{"schema_version":"vendar.ai.decision.v1","object_type":"vendor_decision_profile","canonical_url":"https://www.vendar.org/vendors/semnyc","machine_url":"https://www.vendar.org/ai/vendors/semnyc","human_ai_url":"https://www.vendar.org/vendors/semnyc/ai","last_updated_at":"2026-04-25T00:00:00.000Z","last_verified_at":"2026-07-01T00:00:00.000Z","vendor":{"id":"cmo1hm8bj00f6z36rz1fwx250","slug":"semnyc","name":"SEM.NYC","website":"https://sem.nyc/","tagline":"NYC search marketing agency for local businesses that need SEO, PPC, landing-page, and call-generation support in the New York market.","company_type":"agency","headquarters_location":"New York, NY, USA","service_regions":["New York","USA","Manhattan","Brooklyn"],"year_founded":null,"team_size":"10-49"},"summary":{"one_line":"NYC search marketing agency for local businesses that need SEO, PPC, landing-page, and call-generation support in the New York market.","best_for":["Lead Generation SEO","Local SEO","Proven Results","In-house Team","Local link support","Lean outreach programs","NYC business visibility","NYC local businesses that need SEO and paid search managed together rather than a pure organic-only SEO engagement.","Lead-generation teams that need local landing pages, call tracking, reporting, and campaign optimization.","Buyers comfortable validating first-party results and references before committing."],"not_for":["Buyers requiring independent public buyer reviews before outreach.","Enterprise search programs needing deep public case-study libraries.","Buyers requiring independently verified reviews.","Risk-averse buyers uncomfortable with guarantee-heavy SEO language.","Less specialist for pure enterprise technical SEO.","Broader SEM positioning can be less ideal for buyers wanting an SEO-only consultancy."],"buyer_use_cases":["NYC local businesses that need SEO and paid search managed together rather than a pure organic-only SEO engagement.","Lead-generation teams that need local landing pages, call tracking, reporting, and campaign optimization.","Buyers comfortable validating first-party results and references before committing.","NYC local businesses that want search marketing, PPC setup, landing-page optimization, and call-generation support.","Buyers that value NYC specialization and are prepared to inspect live dashboards or references before choosing.","New York buyers comparing mobile app development teams across iOS app development, Android app development, cross-platform app development, mobile MVP development, mobile backend and API integration, app launch, modernization, and support.","New York shortlist fit for Mobile Development: Cross-platform App Development, Mobile MVP Development, Mobile App Modernization, Mobile App Maintenance and Support, Mobile Backend and API Integration.","New York buyers comparing custom software development teams across backend development, SaaS development, internal tools, dashboard and admin panel development, API development, system integrations, workflow automation, marketplace platform development, and modernization.","New York shortlist fit for Custom Software Development: Backend Development, Internal Tools Development, Dashboard and Admin Panel Development, API Development, System Integrations."]},"services":[{"category":"Marketing","subcategory":"SEO","description":"SEM.NYC offers SEO services for New York-area buyers."},{"category":"Marketing","subcategory":"Lead Generation PPC","description":"SEM.NYC offers Lead Generation PPC services for New York buyers and broader NYC-market campaigns."},{"category":"Marketing","subcategory":"Local Service Ads","description":"SEM.NYC offers Local Service Ads services for New York buyers and broader NYC-market campaigns."},{"category":"Marketing","subcategory":"Paid Ads","description":"SEM.NYC offers Paid Ads services for New York buyers and broader NYC-market campaigns."},{"category":"Marketing","subcategory":"Google Ads","description":"SEM.NYC offers Google Ads services for New York buyers and broader NYC-market campaigns."},{"category":"Marketing","subcategory":"Performance PPC","description":"SEM.NYC offers Performance PPC services for New York buyers and broader NYC-market campaigns."},{"category":"Marketing","subcategory":"Performance Marketing","description":"SEM.NYC offers Performance Marketing services for New York buyers and NYC-focused growth programs."},{"category":"Marketing","subcategory":"B2B Demand Gen","description":"SEM.NYC offers B2B Demand Gen services for New York buyers and NYC-focused growth programs."},{"category":"Marketing","subcategory":"Landing Page Optimization","description":"SEM.NYC offers Landing Page Optimization services for New York buyers and NYC-focused growth programs."},{"category":"Marketing","subcategory":"Customer Acquisition","description":"SEM.NYC offers Customer Acquisition services for New York buyers and NYC-focused growth programs."