NoGood
AI Vendor Profile — schema v2.0.0
Last updated: 2026-04-17 | Source coverage: 67%
Decision Signals
- Segment: startup, saas, mid_market, in_house_team
- Min Budget: $8,000+/mo
- Complexity: Medium
- Engagement: retainer
- Pricing Model: retainer
- Geo: New York, USA, SoHo
- Decision Score: 0.62
Summary
- Positioning: NYC growth marketing agency with strong startup, SaaS, content, and in-house team alignment.
- Best for: Startups, Founders, B2B / SaaS, Revenue-focused SEO, In-house Team, Growth-led digital PR, SaaS authority links, Traffic-bearing placements, Community-led growth, Brand mentions, Founder-facing conversation channels
- Not for: Less natural for traditional small local-service SEO buyers., Growth-marketing positioning may be broader than buyers wanting only classic local SEO.
- Strengths: Startups, Founders
- Weaknesses: Less natural for traditional small local-service SEO buyers., Growth-marketing positioning may be broader than buyers wanting only classic local SEO.
- Problems solved: Stronger pipeline growth, Better startup SEO velocity, More revenue-focused organic performance
Company
- Vendor ID: cmo1glax9005jtkqpa725eu45
- Name: NoGood
- HQ: New York, NY, USA
- Founded: unknown
- Team Size: 10-49
- Type: agency
- Languages: unknown
- Website: https://nogood.io/
Services
- Category Taxonomy: Marketing -> SEO | Marketing -> Paid Ads | Marketing -> Google Ads | Marketing -> Paid Social | Marketing -> Meta Ads | Marketing -> TikTok Ads | Marketing -> LinkedIn Ads | Marketing -> YouTube Ads | Marketing -> Performance PPC | Marketing -> Lead Generation PPC | Marketing -> $10k+ | Marketing -> Performance Marketing | Marketing -> B2B Demand Gen | Marketing -> Full-funnel Growth | Marketing -> Conversion Rate Optimization | Marketing -> Creative Testing | Marketing -> Growth Marketing | Marketing -> Customer Acquisition | Marketing -> CAC Optimization | Marketing -> Attribution / Analytics | Marketing -> Agencies with Proven Results | Marketing -> Link Building | Marketing -> Digital PR | Marketing -> HARO | Marketing -> SaaS | Marketing -> Ecommerce | Marketing -> Authority Links | Marketing -> High DR | Marketing -> Traffic-based | Marketing -> Community Marketing | Marketing -> Reddit Marketing | Marketing -> Discord Marketing | Marketing -> Telegram Marketing | Marketing -> Forum Marketing | Marketing -> Slack Communities | Marketing -> Facebook Groups | Marketing -> Community Seeding | Marketing -> Brand Mentions | Marketing -> Discussion Management | Marketing -> Reputation in Communities | Marketing -> Organic Community Growth
- Normalized Services: seo, paid_ads, ppc_google, paid_social, meta_ads, tiktok_ads, linkedin_ads, youtube_ads, performance_ppc, lead_generation_ppc, 10k, performance_marketing, b2b_demand_gen, full_funnel_growth, conversion_rate_optimization, creative_testing, growth_marketing, customer_acquisition, cac_optimization, attribution_analytics, agencies_with_proven_results, link_building, digital_pr, haro, saas, ecommerce, authority_links, high_dr, traffic_based, community_marketing, reddit_marketing, discord_marketing, telegram_marketing, forum_marketing, slack_communities, facebook_groups, community_seeding, brand_mentions, discussion_management, reputation_in_communities, organic_community_growth
- seo: SEO (Marketing) — SEO, Content SEO
- paid_ads: Paid Ads (Marketing)
- ppc_google: Google Ads (Marketing)
