120/80
VerifiedagencyChicago, IL, USA10-49Chicago, Illinois, USA
Chicago performance-focused paid media agency blending PPC, paid social, landing pages, and conversion optimization for ROI-minded growth teams.
Paid AdsGoogle AdsPaid SocialLinkedIn Ads
4.9(9 reviews)
Best for
- Landing Page Optimization
- Customer Acquisition
- CAC Optimization
Commercial fit
Entry point
From $1K/mo
Startup-friendly
Startup-accessible. Often project-based or milestone pricing available.
Delivery confidence
Not disclosed
Retention signal missing
Skip if
- Exact staffing depth and day-to-day operating model still benefit from direct outreach confirmation.
- Enterprise-scale omnichannel programs may still want a larger operating bench.
Verdict: Strong in landing page optimization
Jump to decision summary70/100
Audit-based ranking score
Developing
Use this as a shortlist candidate, not a final answer, until the missing proof and fit fields are tightened.
Mixed consistency
Rating
4.9/5
9 reviews
What's holding the score back
Add benchmark ranges or benchmark comparison fields.
+2 more items need attention
Buyer-facing summary
Decision Summary
The fastest read on fit, risks, and data quality before deeper vendor review.
Score
70/100
Status
Early shortlist
Confidence
93%
Completeness
95%
Fast verdict
Useful as an early shortlist candidate.
Primary signals: Recommended as a verified data-driven Chicago PPC option with transparent package entry points and Use this profile in Chicago Mobile Development comparisons when the buyer needs Cross-platform App Development, Mobile MVP Development, Mobile App Maintenance and Support, Mobile Backend and API Integration, App Store Launch Support coverage and wants a route-fit signal separated from external proof.
Validate carefully if your process depends on PR, brand, or reputation repair programs and Very large enterprise media portfolios requiring global operating teams.
Fit signal
Why shortlist
- Recommended as a verified data-driven Chicago PPC option with transparent package entry points.
- Use this profile in Chicago Mobile Development comparisons when the buyer needs Cross-platform App Development, Mobile MVP Development, Mobile App Maintenance and Support, Mobile Backend and API Integration, App Store Launch Support coverage and wants a route-fit signal separated from external proof.
Risk signal
Watch-outs
- PR, brand, or reputation repair programs.
- Very large enterprise media portfolios requiring global operating teams.
Buyer path
Best use cases
- Chicago PPC buyers needing data-heavy campaign management, analytics, and pragmatic package pricing.
- Healthcare, manufacturing, education, ecommerce, and B2B teams that need paid-search discipline with HubSpot/CRM support.
- Chicago buyers comparing mobile app development teams across iOS app development, Android app development, cross-platform app development, mobile MVP development, mobile backend and API integration, app launch, modernization, and support.
Deeper decision notes
Not recommended for
- PR, brand, or reputation repair programs.
- Very large enterprise media portfolios requiring global operating teams.
Disqualifiers
Hard disqualifiers are not documented yet.
Comparison hints
- Compare against AgencyPPC for boutique senior PPC and Comrade for broader SEO/web/PPC bundles.
Open questions
- Which paid channels are included beyond Google/Microsoft?
- How are executive dashboards formatted?
- Who owns landing-page design and tracking QA?
Reliability
94%
Last verified
June 2, 2026
Freshness
September 1, 2026
Score blockers
- Add benchmark ranges or benchmark comparison fields.
- Add ROI expectation or payback logic.
- Add media mentions or community mentions.
- Add a negative feedback summary.
Participation disclosure
Public status, verification, and approved visibility
These badges explain the public relationship with Vendar. Paid visibility is disclosed here and only applies to approved surfaces; the audit score remains based on fit, proof, completeness, and risk signals.
Verified
Connect
No connected participation status is currently shown.
Verify
Trust review or verified profile status is visible to buyers.
Quarter package
No active package
Fit Assessment
Explicit conditions for shortlisting or eliminating this vendor.
Shortlist this vendor if
- You need landing page optimization
- You need customer acquisition
- You need cac optimization
- You want to clearer customer-acquisition economics
- You want to stronger conversion performance
- Your company is: small_business, Mid-Market Companies, b2b, saas
- Your budget is From $1K/mo or above
- You operate in Chicago, Illinois, USA
Skip this vendor if
- Exact staffing depth and day-to-day operating model still benefit from direct outreach confirmation.
