Erase
AI Vendor Profile — schema v2.0.0
Last updated: 2026-04-13 | Source coverage: 63%
Decision Signals
- Segment: small_business, executive, professional_services, mid_market
- Min Budget: unknown
- Complexity: Medium
- Engagement: retainer
- Pricing Model: retainer
- Geo: Los Angeles, California, USA
- Decision Score: 0.94
Summary
- Positioning: Reputation management company serving Los Angeles businesses with search-result suppression, review handling, social monitoring, and crisis cleanup.
- Best for: Negative search cleanup, Crisis repair, Review management
- Not for: Location page is Los Angeles-targeted rather than a local-headquarters proof page., Needs direct diligence on the exact delivery team for LA buyers.
- Strengths: Negative search cleanup, Crisis repair
- Weaknesses: Location page is Los Angeles-targeted rather than a local-headquarters proof page., Needs direct diligence on the exact delivery team for LA buyers.
- Problems solved: Reduced visibility of harmful content., More stable reputation signals across reviews and search.
Company
- Vendor ID: cmnx30w3r002s12l587fewbm5
- Name: Erase
- HQ: Miami, FL, USA
- Founded: unknown
- Team Size: 10-49
- Type: agency
- Languages: unknown
- Website: https://www.erase.com/
Services
- Category Taxonomy: Marketing -> ORM
- Normalized Services: orm
- orm: ORM (Marketing) — ORM
Match Logic
- Segments: small_business, executive, professional_services, mid_market
- Industries: Healthcare, Legal, Real Estate, Small Business, Executive
- Budget Range: ? – $22,800 USD
- Geo Focus: Los Angeles, California, USA
- Recommended if: Needs negative search cleanup; Needs crisis repair; Needs review management; Operates in Healthcare; Operates in Legal; Operates in Real Estate; Based in or targeting Los Angeles; Based in or targeting California; Based in or targeting USA
- Avoid if: Location page is Los Angeles-targeted rather than a local-headquarters proof page.; Needs direct diligence on the exact delivery team for LA buyers.
Proof
- Case Studies: 6
- Client Reviews: 0
- Projects Completed: 0
- Client Retention: unknown
- Years of Experience: unknown
- Certifications: none
- Awards: none
- Average Rating: 4.2
- Aggregated Rating Score: 0.84
- External Review Count: 46
- Named Clients: not disclosed
- Case Study Entries: {"title":"Law firm local-search and review-removal case","sourceUrl":"https://www.erase.com/","observedAt":"2026-04-27","evidenceType":"official_case_study"}; {"title":"Private individual harmful-URL removal case","sourceUrl":"https://www.erase.com/","observedAt":"2026-04-27","evidenceType":"official_case_study"}; {"title":"Professional consultant suppression case","sourceUrl":"https://www.erase.com/","observedAt":"2026-04-27","evidenceType":"official_case_study"}; {"title":"Restaurant group negative-article suppression case","sourceUrl":"https://www.erase.com/","observedAt":"2026-04-27","evidenceType":"official_case_study"}; {"title":"Executive coach defamatory-URL clearing case","sourceUrl":"https://www.erase.com/","observedAt":"2026-04-27","evidenceType":"official_case_study"}; {"title":"Auto shop fake-Google-review removal case","sourceUrl":"https://www.erase.com/","observedAt":"2026-04-27","evidenceType":"official_case_study"}; {"title":"Erase.com Trustpilot profile","sourceUrl":"https://www.trustpilot.com/review/erase.com","observedAt":"2026-04-27","evidenceType":"customer_reviews"}
- Review Sources: {"url":"https://www.trustpilot.com/review/erase.com","notes":"Useful customer sentiment, but reviews are not equivalent to verified B2B case studies.","rating":4.2,"source":"Trustpilot","status":"customer_reviews_detected","reviewCount":18}; {"url":"https://www.glassdoor.com/Reviews/Erase-com-Reviews-E2201748.htm","notes":"Operational context only; not buyer proof.","rating":4.8,"source":"Glassdoor","status":"employee_reviews_only","reviewCount":28}
Decision Ready
- Profile Status: decision_ready
- Service Depth: removal_and_suppression_orm
- Company Size Classification: smb_to_mid_market
- Delivery Staffing Model: distributed_specialist_team
- Reporting Frequency: biweekly
- Minimum Monthly Budget: $4,000
- Average Contract Value: $8,000
- Typical Contract Value: $8,000
- Setup Fee: not disclosed
- Pricing Range: $4,000 - $9,000
- Contract Terms: 3 min / 6 default months
- Retention Length: 6 months
- Time to First Results: 30 - 120 days
- Time to Results: 30 - 120 days
- Expected Results: Reduced visibility of harmful content.; More stable reputation signals across reviews and search.