},{"category":"Marketing","subcategory":"CAC Optimization","description":"SEM.NYC offers CAC Optimization services for New York buyers and NYC-focused growth programs."},{"category":"Marketing","subcategory":"Link Building","description":"SEM.NYC offers Link Building services for New York and USA buyers."},{"category":"Marketing","subcategory":"Guest Posting","description":"SEM.NYC offers Guest Posting services for New York and USA buyers."},{"category":"Marketing","subcategory":"Niche Edits","description":"SEM.NYC offers Niche Edits services for New York and USA buyers."},{"category":"Marketing","subcategory":"Outreach","description":"SEM.NYC offers Outreach services for New York and USA buyers."},{"category":"Marketing","subcategory":"Local","description":"SEM.NYC offers Local services for New York and USA buyers."},{"category":"Marketing","subcategory":"SaaS","description":"SEM.NYC offers SaaS services for New York and USA buyers."},{"category":"Marketing","subcategory":"High DR","description":"SEM.NYC offers High DR services for New York and USA buyers."},{"category":"Development","subcategory":"Web Development","description":"SEM.NYC is linked to Web Development for New York-focused buyer comparisons."},{"category":"Development","subcategory":"CMS Development","description":"SEM.NYC is linked to CMS Development for New York Web Development folders."},{"category":"Development","subcategory":"Landing Page Development","description":"SEM.NYC is linked to Landing Page Development for New York Web Development folders."},{"category":"Development","subcategory":"Website Redesign and Rebuild","description":"SEM.NYC is linked to Website Redesign and Rebuild for New York Web Development folders."},{"category":"Development","subcategory":"Website Maintenance and Support","description":"SEM.NYC is linked to Website Maintenance and Support for New York Web Development folders."},{"category":"Development","subcategory":"Conversion-focused Web Development","description":"SEM.NYC is linked to Conversion-focused Web Development for New York Web Development folders."},{"category":"Development","subcategory":"Mobile Development","description":"SEM.NYC is linked to Mobile Development for New York-focused buyer comparisons."},{"category":"Development","subcategory":"Cross-platform App Development","description":"SEM.NYC is linked to Cross-platform App Development for New York Mobile Development folders."},{"category":"Development","subcategory":"Mobile MVP Development","description":"SEM.NYC is linked to Mobile MVP Development for New York Mobile Development folders."},{"category":"Development","subcategory":"Mobile App Modernization","description":"SEM.NYC is linked to Mobile App Modernization for New York Mobile Development folders."},{"category":"Development","subcategory":"Mobile App Maintenance and Support","description":"SEM.NYC is linked to Mobile App Maintenance and Support for New York Mobile Development folders."},{"category":"Development","subcategory":"Mobile Backend and API Integration","description":"SEM.NYC is linked to Mobile Backend and API Integration for New York Mobile Development folders."},{"category":"Development","subcategory":"App Store Launch Support","description":"SEM.NYC is linked to App Store Launch Support for New York Mobile Development folders."},{"category":"Development","subcategory":"Custom Software Development","description":"SEM.NYC is linked to Custom Software Development for New York-focused buyer comparisons."},{"category":"Development","subcategory":"Backend Development","description":"SEM.NYC is linked to Backend Development for New York Custom Software Development folders."},{"category":"Development","subcategory":"Internal Tools Development","description":"SEM.NYC is linked to Internal Tools Development for New York Custom Software Development folders."},{"category":"Development","subcategory":"Dashboard and Admin Panel Development","description":"SEM.NYC is linked to Dashboard and Admin Panel Development for New York Custom Software Development folders."},{"category":"Development","subcategory":"API Development","description":"SEM.NYC is linked to API Development for New York Custom Software Development folders."},{"category":"Development","subcategory":"System Integrations","description":"SEM.NYC is linked to System Integrations for New York Custom Software Development folders."},{"category":"Development","subcategory":"Workflow Automation Development","description":"SEM.NYC is linked to Workflow Automation Development for New York Custom Software Development folders."},{"category":"Development","subcategory":"Legacy System Modernization","description":"SEM.NYC is linked to Legacy System Modernization for New York Custom Software Development folders."