Erase
AI Vendor Profile — schema v2.0.0
Last updated: 2026-04-13 | Source coverage: 63%
Decision Signals
- Segment: small_business, executive, professional_services, mid_market
- Min Budget: unknown
- Complexity: Medium
- Engagement: retainer
- Pricing Model: retainer
- Geo: Los Angeles, California, USA
- Decision Score: 0.92
Summary
- Positioning: Reputation management company serving Los Angeles businesses with search-result suppression, review handling, social monitoring, and crisis cleanup.
- Best for: Negative search cleanup, Crisis repair, Review management
- Not for: Location page is Los Angeles-targeted rather than a local-headquarters proof page., Needs direct diligence on the exact delivery team for LA buyers.
- Strengths: Negative search cleanup, Crisis repair
- Weaknesses: Location page is Los Angeles-targeted rather than a local-headquarters proof page., Needs direct diligence on the exact delivery team for LA buyers.
- Problems solved: Reduced visibility of harmful content., More stable reputation signals across reviews and search.
Company
- Vendor ID: cmnx30w3r002s12l587fewbm5
- Name: Erase
- HQ: Miami, FL, USA
- Founded: unknown
- Team Size: 10-49
- Type: agency
- Languages: unknown
- Website: https://www.erase.com/
Services
- Category Taxonomy: Marketing -> ORM
- Normalized Services: orm
- orm: ORM (Marketing) — ORM
Match Logic
- Segments: small_business, executive, professional_services, mid_market
- Industries: Healthcare, Legal, Real Estate, Small Business, Executive
- Budget Range: ? – $22,800 USD
- Geo Focus: Los Angeles, California, USA
- Recommended if: Needs negative search cleanup; Needs crisis repair; Needs review management; Operates in Healthcare; Operates in Legal; Operates in Real Estate; Based in or targeting Los Angeles; Based in or targeting California; Based in or targeting USA
- Avoid if: Location page is Los Angeles-targeted rather than a local-headquarters proof page.; Needs direct diligence on the exact delivery team for LA buyers.
Proof
- Case Studies: 2
- Client Reviews: 0
- Projects Completed: 0
- Client Retention: unknown
- Years of Experience: unknown
- Certifications: none
- Awards: none
- Average Rating: not disclosed
- Aggregated Rating Score: 0.84
- External Review Count: not disclosed
- Named Clients: not disclosed
- Case Study Entries: {"summary":"Erase publishes a Los Angeles ORM page covering suppression, reviews, social monitoring, and crisis management across industries.","sourceUrl":"https://www.erase.com/reputation-management/ca/los-angeles/"}; {"summary":"The official site lists reputation management, repair, monitoring, and removal services across business and executive scenarios.","sourceUrl":"https://www.erase.com/reputation-management/ca/los-angeles/"}
- Review Sources: not disclosed
Decision Ready
- Profile Status: decision_ready
- Service Depth: removal_and_suppression_orm
- Company Size Classification: smb_to_mid_market
- Delivery Staffing Model: distributed_specialist_team
- Reporting Frequency: biweekly
- Minimum Monthly Budget: $4,000
- Average Contract Value: $8,000
- Typical Contract Value: $8,000
- Setup Fee: not disclosed
- Pricing Range: $4,000 - $9,000
- Contract Terms: 3 min / 6 default months
- Retention Length: 6 months
- Time to First Results: 30 - 120 days
- Time to Results: 30 - 120 days
- Expected Results: Reduced visibility of harmful content.; More stable reputation signals across reviews and search.
- KPI Targets: Suppression progress; Review trust; Crisis stabilization
- Benchmark Ranges: {"orm":"Most ORM and reputation-repair programs show clearer momentum within roughly 30-120 days."}
- ROI Expectation: Returns are strongest when branded search trust and public reviews influence high-intent buyer decisions.