- KPI Targets: Suppression progress; Review trust; Crisis stabilization
- Benchmark Ranges: {"orm":"Most ORM and reputation-repair programs show clearer momentum within roughly 30-120 days."}
- ROI Expectation: Returns are strongest when branded search trust and public reviews influence high-intent buyer decisions.
- KPI Metrics: Negative-result reduction; Response coverage; Sentiment stabilization
- Workflow Stages: ORM baseline audit; Priority issue selection; Execution across reviews, search cleanup, and monitoring; Biweekly review cycle
- Onboarding Steps: Kickoff; Baseline snapshot; Action plan; First ORM sprint
- Communication Model: Lead strategist; Biweekly calls; Shared reporting
- Key Specialists: ORM strategist; Reputation repair specialist; Monitoring analyst
- Proprietary Tools: Reputation monitoring workflow; Removal-and-suppression triage
- Competitive Advantages: Very explicit service taxonomy across reputation repair, monitoring, and removals; Los Angeles-targeted ORM page covers multiple industries and scenarios
- Why Choose vs Competitors: Choose Erase when the buyer wants ORM plus removal-oriented services and a broad issue taxonomy.
- Main Risks: National operating model may feel less boutique-local than LA-headquartered firms.
- Known Weaknesses: Los Angeles relevance comes from service coverage, not local headquarters.; Public reviews include concerns about restrictive contracts and transparency, so contract diligence is essential.
- Negative Feedback: Public proof is solid enough to shortlist, but proposal-stage diligence still matters.
- When Choose Alternative: Choose Reputation Management Inc for a more Los Angeles-headquartered content-led ORM motion.
- Red Flags: Confirm staffing model, reporting cadence, and escalation rules before signature.
- Why Recommended: Recommended when the buyer's ORM problem is specifically about harmful content, reviews, or links and they need a specialist workflow.
- Why Not Recommended: Less suitable when the buyer needs strategic PR, executive narrative development, or local crisis communications.
- Tradeoffs: These ORM profiles vary between premium brand defense, practical review repair, and broader removal-oriented support.
- Assumptions Used: Comparison fields were normalized from current public evidence.
- Buyer Use Cases: Businesses or individuals trying to remove or suppress harmful reviews, links, articles, or search results.; LA buyers who need a removal/suppression specialist and are comfortable with a national provider rather than local headquarters.; High-stakes review cleanup where success definitions, contract terms, and evidence of attempts must be documented carefully.
- Not Recommended For: Buyers who need a local LA PR/crisis team in the room.; Clients uncomfortable with removal/suppression contracts that may include exclusivity or broad success definitions.
- Disqualifiers: not disclosed
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: Score blends ORM fit, proof, commercial clarity, and Los Angeles relevance.
- Score Drivers: Official case-study volume and Trustpilot footprint improve public proof depth.; Clear specialization in content removal, review removal, and search suppression.
- Score Penalties: Mixed customer-review context requires contract and transparency checks.; Not LA-headquartered.
