with Pinned has been one of the best decisions we've made for our business. In just three months, our revenue increased sixfold. We expanded our visibility throughout Orange County and Los Angeles, and the growth speaks for itself.","source_label":"pinned.co","source_url":"https://pinned.co/ai-search-seo","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:23:04.722Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_fcdb62350a09f02d","claim":"Client Dr. Mehrdad Malihi of NELSI reports that after struggling to rank for LASIK and refractive surgery searches in the Portland metro area, the practice is now consistently recognized as the leading presence in Portland and Beaverton, with increased patient inquiries.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["lead-generation","by-budget","retainer","in-house-team"],"client_name":"NELSI","result_period":null,"measured_result":false,"quote":"Before partnering with Pinned, we struggled to rank competitively for LASIK and refractive surgery searches in the Portland metro area. Today, we are consistently recognized as the leading presence in Portland and Beaverton. The increase in exposure and patient inquiries has been remarkable.","source_label":"pinned.co","source_url":"https://pinned.co/ai-search-seo","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:23:04.725Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_8ca61e6b0b70dc63","claim":"Coastal Asphalt Paving achieved three active profiles ranking throughout Tacoma and Seattle after working with Pinned, resulting in more calls, more visibility, and more opportunities.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["by-budget","retainer","in-house-team"],"client_name":"Coastal Asphalt Paving","result_period":null,"measured_result":false,"quote":"Before working with Pinned, we had no Google Business Profile presence at all. Today, we have three active profiles ranking throughout Tacoma and Seattle. We've seen more calls, more visibility, and more opportunities than ever before.","source_label":"pinned.co","source_url":"https://pinned.co/local-seo","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:23:10.568Z","last_checked_at":"2026-11-01T22:24:20.909Z"},{"id":"c_c09a144147613939","claim":"In just three months, Dr. Sprinkler's revenue increased sixfold and expanded visibility throughout Orange County and Los Angeles after partnering with Pinned.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":["by-budget","retainer","in-house-team"],"client_name":"Dr. Sprinkler","result_period":"three months","measured_result":false,"quote":"Working with Pinned has been one of the best decisions we've made for our business. In just three months, our revenue increased sixfold. We expanded our visibility throughout Orange County and Los Angeles, and the growth speaks for itself.","source_label":"pinned.co","source_url":"https://pinned.co/local-seo","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-01T22:23:10.569Z","last_checked_at":"2026-11-01T22:24:20.909Z"}],"validation_limit":"Use as a caveated candidate only: no independent source documents this vendor's work.","independent_work_validation":{"independent_work_claims":0,"work_claims":26,"share":0,"gate_share":0.333,"meets_gate":false},"has_any_independent_validation":false,"claims_on_file":26,"claims_listed":20,"claims_truncated":true,"listed_counts":{"in_ledger":20,"work_claims":20,"independent":0,"independent_work_claims":0}},"alternatives":{"comparison_hints":[],"vendor_slugs":[]},"citation":{"recommendation_readiness":"candidate_only_with_caveat","preferred_sources":[{"source_url":"https://pinned.co/","source_label":"pinned.co","provenance":"first_party","verification_status":"claimed","supports":["proof","reputation","source_map"],"cited_claims":["Client Coastal Asphalt Paving reports that before working with Pinned it had no Google Business Profile presence, and now has three active profiles ranking throughout Tacoma and Seattle, with more calls and visibility.","Client Dr. Sprinkler reports that in three months of working with Pinned its revenue increased sixfold and visibility expanded throughout Orange County and Los Angeles.","Client Aura Barber Studio reports that over seven years Pinned's Google Maps rankings and local SEO work kept its schedule full and built a strong presence throughout Portland."]