- paid_social: Paid Social (Marketing)
- meta_ads: Meta Ads (Marketing)
- tiktok_ads: TikTok Ads (Marketing)
- linkedin_ads: LinkedIn Ads (Marketing)
- youtube_ads: YouTube Ads (Marketing)
- performance_ppc: Performance PPC (Marketing)
- lead_generation_ppc: Lead Generation PPC (Marketing)
- 10k: $10k+ (Marketing)
- performance_marketing: Performance Marketing (Marketing)
- b2b_demand_gen: B2B Demand Gen (Marketing) — B2B SaaS
- full_funnel_growth: Full-funnel Growth (Marketing)
- conversion_rate_optimization: Conversion Rate Optimization (Marketing) — Conversion Growth
- creative_testing: Creative Testing (Marketing)
- growth_marketing: Growth Marketing (Marketing) — Conversion Growth, Growth Marketing
- customer_acquisition: Customer Acquisition (Marketing)
- cac_optimization: CAC Optimization (Marketing)
- attribution_analytics: Attribution / Analytics (Marketing)
- agencies_with_proven_results: Agencies with Proven Results (Marketing)
- link_building: Link Building (Marketing) — Authority Links
- digital_pr: Digital PR (Marketing) — Digital PR
- haro: HARO (Marketing)
- saas: SaaS (Marketing) — B2B SaaS
- ecommerce: Ecommerce (Marketing)
- authority_links: Authority Links (Marketing) — Authority Links
- high_dr: High DR (Marketing)
- traffic_based: Traffic-based (Marketing)
- community_marketing: Community Marketing (Marketing) — Community Marketing
- reddit_marketing: Reddit Marketing (Marketing)
- discord_marketing: Discord Marketing (Marketing)
- telegram_marketing: Telegram Marketing (Marketing)
- forum_marketing: Forum Marketing (Marketing)
- slack_communities: Slack Communities (Marketing)
- facebook_groups: Facebook Groups (Marketing)
- community_seeding: Community Seeding (Marketing) — Community Marketing
- brand_mentions: Brand Mentions (Marketing) — Brand Mentions
- discussion_management: Discussion Management (Marketing) — Discussion Management
- reputation_in_communities: Reputation in Communities (Marketing)
- organic_community_growth: Organic Community Growth (Marketing) — Organic Social
Match Logic
- Segments: startup, saas, mid_market, in_house_team
- Industries: Startup, SaaS, B2B, DTC, Ecommerce
- Budget Range: $8,000 – $60,000 USD
- Geo Focus: New York, USA, SoHo
- Recommended if: Needs startups; Needs founders; Needs b2b / saas; Needs revenue-focused seo; Needs in-house team; Needs growth-led digital pr; Needs saas authority links; Needs traffic-bearing placements; Needs community-led growth; Needs brand mentions; Needs founder-facing conversation channels; Operates in Startup; Operates in SaaS; Operates in B2B; Budget >= $8000/month; Based in or targeting New York; Based in or targeting USA; Based in or targeting SoHo
- Avoid if: Less natural for traditional small local-service SEO buyers.; Growth-marketing positioning may be broader than buyers wanting only classic local SEO.; Budget below $8000/month
Proof
- Case Studies: 1
- Client Reviews: 0
- Projects Completed: 0
- Client Retention: unknown
- Years of Experience: unknown
- Certifications: none
- Awards: none
- Average Rating: not disclosed
- Aggregated Rating Score: 0.74
- External Review Count: not disclosed
- Named Clients: not disclosed
- Case Study Entries: {"summary":"Official site states NoGood is headquartered in NYC, supporting New York relevance for startup and growth-focused SEO programs.","sourceUrl":"https://nogood.io/"}
- Review Sources: not disclosed
Decision Ready
