C
Crafted
VerifiedagencyNew York City, NY, USA10-49New York, New York City, NYC +1
New York City creative agency for custom high-performance web development, Headless WordPress, Next.js, Drupal, React, and enterprise-grade sites.
Web DevelopmentFrontend DevelopmentFull-stack Web DevelopmentNext.js Development
Best for
- Headless WordPress
- Next.js development
- Enterprise web development
Commercial fit
Entry point
From $50K/mo
Enterprise
Procurement-grade. Expect RFP, legal review, and multi-stakeholder sign-off.
Delivery confidence
Not disclosed
Retention signal missing
Skip if
- Exact staffing, project timeline, and post-launch support terms should be verified during outreach.
Verdict: Strong in headless wordpress
Jump to decision summary58/100
Audit-based ranking score
Needs Review
Use this as a shortlist candidate, not a final answer, until the missing proof and fit fields are tightened.
Mixed consistency
What's holding the score back
Add typical contract value or average project size.
+2 more items need attention
Buyer-facing summary
Decision Summary
The fastest read on fit, risks, and data quality before deeper vendor review.
Score
58/100
Status
Needs review
Confidence
84%
Completeness
78%
Fast verdict
Useful as an early shortlist candidate.
Primary signals: Very strong official proof for high-performance NYC web development, Good fit for higher-budget headless, CMS, and enterprise website projects, and Use this profile in New York Web Development comparisons when the buyer needs Frontend Development, Full-stack Web Development, Next.js Development, React Development, Headless Website Development coverage and wants a route-fit signal separated from external proof.
Validate carefully if your process depends on Buyers that need the cheapest no-code template without discovery, QA, or ongoing support.
Fit signal
Why shortlist
- Very strong official proof for high-performance NYC web development.
- Good fit for higher-budget headless, CMS, and enterprise website projects.
- Use this profile in New York Web Development comparisons when the buyer needs Frontend Development, Full-stack Web Development, Next.js Development, React Development, Headless Website Development coverage and wants a route-fit signal separated from external proof.
Risk signal
Watch-outs
- Buyers that need the cheapest no-code template without discovery, QA, or ongoing support.
Buyer path
Best use cases
- Enterprise and scaling brands that need a custom NYC web development partner.
- Teams evaluating Headless WordPress, Next.js, or Drupal for editorial and marketing websites.
- New York buyers comparing web development teams across frontend development, full-stack web development, Next.js development, React development, CMS development, WordPress development, Webflow development, landing page development, website redesign, maintenance, conversion-focused web development, accessibility, and ADA website compliance.
Deeper decision notes
Not recommended for
- Buyers that need the cheapest no-code template without discovery, QA, or ongoing support.
Disqualifiers
Hard disqualifiers are not documented yet.
Comparison hints
- Compare on direct development proof, stack fit, case-study similarity, pricing clarity, and support model.
Open questions
- Confirm current availability, delivery team seniority, technology stack, and support terms.
Reliability
88%
Last verified
June 2, 2026
Freshness
September 1, 2026
Score blockers
- Add typical contract value or average project size.
- Add min/max time-to-results fields.
- Add benchmark ranges or benchmark comparison fields.
- Add ROI expectation or payback logic.
Participation disclosure
Public status, verification, and approved visibility
These badges explain the public relationship with Vendar. Paid visibility is disclosed here and only applies to approved surfaces; the audit score remains based on fit, proof, completeness, and risk signals.
Verified
Connect
No connected participation status is currently shown.
Verify
Trust review or verified profile status is visible to buyers.
Quarter package
No active package
Fit Assessment
Explicit conditions for shortlisting or eliminating this vendor.
Shortlist this vendor if
- You need headless wordpress
- You need next.js development
- You need enterprise web development
- You want to new york web development shortlisting
- You want to cms and frontend vendor evaluation
- Your company is: Startups, Small & Medium Business, Mid-Market Companies, Enterprise Organizations
- Your budget is From $50K/mo or above
- You operate in New York, New York City, NYC
Skip this vendor if
- Exact staffing, project timeline, and post-launch support terms should be verified during outreach.
- Your budget is below $50,000/month
- You require coverage outside of New York, New York City, NYC
Pricing signal
Pricing & Commercial Model
Understand entry point, commercial structure, and whether outreach needs manual pricing verification.
Clarity
Public signals found
Entry point is From $50K/mo.
Commercial model is fixed project.
Hourly pricing is visible at $$150-$199/hr.