- Enterprise-scale omnichannel programs may still want a larger operating bench.
- Best fit improves when the channel mix matches the agency's visible paid media specialty.
- Enterprise-scale omnichannel buying programs may still want a larger operating bench.
- You require coverage outside of Chicago, Illinois, USA
Pricing signal
Pricing & Commercial Model
Understand entry point, commercial structure, and whether outreach needs manual pricing verification.
Clarity
Public signals found
Entry point is From $1K/mo.
Commercial model is retainer.
Hourly pricing is visible at $$50 - $99 / hr.
Minimum Budget
$1,000
per month
Typical Project
$9,000
total value
Hourly Rate
$$50 - $99 / hr
per hour
Pricing Model
Retainer
retainer, project
Budget Segment Fit
Where this vendor appears to land based on visible monthly pricing.
From $1K/mo
Startup
<$3K/mo
Best fit
Visible pricing signals place this vendor most naturally in this budget range.
SMB
$3-10K/mo
Mid-Market
$10-25K/mo
Enterprise
$25K+/mo
Company Snapshot
Background and operating context.
fact inferred unknown
Founded
Unknown
Team Size
10-49
Type
Agency
HQ
Chicago
Experience
Unknown
Retention
Unknown
Projects
Unknown
Reviews
9
Geo Coverage
ChicagoIllinoisUSA
Ideal Client Profile
Supporting context on buyer types and problem space.
Client Types
small_business
Mid-Market Companies
b2b
saas
Industry Experience
B2BProfessional ServicesSaaSHome Services
Problems They Solve
Clearer customer-acquisition economics
Stronger conversion performance
Better visibility into revenue-driving growth levers
Cleaner paid search efficiency
Stronger lead quality
Better conversion economics
Budget Requirement
Minimum engagement starts at From $1K/mo — positioned for Startup-friendly buyers.
Services & Capabilities
Full service breadth and tools, beyond the primary decision layer.
Services & Capabilities
What this vendor delivers and how they deliver it.
Marketing
Paid Ads
Google Ads
Paid Social
LinkedIn Ads
YouTube Ads
Retargeting
Performance PPC
Lead Generation PPC
$10k+
Creative Testing
Growth Marketing
Customer Acquisition
CAC Optimization
Performance Marketing
B2B Demand Gen
Full-funnel Growth
Conversion Rate Optimization
Landing Page Optimization
Development
Cross-platform App Development
Mobile App Maintenance and Support
App Store Launch Support
Mobile Development
Mobile MVP Development
Mobile Backend and API Integration
Skills
Paid MediaPerformance MarketingPaid SocialLanding Page OptimizationCreative TestingCustomer AcquisitionPaid AdsGoogle AdsLinkedIn AdsYouTube AdsRetargeting
Decision-Ready Metadata
Structured support data used for moderation, buyer review, and AI extraction.
Pricing & Commercials
Minimum budget / entry point
$1,000 per month
Typical contract size
$9,000
Pricing range
$4,000 to $9,000
Setup fees
Setup fees not disclosed.
Contract length
3 month minimum term
Exit conditions
Not disclosed
Value & Outcome
Expected results
Clearer customer-acquisition economics; Stronger conversion performance; Better visibility into revenue-driving growth levers; Cleaner paid search efficiency; Stronger lead quality; Better conversion economics
Time to first results
30-90 days
KPI focus
CAC; ROAS; Revenue growth; Qualified pipeline; CPL; Qualified leads; Pipeline
Benchmarks / performance ranges
Not disclosed
ROI expectation / payback logic
Not disclosed
Proof, Trust & Reputation
Named clients
PinSource; USA Vein Clinics; BuildCentral; Quantum Technical Services; THE HUMAN JOURNEY
Portfolio / links to work
https://120over80.com/; https://120over80.com/services/ppc-management/; https://clutch.co/profile/12080-0
Third-party validation
Clutch 9 review signal; Clutch 4.9 rating; Clutch package pricing; Official Clutch award article
External reviews
url: https://clutch.co/profile/12080-0; rating: 4.9; source: Clutch; status: verified_buyer_reviews_detected; reviewCount: 9
Average rating and review volume
4.9/5 across 9 reviews
Mentions in media or communities
Not disclosed
Negative feedback summary
Not disclosed
Controversies / risks
Commercial scope still benefits from direct outreach validation before shortlisting.; Final fit depends on how well the buyer's budget band and channel mix match the agency's strongest public positioning.; Commercial scope and exact staffing model still benefit from direct outreach confirmation.; Final fit depends on how closely the buyer's budget band and channel mix match the agency's strongest public positioning.
