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OpenMoves

Verified
agencyHuntington, NY, USA10-49New York, USA, Long Island

New York performance marketing agency with SEO, CRO, and analytics support for in-house and ecommerce teams.

Lead Generation PPCPaid AdsGoogle AdsPaid Social
5.0(184 reviews)
Best for
  • Ecommerce
  • Conversion Growth
  • In-house Team
Commercial fit
Entry point
From $4K/mo
Growth / SMB
Growth-stage and SMB-friendly. Month-to-month or quarterly contracts common.
Delivery confidence
Not disclosed
Retention signal missing
Skip if
  • Not the sharpest fit for hyper-local NYC map-pack specialists.
  • Broader performance orientation can be less focused than a pure SEO boutique.
Compare AI Profile
Verdict: Strong in ecommerce
Jump to decision summary
94/100
Audit-based ranking score
Excellent Match

Use this as a shortlist candidate, not a final answer, until the missing proof and fit fields are tightened.

Mixed consistency
Rating
5.0/5
184 reviews
What drives this score
Strong positioning in ecommerce.
3 secondary fields can still be improved.
Buyer-facing summary

Decision Summary

The fastest read on fit, risks, and data quality before deeper vendor review.

Score
94/100
Status
Shortlist-ready
Confidence
93%
Completeness
95%
Fast verdict
Useful as an early shortlist candidate.

Primary signals: Official site positions OpenMoves around performance marketing, SEO, CRO, and email, supporting revenue-focused SEO use cases, Useful where buyers want SEO integrated with conversion and analytics workflows, and Balanced fit across outreach, local relevance, SaaS, and ecommerce.

Validate carefully if your process depends on Tiny local businesses needing only neighborhood-level local SEO support, Teams seeking a narrowly technical SEO operator with no broader performance scope, and Buyers who only want a highly specialized digital-PR shop.

Fit signal

Why shortlist

  • Official site positions OpenMoves around performance marketing, SEO, CRO, and email, supporting revenue-focused SEO use cases.
  • Useful where buyers want SEO integrated with conversion and analytics workflows.
  • Balanced fit across outreach, local relevance, SaaS, and ecommerce.
Risk signal

Watch-outs

  • Tiny local businesses needing only neighborhood-level local SEO support.
  • Teams seeking a narrowly technical SEO operator with no broader performance scope.
  • Buyers who only want a highly specialized digital-PR shop.
Buyer path

Best use cases

  • SEO plus CRO for ecommerce and performance-minded brands
  • In-house teams that want SEO paired with analytics and testing discipline
  • Revenue-focused organic programs for mid-market teams
Deeper decision notes
Not recommended for
  • Tiny local businesses needing only neighborhood-level local SEO support.
  • Teams seeking a narrowly technical SEO operator with no broader performance scope.
  • Buyers who only want a highly specialized digital-PR shop.
Disqualifiers

Hard disqualifiers are not documented yet.

Comparison hints
  • Weaker when. A different vertical, budget band, or delivery model is a better fit
  • Stronger when. The buyer needs a New York-relevant SEO partner, The use case matches the vendor's specialty
  • Best compared with. Mimvi SEO, Sure Oak, SEO Image
Open questions
  • What is OpenMoves' recommended SEO versus paid-media split for the buyer's growth model?
  • Can OpenMoves share channel-level attribution and CAC/payback reporting examples?
Reliability
95%
Last verified
June 2, 2026
Freshness
September 1, 2026
Participation disclosure

Public status, verification, and approved visibility

These badges explain the public relationship with Vendar. Paid visibility is disclosed here and only applies to approved surfaces; the audit score remains based on fit, proof, completeness, and risk signals.

Verified
Connect

No connected participation status is currently shown.

Verify

Trust review or verified profile status is visible to buyers.

Quarter package

No active package

Fit Assessment

Explicit conditions for shortlisting or eliminating this vendor.

Shortlist this vendor if

  • You need ecommerce
  • You need conversion growth
  • You need in-house team
  • You want to better revenue efficiency
  • You want to improved conversion support
  • Your company is: Mid-Market Companies, ecommerce, in_house_team
  • Your budget is From $4K/mo or above
  • You operate in New York, USA, Long Island

Skip this vendor if

  • Not the sharpest fit for hyper-local NYC map-pack specialists.
  • Broader performance orientation can be less focused than a pure SEO boutique.
  • You require coverage outside of New York, USA, Long Island
Pricing signal

Pricing & Commercial Model

Understand entry point, commercial structure, and whether outreach needs manual pricing verification.

