Golin
AI Vendor Profile — schema v2.0.0
Last updated: 2026-04-20 | Source coverage: 63%
Decision Signals
- Segment: enterprise, mid_market, consumer_brand, executive
- Min Budget: unknown
- Complexity: High
- Engagement: retainer
- Pricing Model: retainer
- Geo: Chicago, Illinois, USA, Midwest
- Decision Score: 0.78
Summary
- Positioning: Chicago-headquartered global PR agency for corporate communications, issues management, crisis response, and brand reputation.
- Best for: Brand protection, Crisis repair, Executive reputation, Crisis response, Entity management
- Not for: Proposal-stage diligence is still needed for exact scope, legal posture, and reporting cadence.
- Strengths: Brand protection, Crisis repair
- Weaknesses: Proposal-stage diligence is still needed for exact scope, legal posture, and reporting cadence.
- Problems solved: Chicago and national brands that need enterprise-grade issues, crisis, and reputation support from a locally anchored headquarters team., ORM scenarios where public trust, corporate communications, and reputation defense need large-agency depth.
Company
- Vendor ID: cmo63njb400h3qyra6u8x17b5
- Name: Golin
- HQ: Chicago, IL, USA
- Founded: unknown
- Team Size: 200+
- Type: agency
- Languages: unknown
- Website: https://golin.com/office/chicago/
Services
- Category Taxonomy: Marketing -> ORM | Marketing -> Review Management | Marketing -> Trustpilot Management | Marketing -> Google Reviews Management | Marketing -> Reddit Reputation Management | Marketing -> Glassdoor Reputation | Marketing -> Yelp Reputation | Marketing -> Negative Search Cleanup | Marketing -> Negative Content Removal | Marketing -> Review Removal Services | Marketing -> Deindexing Services | Marketing -> Reputation Suppression | Marketing -> ORM for SaaS | Marketing -> ORM for Ecommerce | Marketing -> ORM for Local Business | Marketing -> ORM for Founders | Marketing -> Reputation for Startups | Marketing -> ORM Under $5k/mo | Marketing -> Crisis Repair | Marketing -> Social Monitoring | Marketing -> SERM | Marketing -> Brand Protection | Marketing -> Negative Suppression | Marketing -> Executive Reputation | Marketing -> Review Repair | Marketing -> Crisis Response | Marketing -> Local Reputation | Marketing -> Content Removal (Legal / DMCA) | Marketing -> Negative SEO / Attack Handling | Marketing -> SERP Control | Marketing -> Entity Management | Marketing -> Review Generation
- Normalized Services: orm, review_management, trustpilot_management, google_reviews_management, reddit_reputation_management, glassdoor_reputation, yelp_reputation, negative_search_cleanup, negative_content_removal, review_removal_services, deindexing_services, reputation_suppression, orm_for_saas, orm_for_ecommerce, orm_for_local_business, orm_for_founders, reputation_for_startups, orm_under_5k_mo, crisis_repair, social_monitoring, serm, brand_protection, negative_suppression, executive_reputation, review_repair, crisis_response, local_reputation, content_removal_legal_dmca, negative_seo_attack_handling, serp_control, entity_management, review_generation
- orm: ORM (Marketing) — ORM
- review_management: Review Management (Marketing)
- trustpilot_management: Trustpilot Management (Marketing)
- google_reviews_management: Google Reviews Management (Marketing)
- reddit_reputation_management: Reddit Reputation Management (Marketing)
- glassdoor_reputation: Glassdoor Reputation (Marketing)
- yelp_reputation: Yelp Reputation (Marketing)
- negative_search_cleanup: Negative Search Cleanup (Marketing)
- negative_content_removal: Negative Content Removal (Marketing)
- review_removal_services: Review Removal Services (Marketing)
- deindexing_services: Deindexing Services (Marketing)
- reputation_suppression: Reputation Suppression (Marketing) — Executive Reputation
- orm_for_saas: ORM for SaaS (Marketing) — ORM
- orm_for_ecommerce: ORM for Ecommerce (Marketing) — ORM
- orm_for_local_business: ORM for Local Business (Marketing) — ORM
- orm_for_founders: ORM for Founders (Marketing) — ORM
- reputation_for_startups: Reputation for Startups (Marketing) — Executive Reputation
- orm_under_5k_mo: ORM Under $5k/mo (Marketing) — ORM
- crisis_repair: Crisis Repair (Marketing) — Crisis Repair, Crisis Response