},{"source_url":"https://pinned.co/success-stories","source_label":"pinned.co","provenance":"first_party","verification_status":"claimed","supports":["proof","reputation","source_map"],"cited_claims":["Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB.","Pinned's case study for electrical services client Power Professor LLC. reports 29 website clicks per month and 17 phone calls per month from GMB.","Pinned's case study for tax planning and accounting client Thomas J McAlister P.C. reports 34 website clicks per month and 13 phone calls per month from GMB."]},{"source_url":"https://pinned.co/ai-search-seo","source_label":"pinned.co","provenance":"first_party","verification_status":"claimed","supports":["proof","reputation","source_map"],"cited_claims":["Client Jack Harrison of Coastal Asphalt Paving reports that before working with Pinned the company had no Google Business Profile presence, and now has three active profiles ranking throughout Tacoma and Seattle, with more calls and visibility.","Client Brett DeLuca of Dr. Sprinkler reports that in three months of working with Pinned, revenue increased sixfold and visibility expanded throughout Orange County and Los Angeles.","Client Alejandro Iglesias of Aura Barber Studio reports that over seven years Pinned's Google Maps rankings and local SEO work kept his schedule full and built the shop's presence throughout Portland."]},{"source_url":"https://pinned.co/local-seo","source_label":"pinned.co","provenance":"first_party","verification_status":"claimed","supports":["proof","reputation","source_map"],"cited_claims":["Coastal Asphalt Paving achieved three active profiles ranking throughout Tacoma and Seattle after working with Pinned, resulting in more calls, more visibility, and more opportunities.","In just three months, Dr. Sprinkler's revenue increased sixfold and expanded visibility throughout Orange County and Los Angeles after partnering with Pinned.","Pinned built a strong presence throughout Portland for Aura Barber Studio over the past seven years by focusing on Google Maps rankings and local SEO."]},{"source_url":"https://pinned.co/website-design","source_label":"pinned.co","provenance":"first_party","verification_status":"claimed","supports":["proof","reputation","source_map"],"cited_claims":["Client Jack Harrison of Coastal Asphalt Paving states that before working with Pinned the company had no Google Business Profile presence, and that it now has three active profiles ranking throughout Tacoma and Seattle, with more calls and visibility.","Client Brett DeLuca of Dr. Sprinkler states that in three months of working with Pinned revenue increased sixfold and visibility expanded throughout Orange County and Los Angeles.","Client Alejandro Iglesias of Aura Barber Studio states that over seven years Pinned's work on Google Maps rankings and local SEO kept his schedule full and built the studio's presence throughout Portland."]}],"required_caveats":["None of the 26 documented work claims comes from an independent source; all are the agency's own account or sources it controls.","No third-party evidence claims are normalized."],"do_not_infer":["Do not infer headquarters from service-area coverage.","Do not treat paid visibility as organic ranking proof.","Do not present a source-thin profile as independently verified."]},"quality":{"profile_status":"collected","verification_status":"unverified","needs_review":false,"data_completeness_pct":67,"stale_after":"2027-01-31T10:12:47.159Z","sources_checked_at":null,"profile_status_note":"collected by the crawler, not yet reviewed by an editor","consistency":{"version":"2026.11-profile-consistency","ok":true,"issues":[]},"standard":{"version":"2026.10-profile-standard","open_items":[{"check":"Three strongest proofs name a client and a measured, dated result","detail":"0 of 3","closed_by":"collector"},{"check":"At least a third of documented work comes from independent sources","detail":"0 of 26 work claims","closed_by":"collector"},{"check":"Founding year, team size and headquarters on file","detail":"founding year missing, team size missing","closed_by":"collector"}]}},"participation_disclosure":{"paid_visibility":false,"status":"none","package":null,"scoring_note":"Paid visibility is disclosed and never treated as quality evidence."