Clarity
Public signals found
Entry point is From $4K/mo.
Commercial model is retainer.
Hourly pricing is not disclosed.
Minimum Budget
$4,000
per month
Typical Project
$7,800
total value
Hourly Rate
Not disclosed
per hour
Pricing Model
Retainer
retainer, project
Budget Segment Fit

Where this vendor appears to land based on visible monthly pricing.

From $4K/mo
Startup
<$3K/mo
SMB
$3-10K/mo
Best fit
Visible pricing signals place this vendor most naturally in this budget range.
Mid-Market
$10-25K/mo
Enterprise
$25K+/mo

Company Snapshot

Background and operating context.

fact inferred unknown
Founded
Unknown
Team Size
10-49
Type
Agency
HQ
Huntington
Experience
Unknown
Retention
Unknown
Projects
Unknown
Reviews
178
Geo Coverage
New YorkUSALong Island

Ideal Client Profile

Supporting context on buyer types and problem space.

Client Types
Mid-Market Companies
ecommerce
in_house_team
Industry Experience
EcommerceB2BMid-MarketSaaSProfessional ServicesHealthcareLocal Business
Problems They Solve
Better revenue efficiency
Improved conversion support
Stronger search + CRO alignment
Budget Requirement
Minimum engagement starts at From $4K/mo — positioned for Growth / SMB buyers.

Services & Capabilities

Full service breadth and tools, beyond the primary decision layer.

Services & Capabilities

What this vendor delivers and how they deliver it.

Marketing

Lead Generation PPC
Paid Ads
Google Ads
Paid Social
Shopping Ads
Retargeting
Performance PPC
Local Service Ads
$10k+
Performance Marketing
Ecommerce Growth
B2B Demand Gen
Full-funnel Growth
Landing Page Optimization
Customer Acquisition
Revenue Growth
Attribution / Analytics
Agencies with Proven Results
Guest Posting
Niche Edits
Digital PR
Outreach
HARO
Local
SaaS
Ecommerce
Authority Links
High DR
Traffic-based
Community Marketing
Reddit Marketing
Discord Marketing
Telegram Marketing
Forum Marketing
Slack Communities
Facebook Groups
Community Seeding
Brand Mentions
Discussion Management
Reputation in Communities
Organic Community Growth
ORM
Review Management
Trustpilot Management
Google Reviews Management
Reddit Reputation Management
Glassdoor Reputation
Yelp Reputation
Negative Search Cleanup
Negative Content Removal
Review Removal Services
Deindexing Services
Reputation Suppression
ORM for SaaS
ORM for Ecommerce
ORM for Local Business
ORM for Founders
Reputation for Startups
ORM Under $5k/mo
Brand Protection
Crisis Repair
Social Monitoring
SERM
Negative Suppression
Executive Reputation
Review Repair
Local Reputation
Content Removal (Legal / DMCA)
Negative SEO / Attack Handling
SERP Control
Entity Management
Review Generation
SEO for Startups
SEO for Founders
SEO for Marketplaces
SEO Agencies by Budget
SEO
SEO Agencies for Startups
SEO Agencies for SaaS
Link Building
Crowd Links

Development

Web Development
Frontend Development
Full-stack Web Development
Headless Website Development
Landing Page Development
Website Redesign and Rebuild
Conversion-focused Web Development
RAG Application Development
Internal AI Copilot Development
AI Workflow Automation
AI Search and Knowledge Base Development
AI Evaluation and Guardrails
AI Governance Consulting
AI Development
AI Risk and Compliance Readiness
Product Discovery and Technical Scoping
Fractional CTO Support
Pilot and Beta Launch Development
MVP and Product Development
Product Iteration and Growth Engineering
Mobile Development
React Native Development
Cross-platform App Development
Custom Software Development
Mobile App Modernization
Internal Tools Development
Mobile Backend and API Integration
Portal Development
System Integrations
Enterprise Software Development
Custom Database Applications
iOS App Development
Android App Development
Flutter Development
Mobile MVP Development
Backend Development
Mobile App Maintenance and Support
Dashboard and Admin Panel Development
App Store Launch Support
API Development
Workflow Automation Development
Legacy System Modernization
Ecommerce Development
Shopify Development
Shopify Plus Development
WooCommerce Development
Magento Development
Headless Commerce Development
Custom Ecommerce Development
Ecommerce Migration
Checkout Optimization Development
Subscription Commerce Development
Click-to-cancel Compliance Development
Subscription UX Compliance
Marketplace Commerce Development
Ecommerce Integrations
Ecommerce Maintenance and Support
Skills
SEOConversion GrowthAnalyticsEcommerce SEOLink BuildingOutreachDigital PRCommunity MarketingReddit MarketingDiscord MarketingBrand MentionsORMReview ManagementTrustpilot ManagementGoogle ReviewsSERMReview RepairLocal ReputationSERP ControlBrand Protection