- KPI Metrics: Negative-result reduction; Response coverage; Sentiment stabilization
- Workflow Stages: ORM baseline audit; Priority issue selection; Execution across reviews, search cleanup, and monitoring; Biweekly review cycle
- Onboarding Steps: Kickoff; Baseline snapshot; Action plan; First ORM sprint
- Communication Model: Lead strategist; Biweekly calls; Shared reporting
- Key Specialists: ORM strategist; Reputation repair specialist; Monitoring analyst
- Proprietary Tools: Reputation monitoring workflow; Removal-and-suppression triage
- Competitive Advantages: Very explicit service taxonomy across reputation repair, monitoring, and removals; Los Angeles-targeted ORM page covers multiple industries and scenarios
- Why Choose vs Competitors: Choose Erase when the buyer wants ORM plus removal-oriented services and a broad issue taxonomy.
- Main Risks: National operating model may feel less boutique-local than LA-headquartered firms.
- Known Weaknesses: Los Angeles fit comes from service coverage rather than local headquarters.
- Negative Feedback: Public proof is solid enough to shortlist, but proposal-stage diligence still matters.
- When Choose Alternative: Choose Reputation Management Inc for a more Los Angeles-headquartered content-led ORM motion.
- Red Flags: Confirm staffing model, reporting cadence, and escalation rules before signature.
- Why Recommended: Official Los Angeles ORM page is explicit about suppression, reviews, social media monitoring, and cross-industry coverage.; Strong match for buyers who need ORM plus removal-oriented services.
- Why Not Recommended: Less boutique-local than LA-headquartered firms.
- Tradeoffs: These ORM profiles vary between premium brand defense, practical review repair, and broader removal-oriented support.
- Assumptions Used: Comparison fields were normalized from current public evidence.
- Buyer Use Cases: Los Angeles ORM support for businesses dealing with harmful search results and reviews.; Crisis cleanup when Reddit, media, or social mentions are damaging first impressions.; Industry-specific reputation repair for law, healthcare, real estate, and small-business brands.
- Not Recommended For: Buyers who only want a very local boutique and in-person Los Angeles team.
- Disqualifiers: not disclosed
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: Score blends ORM fit, proof, commercial clarity, and Los Angeles relevance.
- Score Drivers: Specific ORM use cases are visible.; Commercial and workflow fields are structured for shortlist comparison.
- Score Penalties: Some pricing and performance expectations still require direct confirmation.
- Supported Industries Matrix: {"industry":"Healthcare","strength":"high"}; {"industry":"Legal","strength":"high"}; {"industry":"Real Estate","strength":"high"}; {"industry":"Small Business","strength":"high"}
- Success Rate: 72%
- Sentiment Score: 0.81
- Negative Review Ratio: 13%
- Rating Volatility: 0.14
- Risk Score: 0.28
- Confidence Score: 0.78
- Data Completeness: 75%
- Source Reliability Score: 0.88
- Profile Updated At: "2026-04-13T00:00:00.000Z"
- Last Verified At: "2026-04-13T00:00:00.000Z"
- Stale After: "2026-07-12T00:00:00.000Z"
- Needs Review: false
- Sources: {"url":"https://www.erase.com/reputation-management/ca/los-angeles/","label":"official"}; {"url":"https://www.erase.com/reputation-management/","label":"official"}
- Proof Details: {"note":"Erase publishes a Los Angeles ORM page covering suppression, reviews, social monitoring, and crisis management across industries.","sourceUrl":"https://www.erase.com/reputation-management/ca/los-angeles/"}; {"note":"The official site lists reputation management, repair, monitoring, and removal services across business and executive scenarios.","sourceUrl":"https://www.erase.com/reputation-management/ca/los-angeles/"}
- Comparison Hints: Compare this vendor against adjacent ORM profiles to confirm scenario fit and operating style.
- Open Questions: Confirm exact deliverables, reporting depth, and escalation model during outreach.