},"source_map":{"human_profile":"https://www.vendar.org/vendors/pinned","machine_profile_json":"https://www.vendar.org/ai/vendors/pinned","vendor_website":"https://pinned.co/","evidence_urls":["https://pinned.co/","https://pinned.co/success-stories","https://pinned.co/ai-search-seo","https://pinned.co/local-seo","https://pinned.co/website-design"]},"model_version":"Evidence-weighted ranking 2026.11.7","generated_at":"2026-11-05T03:57:13.772Z","verification":{"status":"unverified","sources_checked_at":null,"stale_after":"2027-01-31T10:12:47.159Z"},"company":{"founded":{"value":null,"status":"unknown","source":null,"sources":[],"conflict":false},"team_size":{"value":null,"status":"unknown","source":null,"stated_by_source":null},"headquarters":{"value":"Phoenix, USA","status":"disclosed","source":"profile"},"service_regions":["Phoenix","USA"],"services":[{"category":"Marketing","subcategories":["SEO"]}],"industries":["Small Business","Local Business"],"client_types":["small_business","local_business"],"languages":[],"technologies":[],"certifications":[],"awards":[],"named_clients":["Melting Pot","Power Professor LLC.","Thomas J McAlister P.C.","Omni Wire Integration Group.","Coastal Asphalt Paving","Aura Barber Studio","NELSI","Dr. Sprinkler"],"reputation_sources":[],"process":{"workflow":[],"onboarding":[],"reporting":null},"provenance_note":"Company fields come from the vendor profile; only fields with status verified were checked by Vendar."},"agency_stated":null,"best_position":{"need":"Local SEO","city":"Seattle","rank":2,"ranked_total":12,"score_out_of_100":52,"listing_url":"https://www.vendar.org/marketing/seo/seattle/local-seo","score_components":[{"key":"evidence","label":"Evidence for this query","weight":30,"points":17.9,"value":0.597,"facts":["16 local SEO claims on file: 0 third-party, 16 first-party, 0 profile signals; outside claims from 1 distinct site","Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB. (pinned.co, claimed)","Pinned's case study for electrical services client Power Professor LLC. reports 29 website clicks per month and 17 phone calls per month… (pinned.co, claimed)"]},{"key":"fit","label":"Fit to this query","weight":25,"points":16.2,"value":0.648,"facts":["Serves Seattle from Phoenix, USA; no local office on file","Retainers from $500/month, inside the local SEO band (up to $6,000/month)","Profile names small business clients"]},{"key":"capability","label":"Capability depth","weight":15,"points":15,"value":1,"facts":["1 of 1 listed services are SEO services","16 of 27 claims on file concern local SEO"]},{"key":"reliability","label":"Reliability","weight":10,"points":3,"value":0.3,"facts":["Founding year not disclosed","Retention not documented"]},{"key":"transparency","label":"Transparency","weight":10,"points":5,"value":0.5,"facts":["Pricing disclosed (From $500/month)","Team size not disclosed","Process not documented"]},{"key":"reputation","label":"Reputation","weight":5,"points":0,"value":0,"facts":["No third-party reviews on file"]},{"key":"credibility","label":"Market credibility","weight":5,"points":0,"value":0,"facts":["No awards, certifications or media mentions with a source on file"]}],"penalties":[{"code":"no_independent_source","label":"No independent source on file","points":-3,"reason":"Every claim on file is first-party or a Vendar profile field."},{"code":"profile_not_decision_ready","label":"Profile below decision-ready status","points":-2,"reason":"the profile is collected but not reviewed yet."}]},"positions":[{"need":"Local SEO","need_slug":"local-seo","city":"Seattle","question":"Which SEO agencies have documented local-search work for businesses in Seattle?","rank":2,"ranked_total":12,"score_out_of_100":52,"confidence":"Moderate confidence","evidence_basis":"own_published","evidence_basis_label":"Published by the agency on its own site","index_open":true,"listing_url":"https://www.vendar.org/marketing/seo/seattle/local-seo","why_this_rank":["16 local SEO claims on file: 0 third-party, 16 first-party, 0 profile signals; outside claims from 1 distinct site","Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB. (pinned.co, claimed)","Serves Seattle from Phoenix, USA; no local office on file","Retainers from $500/month, inside the local SEO band (up to $6,000/month)"],"limits":["No independent source names local SEO work; the evidence is first-party or editorial.","Never verified against official sources.","No independent source on file: Every claim on file is first-party or a Vendar profile field.","Profile below