Minimum Budget
Not disclosed
per month
Typical Project
Not disclosed
total value
Hourly Rate
$$150-$199/hr
per hour
Pricing Model
Fixed project
fixed project, retainer, staff augmentation
Budget Segment Fit
Where this vendor appears to land based on visible monthly pricing.
Startup
<$3K/mo
SMB
$3-10K/mo
Mid-Market
$10-25K/mo
Enterprise
$25K+/mo
Budget segment fit is hidden until a monthly minimum budget is verified. A total project value alone is not enough to place this vendor into a monthly spend tier.
Company Snapshot
Background and operating context.
fact inferred unknown
Founded
Unknown
Team Size
10-49
Type
Agency
HQ
New York City
Experience
Unknown
Retention
Unknown
Projects
Unknown
Reviews
Unknown
Geo Coverage
New YorkNew York CityNYCUSA
Languages
English
Ideal Client Profile
Supporting context on buyer types and problem space.
Client Types
Startups
Small & Medium Business
Mid-Market Companies
Enterprise Organizations
Industry Experience
LuxuryEducationFashionSportsReal EstateTechnology
Problems They Solve
New York web development shortlisting
CMS and frontend vendor evaluation
Development proof validation
Budget Requirement
Minimum engagement starts at From $50K/mo — positioned for Enterprise buyers.
Services & Capabilities
Full service breadth and tools, beyond the primary decision layer.
Services & Capabilities
What this vendor delivers and how they deliver it.
Development
Web Development
Frontend Development
Full-stack Web Development
Next.js Development
React Development
Headless Website Development
CMS Development
WordPress Development
Website Redesign and Rebuild
Website Maintenance and Support
Conversion-focused Web Development
Skills
Web DevelopmentHeadless WordPressNext.jsReactDrupalJavaScriptHTML5CMS
Decision-Ready Metadata
Structured support data used for moderation, buyer review, and AI extraction.
Pricing & Commercials
Minimum budget / entry point
$50,000 per month
Typical contract size
Not disclosed in current record.
Pricing range
$50,000 to Not disclosed
Setup fees
Setup fees not disclosed.
Contract length
1 month minimum term
Exit conditions
Not disclosed
Value & Outcome
Expected results
Clearer vendor fit; Lower delivery risk; More defensible New York web development shortlist
Time to first results
Time to first results not disclosed.
KPI focus
Launch readiness; Performance; Conversion; Maintainability
Benchmarks / performance ranges
Not disclosed
ROI expectation / payback logic
Not disclosed
Proof, Trust & Reputation
Named clients
Not disclosed
Portfolio / links to work
https://www.craftedny.com/development/web-development/; https://www.craftedny.com/wordpress/
Third-party validation
Not disclosed
External reviews
Not disclosed
Average rating and review volume
?/5 across 0 reviews
Mentions in media or communities
Not disclosed
Negative feedback summary
Not disclosed
Controversies / risks
Confirm current availability, delivery team seniority, technology stack ownership, QA process, and post-launch support terms.
Process, Team & Differentiation
Workflow
Discovery and requirements; Architecture and UX planning; Development sprint; QA, launch, and support
Onboarding process
Project intake; Scope and stack review; Delivery plan; Launch and support alignment
Communication model
Project manager; Milestone updates; Async documentation
Reporting frequency
milestone-based
SLA / guarantees
Not disclosed
Key specialists
Not disclosed
Seniority level
Not disclosed
In-house vs outsourcing
project_team
Unique selling proposition
New York City creative agency for custom high-performance web development, Headless WordPress, Next.js, Drupal, React, and enterprise-grade sites.
Proprietary tools
Not disclosed
Competitive advantages
Very strong official proof for high-performance NYC web development.; Good fit for higher-budget headless, CMS, and enterprise website projects.
Why choose them vs competitors
Choose Crafted when the shortlist needs a stronger fit for Headless WordPress and Next.js development.
Fit, Risk & Alternatives
ICP / customer profile
Startups, Small & Medium Business, Mid-Market Companies, Enterprise Organizations
Industry strength
Luxury; Education; Fashion; Sports; Real Estate; Technology
Use cases
New York web development shortlisting; CMS and frontend vendor evaluation; Development proof validation
Buyer use cases
Enterprise and scaling brands that need a custom NYC web development partner.; Teams evaluating Headless WordPress, Next.js, or Drupal for editorial and marketing websites.; New York buyers comparing web development teams across frontend development, full-stack web development, Next.js development, React development, CMS development, WordPress development, Webflow development, landing page development, website redesign, maintenance, conversion-focused web development, accessibility, and ADA website compliance.; New York shortlist fit for Web Development: Frontend Development, Full-stack Web Development, Next.js Development, React Development, Headless Website Development.
