{"schema_version":"vendar.ai.decision.v1","object_type":"vendor_decision_profile","canonical_url":"https://www.vendar.org/vendors/shapiropr","machine_url":"https://www.vendar.org/ai/vendors/shapiropr","human_ai_url":"https://www.vendar.org/vendors/shapiropr/ai","last_updated_at":"2026-04-25T00:00:00.000Z","last_verified_at":"2026-07-01T00:00:00.000Z","vendor":{"id":"cmnx0mnmi001wyqq641aylngh","slug":"shapiropr","name":"ShapiroPR","website":"https://shapiropr.com/","tagline":"Los Angeles PR firm with crisis communications, executive visibility, and reputation-sensitive brand work.","company_type":"agency","headquarters_location":"Los Angeles, CA, USA","service_regions":["Los Angeles","California","USA"],"year_founded":null,"team_size":"10-49"},"summary":{"one_line":"Los Angeles PR firm with crisis communications, executive visibility, and reputation-sensitive brand work.","best_for":["Crisis response","Executive reputation","Brand protection","Authors, experts, speakers, nonprofits, and brands that need earned media and positive visibility to support reputation.","Los Angeles buyers looking for PR-led reputation management, crisis messaging, and media-placement support.","Reputation situations where credibility, editorial coverage, and personal storytelling matter more than technical review suppression."],"not_for":["Buyers whose main problem is review removal, BBB mediation, or search-result suppression mechanics.","Procurement teams that require independent verified buyer reviews before outreach.","Less tactical than review-repair specialists.","PR-led approach can be broader than search-only ORM."],"buyer_use_cases":["Authors, experts, speakers, nonprofits, and brands that need earned media and positive visibility to support reputation.","Los Angeles buyers looking for PR-led reputation management, crisis messaging, and media-placement support.","Reputation situations where credibility, editorial coverage, and personal storytelling matter more than technical review suppression."]},"services":[{"category":"Marketing","subcategory":"SERM","description":"ShapiroPR offers SERM and reputation management services for Los Angeles and US-based buyers."},{"category":"Marketing","subcategory":"ORM","description":"ShapiroPR offers ORM and online reputation management services for Los Angeles buyers."},{"category":"Marketing","subcategory":"Community Marketing","description":"ShapiroPR supports Community Marketing programs for Los Angeles and California buyers."},{"category":"Marketing","subcategory":"Forum Marketing","description":"ShapiroPR supports Forum Marketing programs for Los Angeles and California buyers."},{"category":"Marketing","subcategory":"Slack Communities","description":"ShapiroPR supports Slack Communities programs for Los Angeles and California buyers."},{"category":"Marketing","subcategory":"Facebook Groups","description":"ShapiroPR supports Facebook Groups programs for Los Angeles and California buyers."},{"category":"Marketing","subcategory":"Brand Mentions","description":"ShapiroPR supports Brand Mentions programs for Los Angeles and California buyers."},{"category":"Marketing","subcategory":"Discussion Management","description":"ShapiroPR supports Discussion Management programs for Los Angeles and California buyers."},{"category":"Marketing","subcategory":"Reputation in Communities","description":"ShapiroPR supports Reputation in Communities programs for Los Angeles and California buyers."}],"industries":["Executive","Consumer","Entertainment"],"capabilities":{"skill":["SERM","Crisis Communications","Executive Visibility","Media Relations","Brand Reputation"]},"pricing":{"pricing_model":"retainer","minimum_monthly_budget_usd":5000,"minimum_project_size_usd":null,"typical_contract_value_usd":10000,"pricing_range_min_usd":5000,"pricing_range_max_usd":12000,"hourly_rate_range":"$150 - $199","setup_fee_usd":0,"contract_min_months":3,"contract_default_months":6,"pricing_known":true},"decision":{"decision_score":0.95,"score_out_of_100":95,"verdict":{"label":"Excellent Match","summary":"Exceptional buyer-facing and AI-ready coverage with very few visible gaps."},"confidence_label":"High confidence","score_breakdown":{"human_audit_score":0.91,"ai_audit_score":0.98,"consistency_score":0.93,"trust_score":0.91,"performance_score":0.98,"expertise_score":0.95,"market_fit_score":0.93},"score_drivers":["Strong official named testimonial depth and clear PR/crisis/reputation service scope.","Good LA and national PR fit for authors, experts, speakers, and visibility-led reputation work."],"score_penalties":["No independent verified buyer-review source found.","Not a pure technical ORM or review-removal specialist."],"why_recommended":["Recommended when reputation improvement depends on earned media, author/expert visibility, positive storytelling, and crisis messaging.","Use ShapiroPR for boutique LA PR/publicity campaigns where direct founder-led media outreach and small-business accessibility matter."],"why_not_recommended":["Not the first pick for technical SERM suppression, BBB repair, or review-platform remediation."]