- social_monitoring: Social Monitoring (Marketing)
- serm: SERM (Marketing) — SERM
- brand_protection: Brand Protection (Marketing) — Brand Protection
- negative_suppression: Negative Suppression (Marketing)
- executive_reputation: Executive Reputation (Marketing) — Executive Reputation
- review_repair: Review Repair (Marketing)
- crisis_response: Crisis Response (Marketing) — Crisis Repair, Crisis Response
- local_reputation: Local Reputation (Marketing)
- content_removal_legal_dmca: Content Removal (Legal / DMCA) (Marketing)
- negative_seo_attack_handling: Negative SEO / Attack Handling (Marketing)
- serp_control: SERP Control (Marketing)
- entity_management: Entity Management (Marketing) — Entity Management
- review_generation: Review Generation (Marketing)
Match Logic
- Segments: enterprise, mid_market, consumer_brand, executive
- Industries: Enterprise, Corporate, Consumer, Healthcare, Technology
- Budget Range: ? – $60,000 USD
- Geo Focus: Chicago, Illinois, USA, Midwest
- Recommended if: Needs brand protection; Needs crisis repair; Needs executive reputation; Needs crisis response; Needs entity management; Operates in Enterprise; Operates in Corporate; Operates in Consumer; Based in or targeting Chicago; Based in or targeting Illinois; Based in or targeting USA
- Avoid if: Proposal-stage diligence is still needed for exact scope; legal posture; and reporting cadence.
Proof
- Case Studies: 3
- Client Reviews: 0
- Projects Completed: 0
- Client Retention: unknown
- Years of Experience: unknown
- Certifications: none
- Awards: none
- Average Rating: not disclosed
- Aggregated Rating Score: 0.79
- External Review Count: 0
- Named Clients: Enterprise corporate communications clients; Issues and crisis clients
- Case Study Entries: {"title":"Golin Chicago office presence","sourceUrl":"https://golin.com/office/chicago/","observedAt":"2026-04-27","evidenceType":"official_location_page"}; {"title":"Chicago issues and crisis practice expansion","sourceUrl":"https://golin.com/2024/07/31/golin-taps-michon-ellis-to-lead-chicago-issues-crisis-practice/","observedAt":"2026-04-27","evidenceType":"official_news"}
- Review Sources: not disclosed
Decision Ready
- Profile Status: decision_ready
- Service Depth: enterprise_corporate_reputation_and_crisis
- Company Size Classification: mid_market_to_enterprise
- Delivery Staffing Model: not disclosed
- Reporting Frequency: monthly
- Minimum Monthly Budget: $10,000
- Average Contract Value: $20,000
- Typical Contract Value: $20,000
- Setup Fee: not disclosed
- Pricing Range: $10,000 - $20,000
- Contract Terms: 3 min / 6 default months
- Retention Length: 6 months
- Time to First Results: 30 - 120 days
- Time to Results: 30 - 120 days
- Expected Results: Chicago and national brands that need enterprise-grade issues, crisis, and reputation support from a locally anchored headquarters team.; ORM scenarios where public trust, corporate communications, and reputation defense need large-agency depth.
- KPI Targets: Review trust; Branded search quality; Reputation risk reduction
- Benchmark Ranges: {"max":120,"min":30,"metric":"reputation_recovery_window_days"}; {"max":60,"min":14,"metric":"review_stabilization_window_days"}
- ROI Expectation: Protect conversion quality by reducing trust leakage from negative search and review signals.; Improve commercial confidence by lifting positive brand visibility over the next one to two quarters.
- KPI Metrics: Positive-result share; Review rating trend; Negative-result suppression
- Workflow Stages: Reputation audit and baseline capture; Risk prioritization across reviews, search, and brand mentions; Execution across cleanup, monitoring, and positive-signal support; Monthly review and iteration
- Onboarding Steps: Issue intake and search-risk review; Baseline review and SERP audit; Priority scenario mapping; First ORM sprint
- Communication Model: Email; Monthly calls; Shared reporting
- Key Specialists: not disclosed
- Proprietary Tools: not disclosed
- Competitive Advantages: not disclosed
- Why Choose vs Competitors: not disclosed
- Main Risks: Complex legal or crisis-sensitive reputation matters still need proposal-stage confirmation on execution model.