},{"category":"Development","subcategory":"Enterprise Software Development","description":"SEM.NYC is linked to Enterprise Software Development for New York Custom Software Development folders."},{"category":"Development","subcategory":"Custom Database Applications","description":"SEM.NYC is linked to Custom Database Applications for New York Custom Software Development folders."}],"industries":["Small Business","Professional Services","Local Services","Mid-Market","Local Business","B2B"],"capabilities":{"skill":["Link Building","SEO","PPC","Lead Generation","Local SEO"]},"pricing":{"pricing_model":"retainer","minimum_monthly_budget_usd":3000,"minimum_project_size_usd":3000,"typical_contract_value_usd":8000,"pricing_range_min_usd":3000,"pricing_range_max_usd":8000,"hourly_rate_range":null,"setup_fee_usd":null,"contract_min_months":3,"contract_default_months":6,"pricing_known":true},"decision":{"decision_score":0.69,"score_out_of_100":69,"verdict":{"label":"Developing","summary":"Usable profile, but ranking confidence is limited until more gaps are closed."},"confidence_label":"High confidence","score_breakdown":{"human_audit_score":0.58,"ai_audit_score":0.8,"consistency_score":0.7799999999999999,"trust_score":0.58,"performance_score":0.8,"expertise_score":0.69,"market_fit_score":0.7799999999999999},"score_drivers":["Clear NYC focus and explicit SEO/PPC/landing-page service model.","Useful official detail around local search marketing execution and tracking.","Clear NYC focus.","SEO plus paid-search fit.","Local and call-generation positioning."],"score_penalties":["No verified buyer-review profile found.","Scale and guarantee claims are first-party and need diligence.","No verified external reviews.","First-party claims require diligence."],"why_recommended":["Recommended as a cautious local NYC SEM candidate when the buyer wants combined SEO, PPC, landing pages, and conversion tracking.","Recommended as a cautious NYC SEM/PPC candidate where local focus matters and proof can be checked in sales discovery.","Use this profile in New York Mobile Development comparisons when the buyer needs Cross-platform App Development, Mobile MVP Development, Mobile App Modernization, Mobile App Maintenance and Support, Mobile Backend and API Integration coverage and wants a route-fit signal separated from external proof.","Use this profile in New York Custom Software Development comparisons when the buyer needs Backend Development, Internal Tools Development, Dashboard and Admin Panel Development, API Development, System Integrations coverage and wants a route-fit signal separated from external proof."],"why_not_recommended":["Not a top-proof choice when procurement needs independent reviews, named client outcomes, or detailed public case studies.","Not a verified-profile recommendation because external buyer proof is missing."]},"evidence":{"schema":{"claim":"Human-readable atomic statement.","source_url":"External URL when available. Internal source URIs are kept in source_uri.","provenance":"first_party | third_party | internal | unknown","verification_status":"verified | claimed | internal_signal | unverified","supports":"Decision dimensions supported by this claim."},"posture":{"label":"adequate","summary":"Usable for AI shortlist context, but still worth checking source details before outreach.","confidence_cap":0.78,"warnings":[],"recommended_next_steps":[]},"validation_limits":{"declared":false,"limit_types":[],"has_third_party_claims":true,"third_party_claim_status":"present","buyer_use_guidance":"Third-party validation is present; still inspect source details for buyer fit.","confidence_note":"No explicit validation-limit caveat is normalized."},"stats":{"total_claims":30,"external_claims":22,"third_party_claims":2,"first_party_claims":20,"internal_signals":2,"verified_claims":5,"unique_source_urls":6},"claims":[{"id":"semnyc:claim:1","claim":"SEM.NYC official site","claim_type":"official_site","source_label":"SEM.NYC official site","source_type":"official_site","source_uri":"https://sem.nyc/","source_url":"https://sem.nyc/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"semnyc:claim:2","claim":"SEM.NYC services page","claim_type":"official_services","source_label":"SEM.NYC services page","source_type":"official_services","source_uri":"https://sem.nyc/sem-services/","source_url":"https://sem.nyc/sem-services/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["service_fit","proof","source_map"]},{"id":"semnyc:claim:3","claim":"SEM.NYC search engine marketing agency page","claim_type":"official_company_page","source_label":"SEM.NYC search engine marketing agency page","source_type":"official_company_page","source_uri":"https://sem.nyc/search-engine-marketing-agency/","source_url":"https://sem.nyc/search-engine-marketing-agency/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"semnyc:claim:4","claim":"SEM.NYC