Decision-Ready Metadata

Structured support data used for moderation, buyer review, and AI extraction.

Pricing & Commercials

Minimum budget / entry point
$4,000 per month
Typical contract size
$7,800
Pricing range
$4,000 to $9,000
Setup fees
Setup fees not disclosed.
Contract length
4 month minimum term
Exit conditions
Not disclosed

Value & Outcome

Expected results
Better revenue efficiency; Improved conversion support; Stronger search + CRO alignment
Time to first results
45-120 days
KPI focus
Revenue; Traffic; Conversion rate; Pipeline
Benchmarks / performance ranges
outlook: above_average; peerSet: ecommerce_review_orm
ROI expectation / payback logic
Returns are strongest when branded search trust and review quality influence high-intent buyer decisions.

Proof, Trust & Reputation

Named clients
TEND; Justworks; VidMob; Wild Bill Soda; Vosges Haut-Chocolat; SCORE; Atlas Obscura; iContact; Orthofeet
Portfolio / links to work
https://openmoves.com/; https://openmoves.com/case-studies/; https://openmoves.com/case-studies/healthcare-services/; https://clutch.co/go-to-review/openmoves/104730; https://www.g2.com/products/openmoves/reviews; https://www.glassdoor.com/Overview/Working-at-OpenMoves-EI_IE2894314.11%2C20.htm
Third-party validation
Large verified Clutch review base; Large G2 review base; Official case-study library with named client outcomes; Glassdoor operating context
External reviews
url: https://clutch.co/go-to-review/openmoves/104730; notes: Normalized from the legacy verified_reviews_detected status; counted as verified buyer-review proof.; rating: 5; source: Clutch; status: verified_buyer_reviews_detected; reviewCount: 49; verifiedReviewCount: 49; url: https://www.g2.com/products/openmoves/reviews; notes: Normalized from the legacy verified_reviews_detected status; counted as verified buyer-review proof.; rating: 4.9; source: G2; status: verified_buyer_reviews_detected; reviewCount: 129; verifiedReviewCount: 129; url: https://www.glassdoor.com/Overview/Working-at-OpenMoves-EI_IE2894314.11%2C20.htm; rating: 4.6; source: Glassdoor; status: employee_reviews_only; reviewCount: 6
Average rating and review volume
4.95/5 across 184 reviews
Mentions in media or communities
Not disclosed
Negative feedback summary
Proposal-stage diligence still matters even when public proof is strong enough to shortlist.
Controversies / risks
Broader performance scope may dilute pure-play SEO perception for some buyers.; Long Island base is regionally relevant, but not as locally centered as Manhattan-only boutiques.; Specialization can be broader than a pure-play authority-link specialist.

Process, Team & Differentiation

Workflow
ORM audit; Priority issue selection; Execution across reviews, search, and monitoring; Biweekly review cycle
Onboarding process
Kickoff; Baseline capture; Action plan; First ORM sprint
Communication model
Lead strategist; Biweekly calls; Shared reporting
Reporting frequency
biweekly
SLA / guarantees
Not disclosed
Key specialists
Review strategist; Ecommerce trust lead; Monitoring analyst
Seniority level
Lead strategist oversight; Specialist support team
In-house vs outsourcing
specialist_in_house_team
Unique selling proposition
New York performance marketing agency with SEO, CRO, and analytics support for in-house and ecommerce teams.
Proprietary tools
Review monitoring workflow; Trust-signal tracking
Competitive advantages
Strong ecommerce and review-management fit; Good crossover between acquisition and reputation trust
Why choose them vs competitors
Choose OpenMoves for ecommerce and review-driven ORM scenarios.