Process, Team & Differentiation
Workflow
Growth audit and measurement review; Channel and conversion strategy planning; Experimentation and launch roadmap; Ongoing reporting and optimization
Onboarding process
Business and revenue-goal intake; Analytics and ad-platform access; Landing-page and funnel review; Channel and testing roadmap
Communication model
Email; Weekly updates; Monthly strategy calls
Reporting frequency
monthly
SLA / guarantees
Not disclosed
Key specialists
Not disclosed
Seniority level
Not disclosed
In-house vs outsourcing
In-house vs outsourcing not disclosed.
Unique selling proposition
Chicago performance-focused paid media agency blending PPC, paid social, landing pages, and conversion optimization for ROI-minded growth teams.
Proprietary tools
Not disclosed
Competitive advantages
Not disclosed
Why choose them vs competitors
Not disclosed
Fit, Risk & Alternatives
ICP / customer profile
small_business, Mid-Market Companies, b2b, saas
Industry strength
B2B; Professional Services; SaaS; Home Services
Use cases
Clearer customer-acquisition economics; Stronger conversion performance; Better visibility into revenue-driving growth levers; Cleaner paid search efficiency; Stronger lead quality; Better conversion economics
Buyer use cases
Chicago PPC buyers needing data-heavy campaign management, analytics, and pragmatic package pricing.; Healthcare, manufacturing, education, ecommerce, and B2B teams that need paid-search discipline with HubSpot/CRM support.; Chicago buyers comparing mobile app development teams across iOS app development, Android app development, cross-platform app development, mobile MVP development, mobile backend and API integration, app launch, modernization, and support.; Chicago shortlist fit for Mobile Development: Cross-platform App Development, Mobile MVP Development, Mobile App Maintenance and Support, Mobile Backend and API Integration, App Store Launch Support.
Not recommended for
PR, brand, or reputation repair programs.; Very large enterprise media portfolios requiring global operating teams.
Disqualifiers
Not disclosed
Budget thresholds
Not disclosed
Complexity thresholds
Not disclosed
Budget mismatch rules
Not disclosed
Geo mismatch rules
Not disclosed
Complexity mismatch rules
Not disclosed
Main risks
Commercial scope still benefits from direct outreach validation before shortlisting.; Final fit depends on how well the buyer's budget band and channel mix match the agency's strongest public positioning.; Commercial scope and exact staffing model still benefit from direct outreach confirmation.; Final fit depends on how closely the buyer's budget band and channel mix match the agency's strongest public positioning.
Known weaknesses
One review suggests reporting formatting could be improved.; Small/mid-size PPC focus is not a global enterprise media operation.
Dependency risks
Not disclosed
Overpromising signals
Not disclosed
Similar vendors
Not disclosed
When to choose an alternative
Not disclosed
Comparison hints
Compare against AgencyPPC for boutique senior PPC and Comrade for broader SEO/web/PPC bundles.
Positioning vs competitors
Not disclosed
Decision Metadata
Confidence score
0.93
Data completeness %
95%
Last updated timestamp
April 20, 2026
Profile updated at
April 27, 2026
Last verified at
June 2, 2026
Stale after
September 1, 2026
Needs review
No
Source reliability score
0.94
Scoring explanation
This profile is scored on visible Chicago performance-marketing fit, commercial clarity, and proof quality.
Score drivers
Verified Clutch review signal.; Transparent PPC package pricing.; Strong Chicago paid-search fit.
Score penalties
Reporting format should be checked for executive stakeholders.
Why recommended
Recommended as a verified data-driven Chicago PPC option with transparent package entry points.; Use this profile in Chicago Mobile Development comparisons when the buyer needs Cross-platform App Development, Mobile MVP Development, Mobile App Maintenance and Support, Mobile Backend and API Integration, App Store Launch Support coverage and wants a route-fit signal separated from external proof.
Why not recommended
Not ideal if the buyer needs broad PR or global media operations.
Trade-offs
High specialisation — strong depth in core area, limited breadth across adjacent services.; No formal partner certifications on record — capability claims are not third-party validated.; Retainer-based model — favours ongoing relationships, less suited to one-off projects.