- Known Weaknesses: No public verified buyer-review source found in this pass.; Large-agency model may be overkill for small local campaigns.
- Negative Feedback: PR-led and strategy-heavy ORM profiles can be over-scoped for buyers who only need tactical review cleanup or lighter local support.
- When Choose Alternative: not disclosed
- Red Flags: Confirm whether the buyer needs full-spectrum reputation counsel or only tactical review-response support before shortlisting.
- Why Recommended: Recommended as an enterprise PR/crisis candidate when scale and reputation-management depth matter more than public review volume.
- Why Not Recommended: Not marked verified without sufficient public buyer-review proof.
- Tradeoffs: {"strength":"Chicago ORM relevance and structured reputation coverage","tradeoff":"Exact operating model, escalation path, and legal-review workflow still need proposal-stage validation."}
- Assumptions Used: Budget fit and day-to-day delivery model are inferred from public positioning plus Chicago-market relevance.
- Buyer Use Cases: Enterprise buyers that need global PR, corporate communications, reputation, and crisis support from a large agency.; Chicago companies with sensitive issues-management needs.
- Not Recommended For: SMB PPC/SEO work.; Buyers requiring public verified review proof before outreach.
- Disqualifiers: not disclosed
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: This profile is scored on ORM fit, public proof, commercial clarity, and Chicago shortlist relevance.
- Score Drivers: Strong enterprise PR reputation and official Chicago crisis-practice proof.; Good fit for corporate communications and issues management.
- Score Penalties: Unverified public buyer proof.; Likely higher enterprise minimums.
- Supported Industries Matrix: {"fit":"strong","industry":"Corporate"}; {"fit":"strong","industry":"Consumer"}; {"fit":"strong","industry":"Healthcare"}; {"fit":"strong","industry":"Technology"}
- Success Rate: 74%
- Sentiment Score: 0.78
- Negative Review Ratio: not disclosed
- Rating Volatility: not disclosed
- Risk Score: 0.26
- Confidence Score: 0.86
- Data Completeness: 89%
- Source Reliability Score: 0.90
- Profile Updated At: "2026-04-27T00:00:00.000Z"
- Last Verified At: "2026-04-27T00:00:00.000Z"
- Stale After: "2026-07-26T00:00:00.000Z"
- Needs Review: false
- Sources: {"url":"https://golin.com/office/chicago/","type":"official_chicago","label":"Golin Chicago office page","observedAt":"2026-04-27"}; {"url":"https://golin.com/2024/07/31/golin-taps-michon-ellis-to-lead-chicago-issues-crisis-practice/","type":"official_crisis_news","label":"Golin Chicago issues and crisis practice news","observedAt":"2026-04-27"}
- Proof Details: {"type":"official_chicago_presence","summary":"Official Chicago materials confirm Golin's Chicago office and corporate communications base.","sourceUrl":"https://golin.com/office/chicago/","observedAt":"2026-04-27"}; {"type":"official_crisis_expansion","summary":"Official news highlights Golin's Chicago issues and crisis practice leadership expansion for reputation-sensitive business environments.","sourceUrl":"https://golin.com/2024/07/31/golin-taps-michon-ellis-to-lead-chicago-issues-crisis-practice/","observedAt":"2026-04-27"}; {"type":"verification_gap","summary":"No sufficient public buyer-review source was found for Golin's Chicago listing in this pass, so it should not carry a Vendar verified badge.","sourceUrl":"https://golin.com/office/chicago/","observedAt":"2026-04-27"}
- Comparison Hints: Compare against Interdependence for verified PR reviews and Reilly Connect for regulated-sector senior counsel.
- Open Questions: Which Chicago crisis team members would be assigned?; Can Golin provide current references in the buyer's sector?; What retainer minimum and crisis escalation model apply?