Fit, Risk & Alternatives

ICP / customer profile
Mid-Market Companies, ecommerce, in_house_team
Industry strength
Ecommerce; B2B; Mid-Market; SaaS; Professional Services; Healthcare; Local Business
Use cases
Better revenue efficiency; Improved conversion support; Stronger search + CRO alignment
Buyer use cases
SEO plus CRO for ecommerce and performance-minded brands; In-house teams that want SEO paired with analytics and testing discipline; Revenue-focused organic programs for mid-market teams; New York link building for brands that want outreach and authority growth inside a broader SEO relationship.; Ecommerce and B2B campaigns that need practical publisher outreach rather than only PR-style coverage.; Community-led visibility for New York brands that want native discussion presence with practical execution support.; Programs that need a balanced mix of community seeding, discussion management, and broader marketing coordination.; Brands that need reviews, ecommerce trust, and reputation monitoring inside a broader acquisition program.; Practical SERM for New York buyers who want a balanced option across search trust, review cleanup, and brand visibility.; Programs that need usable execution across branded search, local trust, and ongoing reputation support.; New York buyers comparing mobile app development teams across iOS app development, Android app development, cross-platform app development, mobile MVP development, mobile backend and API integration, app launch, modernization, and support.; New York shortlist fit for Mobile Development: iOS App Development, Android App Development, React Native Development, Flutter Development, Cross-platform App Development.; New York buyers comparing custom software development teams across backend development, SaaS development, internal tools, dashboard and admin panel development, API development, system integrations, workflow automation, marketplace platform development, and modernization.; New York shortlist fit for Custom Software Development: Backend Development, Internal Tools Development, Dashboard and Admin Panel Development, Portal Development, API Development.; New York buyers comparing ecommerce development teams across Shopify development, Shopify Plus development, WooCommerce development, Magento development, headless commerce, custom ecommerce, ecommerce migration, checkout optimization, subscription commerce, marketplace commerce, integrations, and maintenance.; New York shortlist fit for Ecommerce Development: Shopify Development, Shopify Plus Development, Headless Commerce Development, Checkout Optimization Development, Subscription Commerce Development.; New York shortlist fit for Ecommerce Development: Shopify Development, Shopify Plus Development, WooCommerce Development, Magento Development, Headless Commerce Development.
Not recommended for
Tiny local businesses needing only neighborhood-level local SEO support.; Teams seeking a narrowly technical SEO operator with no broader performance scope.; Buyers who only want a highly specialized digital-PR shop.
Disqualifiers
Not disclosed
Budget thresholds
label: Best fit; minUsd: 4500
Complexity thresholds
label: Best fit; level: medium_to_high
Budget mismatch rules
Not disclosed
Geo mismatch rules
Not disclosed
Complexity mismatch rules
Not disclosed
Main risks
Broader performance scope may dilute pure-play SEO perception for some buyers.; Long Island base is regionally relevant, but not as locally centered as Manhattan-only boutiques.; Specialization can be broader than a pure-play authority-link specialist.
Known weaknesses
Review and case-study proof is strong, but buyers should still match the account team to their specific channel mix.; Some case studies combine SEO, PPC, email, and social, so channel-specific attribution should be requested.
Dependency risks
Review-platform dynamics and ecommerce brand assets affect outcomes.
Overpromising signals
Not disclosed
Similar vendors
reputation-rhino; fishbat; seo-image
When to choose an alternative
Choose Reputation Rhino for more ORM-native review cleanup.
Comparison hints
weakerWhen: A different vertical, budget band, or delivery model is a better fit; strongerWhen: The buyer needs a New York-relevant SEO partner; The use case matches the vendor's specialty; bestComparedWith: Mimvi SEO; Sure Oak; SEO Image
Positioning vs competitors
Review and ecommerce-oriented ORM crossover.