- Supported Industries Matrix: {"industry":"Healthcare","strength":"high"}; {"industry":"Legal","strength":"high"}; {"industry":"Real Estate","strength":"high"}; {"industry":"Small Business","strength":"high"}
- Success Rate: 72%
- Sentiment Score: 0.81
- Negative Review Ratio: 13%
- Rating Volatility: 0.14
- Risk Score: 0.28
- Confidence Score: 0.87
- Data Completeness: 89%
- Source Reliability Score: 0.91
- Profile Updated At: "2026-04-27T00:00:00.000Z"
- Last Verified At: "2026-04-27T00:00:00.000Z"
- Stale After: "2026-07-26T00:00:00.000Z"
- Needs Review: false
- Sources: {"url":"https://www.erase.com/","type":"official_site","label":"Erase.com official site","observedAt":"2026-04-27"}; {"url":"https://www.erase.com/reputation-management/ca/los-angeles/","type":"official_la_page","label":"Erase.com Los Angeles reputation management page","observedAt":"2026-04-27"}; {"url":"https://www.erase.com/","type":"official_case_studies","label":"Erase.com case-study section","observedAt":"2026-04-27"}; {"url":"https://www.trustpilot.com/review/erase.com","type":"customer_reviews","label":"Erase.com Trustpilot profile","observedAt":"2026-04-27"}; {"url":"https://www.glassdoor.com/Reviews/Erase-com-Reviews-E2201748.htm","type":"employee_reviews","label":"Erase.com Glassdoor profile","observedAt":"2026-04-27"}
- Proof Details: {"type":"official_outcomes","summary":"Official homepage reports 100,000+ harmful links neutralized and 5,000+ clients, plus a reputation-management case-study hub across medical, legal, and corporate sectors.","sourceUrl":"https://www.erase.com/","observedAt":"2026-04-27"}; {"type":"official_case_studies","summary":"Official case-study section includes review removal, content removal, and suppression examples, including a law-firm local-search lift, a private-individual URL removal case, and a professional consultant suppression case.","sourceUrl":"https://www.erase.com/","observedAt":"2026-04-27"}; {"type":"customer_review_context","summary":"Trustpilot shows 18 reviews and a 4.2 TrustScore, with mostly positive recent removal/reputation comments but also negative concerns about contract restrictiveness and transparency.","sourceUrl":"https://www.trustpilot.com/review/erase.com","observedAt":"2026-04-27"}; {"type":"risk_context","summary":"Trustpilot distribution includes 1-star and 2-star reviews, so buyers should review contract terms, success definitions, exclusivity, and reporting transparency before signing.","sourceUrl":"https://www.trustpilot.com/review/erase.com","observedAt":"2026-04-27"}
- Comparison Hints: Compare against Status Labs for premium strategic ORM and against Avital Web/Barclay Digital for more local SEO-adjacent reputation work.
- Open Questions: What exact outcome counts as success, and when is payment due?; Will Erase disclose action logs, outreach dates, and removal/suppression methodology without hiding behind proprietary-process language?; What happens if a platform refuses removal or only partial suppression is achieved?
- Unknowns: not disclosed
- Comparison Vector: {"budgetBand":"mid","complexity":"medium","geoStrength":"regional","primaryMotion":"negative-search-cleanup","proofStrength":"strong"}
- Graph Edges: {"to":"service:orm","from":"vendor:erase","type":"supports"}; {"to":"geo:los-angeles","from":"vendor:erase","type":"operates_in"}
Scoring
- Decision Score: 0.94
- Trust: 0.89
- Performance: 0.98
- Expertise: 0.94
- Market Fit: 0.91
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 0.5
Verification
- Status: unverified
- Confidence: 0.5
- Source Coverage: 63%
- Fields Verified: 17/27
- Missing: yearFounded, languages, certifications, awards, minimumProjectSize, hourlyRateRange, clientRetentionRate, yearsOfExperience, clientReviewsCount, projectsCompleted
Audit Signals
- Alternatives: reputation-management-inc, orm-agency, status-labs
- Review Platforms: Trustpilot, Glassdoor
- Source URLs: https://www.erase.com/, https://www.erase.com/reputation-management/ca/los-angeles/, https://www.trustpilot.com/review/erase.com
- Named Client Count: 0
- Case Study Entry Count: 7
- Proof URL Count: 3
- Red Flag Count: 1
- Risk Item Count: 1
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: {"band":"growth","maxUsd":8000,"minUsd":4000}
- Project Complexity Levels: review; search_repair; crisis; brand
- Competitor Positioning: Broad ORM and removal-oriented operator with strong issue taxonomy and national delivery model.