},"evidence":{"schema":{"claim":"Human-readable atomic statement.","source_url":"External URL when available. Internal source URIs are kept in source_uri.","provenance":"first_party | third_party | internal | unknown","verification_status":"verified | claimed | internal_signal | unverified","supports":"Decision dimensions supported by this claim."},"posture":{"label":"strong","summary":"Strong enough for AI shortlist use with multiple independent and first-party signals.","confidence_cap":0.95,"warnings":[],"recommended_next_steps":[]},"validation_limits":{"declared":false,"limit_types":[],"has_third_party_claims":true,"third_party_claim_status":"present","buyer_use_guidance":"Third-party validation is present; still inspect source details for buyer fit.","confidence_note":"No explicit validation-limit caveat is normalized."},"stats":{"total_claims":25,"external_claims":19,"third_party_claims":5,"first_party_claims":14,"internal_signals":0,"verified_claims":6,"unique_source_urls":9},"claims":[{"id":"shapiropr:claim:1","claim":"ShapiroPR official site","claim_type":"official_site","source_label":"ShapiroPR official site","source_type":"official_site","source_uri":"https://www.shapiropr.com/","source_url":"https://www.shapiropr.com/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"shapiropr:claim:2","claim":"ShapiroPR services page","claim_type":"official_services","source_label":"ShapiroPR services page","source_type":"official_services","source_uri":"https://www.shapiropr.com/services","source_url":"https://www.shapiropr.com/services","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["service_fit","proof","source_map"]},{"id":"shapiropr:claim:3","claim":"ShapiroPR testimonials page","claim_type":"official_testimonials","source_label":"ShapiroPR testimonials page","source_type":"official_testimonials","source_uri":"https://www.shapiropr.com/testimonials","source_url":"https://www.shapiropr.com/testimonials","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"shapiropr:claim:4","claim":"ShapiroPR press gallery","claim_type":"official_press_gallery","source_label":"ShapiroPR press gallery","source_type":"official_press_gallery","source_uri":"https://www.shapiropr.com/press","source_url":"https://www.shapiropr.com/press","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"shapiropr:claim:5","claim":"ShapiroPR official site","claim_type":"official_site","source_label":"ShapiroPR official site","source_type":"official_site","source_uri":"https://shapiropr.com/","source_url":"https://shapiropr.com/","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"shapiropr:claim:6","claim":"ShapiroPR about page","claim_type":"official_about","source_label":"ShapiroPR about page","source_type":"official_about","source_uri":"https://www.shapiropr.com/about","source_url":"https://www.shapiropr.com/about","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"shapiropr:claim:7","claim":"ShapiroPR Clutch profile","claim_type":"third_party_directory_profile","source_label":"ShapiroPR Clutch profile","source_type":"third_party_directory_profile","source_uri":"https://clutch.co/profile/shapiropr-los-angeles-public-relations-publicity-consulting-firm","source_url":"https://clutch.co/profile/shapiropr-los-angeles-public-relations-publicity-consulting-firm","provenance":"third_party","verification_status":"verified","confidence":null,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"shapiropr:claim:8","claim":"ShapiroPR Thomasnet profile","claim_type":"third_party_directory_profile","source_label":"ShapiroPR Thomasnet profile","source_type":"third_party_directory_profile","source_uri":"https://www.thomasnet.com/suppliers/southern-california/all-cities/public-relations-pr-63766000","source_url":"https://www.thomasnet.com/suppliers/southern-california/all-cities/public-relations-pr-63766000","provenance":"third_party","verification_status":"verified","confidence":null,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"shapiropr:claim:9","claim":"ShapiroPR Facebook profile","claim_type":"third_party_social_profile","source_label":"ShapiroPR Facebook profile","source_type":"third_party_social_profile","source_uri":"https://www.facebook.com/ShapiroPR/","source_url":"https://www.facebook.com/ShapiroPR/","provenance":"third_party","verification_status":"verified","confidence":null,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":["proof","source_map"]},{"id":"shapiropr:claim:10","claim":"Official