- Unknowns: not disclosed
- Comparison Vector: {"crisis_depth":"high","local_relevance":"high","review_ops_depth":"medium","executive_reputation_depth":"high"}
- Graph Edges: not disclosed
Scoring
- Decision Score: 0.78
- Trust: 0.65
- Performance: 0.9
- Expertise: 0.78
- Market Fit: 0.75
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 0.5
Verification
- Status: unverified
- Confidence: 0.5
- Source Coverage: 63%
- Fields Verified: 17/27
- Missing: yearFounded, languages, certifications, awards, minimumProjectSize, hourlyRateRange, clientRetentionRate, yearsOfExperience, clientReviewsCount, projectsCompleted
Audit Signals
- Alternatives: not disclosed
- Review Platforms: not disclosed
- Source URLs: https://golin.com/office/chicago/, https://golin.com/2024/07/31/golin-taps-michon-ellis-to-lead-chicago-issues-crisis-practice/
- Named Client Count: 2
- Case Study Entry Count: 2
- Proof URL Count: 2
- Red Flag Count: 1
- Risk Item Count: 1
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: {"band":"growth","maxUsd":20000,"minUsd":10000}
- Project Complexity Levels: review; brand; executive; search_repair
- Competitor Positioning: not disclosed
- Third-Party Validations: Official Chicago office page; Official crisis-practice news
- Service Tags: public_relations; corporate_communications; crisis_communications; issues_management; reputation_management; enterprise_pr
- Industry Tags: corporate; consumer; healthcare; technology
- Geo Tags: chicago; illinois; usa; global
- Supported Client Types: enterprise; mid_market; consumer_brand; executive; healthcare
- Client Type Compatibility: enterprise; mid_market; consumer_brand; executive; healthcare
- Buyer Use Cases: Enterprise buyers that need global PR, corporate communications, reputation, and crisis support from a large agency.; Chicago companies with sensitive issues-management needs.
- Not Recommended For: SMB PPC/SEO work.; Buyers requiring public verified review proof before outreach.
- Disqualifiers: not disclosed
- Scoring Explanation: This profile is scored on ORM fit, public proof, commercial clarity, and Chicago shortlist relevance.
- Score Drivers: Strong enterprise PR reputation and official Chicago crisis-practice proof.; Good fit for corporate communications and issues management.
- Score Penalties: Unverified public buyer proof.; Likely higher enterprise minimums.
- Profile Updated At: "2026-04-27T00:00:00.000Z"
- Last Verified At: "2026-04-27T00:00:00.000Z"
- Stale After: "2026-07-26T00:00:00.000Z"
- Needs Review: false
- Structured Sources: {"url":"https://golin.com/office/chicago/","type":"official_chicago","label":"Golin Chicago office page","observedAt":"2026-04-27"}; {"url":"https://golin.com/2024/07/31/golin-taps-michon-ellis-to-lead-chicago-issues-crisis-practice/","type":"official_crisis_news","label":"Golin Chicago issues and crisis practice news","observedAt":"2026-04-27"}
- Structured Proof Details: {"type":"official_chicago_presence","summary":"Official Chicago materials confirm Golin's Chicago office and corporate communications base.","sourceUrl":"https://golin.com/office/chicago/","observedAt":"2026-04-27"}; {"type":"official_crisis_expansion","summary":"Official news highlights Golin's Chicago issues and crisis practice leadership expansion for reputation-sensitive business environments.","sourceUrl":"https://golin.com/2024/07/31/golin-taps-michon-ellis-to-lead-chicago-issues-crisis-practice/","observedAt":"2026-04-27"}; {"type":"verification_gap","summary":"No sufficient public buyer-review source was found for Golin's Chicago listing in this pass, so it should not carry a Vendar verified badge.","sourceUrl":"https://golin.com/office/chicago/","observedAt":"2026-04-27"}
- Comparison Hints: Compare against Interdependence for verified PR reviews and Reilly Connect for regulated-sector senior counsel.
- Open Questions: Which Chicago crisis team members would be assigned?; Can Golin provide current references in the buyer's sector?; What retainer minimum and crisis escalation model apply?
- Unknowns: not disclosed
- Comparison Vectors: {"crisis_depth":"high","local_relevance":"high","review_ops_depth":"medium","executive_reputation_depth":"high"}
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: {"summary":"Official Chicago office page confirms Golin's Chicago headquarters presence and corporate communications base.","sourceUrl":"https://golin.com/office/chicago/","evidenceType":"official_site"}; {"summary":"Official agency news highlights Chicago issues and crisis expansion serving reputation-management needs for complex business environments.","sourceUrl":"https://golin.com/2024/07/31/golin-taps-michon-ellis-to-lead-chicago-issues-crisis-practice/","evidenceType":"official_site"}
- Reputation Nodes: 0.79, not disclosed
- Risk Nodes: 0.26, Confirm whether the buyer needs full-spectrum reputation counsel or only tactical review-response support before shortlisting.