- Third-Party Validations: Trustpilot customer-review profile; Official case-study section; Glassdoor employee-review context only
- Service Tags: orm; reputation_repair; review_removal; content_removal; search_suppression; monitoring; brand_protection
- Industry Tags: healthcare; legal; real_estate; small_business; executive
- Geo Tags: los_angeles; california; usa; north_america
- Supported Client Types: small_business; executive; professional_services; mid_market
- Client Type Compatibility: small_business; executive; professional_services; mid_market
- Buyer Use Cases: Businesses or individuals trying to remove or suppress harmful reviews, links, articles, or search results.; LA buyers who need a removal/suppression specialist and are comfortable with a national provider rather than local headquarters.; High-stakes review cleanup where success definitions, contract terms, and evidence of attempts must be documented carefully.
- Not Recommended For: Buyers who need a local LA PR/crisis team in the room.; Clients uncomfortable with removal/suppression contracts that may include exclusivity or broad success definitions.
- Disqualifiers: not disclosed
- Scoring Explanation: Score blends ORM fit, proof, commercial clarity, and Los Angeles relevance.
- Score Drivers: Official case-study volume and Trustpilot footprint improve public proof depth.; Clear specialization in content removal, review removal, and search suppression.
- Score Penalties: Mixed customer-review context requires contract and transparency checks.; Not LA-headquartered.
- Profile Updated At: "2026-04-27T00:00:00.000Z"
- Last Verified At: "2026-04-27T00:00:00.000Z"
- Stale After: "2026-07-26T00:00:00.000Z"
- Needs Review: false
- Structured Sources: {"url":"https://www.erase.com/","type":"official_site","label":"Erase.com official site","observedAt":"2026-04-27"}; {"url":"https://www.erase.com/reputation-management/ca/los-angeles/","type":"official_la_page","label":"Erase.com Los Angeles reputation management page","observedAt":"2026-04-27"}; {"url":"https://www.erase.com/","type":"official_case_studies","label":"Erase.com case-study section","observedAt":"2026-04-27"}; {"url":"https://www.trustpilot.com/review/erase.com","type":"customer_reviews","label":"Erase.com Trustpilot profile","observedAt":"2026-04-27"}; {"url":"https://www.glassdoor.com/Reviews/Erase-com-Reviews-E2201748.htm","type":"employee_reviews","label":"Erase.com Glassdoor profile","observedAt":"2026-04-27"}
- Structured Proof Details: {"type":"official_outcomes","summary":"Official homepage reports 100,000+ harmful links neutralized and 5,000+ clients, plus a reputation-management case-study hub across medical, legal, and corporate sectors.","sourceUrl":"https://www.erase.com/","observedAt":"2026-04-27"}; {"type":"official_case_studies","summary":"Official case-study section includes review removal, content removal, and suppression examples, including a law-firm local-search lift, a private-individual URL removal case, and a professional consultant suppression case.","sourceUrl":"https://www.erase.com/","observedAt":"2026-04-27"}; {"type":"customer_review_context","summary":"Trustpilot shows 18 reviews and a 4.2 TrustScore, with mostly positive recent removal/reputation comments but also negative concerns about contract restrictiveness and transparency.","sourceUrl":"https://www.trustpilot.com/review/erase.com","observedAt":"2026-04-27"}; {"type":"risk_context","summary":"Trustpilot distribution includes 1-star and 2-star reviews, so buyers should review contract terms, success definitions, exclusivity, and reporting transparency before signing.","sourceUrl":"https://www.trustpilot.com/review/erase.com","observedAt":"2026-04-27"}
- Comparison Hints: Compare against Status Labs for premium strategic ORM and against Avital Web/Barclay Digital for more local SEO-adjacent reputation work.
- Open Questions: What exact outcome counts as success, and when is payment due?; Will Erase disclose action logs, outreach dates, and removal/suppression methodology without hiding behind proprietary-process language?; What happens if a platform refuses removal or only partial suppression is achieved?
- Unknowns: not disclosed
- Comparison Vectors: {"budgetBand":"mid","complexity":"medium","geoStrength":"regional","primaryMotion":"negative-search-cleanup","proofStrength":"strong"}
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: {"outcome":"Official page shows strong issue coverage across search, reviews, social media, and crisis response.","scenario":"Los Angeles ORM across business, executive, healthcare, legal, and real-estate scenarios","sourceUrl":"https://www.erase.com/reputation-management/ca/los-angeles/"}
- Reputation Nodes: 0.84, Trustpilot, Glassdoor
- Risk Nodes: 0.28, Confirm staffing model, reporting cadence, and escalation rules before signature.