Assumptions used
Not disclosed
Sources
url: https://120over80.com/; type: official_site; label: 120/80 official site; observedAt: 2026-04-27; url: https://120over80.com/services/ppc-management/; type: official_ppc_page; label: 120/80 PPC management page; observedAt: 2026-04-27; url: https://clutch.co/profile/12080-0; type: verified_review_profile; label: 120/80 Clutch profile; observedAt: 2026-04-27; url: https://120over80.com/resources/articles/clutch-recognizes-120-80-as-illinois-highest-ranking-ppc-agency-for-2022/; type: official_award; label: 120/80 Clutch award article; observedAt: 2026-04-27
Proof details
type: verified_reviews; summary: Clutch lists 120/80 with 9 reviews, a 4.9 rating, and review summaries based on verified Clutch reviews.; sourceUrl: https://clutch.co/profile/12080-0; observedAt: 2026-04-27; type: published_packages; summary: Clutch publishes 120/80 ad-management packages starting at $1,000/month for $2,000-$10,000 monthly ad spend.; sourceUrl: https://clutch.co/profile/12080-0/sem-package; observedAt: 2026-04-27; type: official_award; summary: 120/80's official site references recognition by Clutch as Illinois' highest-ranking PPC agency for 2022.; sourceUrl: https://120over80.com/resources/articles/clutch-recognizes-120-80-as-illinois-highest-ranking-ppc-agency-for-2022/; observedAt: 2026-04-27; geo: Chicago; type: vendar_development_route_fit; source: vendar_development_geo_source_of_truth; service: Mobile Development; summary: Chicago Mobile Development fit: Vendar's development source-of-truth classifies this vendor for Mobile Development, iOS App Development, Android App Development, React Native Development, Flutter Development, Cross-platform App Development, Mobile MVP Development, Mobile Backend and API Integration, App Store Launch Support. Route-level specializations include Cross Platform App Development, Mobile Mvp Development, Mobile App Maintenance Support, Mobile Backend Api Integration, App Store Launch Support. This is an internal route-fit signal, not a replacement for external case-study proof.; sourceUrl: internal:development-geo-source-of-truth; observedAt: 2026-06-02; specializations: cross-platform-app-development; mobile-mvp-development; mobile-app-maintenance-support; mobile-backend-api-integration; app-store-launch-support
Open questions
Which paid channels are included beyond Google/Microsoft?; How are executive dashboards formatted?; Who owns landing-page design and tracking QA?
Unknowns
Not disclosed
Normalized fields across vendors
service tags: ppc; google_ads; paid_search; paid_social; seo; crm; hubspot; analytics; conversion_tracking; mobile_development; cross_platform_app_development; mobile_mvp_development; mobile_app_maintenance_and_support; mobile_backend_and_api_integration; app_store_launch_support; mobile-development; cross-platform-app-development; mobile-mvp-development; mobile-app-maintenance-support; mobile-backend-api-integration; app-store-launch-support; industry tags: b2b; professional_services; saas; home_services; geo tags: chicago; illinois; usa
Comparison vectors
Not disclosed
Graph compatibility
Not disclosed
Audit & Formula
Supporting audit detail behind the visible ranking score. Useful for moderation and deeper review, but not part of the first-screen decision layer.
Formula
(60 Human + 80 AI) / 2
Equal weight keeps ranking honest: the profile has to work for buyers and for machines.
How scoring worksChecklist audit
Human Audit
60/100
30 found, 19 missing
AI Audit
80/100
39 found, 7 missing
Main gaps behind this score
- Add benchmark ranges or benchmark comparison fields.
- Add ROI expectation or payback logic.
- Add media mentions or community mentions.
- Add a negative feedback summary.
Process & Delivery
Supporting delivery context for deeper review.
Engagement Models
Retainer
Project
Strengths, Weaknesses & Trade-offs
Supporting interpretation layer for deeper review.
Strengths
- Landing Page Optimization
- Customer Acquisition
- CAC Optimization
- B2B Demand Gen
- Creative Testing
- PPC Agency
- Google Ads
- Paid Social
- Lead Generation PPC
- Performance PPC
Weaknesses
- Exact staffing depth and day-to-day operating model still benefit from direct outreach confirmation.