Decision Metadata

Confidence score
0.93
Data completeness %
95%
Last updated timestamp
April 25, 2026
Profile updated at
April 27, 2026
Last verified at
June 2, 2026
Stale after
September 1, 2026
Needs review
No
Source reliability score
0.95
Scoring explanation
Score blends ORM fit, proof, commercial clarity, and New York relevance.
Score drivers
Specific ORM use cases are visible.; Commercial and workflow fields are structured for shortlist comparison.
Score penalties
Some pricing and performance expectations still require direct confirmation.
Why recommended
Official site positions OpenMoves around performance marketing, SEO, CRO, and email, supporting revenue-focused SEO use cases.; Useful where buyers want SEO integrated with conversion and analytics workflows.; Balanced fit across outreach, local relevance, SaaS, and ecommerce.; Good middle-ground option for buyers who want breadth without going ultra-enterprise.; Balanced fit for practical community execution across several channels.; Useful middle-ground choice between specialist community programs and broader growth agencies.; Strong fit for review-led ORM and ecommerce reputation work.; Balanced middle-ground option across several SERM use cases.; Useful where the buyer wants more than review replies but less than heavyweight crisis comms.; Use this profile in New York Mobile Development comparisons when the buyer needs iOS App Development, Android App Development, React Native Development, Flutter Development, Cross-platform App Development coverage and wants a route-fit signal separated from external proof.; Use this profile in New York Custom Software Development comparisons when the buyer needs Backend Development, Internal Tools Development, Dashboard and Admin Panel Development, Portal Development, API Development coverage and wants a route-fit signal separated from external proof.; Use this profile in New York Ecommerce Development comparisons when the buyer needs Shopify Development, Shopify Plus Development, Headless Commerce Development, Checkout Optimization Development, Subscription Commerce Development coverage and wants a route-fit signal separated from external proof.; Use this profile in New York Ecommerce Development comparisons when the buyer needs Shopify Development, Shopify Plus Development, WooCommerce Development, Magento Development, Headless Commerce Development coverage and wants a route-fit signal separated from external proof.
Why not recommended
Less suited to crisis-heavy executive reputation work.
Trade-offs
These NYC ORM profiles range from premium brand protection to lean local review support.
Assumptions used
Comparison fields were normalized from current public evidence.
Sources
url: https://openmoves.com/; type: official_site; label: OpenMoves official site; observedAt: 2026-04-25; url: https://openmoves.com/case-studies/; type: official_case_studies; label: OpenMoves case studies; observedAt: 2026-04-25; url: https://openmoves.com/case-studies/healthcare-services/; type: official_case_study; label: OpenMoves healthcare services SEO case study; observedAt: 2026-04-25; url: https://clutch.co/go-to-review/openmoves/104730; type: verified_reviews; label: OpenMoves Clutch reviews; observedAt: 2026-04-25; url: https://www.g2.com/products/openmoves/reviews; type: third_party_reviews; label: OpenMoves G2 reviews; observedAt: 2026-04-25; url: https://www.glassdoor.com/Overview/Working-at-OpenMoves-EI_IE2894314.11%2C20.htm; type: third_party_employee_reviews; label: OpenMoves Glassdoor profile; observedAt: 2026-04-25
Proof details
type: official_case_studies; summary: Case-study hub includes SEO, PPC, email, social, lead-gen, ecommerce, and B2B examples with named clients and growth metrics.; sourceUrl: https://openmoves.com/case-studies/; type: verified_reviews; summary: Clutch verification page shows 49 verified client reviews and a 5.0 overall rating for OpenMoves LLC.; sourceUrl: https://clutch.co/go-to-review/openmoves/104730; type: third_party_reviews; summary: G2 profile shows 129 reviews and a 4.9 rating, adding a second large buyer-review source.; sourceUrl: https://www.g2.com/products/openmoves/reviews; geo: New York; type: vendar_development_route_fit; source: vendar_development_geo_source_of_truth; service: Mobile Development; summary: New York Mobile Development fit: Vendar's development source-of-truth classifies this vendor for Mobile Development, iOS App Development, Android App Development, React Native Development, Flutter Development, Cross-platform App Development, Mobile MVP Development, Mobile Backend and API Integration, App Store Launch Support. Route-level specializations include Ios App Development, Android App Development, React Native Development, Flutter Development, Cross Platform App Development, Mobile Mvp Development. This is an internal route-fit signal, not a replacement for external case-study proof.; sourceUrl: internal:development-geo-source-of-truth; observedAt: 2026-06-02; specializations: ios-app-development; android-app-development; react-native-development; flutter-development; cross-platform-app-development; mobile-mvp-development; mobile-app-modernization; mobile-app-maintenance-support; mobile-backend-api-integration; app-store-launch-support; geo: New York; type: vendar_development_route_fit; source: vendar_development_geo_source_of_truth; service: Custom Software Development; summary: New York Custom Software Development fit: Vendar's development source-of-truth classifies this vendor for Custom Software Development, Backend Development, SaaS Development, Internal Tools Development, Dashboard and Admin Panel Development, API Development, System Integrations, Workflow Automation Development, Marketplace Platform Development. Route-level specializations include Backend Development, Internal Tools Development, Dashboard Admin Panel