decision-ready status: the profile is collected but not reviewed yet."],"next_proof_needed":"No independent source names local SEO work; the evidence is first-party or editorial.","weakest_criterion":{"key":"reputation","label":"Reputation","points":0,"max":5},"claims_for_need":{"documented_work":0,"third_party":0,"total":27,"on_file_naming_this_need":16,"on_file_independent":0},"listed_on_offer_only":false,"listing_pricing":{"pricing_floor_median_usd":750,"pricing_known":6,"ranked":12},"neighbors":[{"slug":"on-the-map-marketing","name":"On The Map Marketing","rank":1,"score_out_of_100":59,"confidence":"Moderate confidence","evidence_basis":"own_published","third_party_claims_for_need":0,"documented_claims_for_need":0,"pricing_display":"From $3,000/month","verified":false,"profile_url":"https://www.vendar.org/vendors/on-the-map-marketing"},{"slug":"jessica-stegner-seo","name":"Jessica Stegner SEO","rank":3,"score_out_of_100":52,"confidence":"Moderate confidence","evidence_basis":"own_published","third_party_claims_for_need":0,"documented_claims_for_need":0,"pricing_display":"Projects from $750","verified":false,"profile_url":"https://www.vendar.org/vendors/jessica-stegner-seo"}]},{"need":"SEO for Lead Generation","need_slug":"lead-generation","city":"Seattle","question":"Which SEO agencies have documented lead generation from organic search for businesses in Seattle?","rank":2,"ranked_total":10,"score_out_of_100":46,"confidence":"Moderate confidence","evidence_basis":"own_published","evidence_basis_label":"Published by the agency on its own site","index_open":true,"listing_url":"https://www.vendar.org/marketing/seo/seattle/lead-generation","why_this_rank":["9 SEO for lead generation claims on file: 0 third-party, 9 first-party, 0 profile signals; outside claims from 1 distinct site","Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB. (pinned.co, claimed)","Serves Seattle from Phoenix, USA; no local office on file","Retainers from $500/month, inside the SEO for lead generation band"],"limits":["No independent source names SEO for lead generation work; the evidence is first-party or editorial.","Never verified against official sources.","No independent source on file: Every claim on file is first-party or a Vendar profile field.","Profile below decision-ready status: the profile is collected but not reviewed yet."],"next_proof_needed":"No independent source names SEO for lead generation work; the evidence is first-party or editorial.","weakest_criterion":{"key":"reputation","label":"Reputation","points":0,"max":5},"claims_for_need":{"documented_work":0,"third_party":0,"total":27,"on_file_naming_this_need":9,"on_file_independent":0},"listed_on_offer_only":false,"listing_pricing":{"pricing_floor_median_usd":750,"pricing_known":3,"ranked":10},"neighbors":[]},{"need":"SEO Agencies on a Monthly Retainer","need_slug":"retainer","city":"Phoenix","question":"Which SEO agencies in Phoenix with documented work offer an ongoing monthly retainer?","rank":4,"ranked_total":11,"score_out_of_100":61,"confidence":"Moderate confidence","evidence_basis":"own_published","evidence_basis_label":"Published by the agency on its own site","index_open":true,"listing_url":"https://www.vendar.org/marketing/seo/phoenix/retainer","why_this_rank":["Score of its best documented need in Phoenix: Local SEO, #5 of 26.","16 local SEO claims on file: 0 third-party, 16 first-party, 0 profile signals; outside claims from 1 distinct site","Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB. (pinned.co, claimed)","Headquartered in Phoenix (Phoenix, USA)","Retainers from $500/month, inside the local SEO band (up to $6,000/month)"],"limits":["No independent source names local SEO work; the evidence is first-party or editorial.","Never verified against official sources.","No independent source on file: Every claim on file is first-party or a Vendar profile field.","Profile below decision-ready status: the profile is collected but not reviewed yet."],"next_proof_needed":"No independent source names local SEO work; the evidence is first-party or editorial.","weakest_criterion":{"key":"reputation","label":"Reputation","points":0,"max":5},"claims_for_need":{"documented_work":0,"third_party":0,"total":27,"on_file_naming_this_need":12,"on_file_independent":0},"listed_on_offer_only":false,"listing_pricing":{"pricing_floor_median_usd":1495,"pricing_known":9,"ranked":11},"neighbors":[]},{"need":"Local