- Enterprise-scale omnichannel programs may still want a larger operating bench.
- Best fit improves when the channel mix matches the agency's visible paid media specialty.
- Enterprise-scale omnichannel buying programs may still want a larger operating bench.
Trade-offseditorial assessment
- High specialisation — strong depth in core area, limited breadth across adjacent services.
- No formal partner certifications on record — capability claims are not third-party validated.
- Retainer-based model — favours ongoing relationships, less suited to one-off projects.
How to read this evidence
Visible proof is still thin, so this section should be treated cautiously.
Open case study links to validate whether outcomes are specific enough for your use case.
Case Study Results
Healthcare PPC 30% campaign growth · https://clutch.co/profile/12080
Manufacturing PPC, SEO, CRM consulting · https://clutch.co/profile/12080-0/sem-package
Electrical component distributor Google Shopping work · https://clutch.co/profile/12080
Named Clients
PinSourceUSA Vein ClinicsBuildCentralQuantum Technical ServicesTHE HUMAN JOURNEY
9
Case Studies
Moderate
9
Client Reviews
Limited
Unknown
Projects Completed
Early stage
Unknown
Client Retention
Unknown
Case Studies
Industries Served
B2BProfessional ServicesSaaSHome Services
Negotiation checklist for 120/805 points
Use these before signing. Each point addresses a known pattern for vendors at this tier and size.
Ask for a 3-month pilot with explicit exit conditions before committing to a longer term — most agencies at this level will agree if scope is well-defined.
Benchmark the retainer cost against two alternatives before accepting the first proposal — agencies at this budget tier typically have 15–25% pricing flexibility for well-scoped accounts.
Define month-1 deliverables explicitly in writing — retainer agreements are often left intentionally vague, which causes scope disputes after the 60-day honeymoon period.
Get a named account manager in the contract, not just a team. Request an SLA on response time (e.g. 24-hour business-day response) — verbal commitments don't hold after onboarding.
Ask for two references from clients in your specific industry vertical, not generic testimonials from a published library — call them directly and ask about communication and post-launch support.
Comparison paths
Alternatives to Consider
Nearby vendors to open when this profile is close, but budget, proof, or fit needs a second path.
Shared service fit
74/100
Matches on Paid Ads and Google Ads.
Coalition Technologies
Los Angeles SEO agency with dedicated local SEO and ecommerce search services.
74/100
Better if you need
- Los Angeles SEO
- Ecommerce SEO
Overlap signals
Paid AdsGoogle AdsPaid SocialRetargeting
Entry pointFrom $1,000/mo
Open profile
Shared service fit
97/100
Matches on Paid Ads and Google Ads.
Straight North
Chicago performance agency combining paid media, conversion-focused websites, and lead-generation systems for predictable growth.
97/100
Better if you need
- B2B Demand Gen
- Customer Acquisition
Overlap signals
Paid AdsGoogle AdsPaid SocialPerformance PPC
Entry pointFrom $5,000/mo
Open profile
Shared service fit
74/100
Matches on Paid Ads and Google Ads.
Kobe Digital
Los Angeles SEO company focused on organic growth, on-page SEO, and ecommerce search.
74/100
Better if you need
- Los Angeles SEO
- On-page SEO
Overlap signals
Paid AdsGoogle AdsPaid SocialRetargeting
Entry pointFrom $1,000/mo
Open profile
Shortlist decision
Final Verdict
The buyer-facing call before outreach: shortlist, compare, or hold for verification.
Compare before outreach
70/100 decision score
Use this vendor as a comparison path first, then decide whether it belongs in the final shortlist.
120/80 is a agency best evaluated for landing page optimization and customer acquisition.
70/100
GoodBudget floor
From $1K/mo
Risk status
No major flags
Shortlist if
- Landing Page Optimization
- Customer Acquisition
- CAC Optimization
Skip if
- Exact staffing depth and day-to-day operating model still benefit from direct outreach confirmation.
- Enterprise-scale omnichannel programs may still want a larger operating bench.
- Best fit improves when the channel mix matches the agency's visible paid media specialty.
Main trade-off
- High specialisation — strong depth in core area, limited breadth across adjacent services.
- No formal partner certifications on record — capability claims are not third-party validated.
- Retainer-based model — favours ongoing relationships, less suited to one-off projects.
Next action
Route a buyer, compare this profile, or open the AI-readable version for deeper review.