{"schema_version":"vendar.ai.vendor-summary.v1","object_type":"vendor_decision_summary","canonical_url":"https://www.vendar.org/vendors/vanity-point","machine_url":"https://www.vendar.org/ai/vendors/vanity-point","last_updated_at":"2026-11-02T11:18:21.507Z","vendor":{"slug":"vanity-point","name":"Vanity Point","website":"https://www.vanitymobileapps.com/","one_line":"Mobile Development","company_type":"agency","headquarters_location":"Phoenix, AZ, USA","service_regions":["Phoenix","AZ","USA"],"primary_services":["Mobile Development"],"services_in_evidence":[]},"decision":{"verdict":{"label":"Not ranked yet","summary":"No published ranking admits this vendor on documented work yet; the profile shows what is on file.","note":"Lower confidence; the profile is not verified by Vendar.","missing_for_recommended":[]},"score_out_of_100":null,"confidence":{"label":"Lower confidence","score":0.62,"capped_reason":"Rated from the evidence on file (sources, independence, confirmed quotes), not by an editor.","source":"evidence"},"best_for":["Your business matches the client types on file (B2B companies, B2C brands) and the industries on file (healthcare, real estate, education).","You need what reviewers hired it for: Web development (3 of 4 mentions); Mobile app development (1)."],"not_for":["You need a published price before the first call: nothing is disclosed."],"risks":["None of the 3 documented work claims comes from an independent source; all are the agency's own account or sources it controls."],"open_questions":["Ask for the hourly rate, minimum term, setup fee: not published.","Ask for two client references you can call: no independent accounts of its work on file.","Ask which case is closest to your business and what the measured result was: no proof on file carries a number."],"not_published":["minimum monthly budget","project minimum","hourly rate","typical range","minimum term","setup fee","team size"],"score_basis":"Not ranked on any published question yet","profile_scores":{"version":"2026.11-profile-scores","completeness":{"data_completeness_pct":32,"label":"Data completeness, separate from the ranking score","parts":[{"key":"identity","label":"Who the company is: website, headquarters, founding year, team size, logo, regions served","points":14,"max":20,"detail":"team size, logo"},{"key":"fit","label":"Fit: services, industries, client types","points":15,"max":15,"detail":"complete"},{"key":"commercial","label":"Commercial terms: model, entry price, hourly rate, minimum term, setup fee","points":0,"max":20,"detail":"model, entry price, hourly rate, minimum term, setup fee"},{"key":"work","label":"Documented work: cases naming a client and a result (target 5) and work claims overall (target 10)","points":3,"max":30,"detail":"0 cases with a named client and a result, 3 work claims"},{"key":"reputation","label":"Reputation: rating and review count on two or more platforms, each with 10 or more reviews","points":0,"max":15,"detail":"0 platforms with a rating and 10 or more reviews; Google: too few reviews to count"}]},"trust":{"trust_score_out_of_100":60,"label":"Trust score, separate from the ranking score","parts":[{"key":"independence","label":"Who is speaking: independent sources among work claims (full marks at 40%)","points":0,"max":30,"detail":"0 of 3 work claims are independent"},{"key":"checked","label":"Checked against the source page: confirmed, or half for partly confirmed","points":19,"max":25,"detail":"3 confirmed, 0 partly, of 4 with a source"},{"key":"quoted_numbers","label":"Numbers backed by a verbatim quote from the source","points":20,"max":20,"detail":"0 of 0"},{"key":"fresh","label":"Seen within the last 365 days","points":11,"max":15,"detail":"3 of 4"},{"key":"not_contradicted","label":"Not contradicted: claims their source no longer supports","points":10,"max":10,"detail":"0 not supported by their page"}]}},"fit_source":{"bestFor":"derived","notFor":"derived"}},"pricing":{"display":null,"model":null,"minimum_monthly_budget_usd":null,"minimum_project_size_usd":null,"pricing_range_min_usd":null,"pricing_range_max_usd":null,"hourly_rate_range":null,"public_summary":null,"secondary_options":[],"pricing_known":false,"display_basis":null,"setup_fee_usd":null,"contract_min_months":null,"engagement_models":[],"band_note":null,"status":"unknown","not_disclosed":["minimum monthly budget","project minimum","hourly rate","typical range","minimum term","setup fee"],"agency_stated_fields":[]},"evidence":{"posture":{"label":"thin","summary":"No independent source documents this vendor's work; treat it as a candidate only."},"independent_validation_scope":"independent_context","independent_validation_label":"Independent context found","independence_statement":"None of the 3 documented work claims comes from an independent source; all are the agency's own account or sources it controls.","source_counts":{"definition":"Each claim on file counted once by who wrote it. Only 'independent' counts as outside proof.","total":4,"by_speaker":{"independent":1,"affiliated":0,"vendor_controlled":0,"vendor":3},"work_claims":3,"independent_work_claims":0,"independent_work_share":0,"unique_urls":2,"scope":"whole_ledger","scope_note":"Counted over every claim in the ledger (claims_on_file), not over the claims array, which lists at most 20."