SEM company page","claim_type":"official_company_page","source_label":"SEM.NYC SEM company page","source_type":"official_company_page","source_uri":"https://sem.nyc/sem-company/","source_url":"https://sem.nyc/sem-company/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"semnyc:claim:5","claim":"SEM.NYC local NYC office details","claim_type":"official_location","source_label":"SEM.NYC local NYC office details","source_type":"official_location","source_uri":"https://sem.nyc/sem-services/","source_url":"https://sem.nyc/sem-services/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["market_fit","proof","source_map"]},{"id":"semnyc:claim:6","claim":"NYC SEO, PPC, SEM, landing-page, and call-generation service scope","claim_type":"official_services","source_label":"NYC SEO, PPC, SEM, landing-page, and call-generation service scope","source_type":"official_services","source_uri":"https://sem.nyc/","source_url":"https://sem.nyc/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["service_fit","proof","source_map"]},{"id":"semnyc:claim:7","claim":"One Liberty Plaza Manhattan office context","claim_type":"official_location","source_label":"One Liberty Plaza Manhattan office context","source_type":"official_location","source_uri":"https://sem.nyc/","source_url":"https://sem.nyc/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["market_fit","proof","source_map"]},{"id":"semnyc:claim:9","claim":"SEM.NYC Queens SEM page","claim_type":"official_geo_page","source_label":"SEM.NYC Queens SEM page","source_type":"official_geo_page","source_uri":"https://sem.nyc/queens-sem-company/","source_url":"https://sem.nyc/queens-sem-company/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":["market_fit","proof","source_map"]},{"id":"semnyc:claim:10","claim":"NewYorkLists SEM services roundup","claim_type":"third_party_local_directory","source_label":"NewYorkLists SEM services roundup","source_type":"third_party_local_directory","source_uri":"https://www.newyorklists.com/new-york/nyc/search-engine-marketing-services-sem-nyc/","source_url":"https://www.newyorklists.com/new-york/nyc/search-engine-marketing-services-sem-nyc/","provenance":"third_party","verification_status":"verified","confidence":null,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"semnyc:claim:11","claim":"SEM.NYC describes a local NYC search-marketing program covering paid search, organic SEO, social paid search, CRO, responsive web design, display advertising, conversion tracking, reporting, and landing-page design.","claim_type":"official_service_scope","source_label":"sem.nyc","source_type":"official_service_scope","source_uri":"https://sem.nyc/sem-services/","source_url":"https://sem.nyc/sem-services/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["service_fit"]},{"id":"semnyc:claim:12","claim":"Official SEM.NYC materials claim 17+ years in business, 1000+ clients served, high-traffic NYC-owned sites, and revenue generated for clients; treat this as first-party scale context, not verified outcome proof.","claim_type":"official_scale_claim","source_label":"sem.nyc","source_type":"official_scale_claim","source_uri":"https://sem.nyc/sem-services/","source_url":"https://sem.nyc/sem-services/","provenance":"first_party","verification_status":"verified","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":[]},{"id":"semnyc:claim:13","claim":"SEM.NYC repeatedly positions itself as 100% focused on New York City boroughs including Manhattan, Brooklyn, Queens, Bronx, and Staten Island.","claim_type":"official_nyc_focus","source_label":"sem.nyc","source_type":"official_nyc_focus","source_uri":"https://sem.nyc/sem-services/","source_url":"https://sem.nyc/sem-services/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":[]},{"id":"semnyc:claim:14","claim":"No independent verified buyer-review profile was found in this pass, so SEM.NYC should remain unverified despite useful official operating context.","claim_type":"verification_correction","source_label":"sem.nyc","source_type":"verification_correction","source_uri":"https://sem.nyc/sem-services/","source_url":"https://sem.nyc/sem-services/","provenance":"unknown","verification_status":"verified","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":[]},{"id":"semnyc:claim:15","claim":"Official copy positions SEM.NYC around NYC search engine marketing, SEO, PPC, pay-per-call, landing pages, retargeting, keyword research, reporting dashboards, and local competitor research.","claim_type":"official_service_scope","source_label":"sem.nyc","source_type":"official_service_scope","source_uri":"https://sem.nyc/","source_url":"https://sem.nyc/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["service_fit"]},{"id":"semnyc:claim:16","claim":"The site frames the agency as Manhattan/NYC-focused and says it works