Not recommended for
Buyers that need the cheapest no-code template without discovery, QA, or ongoing support.
Disqualifiers
Not disclosed
Budget thresholds
Not disclosed
Complexity thresholds
Not disclosed
Budget mismatch rules
Not disclosed
Geo mismatch rules
Not disclosed
Complexity mismatch rules
Not disclosed
Main risks
Confirm current availability, delivery team seniority, technology stack ownership, QA process, and post-launch support terms.
Known weaknesses
Exact staffing, project timeline, and post-launch support terms should be verified during outreach.
Dependency risks
Not disclosed
Overpromising signals
Not disclosed
Similar vendors
Not disclosed
When to choose an alternative
Not disclosed
Comparison hints
Compare on direct development proof, stack fit, case-study similarity, pricing clarity, and support model.
Positioning vs competitors
Not disclosed
Decision Metadata
Confidence score
0.84
Data completeness %
78%
Last updated timestamp
June 1, 2026
Profile updated at
June 1, 2026
Last verified at
June 2, 2026
Stale after
September 1, 2026
Needs review
No
Source reliability score
0.88
Scoring explanation
Development relevance is based on direct official proof, service fit, source quality, and public profile completeness.
Score drivers
Official web development proof is present.; New York market fit is explicit.; Case-study or portfolio source is attached.
Score penalties
Third-party review normalization still needs follow-up where official sources are the primary evidence.
Why recommended
Very strong official proof for high-performance NYC web development.; Good fit for higher-budget headless, CMS, and enterprise website projects.; Use this profile in New York Web Development comparisons when the buyer needs Frontend Development, Full-stack Web Development, Next.js Development, React Development, Headless Website Development coverage and wants a route-fit signal separated from external proof.
Why not recommended
Not ideal when the buyer only needs a generic template with no development ownership.
Trade-offs
High specialisation — strong depth in core area, limited breadth across adjacent services.; Premium entry point — positioned for enterprise budgets, not accessible for SMB or experimental spend.; No formal partner certifications on record — capability claims are not third-party validated.; Retainer-based model — favours ongoing relationships, less suited to one-off projects.
Assumptions used
Not disclosed
Sources
url: https://www.craftedny.com/development/web-development/; label: official; url: https://www.craftedny.com/wordpress/; label: official
Proof details
type: official_local_development_scope; summary: Official page says Crafted is a New York City-based creative agency specializing in custom, high-performance web development.; sourceUrl: https://www.craftedny.com/development/web-development/; type: official_technology_scope; summary: Official page lists Headless WordPress with Next.js, Drupal, React, JavaScript, HTML5, custom codebases, testing, QA, and post-launch support.; sourceUrl: https://www.craftedny.com/development/web-development/; geo: New York; type: vendar_development_route_fit; source: vendar_development_geo_source_of_truth; service: Web Development; summary: New York Web Development fit: Vendar's development source-of-truth classifies this vendor for Web Development, Frontend Development, Full-stack Web Development, Next.js Development, React Development, Headless Website Development, CMS Development, WordPress Development, Webflow Development, Landing Page Development, Website Redesign and Rebuild, Website Maintenance and Support, Conversion-focused Web Development, Web Accessibility and WCAG Remediation, ADA Website Compliance Development. Route-level specializations include Frontend Development, Full Stack Web Development, Nextjs Development, React Development, Headless Website Development, Cms Development. This is an internal route-fit signal, not a replacement for external case-study proof.; sourceUrl: internal:development-geo-source-of-truth; observedAt: 2026-06-02; specializations: frontend-development; full-stack-web-development; nextjs-development; react-development; headless-website-development; cms-development; wordpress-development; website-redesign-rebuild; website-maintenance-support; conversion-focused-web-development
Open questions
Confirm current availability, delivery team seniority, technology stack, and support terms.
Unknowns
Not disclosed
Normalized fields across vendors
service tags: web_development; frontend_development; full_stack_web_development; next_js_development; react_development; headless_website_development; cms_development; wordpress_development; website_redesign_and_rebuild; website_maintenance_and_support; conversion_focused_web_development; web-development; frontend-development; full-stack-web-development; nextjs-development; react-development; headless-website-development; cms-development; wordpress-development; website-redesign-rebuild; website-maintenance-support; conversion-focused-web-development; industry tags: Luxury; Education; Fashion; Sports; Real Estate; Technology; geo tags: New York; New York City; NYC; USA
Comparison vectors
Not disclosed
Graph compatibility
Not disclosed
Audit & Formula
Supporting audit detail behind the visible ranking score. Useful for moderation and deeper review, but not part of the first-screen decision layer.