},"claims":[{"id":"c_9e17806dd597f245","claim":"Brian Phipps, General Manager of MUTOH, credited Vanity Point (specifically a team member named Kimber) with building the Mutoh America website, saying it looks outstanding and gives the company a new look and an easier customer interface.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":[],"client_name":"MUTOH","result_period":null,"measured_result":false,"quote":"Kimber, with help from others, has been working long hours to create our web site and has done a great job. I think it looks outstanding and will give Mutoh America a great new look and an easier customer interface to find information they need to make a buying decision.","source_label":"vanitymobileapps.com","source_url":"https://www.vanitymobileapps.com/","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-02T11:17:35.597Z","last_checked_at":"2026-11-02T11:18:21.507Z"},{"id":"c_4b80f022a8e0a5fa","claim":"Lynnae Luna, Office Manager of Exclusive Collision Center, wrote a testimonial stating Vanity Point created the company's web site and marketing materials, describing the vendor as professional at every step of the process.","claim_type":"client_review","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":[],"client_name":"Exclusive Collision Center","result_period":null,"measured_result":false,"quote":"They went above and beyond in creating our web site and marketing materials and took the time to truly understand our business. Not only are they extremely talented and knowledgeable about web site development and marketing, but quite professional at every step of the process.","source_label":"vanitymobileapps.com","source_url":"https://www.vanitymobileapps.com/","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-02T11:17:35.598Z","last_checked_at":"2026-11-02T11:18:21.507Z"},{"id":"c_6ac9afadcb8f7f35","claim":"Vanity Point lists Exclusive Collision Center, a Phoenix metro area auto body shop, among its recent works, saying the shop chose the vendor to update its web presence with a modern HTML5 single-page site.","claim_type":"portfolio_project","describes_work":true,"in_ledger":true,"speaker":"vendor","counts_as_independent_work":false,"needs":[],"client_name":"Exclusive Collision Center","result_period":null,"measured_result":false,"quote":"The Phoenix metro area's most respected auto body shop choose Vanity Point to update its web presence with a modern HTML5 single-page style site.","source_label":"vanitymobileapps.com","source_url":"https://www.vanitymobileapps.com/","provenance":"first_party","verification_status":"claimed","check_status":"confirmed","observed_at":"2026-11-02T11:17:35.599Z","last_checked_at":"2026-11-02T11:18:21.507Z"}],"validation_limit":"Use as a caveated candidate only: no independent source documents this vendor's work.","independent_work_validation":{"independent_work_claims":0,"work_claims":3,"share":0,"gate_share":0.333,"meets_gate":false},"has_any_independent_validation":false,"claims_on_file":4,"claims_listed":3,"claims_truncated":true,"listed_counts":{"in_ledger":3,"work_claims":3,"independent":0,"independent_work_claims":0}},"alternatives":{"comparison_hints":[],"vendor_slugs":[]},"citation":{"recommendation_readiness":"candidate_only_with_caveat","preferred_sources":[{"source_url":"https://www.google.com/maps?cid=6707010594644678015","source_label":"Google","provenance":"third_party","verification_status":"verified","supports":["proof","reputation"],"cited_claims":["Source reference: google.com"]},{"source_url":"https://www.vanitymobileapps.com/","source_label":"vanitymobileapps.com","provenance":"first_party","verification_status":"claimed","supports":["proof","reputation","source_map"],"cited_claims":["Brian Phipps, General Manager of MUTOH, credited Vanity Point (specifically a team member named Kimber) with building the Mutoh America website, saying it looks outstanding and gives the company a new look and an easier customer interface.","Lynnae Luna, Office Manager of Exclusive Collision Center, wrote a testimonial stating Vanity Point created the company's web site and marketing materials, describing the vendor as professional at every step of the process.","Vanity Point lists Exclusive Collision Center, a Phoenix metro area auto body shop, among its recent works, saying the shop chose the vendor to update its web presence with a modern HTML5 single-page site."]}],"required_caveats":["None of the 3 documented work claims comes from an independent source; all are the agency's own account or sources it controls.","Only one third-party evidence claim is normalized."],"do_not_infer":["Do not infer headquarters from service-area coverage.","Do not treat paid visibility as organic ranking proof.","Do not present a source-thin profile as independently verified."]