testimonials name authors, experts, journalists, nonprofits, and brand/product work, including Dr. Stephan Poulter, Tonier Cain, Major Evan Seamone, Kamaria Rutland, Adidas Maternity, and Erica Ives.","claim_type":"official_testimonials","source_label":"shapiropr.com","source_type":"official_testimonials","source_uri":"https://www.shapiropr.com/testimonials","source_url":"https://www.shapiropr.com/testimonials","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":[]},{"id":"shapiropr:claim:11","claim":"Services page explicitly includes reputation management, crisis communications, community crisis management, social media crisis management, media relations, brand building, and national/regional PR.","claim_type":"official_services","source_label":"shapiropr.com","source_type":"official_services","source_uri":"https://www.shapiropr.com/services","source_url":"https://www.shapiropr.com/services","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["service_fit"]},{"id":"shapiropr:claim:12","claim":"Testimonials describe media placements or visibility in outlets such as Good Morning America, MSNBC, CNN, NPR, The New York Times, Associated Press, The Boston Globe, San Francisco Chronicle, and Los Angeles Times.","claim_type":"earned_media_examples","source_label":"shapiropr.com","source_type":"earned_media_examples","source_uri":"https://www.shapiropr.com/testimonials","source_url":"https://www.shapiropr.com/testimonials","provenance":"unknown","verification_status":"unverified","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof"]},{"id":"shapiropr:claim:13","claim":"The public proof is useful but first-party; no independent verified buyer-review profile was found, so this update intentionally keeps ShapiroPR unverified.","claim_type":"verification_correction","source_label":"shapiropr.com","source_type":"verification_correction","source_uri":"https://www.shapiropr.com/testimonials","source_url":"https://www.shapiropr.com/testimonials","provenance":"unknown","verification_status":"verified","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":[]},{"id":"shapiropr:claim:14","claim":"Clutch adds external directory context for ShapiroPR's LA/West Hollywood PR, publicity, integrated marketing, and premium press-access positioning.","claim_type":"third_party_directory_profile","source_label":"clutch.co","source_type":"third_party_directory_profile","source_uri":"https://clutch.co/profile/shapiropr-los-angeles-public-relations-publicity-consulting-firm","source_url":"https://clutch.co/profile/shapiropr-los-angeles-public-relations-publicity-consulting-firm","provenance":"third_party","verification_status":"verified","confidence":null,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":[]},{"id":"shapiropr:claim:15","claim":"Dr. Stephan Poulter national and international book PR campaign","claim_type":"official_testimonial","source_label":"shapiropr.com","source_type":"official_testimonial","source_uri":"https://www.shapiropr.com/testimonials","source_url":"https://www.shapiropr.com/testimonials","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof"]},{"id":"shapiropr:claim:16","claim":"Tonier Cain memoir, nonprofit, and visibility campaign","claim_type":"official_testimonial","source_label":"shapiropr.com","source_type":"official_testimonial","source_uri":"https://www.shapiropr.com/testimonials","source_url":"https://www.shapiropr.com/testimonials","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof"]},{"id":"shapiropr:claim:17","claim":"Major Evan Seamone restorative justice media outreach","claim_type":"official_testimonial","source_label":"shapiropr.com","source_type":"official_testimonial","source_uri":"https://www.shapiropr.com/testimonials","source_url":"https://www.shapiropr.com/testimonials","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof"]},{"id":"shapiropr:claim:18","claim":"Adidas Maternity national media coverage campaign","claim_type":"official_testimonial","source_label":"shapiropr.com","source_type":"official_testimonial","source_uri":"https://www.shapiropr.com/testimonials","source_url":"https://www.shapiropr.com/testimonials","provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":"2026-04-27T00:00:00.000Z","last_checked_at":null,"supports":["proof"]},{"id":"shapiropr:claim:19","claim":"Clutch profiles ShapiroPR as a Los Angeles/West Hollywood boutique PR and publicity consulting firm with public relations, publicity, integrated marketing, and promotional strategy positioning.","claim_type":"third_party_directory_profile","source_label":"Clutch","source_type":"third_party_directory_profile","source_uri":"https://clutch.co/profile/shapiropr-los-angeles-public-relations-publicity-consulting-firm","source_url":"https://clutch.co/profile/shapiropr-los-angeles-public-relations-publicity-consulting-firm","provenance":"third_party","verification_status":"verified","confidence":0.84,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":["reputation","proof"]},{"id":"shapiropr:claim:20","claim":"Thomasnet