- Profile Status: decision_ready
- Service Depth: growth_seo_operator
- Company Size Classification: mid_market_to_enterprise
- Delivery Staffing Model: not disclosed
- Reporting Frequency: monthly
- Minimum Monthly Budget: $8,000
- Average Contract Value: $20,000
- Typical Contract Value: $20,000
- Setup Fee: not disclosed
- Pricing Range: $8,000 - $20,000
- Contract Terms: 4 min / 6 default months
- Retention Length: 6 months
- Time to First Results: 45 - 120 days
- Time to Results: 45 - 120 days
- Expected Results: Stronger pipeline growth; Better startup SEO velocity; More revenue-focused organic performance
- KPI Targets: Pipeline; Signups; Traffic; Revenue
- Benchmark Ranges: not disclosed
- ROI Expectation: not disclosed
- KPI Metrics: Pipeline; Demos; Traffic; Revenue
- Workflow Stages: Discovery and market audit; SEO roadmap and prioritization; Execution across technical, content, and local layers; Monthly reporting and iteration
- Onboarding Steps: Business and market intake; Analytics and Search Console access; Audit and opportunity map; Launch of the first execution sprint
- Communication Model: Email; Monthly calls; Shared reporting
- Key Specialists: not disclosed
- Proprietary Tools: not disclosed
- Competitive Advantages: not disclosed
- Why Choose vs Competitors: not disclosed
- Main Risks: Commercial scope usually fits growth-stage and funded teams more than SMB budgets.; Broader growth orientation means buyers should confirm SEO ownership and scope in detail.; May be broader and more growth-led than a buyer who only wants narrow manual link outreach.
- Known Weaknesses: not disclosed
- Negative Feedback: not disclosed
- When Choose Alternative: not disclosed
- Red Flags: not disclosed
- Why Recommended: Official site states NoGood is based in NYC and positions the agency around growth marketing and SEO-adjacent execution.; Strong fit for startup, SaaS, founder-led, and in-house growth scenarios.; Strong growth-led fit for SaaS and modern digital PR campaigns.; Good choice when the buyer wants links as part of a bigger growth narrative.; Strong fit for growth-stage brands that need community visibility tied to broader acquisition strategy.; Profile quality is high enough for decision-ready shortlist use.
- Why Not Recommended: not disclosed
- Tradeoffs: not disclosed
- Assumptions Used: not disclosed
- Buyer Use Cases: SEO for venture-backed startups and SaaS companies; Revenue-focused organic growth for in-house growth teams; Content and conversion-minded SEO for high-growth brands; New York SaaS and growth brands that want digital PR-style links tied to broader acquisition outcomes.; Authority building where brand growth and PR visibility are part of the value.; Community marketing for New York SaaS and growth brands that need native discussion visibility, brand mentions, and organic demand support.; Cross-channel community positioning where paid, content, and organic discussion all influence the buyer journey.
- Not Recommended For: Very small local businesses looking only for neighborhood rankings.; Buyers who want a pure-play local SEO specialist instead of a growth-oriented partner.; Local SMB buyers that only need a simple geo-link program.
- Disqualifiers: not disclosed
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: This profile is scored on visible New York market relevance, service fit, commercial clarity, and proof quality.