SEO","need_slug":"local-seo","city":"Phoenix","question":"Which SEO agencies have documented local-search work for businesses in Phoenix?","rank":5,"ranked_total":26,"score_out_of_100":61,"confidence":"Moderate confidence","evidence_basis":"own_published","evidence_basis_label":"Published by the agency on its own site","index_open":true,"listing_url":"https://www.vendar.org/marketing/seo/phoenix/local-seo","why_this_rank":["16 local SEO claims on file: 0 third-party, 16 first-party, 0 profile signals; outside claims from 1 distinct site","Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB. (pinned.co, claimed)","Headquartered in Phoenix (Phoenix, USA)","Retainers from $500/month, inside the local SEO band (up to $6,000/month)"],"limits":["No independent source names local SEO work; the evidence is first-party or editorial.","Never verified against official sources.","No independent source on file: Every claim on file is first-party or a Vendar profile field.","Profile below decision-ready status: the profile is collected but not reviewed yet."],"next_proof_needed":"No independent source names local SEO work; the evidence is first-party or editorial.","weakest_criterion":{"key":"reputation","label":"Reputation","points":0,"max":5},"claims_for_need":{"documented_work":0,"third_party":0,"total":27,"on_file_naming_this_need":16,"on_file_independent":0},"listed_on_offer_only":false,"listing_pricing":{"pricing_floor_median_usd":1495,"pricing_known":12,"ranked":26},"neighbors":[]},{"need":"SEO Agencies within a $6,000 Monthly Budget","need_slug":"by-budget","city":"Phoenix","question":"Which SEO agencies in Phoenix with documented work start at $6,000 a month or less?","rank":8,"ranked_total":20,"score_out_of_100":61,"confidence":"Moderate confidence","evidence_basis":"own_published","evidence_basis_label":"Published by the agency on its own site","index_open":true,"listing_url":"https://www.vendar.org/marketing/seo/phoenix/by-budget","why_this_rank":["Score of its best documented need in Phoenix: Local SEO, #5 of 26.","16 local SEO claims on file: 0 third-party, 16 first-party, 0 profile signals; outside claims from 1 distinct site","Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB. (pinned.co, claimed)","Headquartered in Phoenix (Phoenix, USA)","Retainers from $500/month, inside the local SEO band (up to $6,000/month)"],"limits":["No independent source names local SEO work; the evidence is first-party or editorial.","Never verified against official sources.","No independent source on file: Every claim on file is first-party or a Vendar profile field.","Profile below decision-ready status: the profile is collected but not reviewed yet."],"next_proof_needed":"No independent source names local SEO work; the evidence is first-party or editorial.","weakest_criterion":{"key":"reputation","label":"Reputation","points":0,"max":5},"claims_for_need":{"documented_work":0,"third_party":0,"total":27,"on_file_naming_this_need":12,"on_file_independent":0},"listed_on_offer_only":false,"listing_pricing":{"pricing_floor_median_usd":1498,"pricing_known":20,"ranked":20},"neighbors":[]},{"need":"SEO for Lead Generation","need_slug":"lead-generation","city":"Phoenix","question":"Which SEO agencies have documented lead generation from organic search for businesses in Phoenix?","rank":8,"ranked_total":27,"score_out_of_100":54,"confidence":"Moderate confidence","evidence_basis":"own_published","evidence_basis_label":"Published by the agency on its own site","index_open":true,"listing_url":"https://www.vendar.org/marketing/seo/phoenix/lead-generation","why_this_rank":["9 SEO for lead generation claims on file: 0 third-party, 9 first-party, 0 profile signals; outside claims from 1 distinct site","Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB. (pinned.co, claimed)","Headquartered in Phoenix (Phoenix, USA)","Retainers from $500/month, inside the SEO for lead generation band"],"limits":["No independent source names SEO for lead generation work; the evidence is first-party or editorial.","Never verified against official sources.","No independent source on file: Every claim on file is first-party or a Vendar profile field.","Profile below decision-ready status: the profile is collected but not reviewed yet."],"next_proof_needed":"No independent source names SEO for lead generation work; the evidence is first-party