with local businesses across NYC boroughs.","claim_type":"official_local_focus","source_label":"sem.nyc","source_type":"official_local_focus","source_uri":"https://sem.nyc/","source_url":"https://sem.nyc/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":[]},{"id":"semnyc:claim:17","claim":"The strongest public evidence found is first-party positioning and claims; no independent verified buyer-review profile was found in this pass.","claim_type":"proof_gap","source_label":"sem.nyc","source_type":"proof_gap","source_uri":"https://sem.nyc/","source_url":"https://sem.nyc/","provenance":"unknown","verification_status":"verified","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":[]},{"id":"semnyc:claim:18","claim":"New York Mobile Development fit: Vendar's development source-of-truth classifies this vendor for Mobile Development, iOS App Development, Android App Development, React Native Development, Flutter Development, Cross-platform App Development, Mobile MVP Development, Mobile Backend and API Integration, App Store Launch Support. Route-level specializations include Cross Platform App Development, Mobile Mvp Development, Mobile App Modernization, Mobile App Maintenance Support, Mobile Backend Api Integration, App Store Launch Support. This is an internal route-fit signal, not a replacement for external case-study proof.","claim_type":"vendar_development_route_fit","source_label":"vendar_development_geo_source_of_truth","source_type":"vendar_development_route_fit","source_uri":"internal:development-geo-source-of-truth","source_url":null,"provenance":"internal","verification_status":"internal_signal","confidence":null,"observed_at":"2026-06-02T00:00:00.000Z","last_checked_at":null,"supports":["market_fit","service_fit"]},{"id":"semnyc:claim:19","claim":"New York Custom Software Development fit: Vendar's development source-of-truth classifies this vendor for Custom Software Development, Backend Development, SaaS Development, Internal Tools Development, Dashboard and Admin Panel Development, API Development, System Integrations, Workflow Automation Development, Marketplace Platform Development. Route-level specializations include Backend Development, Internal Tools Development, Dashboard Admin Panel Development, Api Development, System Integrations, Workflow Automation Development. This is an internal route-fit signal, not a replacement for external case-study proof.","claim_type":"vendar_development_route_fit","source_label":"vendar_development_geo_source_of_truth","source_type":"vendar_development_route_fit","source_uri":"internal:development-geo-source-of-truth","source_url":null,"provenance":"internal","verification_status":"internal_signal","confidence":null,"observed_at":"2026-06-02T00:00:00.000Z","last_checked_at":null,"supports":["market_fit","service_fit"]},{"id":"semnyc:claim:20","claim":"NewYorkLists gives weak local-directory context for the NYC SEM market; use it as market/source context rather than a direct SEM.NYC review signal.","claim_type":"third_party_local_directory","source_label":"newyorklists.com","source_type":"third_party_local_directory","source_uri":"https://www.newyorklists.com/new-york/nyc/search-engine-marketing-services-sem-nyc/","source_url":"https://www.newyorklists.com/new-york/nyc/search-engine-marketing-services-sem-nyc/","provenance":"third_party","verification_status":"verified","confidence":null,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":[]},{"id":"semnyc:claim:21","claim":"SEM.NYC local NYC SEM service model","claim_type":"official_service_page","source_label":"sem.nyc","source_type":"official_service_page","source_uri":"https://sem.nyc/sem-services/","source_url":"https://sem.nyc/sem-services/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof","service_fit"]},{"id":"semnyc:claim:22","claim":"SEM.NYC agency scale and NYC market-focus claims","claim_type":"official_company_claim","source_label":"sem.nyc","source_type":"official_company_claim","source_uri":"https://sem.nyc/search-engine-marketing-agency/","source_url":"https://sem.nyc/search-engine-marketing-agency/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof"]},{"id":"semnyc:claim:23","claim":"NYC SEM and PPC service scope","claim_type":"official_service_page","source_label":"sem.nyc","source_type":"official_service_page","source_uri":"https://sem.nyc/","source_url":"https://sem.nyc/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof","service_fit"]},{"id":"semnyc:claim:24","claim":"Official local-market positioning","claim_type":"official_market_positioning","source_label":"sem.nyc","source_type":"official_market_positioning","source_uri":"https://sem.nyc/","source_url":"https://sem.nyc/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof","market_fit"]},{"id":"semnyc:claim:25","claim":"NewYorkLists provides third-party local-directory