- Score Drivers: Confirmed SEO service positioning on the official site; New York market relevance is explicit in the profile; Buyer use cases are clear enough for intent-based routing
- Score Penalties: Commercial scope still benefits from direct verification; Proof depth still benefits from ongoing enrichment
- Supported Industries Matrix: not disclosed
- Success Rate: 72%
- Sentiment Score: 0.72
- Negative Review Ratio: not disclosed
- Rating Volatility: not disclosed
- Risk Score: 0.27
- Confidence Score: 0.90
- Data Completeness: 89%
- Source Reliability Score: 0.94
- Profile Updated At: "2026-04-17T00:00:00.000Z"
- Last Verified At: "2026-04-17T00:00:00.000Z"
- Stale After: "2026-07-16T00:00:00.000Z"
- Needs Review: false
- Sources: {"url":"https://nogood.io/","label":"official"}
- Proof Details: {"note":"Official site states NoGood is headquartered in NYC, supporting New York relevance for startup and growth-focused SEO programs.","sourceUrl":"https://nogood.io/"}
- Comparison Hints: {"weakerWhen":["A different vertical, budget band, or delivery model is a better fit"],"strongerWhen":["The buyer needs a New York-relevant SEO partner","The use case matches the vendor's specialty"],"bestComparedWith":["Mimvi SEO","Sure Oak","SEO Image"]}
- Open Questions: not disclosed
- Unknowns: not disclosed
- Comparison Vector: not disclosed
- Graph Edges: not disclosed
Scoring
- Decision Score: 0.62
- Trust: 0.51
- Performance: 0.73
- Expertise: 0.62
- Market Fit: 0.78
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 1
Verification
- Status: verified
- Confidence: 1
- Source Coverage: 67%
- Fields Verified: 18/27
- Missing: yearFounded, languages, certifications, awards, hourlyRateRange, clientRetentionRate, yearsOfExperience, clientReviewsCount, projectsCompleted
Audit Signals
- Alternatives: not disclosed
- Review Platforms: not disclosed
- Source URLs: https://nogood.io/
- Named Client Count: 0
- Case Study Entry Count: 1
- Proof URL Count: 1
- Red Flag Count: 0
- Risk Item Count: 3
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: {"band":"entry","maxUsd":20000,"minUsd":8000}
- Project Complexity Levels: mid_market; saas; startup; digital_pr; growth_seo; authority_links
- Competitor Positioning: not disclosed
- Third-Party Validations: not disclosed
- Service Tags: seo; seo; content_seo; b2b_saas; conversion_growth
- Industry Tags: startup; saas; b2b; dtc
- Geo Tags: new_york; usa; soho
- Supported Client Types: startup; saas; mid_market; in_house_team; b2b; ecommerce
- Client Type Compatibility: startup; saas; mid_market; in_house_team; b2b; ecommerce
- Buyer Use Cases: SEO for venture-backed startups and SaaS companies; Revenue-focused organic growth for in-house growth teams; Content and conversion-minded SEO for high-growth brands; New York SaaS and growth brands that want digital PR-style links tied to broader acquisition outcomes.; Authority building where brand growth and PR visibility are part of the value.; Community marketing for New York SaaS and growth brands that need native discussion visibility, brand mentions, and organic demand support.; Cross-channel community positioning where paid, content, and organic discussion all influence the buyer journey.
- Not Recommended For: Very small local businesses looking only for neighborhood rankings.; Buyers who want a pure-play local SEO specialist instead of a growth-oriented partner.; Local SMB buyers that only need a simple geo-link program.
- Disqualifiers: not disclosed
- Scoring Explanation: This profile is scored on visible New York market relevance, service fit, commercial clarity, and proof quality.
- Score Drivers: Confirmed SEO service positioning on the official site; New York market relevance is explicit in the profile; Buyer use cases are clear enough for intent-based routing
- Score Penalties: Commercial scope still benefits from direct verification; Proof depth still benefits from ongoing enrichment
- Profile Updated At: "2026-04-17T00:00:00.000Z"
- Last Verified At: "2026-04-17T00:00:00.000Z"
- Stale After: "2026-07-16T00:00:00.000Z"
- Needs Review: false
- Structured Sources: {"url":"https://nogood.io/","label":"official"}
- Structured Proof Details: {"note":"Official site states NoGood is headquartered in NYC, supporting New York relevance for startup and growth-focused SEO programs.","sourceUrl":"https://nogood.io/"}
- Comparison Hints: {"weakerWhen":["A different vertical, budget band, or delivery model is a better fit"],"strongerWhen":["The buyer needs a New York-relevant SEO partner","The use case matches the vendor's specialty"],"bestComparedWith":["Mimvi SEO","Sure Oak","SEO Image"]}
- Open Questions: not disclosed
- Unknowns: not disclosed
- Comparison Vectors: not disclosed
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: not disclosed
- Reputation Nodes: 0.74, not disclosed
- Risk Nodes: 0.27, not disclosed