or editorial.","weakest_criterion":{"key":"reputation","label":"Reputation","points":0,"max":5},"claims_for_need":{"documented_work":0,"third_party":0,"total":27,"on_file_naming_this_need":9,"on_file_independent":0},"listed_on_offer_only":false,"listing_pricing":{"pricing_floor_median_usd":1495,"pricing_known":11,"ranked":27},"neighbors":[]},{"need":"SEO for High-Ticket Services","need_slug":"high-ticket","city":"Seattle","question":"Which SEO agencies have documented SEO work for high-value service businesses in Seattle?","rank":10,"ranked_total":10,"score_out_of_100":26,"confidence":"Moderate confidence","evidence_basis":"own_published","evidence_basis_label":"Published by the agency on its own site","index_open":true,"listing_url":"https://www.vendar.org/marketing/seo/seattle/high-ticket","why_this_rank":["1 SEO for high-ticket services claim on file: 0 third-party, 1 first-party, 0 profile signals; outside claims from 1 distinct site","Client Dr. Mehrdad Malihi of NELSI states that after partnering with Pinned the clinic became a leading presence for LASIK and refractive… (pinned.co, claimed)","Serves Seattle from Phoenix, USA; no local office on file","Retainers from $500/month, above the typical SEO for high-ticket services band"],"limits":["No independent source names SEO for high-ticket services work; the evidence is first-party or editorial.","Never verified against official sources.","No independent source on file: Every claim on file is first-party or a Vendar profile field.","Profile below decision-ready status: the profile is collected but not reviewed yet."],"next_proof_needed":"No independent source names SEO for high-ticket services work; the evidence is first-party or editorial.","weakest_criterion":{"key":"reputation","label":"Reputation","points":0,"max":5},"claims_for_need":{"documented_work":0,"third_party":0,"total":27,"on_file_naming_this_need":1,"on_file_independent":0},"listed_on_offer_only":false,"listing_pricing":{"pricing_floor_median_usd":1000,"pricing_known":5,"ranked":10},"neighbors":[]},{"need":"SEO for High-Ticket Services","need_slug":"high-ticket","city":"Phoenix","question":"Which SEO agencies have documented SEO work for high-value service businesses in Phoenix?","rank":26,"ranked_total":28,"score_out_of_100":35,"confidence":"Moderate confidence","evidence_basis":"own_published","evidence_basis_label":"Published by the agency on its own site","index_open":true,"listing_url":"https://www.vendar.org/marketing/seo/phoenix/high-ticket","why_this_rank":["1 SEO for high-ticket services claim on file: 0 third-party, 1 first-party, 0 profile signals; outside claims from 1 distinct site","Client Dr. Mehrdad Malihi of NELSI states that after partnering with Pinned the clinic became a leading presence for LASIK and refractive… (pinned.co, claimed)","Headquartered in Phoenix (Phoenix, USA)","Retainers from $500/month, above the typical SEO for high-ticket services band"],"limits":["No independent source names SEO for high-ticket services work; the evidence is first-party or editorial.","Never verified against official sources.","No independent source on file: Every claim on file is first-party or a Vendar profile field.","Profile below decision-ready status: the profile is collected but not reviewed yet."],"next_proof_needed":"No independent source names SEO for high-ticket services work; the evidence is first-party or editorial.","weakest_criterion":{"key":"reputation","label":"Reputation","points":0,"max":5},"claims_for_need":{"documented_work":0,"third_party":0,"total":27,"on_file_naming_this_need":1,"on_file_independent":0},"listed_on_offer_only":false,"listing_pricing":{"pricing_floor_median_usd":1495,"pricing_known":17,"ranked":28},"neighbors":[]}],"client_voice":{"observed_at":"2026-11-03T10:37:21.540Z","sample_share_read":null,"review_drive_caution":null,"platforms":[],"average_rating":null,"total_reviews":0,"reviews_read":0,"last_12_months_share":null,"negative_share":null,"owner_answer_rate":null,"review_burst":null,"summary":"All reviews are testimonials published by the agency itself, so there is no independent feedback to verify them. Clients describe growth in local visibility, Google Maps rankings, calls, and revenue, with several reporting specific numbers. No criticism appears anywhere in the reviews.","praised":[{"theme":"More calls and inquiries","icon":"other","mentions":6,"quote":"The