Development, Portal Development, Api Development, System Integrations. This is an internal route-fit signal, not a replacement for external case-study proof.; sourceUrl: internal:development-geo-source-of-truth; observedAt: 2026-06-02; specializations: backend-development; internal-tools-development; dashboard-admin-panel-development; portal-development; api-development; system-integrations; workflow-automation-development; enterprise-software-development; legacy-system-modernization; custom-database-applications; geo: New York; type: vendar_development_route_fit; source: vendar_development_geo_source_of_truth; service: Ecommerce Development; summary: New York Ecommerce Development fit: Vendar's development source-of-truth classifies this vendor for Ecommerce Development, Shopify Development, Shopify Plus Development, WooCommerce Development, Magento Development, Headless Commerce Development, Custom Ecommerce Development, Ecommerce Migration, Checkout Optimization Development, Subscription Commerce Development, Marketplace Commerce Development, Ecommerce Integrations, Ecommerce Maintenance and Support. Route-level specializations include Shopify Development, Shopify Plus Development, Headless Commerce Development, Checkout Optimization Development, Subscription Commerce Development, Click To Cancel Compliance Development. This is an internal route-fit signal, not a replacement for external case-study proof.; sourceUrl: internal:development-geo-source-of-truth; observedAt: 2026-06-02; specializations: shopify-development; shopify-plus-development; headless-commerce-development; checkout-optimization-development; subscription-commerce-development; click-to-cancel-compliance-development; subscription-ux-compliance; ecommerce-integrations; ecommerce-maintenance-support; geo: New York; type: vendar_development_route_fit; source: vendar_development_geo_source_of_truth; service: Ecommerce Development; summary: New York Ecommerce Development fit: Vendar's development source-of-truth classifies this vendor for Ecommerce Development, Shopify Development, Shopify Plus Development, WooCommerce Development, Magento Development, Headless Commerce Development, Custom Ecommerce Development, Ecommerce Migration, Checkout Optimization Development, Subscription Commerce Development, Marketplace Commerce Development, Ecommerce Integrations, Ecommerce Maintenance and Support. Route-level specializations include Shopify Development, Shopify Plus Development, Woocommerce Development, Magento Development, Headless Commerce Development, Custom Ecommerce Development. This is an internal route-fit signal, not a replacement for external case-study proof.; sourceUrl: internal:development-geo-source-of-truth; observedAt: 2026-06-02; specializations: shopify-development; shopify-plus-development; woocommerce-development; magento-development; headless-commerce-development; custom-ecommerce-development; ecommerce-migration; checkout-optimization-development; subscription-commerce-development; click-to-cancel-compliance-development; subscription-ux-compliance; marketplace-commerce-development; ecommerce-integrations; ecommerce-maintenance-support
Open questions
What is OpenMoves' recommended SEO versus paid-media split for the buyer's growth model?; Can OpenMoves share channel-level attribution and CAC/payback reporting examples?
Unknowns
Not disclosed
Normalized fields across vendors
service tags: seo; conversion_growth; analytics; ecommerce_seo; mobile_development; ios_app_development; android_app_development; react_native_development; flutter_development; cross_platform_app_development; mobile_mvp_development; mobile_app_modernization; mobile_app_maintenance_and_support; mobile_backend_and_api_integration; app_store_launch_support; mobile-development; ios-app-development; android-app-development; react-native-development; flutter-development; cross-platform-app-development; mobile-mvp-development; mobile-app-modernization; mobile-app-maintenance-support; mobile-backend-api-integration; app-store-launch-support; custom_software_development; backend_development; internal_tools_development; dashboard_and_admin_panel_development; portal_development; api_development; system_integrations; workflow_automation_development; enterprise_software_development; legacy_system_modernization; custom_database_applications; custom-software-development; backend-development; internal-tools-development; dashboard-admin-panel-development; portal-development; api-development; system-integrations; workflow-automation-development; enterprise-software-development; legacy-system-modernization; custom-database-applications; ecommerce_development; shopify_development; shopify_plus_development; headless_commerce_development; checkout_optimization_development; subscription_commerce_development; click_to_cancel_compliance_development; subscription_ux_compliance; ecommerce_integrations; ecommerce_maintenance_and_support; ecommerce-development; shopify-development; shopify-plus-development; headless-commerce-development; checkout-optimization-development; subscription-commerce-development; click-to-cancel-compliance-development; subscription-ux-compliance; ecommerce-integrations; ecommerce-maintenance-support; woocommerce_development; magento_development; custom_ecommerce_development; ecommerce_migration; marketplace_commerce_development; woocommerce-development; magento-development; custom-ecommerce-development; ecommerce-migration; marketplace-commerce-development; industry tags: ecommerce; b2b; mid-market; geo tags: new_york; usa; long_island
Comparison vectors
budgetBand: mid; complexity: medium; geoStrength: ny_regional; primaryMotion: trustpilot_and_reviews; proofStrength: strong
Graph compatibility
to: service:orm; from: vendor:openmoves; type: supports; to: geo:new-york; from: vendor:openmoves; type: operates_in