Formula
(56 Human + 60 AI) / 2
Equal weight keeps ranking honest: the profile has to work for buyers and for machines.
How scoring worksChecklist audit
Human Audit
56/100
27 found, 20 missing
AI Audit
60/100
29 found, 18 missing
Main gaps behind this score
- Add typical contract value or average project size.
- Add min/max time-to-results fields.
- Add benchmark ranges or benchmark comparison fields.
- Add ROI expectation or payback logic.
Process & Delivery
Supporting delivery context for deeper review.
Engagement Models
Fixed Project
Retainer
Staff Augmentation
Service Languages
English
Strengths, Weaknesses & Trade-offs
Supporting interpretation layer for deeper review.
Strengths
- Headless WordPress
- Next.js development
- Enterprise web development
Weaknesses
- Exact staffing, project timeline, and post-launch support terms should be verified during outreach.
Trade-offseditorial assessment
- High specialisation — strong depth in core area, limited breadth across adjacent services.
- Premium entry point — positioned for enterprise budgets, not accessible for SMB or experimental spend.
- No formal partner certifications on record — capability claims are not third-party validated.
- Retainer-based model — favours ongoing relationships, less suited to one-off projects.
How to read this evidence
Visible proof is still thin, so this section should be treated cautiously.
There are no linked case studies yet, so deeper proof still needs manual verification.
Case Study Results
Crafted NYC web development services · Official web development page describes custom high-performance web development in New York City, including Headless WordPress and Next.js, Drupal, React, JavaScript, and HTML5.
1
Case Studies
Limited
None
Client Reviews
Limited
Unknown
Projects Completed
Early stage
Unknown
Client Retention
Unknown
Industries Served
LuxuryEducationFashionSportsReal EstateTechnology
Negotiation checklist for Crafted4 points
Use these before signing. Each point addresses a known pattern for vendors at this tier and size.
Ask for a 1-month pilot with explicit exit conditions before committing to a longer term — most agencies at this level will agree if scope is well-defined.
Define month-1 deliverables explicitly in writing — retainer agreements are often left intentionally vague, which causes scope disputes after the 60-day honeymoon period.
Get a named account manager in the contract, not just a team. Request an SLA on response time (e.g. 24-hour business-day response) — verbal commitments don't hold after onboarding.
Ask for two references from clients in your specific industry vertical, not generic testimonials from a published library — call them directly and ask about communication and post-launch support.
Comparison paths
Alternatives to Consider
Nearby vendors to open when this profile is close, but budget, proof, or fit needs a second path.
Shared service fit
96/100
Matches on Web Development.
S
SmartSites
America's top-rated digital marketing agency — design, SEO, PPC under one roof
96/100
Better if you need
- Full-service digital for SMBs
- Healthcare marketing
Overlap signals
Web DevelopmentReal Estate
Entry pointFrom $1,000/mo
Open profile
Shared service fit
96/100
Matches on Web Development.
Thrive Internet Marketing Agency
Results-driven digital marketing agency helping businesses grow online
96/100
Better if you need
- Local SEO
- Small business growth
Overlap signals
Web DevelopmentReal Estate
Entry pointFrom $1,000/mo
Open profile
Shared service fit
96/100
Matches on Web Development.
W
WebFX
Technology-enabled digital marketing agency driving revenue for clients worldwide
96/100
Better if you need
- Full-service digital marketing
- Revenue-driven SEO
Overlap signals
Web DevelopmentEducation
Entry pointFrom $1,000/mo
Open profile
Shortlist decision
Final Verdict
The buyer-facing call before outreach: shortlist, compare, or hold for verification.
Review before shortlist
58/100 decision score
Do not treat this as a primary shortlist option until the missing proof, fit, or risk data is improved.
Crafted is a agency best evaluated for headless wordpress and next.js development.
58/100
AverageBudget floor
From $50K/mo
Risk status
No major flags
Shortlist if
- Headless WordPress
- Next.js development
- Enterprise web development
Skip if
- Exact staffing, project timeline, and post-launch support terms should be verified during outreach.
Main trade-off
- High specialisation — strong depth in core area, limited breadth across adjacent services.
- Premium entry point — positioned for enterprise budgets, not accessible for SMB or experimental spend.
- No formal partner certifications on record — capability claims are not third-party validated.
Next action
Route a buyer, compare this profile, or open the AI-readable version for deeper review.