- Unknowns: not disclosed
- Comparison Vector: {"budgetBand":"mid","complexity":"medium","geoStrength":"regional","primaryMotion":"negative-search-cleanup","proofStrength":"strong"}
- Graph Edges: {"to":"service:orm","from":"vendor:erase","type":"supports"}; {"to":"geo:los-angeles","from":"vendor:erase","type":"operates_in"}
Scoring
- Decision Score: 0.92
- Trust: 0.87
- Performance: 0.97
- Expertise: 0.92
- Market Fit: 0.9
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 1
Verification
- Status: verified
- Confidence: 1
- Source Coverage: 63%
- Fields Verified: 17/27
- Missing: yearFounded, languages, certifications, awards, minimumProjectSize, hourlyRateRange, clientRetentionRate, yearsOfExperience, clientReviewsCount, projectsCompleted
Audit Signals
- Alternatives: reputation-management-inc, orm-agency, status-labs
- Review Platforms: not disclosed
- Source URLs: https://www.erase.com/reputation-management/ca/los-angeles/
- Named Client Count: 0
- Case Study Entry Count: 2
- Proof URL Count: 1
- Red Flag Count: 1
- Risk Item Count: 1
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: {"band":"growth","maxUsd":8000,"minUsd":4000}
- Project Complexity Levels: review; search_repair; crisis; brand
- Competitor Positioning: Broad ORM and removal-oriented operator with strong issue taxonomy and national delivery model.
- Third-Party Validations: Detailed Los Angeles ORM service page on official site
- Service Tags: orm; online_reputation_management; orm; reputation_repair; reputation_monitoring; review_management; search_result_cleanup; social_monitoring
- Industry Tags: healthcare; legal; real_estate; small_business; executive
- Geo Tags: los_angeles; california; usa
- Supported Client Types: small_business; executive; professional_services; mid_market
- Client Type Compatibility: small_business; executive; professional_services; mid_market
- Buyer Use Cases: Los Angeles ORM support for businesses dealing with harmful search results and reviews.; Crisis cleanup when Reddit, media, or social mentions are damaging first impressions.; Industry-specific reputation repair for law, healthcare, real estate, and small-business brands.
- Not Recommended For: Buyers who only want a very local boutique and in-person Los Angeles team.
- Disqualifiers: not disclosed
- Scoring Explanation: Score blends ORM fit, proof, commercial clarity, and Los Angeles relevance.
- Score Drivers: Specific ORM use cases are visible.; Commercial and workflow fields are structured for shortlist comparison.
- Score Penalties: Some pricing and performance expectations still require direct confirmation.
- Profile Updated At: "2026-04-13T00:00:00.000Z"
- Last Verified At: "2026-04-13T00:00:00.000Z"
- Stale After: "2026-07-12T00:00:00.000Z"
- Needs Review: false
- Structured Sources: {"url":"https://www.erase.com/reputation-management/ca/los-angeles/","label":"official"}; {"url":"https://www.erase.com/reputation-management/","label":"official"}
- Structured Proof Details: {"note":"Erase publishes a Los Angeles ORM page covering suppression, reviews, social monitoring, and crisis management across industries.","sourceUrl":"https://www.erase.com/reputation-management/ca/los-angeles/"}; {"note":"The official site lists reputation management, repair, monitoring, and removal services across business and executive scenarios.","sourceUrl":"https://www.erase.com/reputation-management/ca/los-angeles/"}
- Comparison Hints: Compare this vendor against adjacent ORM profiles to confirm scenario fit and operating style.
- Open Questions: Confirm exact deliverables, reporting depth, and escalation model during outreach.
- Unknowns: not disclosed
- Comparison Vectors: {"budgetBand":"mid","complexity":"medium","geoStrength":"regional","primaryMotion":"negative-search-cleanup","proofStrength":"strong"}
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: {"outcome":"Official page shows strong issue coverage across search, reviews, social media, and crisis response.","scenario":"Los Angeles ORM across business, executive, healthcare, legal, and real-estate scenarios","sourceUrl":"https://www.erase.com/reputation-management/ca/los-angeles/"}
- Reputation Nodes: 0.84, not disclosed
- Risk Nodes: 0.28, Confirm staffing model, reporting cadence, and escalation rules before signature.