increase in exposure and patient inquiries has been remarkable.","source":"client quoted on the agency's site"},{"theme":"Local visibility and Google Maps rankings","icon":"results","mentions":4,"quote":"Their expertise in Google Maps rankings and local SEO built Aura Barber Studio into a strong presence throughout Portland.","source":"client quoted on the agency's site"},{"theme":"Revenue and business growth","icon":"results","mentions":4,"quote":"In just three months, our revenue increased sixfold.","source":"client quoted on the agency's site"},{"theme":"Consistent lead flow keeping schedules full","icon":"timeline","mentions":1,"quote":"For the past seven years, Pinned has kept my schedule consistently full and my shop growing.","source":"client quoted on the agency's site"}],"criticized":[],"results_reported_by_clients":[{"result":"Three Google Business Profiles ranking in Tacoma and Seattle","quote":"Today, we have three active profiles ranking throughout Tacoma and Seattle.","source":"client quoted on the agency's site"},{"result":"Revenue increased sixfold in three months","quote":"In just three months, our revenue increased sixfold.","source":"client quoted on the agency's site"},{"result":"Revenue growth from $3 million to over $5 million","quote":"We hit our revenue target, increased customer traffic, and came out with a much stronger digital presence.","source":"client quoted on the agency's site"},{"result":"11,938 website clicks and 1,597 phone calls from GMB","quote":"11,938 Website clicks. 1,597 Phone calls from GMB.","source":"client quoted on the agency's site"},{"result":"Leading presence for LASIK searches in Portland and Beaverton","quote":"Today, we are consistently recognized as the leading presence in Portland and Beaverton.","source":"client quoted on the agency's site"}],"hired_for":[{"service":"Local SEO and Google Maps/Google Business Profile rankings","mentions":4,"icon":"seo"}],"client_types":[{"type":"home services company (sprinkler repair)","mentions":2,"icon":"home-services"},{"type":"restaurant","mentions":2,"icon":"restaurant"},{"type":"paving contractor","mentions":1,"icon":"other"},{"type":"barbershop","mentions":1,"icon":"restaurant"},{"type":"medical / eye surgery clinic","mentions":1,"icon":"healthcare"},{"type":"law firm","mentions":1,"icon":"legal"}],"named_testimonials":[{"client":"Coastal Asphalt Paving","quote":"Before working with Pinned, we had no Google Business Profile presence at all. Today, we have three active profiles ranking throughout Tacoma and Seattle. We've seen more calls, more visibility, and more opportunities than ever before.","url":"https://pinned.co/","published_by":"agency","also_documented_case":false},{"client":"Dr. Sprinkler","quote":"Working with Pinned has been one of the best decisions we've made for our business. In just three months, our revenue increased sixfold. We expanded our visibility throughout Orange County and Los Angeles, and the growth speaks for itself.","url":"https://pinned.co/","published_by":"agency","also_documented_case":false},{"client":"Aura Barber Studio","quote":"For the past seven years, Pinned has kept my schedule consistently full and my shop growing. Their expertise in Google Maps rankings and local SEO built Aura Barber Studio into a strong presence throughout Portland. I'm earning more than ever before.","url":"https://pinned.co/","published_by":"agency","also_documented_case":false},{"client":"NELSI","quote":"Before partnering with Pinned, we struggled to rank competitively for LASIK and refractive surgery searches in the Portland metro area. Today, we are consistently recognized as the leading presence in Portland and Beaverton. The increase in exposure and patient inquiries has been remarkable.","url":"https://pinned.co/","published_by":"agency","also_documented_case":false},{"client":"Melting Pot","quote":"11,938 Website clicks. 1,597 Phone calls from GMB.","url":"https://pinned.co/success-stories","published_by":"agency","also_documented_case":false},{"client":"Power Professor LLC.","quote":"29 Website clicks per month. 17 Phone calls per month from GMB.","url":"https://pinned.co/success-stories","published_by":"agency","also_documented_case":false}],"note":"Ratings and reviews from independent platforms; quotes are verbatim and checked against the review text. Testimonials published by the agency are labelled as such."}}