},"quality":{"profile_status":"collected","verification_status":"unverified","needs_review":false,"data_completeness_pct":32,"stale_after":"2027-01-31T11:18:21.918Z","sources_checked_at":null,"profile_status_note":"collected by the crawler, not yet reviewed by an editor","consistency":{"version":"2026.11-profile-consistency","ok":true,"issues":[]},"standard":{"version":"2026.10-profile-standard","open_items":[{"check":"Decision layer complete: score, verdict, reason, best position","detail":"not ranked","closed_by":"system"},{"check":"Price signal disclosed","detail":"not disclosed; asked in Before you sign","closed_by":"collector"},{"check":"Three strongest proofs name a client and a measured, dated result","detail":"0 of 3","closed_by":"collector"},{"check":"Every claim has an observation date","detail":"3 of 4","closed_by":"collector"},{"check":"At least a third of documented work comes from independent sources","detail":"0 of 3 work claims","closed_by":"collector"},{"check":"Founding year, team size and headquarters on file","detail":"team size missing","closed_by":"collector"},{"check":"At least three named clients","detail":"2 named","closed_by":"collector"},{"check":"JSON-LD carries Vendar's rating as a Review and an absolute logo","detail":"built from the same view; checked on the live page by QA","closed_by":"system"},{"check":"Citation sources point outside Vendar and read as labels","detail":"2 sources, 0 self-citations, 0 code labels","closed_by":"system"}]}},"participation_disclosure":{"paid_visibility":false,"status":"none","package":null,"scoring_note":"Paid visibility is disclosed and never treated as quality evidence."},"source_map":{"human_profile":"https://www.vendar.org/vendors/vanity-point","machine_profile_json":"https://www.vendar.org/ai/vendors/vanity-point","vendor_website":"https://www.vanitymobileapps.com/","evidence_urls":["https://www.google.com/maps?cid=6707010594644678015","https://www.vanitymobileapps.com/"]},"model_version":"Evidence-weighted ranking 2026.11.7","generated_at":"2026-11-05T04:24:15.844Z","verification":{"status":"unverified","sources_checked_at":null,"stale_after":"2027-01-31T11:18:21.918Z"},"company":{"founded":{"value":2002,"status":"disclosed","source":"profile","sources":[],"conflict":false},"team_size":{"value":null,"status":"unknown","source":null,"stated_by_source":null},"headquarters":{"value":"Phoenix, AZ, USA","status":"disclosed","source":"profile"},"service_regions":["Phoenix","AZ","USA"],"services":[{"category":"Development","subcategories":["Mobile Development"]}],"industries":["Healthcare","Real Estate","Education","Media","Finance","Fitness"],"client_types":["b2b","b2c"],"languages":[],"technologies":[],"certifications":[],"awards":[],"named_clients":["MUTOH","Exclusive Collision Center"],"reputation_sources":[{"label":"Google","url":"https://www.google.com/maps?cid=6707010594644678015","rating":5,"count":3,"counted":false,"note":"too few reviews to count"}],"process":{"workflow":[],"onboarding":[],"reporting":null},"provenance_note":"Company fields come from the vendor profile; only fields with status verified were checked by Vendar."},"agency_stated":null,"best_position":null,"positions":[],"client_voice":{"observed_at":"2026-11-02T15:39:00.177Z","sample_share_read":0.6666666666666666,"review_drive_caution":null,"platforms":[{"platform":"Google","url":"https://www.google.com/maps?cid=6707010594644678015","rating":5,"reviews":3,"bbb_grade":null,"complaints_last_3_years":null}],"average_rating":5,"total_reviews":3,"reviews_read":2,"last_12_months_share":0,"negative_share":0,"owner_answer_rate":0,"review_burst":null,"summary":"Clients consistently praise Vanity Point for their high-quality work, guidance, and professionalism. They appreciate the team's ability to understand their business and improve their ideas. No criticisms were mentioned in any of the reviews.","praised":[{"theme":"Quality of work","icon":"other","mentions":4,"quote":"it turned out much better than I had envisioned","source":"Google"},{"theme":"Guidance and communication","icon":"communication","mentions":2,"quote":"walked me through the process and kept me informed every step of the way","source":"Google"},{"theme":"Understanding business","icon":"expertise","mentions":1,"quote":"took the time to truly understand our business","source":"client quoted on the agency's site"}],"criticized":[],"results_reported_by_clients":[{"result":"Mobile app built","quote":"They built my mobile app on both iOS and Android platforms","source":"Google"},{"result":"Website built","quote":"They built a web site using Magento for me","source":"Google"},{"result":"Website and marketing materials created","quote":"creating our web site and marketing materials","source":"client quoted on the agency's site"}],"hired_for":[{"service":"Web development","mentions":3,"icon":"web"},{"service":"Mobile app development","mentions":1,"icon":"web"}],"client_types":[{"type":"Individual","mentions":1,"icon":"other"}],"named_testimonials":[{"client":"MUTOH","quote":"Kimber, with help from others, has been working long hours to create our web site and has done a great job. I think it looks outstanding and will give Mutoh America a great new look and an easier customer interface to find information they need to make a buying decision.","url":"https://www.vanitymobileapps.com/","published_by":"agency","also_documented_case":false},{"client":"Exclusive Collision Center","quote":"They went above and beyond in creating our web site and marketing materials and took the time to truly understand our business. Not only are they extremely talented and knowledgeable about web site development and marketing, but quite professional at every step of the process.","url":"https://www.vanitymobileapps.com/","published_by":"agency","also_documented_case":true}],"note":"Ratings and reviews from independent platforms; quotes are verbatim and checked against the review text. Testimonials published by the agency are labelled as such."}}