{"schema_version":"vendar.ai.vendor-summary.v1","object_type":"vendor_decision_summary","canonical_url":"https://www.vendar.org/vendors/semnyc","machine_url":"https://www.vendar.org/ai/vendors/semnyc","last_updated_at":"2026-04-25T00:00:00.000Z","vendor":{"slug":"semnyc","name":"SEM.NYC","website":"https://sem.nyc/","one_line":"NYC search marketing agency for local businesses that need SEO, PPC, landing-page, and call-generation support in the New York market.","company_type":"agency","headquarters_location":"New York, NY, USA","service_regions":["New York","USA","Manhattan","Brooklyn"],"primary_services":["SEO","Lead Generation PPC","Local Service Ads","Paid Ads","Google Ads"]},"decision":{"verdict":{"label":"Developing","summary":"Usable profile, but ranking confidence is limited until more gaps are closed."},"score_out_of_100":69,"confidence":{"label":"High confidence","score":0.78},"best_for":["Lead Generation SEO","Local SEO","Proven Results"],"not_for":["Buyers requiring independent public buyer reviews before outreach.","Enterprise search programs needing deep public case-study libraries.","Buyers requiring independently verified reviews."],"risks":["SEM-first positioning can feel broader than a pure-play SEO shop.","Best fit is stronger for lead generation and local/regional search than for advanced enterprise complexity.","Lean profile means buyers should validate reporting depth and campaign scale."],"open_questions":["Can SEM.NYC provide recent NYC references and before/after reporting examples?","What exactly is guaranteed, and what refund or make-good terms apply?","Which work is SEO, which is PPC, and which is landing-page/CRO execution?","Can SEM.NYC show active client reporting dashboards?"]},"pricing":{"display":"$3,000/month · retainer","model":"retainer","minimum_monthly_budget_usd":3000,"minimum_project_size_usd":3000,"pricing_range_min_usd":3000,"pricing_range_max_usd":8000,"hourly_rate_range":null,"public_summary":null,"secondary_options":[],"pricing_known":true},"evidence":{"posture":{"label":"adequate","summary":"Usable for AI shortlist context, but still worth checking source details before outreach."},"independent_validation":true,"independent_validation_scope":"independent_context","independent_validation_label":"Independent context found","source_counts":{"first_party":21,"third_party":2,"unique_urls":6},"claims":[{"id":"semnyc:claim:12","claim":"Official SEM.NYC materials claim 17+ years in business, 1000+ clients served, high-traffic NYC-owned sites, and revenue generated for clients; treat this as first-party scale context, not verified outcome proof.","claim_type":"official_scale_claim","source_label":"sem.nyc","source_type":"official_scale_claim","source_uri":"https://sem.nyc/sem-services/","source_url":"https://sem.nyc/sem-services/","provenance":"first_party","verification_status":"verified","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":[]},{"id":"semnyc:claim:20","claim":"NewYorkLists gives weak local-directory context for the NYC SEM market; use it as market/source context rather than a direct SEM.NYC review signal.","claim_type":"third_party_local_directory","source_label":"newyorklists.com","source_type":"third_party_local_directory","source_uri":"https://www.newyorklists.com/new-york/nyc/search-engine-marketing-services-sem-nyc/","source_url":"https://www.newyorklists.com/new-york/nyc/search-engine-marketing-services-sem-nyc/","provenance":"third_party","verification_status":"verified","confidence":null,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":[]},{"id":"semnyc:claim:17","claim":"The strongest public evidence found is first-party positioning and claims; 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still inspect source details for buyer fit."},"alternatives":{"comparison_hints":["Compare against Taktical Digital, Socium Media, and OpenMoves when independent proof and paid-search maturity matter more than hyper-local NYC positioning.","Compare against stronger verified-review NYC search agencies when public proof depth is a deciding factor."],"vendor_slugs":[]},"citation":{"recommendation_readiness":"cite_with_source_context","preferred_sources":[{"source_url":"https://www.newyorklists.com/new-york/nyc/search-engine-marketing-services-sem-nyc/","source_label":"NewYorkLists SEM services roundup","provenance":"third_party","verification_status":"verified","supports":["proof","source_map"],"cited_claims":["NewYorkLists SEM services roundup","NewYorkLists gives weak local-directory context for the NYC SEM market; use it as market/source context rather than a direct SEM.NYC review signal."]},{"source_url":"https://sem.nyc/","source_label":"SEM.NYC official site","provenance":"first_party","verification_status":"claimed","supports":["market_fit","proof","service_fit","source_map"],"cited_claims":["SEM.NYC official site","NYC SEO, PPC, SEM, landing-page, and call-generation service scope","One Liberty Plaza Manhattan office context"]},{"source_url":"https://sem.nyc/sem-services/","source_label":"SEM.NYC services page","provenance":"first_party","verification_status":"claimed","supports":["market_fit","proof","service_fit","source_map"],"cited_claims":["SEM.NYC services page","SEM.NYC local NYC office details","SEM.NYC describes a local NYC search-marketing program covering paid search, organic SEO, social paid search, CRO, responsive web design, display advertising, conversion tracking, reporting, and landing-page design."]},{"source_url":"https://sem.nyc/search-engine-marketing-agency/","source_label":"SEM.NYC search engine marketing agency page","provenance":"first_party","verification_status":"claimed","supports":["proof","source_map"],"cited_claims":["SEM.NYC search engine marketing agency page","SEM.NYC agency scale and NYC market-focus claims"]},{"source_url":"https://sem.nyc/sem-company/","source_label":"SEM.NYC SEM company page","provenance":"first_party","verification_status":"claimed","supports":["proof","source_map"],"cited_claims":["SEM.NYC SEM company page"]}],"required_caveats":["SEM-first positioning can feel broader than a pure-play SEO shop.","Best fit is stronger for lead generation and local/regional search than for advanced enterprise complexity."],"do_not_infer":["Do not infer headquarters from service-area coverage.","Do not treat paid visibility as organic ranking proof.","Do not present a source-thin profile as independently verified."]},"quality":{"profile_status":"decision_ready","verification_status":"unverified","needs_review":false,"data_completeness_pct":88,"last_verified_at":"2026-07-01T00:00:00.000Z","stale_after":"2026-10-01T00:00:00.000Z"},"participation_disclosure":{"paid_visibility":false,"status":"none","package":null,"scoring_note":"Paid visibility is disclosed and never treated as quality evidence."},"source_map":{"human_profile":"https://www.vendar.org/vendors/semnyc","machine_profile_json":"https://www.vendar.org/ai/vendors/semnyc","vendor_website":"https://sem.nyc/","evidence_urls":["https://www.newyorklists.com/new-york/nyc/search-engine-marketing-services-sem-nyc/","https://sem.nyc/","https://sem.nyc/sem-services/","https://sem.nyc/search-engine-marketing-agency/","https://sem.nyc/sem-company/"]}}