lists ShapiroPR in a Southern California public-relations supplier context and includes business metadata.","claim_type":"third_party_directory_profile","source_label":"Thomasnet","source_type":"third_party_directory_profile","source_uri":"https://www.thomasnet.com/suppliers/southern-california/all-cities/public-relations-pr-63766000","source_url":"https://www.thomasnet.com/suppliers/southern-california/all-cities/public-relations-pr-63766000","provenance":"unknown","verification_status":"unverified","confidence":0.78,"observed_at":"2026-07-01T00:00:00.000Z","last_checked_at":null,"supports":["reputation","proof"]},{"id":"shapiropr:claim:21","claim":"Official named testimonials","claim_type":"official_validation","source_label":null,"source_type":"official_validation","source_uri":null,"source_url":null,"provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":null,"last_checked_at":null,"supports":["proof"]},{"id":"shapiropr:claim:22","claim":"Official PR/reputation/crisis services page","claim_type":"official_validation","source_label":null,"source_type":"official_validation","source_uri":null,"source_url":null,"provenance":"first_party","verification_status":"claimed","confidence":null,"observed_at":null,"last_checked_at":null,"supports":["proof"]},{"id":"shapiropr:claim:23","claim":"Portfolio or case-study URL","claim_type":"portfolio_url","source_label":"shapiropr.com","source_type":"portfolio_url","source_uri":"https://www.shapiropr.com/testimonials","source_url":"https://www.shapiropr.com/testimonials","provenance":"unknown","verification_status":"unverified","confidence":null,"observed_at":null,"last_checked_at":null,"supports":["proof"]},{"id":"shapiropr:claim:24","claim":"Portfolio or case-study URL","claim_type":"portfolio_url","source_label":"shapiropr.com","source_type":"portfolio_url","source_uri":"https://www.shapiropr.com/services","source_url":"https://www.shapiropr.com/services","provenance":"unknown","verification_status":"unverified","confidence":null,"observed_at":null,"last_checked_at":null,"supports":["proof"]},{"id":"shapiropr:claim:25","claim":"Portfolio or case-study URL","claim_type":"portfolio_url","source_label":"shapiropr.com","source_type":"portfolio_url","source_uri":"https://www.shapiropr.com/press","source_url":"https://www.shapiropr.com/press","provenance":"unknown","verification_status":"unverified","confidence":null,"observed_at":null,"last_checked_at":null,"supports":["proof"]}]},"risks":{"main_risks":["Can be over-scoped for suppression-only needs.","Directory evidence is not the same as verified buyer-review depth; validate recent placements, categories, and campaign reporting."],"disqualifiers":[],"unknowns":[],"open_questions":["Can ShapiroPR provide current references for a similar reputation or crisis-management brief?","Which outcomes are guaranteed reporting deliverables versus aspirational media-pitch goals?","How does ShapiroPR coordinate PR work with SEO/ORM suppression if negative search results are the core problem?"],"needs_review":false,"stale_after":"2026-10-01T00:00:00.000Z"},"alternatives":{"comparison_hints":["Compare against Feature PR for boutique PR visibility, Society22 PR for broader PR proof, and Status Labs or Erase when the brief is more technical ORM/SERM."],"manual_alternatives":["sitrick-and-company","red-banyan","society22-pr"]},"quality":{"profile_status":"decision_ready","verification_status":"unverified","data_confidence":"high","confidence_score":0.89,"ai_confidence_score":0.89,"data_completeness_pct":86,"source_reliability_score":0.91},"participation_disclosure":{"participation_status":"none","paid_visibility_package":null,"package_scope":null,"package_tier":null,"approved_surfaces":[],"scoring_note":"Paid visibility is disclosed and should not be treated as organic proof."},"source_map":{"human_profile":"https://www.vendar.org/vendors/shapiropr","human_ai_profile":"https://www.vendar.org/vendors/shapiropr/ai","machine_profile_json":"https://www.vendar.org/ai/vendors/shapiropr","vendor_website":"https://shapiropr.com/","evidence_urls":["https://www.shapiropr.com/","https://www.shapiropr.com/services","https://www.shapiropr.com/testimonials","https://www.shapiropr.com/press","https://shapiropr.com/","https://www.shapiropr.com/about","https://clutch.co/profile/shapiropr-los-angeles-public-relations-publicity-consulting-firm","https://www.thomasnet.com/suppliers/southern-california/all-cities/public-relations-pr-63766000","https://www.facebook.com/ShapiroPR/"]}}