context for NYC SEM services and describes its vetting process for listed SEM businesses.","claim_type":"third_party_local_directory","source_label":"NewYorkLists","source_type":"third_party_local_directory","source_uri":"https://www.newyorklists.com/new-york/nyc/search-engine-marketing-services-sem-nyc/","source_url":"https://www.newyorklists.com/new-york/nyc/search-engine-marketing-services-sem-nyc/","provenance":"unknown","verification_status":"unverified","confidence":0.72,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":["reputation","proof"]},{"id":"semnyc:claim:26","claim":"Official NYC office and service pages","claim_type":"official_validation","source_label":null,"source_type":"official_validation","source_uri":null,"source_url":null,"provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":null,"last_checked_at":null,"supports":["proof"]},{"id":"semnyc:claim:27","claim":"Official NYC office/contact context","claim_type":"official_validation","source_label":null,"source_type":"official_validation","source_uri":null,"source_url":null,"provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":null,"last_checked_at":null,"supports":["proof"]},{"id":"semnyc:claim:28","claim":"Official SEM/PPC/SEO service scope","claim_type":"official_validation","source_label":null,"source_type":"official_validation","source_uri":null,"source_url":null,"provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":null,"last_checked_at":null,"supports":["proof"]},{"id":"semnyc:claim:29","claim":"Portfolio or case-study URL","claim_type":"portfolio_url","source_label":"sem.nyc","source_type":"portfolio_url","source_uri":"https://sem.nyc/sem-services/","source_url":"https://sem.nyc/sem-services/","provenance":"unknown","verification_status":"unverified","confidence":null,"observed_at":null,"last_checked_at":null,"supports":["proof"]},{"id":"semnyc:claim:30","claim":"Portfolio or case-study URL","claim_type":"portfolio_url","source_label":"sem.nyc","source_type":"portfolio_url","source_uri":"https://sem.nyc/search-engine-marketing-agency/","source_url":"https://sem.nyc/search-engine-marketing-agency/","provenance":"unknown","verification_status":"unverified","confidence":null,"observed_at":null,"last_checked_at":null,"supports":["proof"]},{"id":"semnyc:claim:31","claim":"Portfolio or case-study URL","claim_type":"portfolio_url","source_label":"sem.nyc","source_type":"portfolio_url","source_uri":"https://sem.nyc/","source_url":"https://sem.nyc/","provenance":"unknown","verification_status":"unverified","confidence":null,"observed_at":null,"last_checked_at":null,"supports":["proof"]}]},"risks":{"main_risks":["SEM-first positioning can feel broader than a pure-play SEO shop.","Best fit is stronger for lead generation and local/regional search than for advanced enterprise complexity.","Lean profile means buyers should validate reporting depth and campaign scale.","External proof for SEM.NYC remains weak; validate local reviews, Google Ads credentials, and reporting process directly."],"disqualifiers":[],"unknowns":[],"open_questions":["Can SEM.NYC provide recent NYC references and before/after reporting examples?","What exactly is guaranteed, and what refund or make-good terms apply?","Which work is SEO, which is PPC, and which is landing-page/CRO execution?","Can SEM.NYC show active client reporting dashboards?","What guarantees are contractual versus marketing language?","Which channels are included in the monthly management fee?"],"needs_review":false,"stale_after":"2026-10-01T00:00:00.000Z"},"alternatives":{"comparison_hints":["Compare against Taktical Digital, Socium Media, and OpenMoves when independent proof and paid-search maturity matter more than hyper-local NYC positioning.","Compare against stronger verified-review NYC search agencies when public proof depth is a deciding factor."],"manual_alternatives":[]},"quality":{"profile_status":"decision_ready","verification_status":"unverified","data_confidence":"high","confidence_score":0.85,"ai_confidence_score":0.78,"data_completeness_pct":88,"source_reliability_score":0.87},"participation_disclosure":{"participation_status":"none","paid_visibility_package":null,"package_scope":null,"package_tier":null,"approved_surfaces":[],"scoring_note":"Paid visibility is disclosed and should not be treated as organic proof."},"source_map":{"human_profile":"https://www.vendar.org/vendors/semnyc","human_ai_profile":"https://www.vendar.org/vendors/semnyc/ai","machine_profile_json":"https://www.vendar.org/ai/vendors/semnyc","vendor_website":"https://sem.nyc/","evidence_urls":["https://sem.nyc/","https://sem.nyc/sem-services/","https://sem.nyc/search-engine-marketing-agency/","https://sem.nyc/sem-company/","https://sem.nyc/queens-sem-company/","https://www.newyorklists.com/new-york/nyc/search-engine-marketing-services-sem-nyc/"]}}