Audit & Formula

Supporting audit detail behind the visible ranking score. Useful for moderation and deeper review, but not part of the first-screen decision layer.

Formula
(88 Human + 99 AI) / 2

Equal weight keeps ranking honest: the profile has to work for buyers and for machines.

How scoring works
Checklist audit
Human Audit
88/100
46 found, 4 missing
AI Audit
99/100
53 found, 0 missing
Main gaps behind this score
  • Add media mentions or community mentions.
  • Add controversies or structured risk notes.
  • Add setup fee fields or explicit no-fee note.
  • Add exit terms.

Process & Delivery

Supporting delivery context for deeper review.

Engagement Models
Retainer
Project

Strengths, Weaknesses & Trade-offs

Supporting interpretation layer for deeper review.

Strengths
  • Ecommerce
  • Conversion Growth
  • In-house Team
  • Proven Results
  • Integrated link outreach
  • Mid-market SEO support
  • Ecommerce and B2B programs
  • Discussion-led demand
  • Reddit and Discord participation
  • Community seeding
  • Review management
  • ORM for ecommerce
  • Trustpilot programs
  • Review repair
  • Local reputation
  • SERP control
Weaknesses
  • Not the sharpest fit for hyper-local NYC map-pack specialists.
  • Broader performance orientation can be less focused than a pure SEO boutique.
Trade-offseditorial assessment
  • High specialisation — strong depth in core area, limited breadth across adjacent services.
  • No formal partner certifications on record — capability claims are not third-party validated.
  • Retainer-based model — favours ongoing relationships, less suited to one-off projects.
How to read this evidence
Visible proof exists and can support an initial shortlist.
Open case study links to validate whether outcomes are specific enough for your use case.
Strongest proof signals
20 published case studies on record
178 client reviews captured across tracked sources
Case Study Results
OpenMoves case-study hub · https://openmoves.com/case-studies/
Healthcare services SEO case study · https://openmoves.com/case-studies/healthcare-services/
OpenMoves Clutch reviews · https://clutch.co/go-to-review/openmoves/104730
Named Clients
TENDJustworksVidMobWild Bill SodaVosges Haut-ChocolatSCOREAtlas ObscuraiContactOrthofeet
20
Case Studies
Strong
178
Client Reviews
Strong
Unknown
Projects Completed
Early stage
Unknown
Client Retention
Unknown
Industries Served
EcommerceB2BMid-MarketSaaSProfessional ServicesHealthcareLocal Business
Negotiation checklist for OpenMoves6 points

Use these before signing. Each point addresses a known pattern for vendors at this tier and size.

Ask for a 4-month pilot with explicit exit conditions before committing to a longer term — most agencies at this level will agree if scope is well-defined.
Require Review monitoring workflow access and any other proprietary platform access to be written into the contract scope — not offered as an optional add-on after onboarding.
Benchmark the retainer cost against two alternatives before accepting the first proposal — agencies at this budget tier typically have 15–25% pricing flexibility for well-scoped accounts.
Define month-1 deliverables explicitly in writing — retainer agreements are often left intentionally vague, which causes scope disputes after the 60-day honeymoon period.
Get a named account manager in the contract, not just a team. Request an SLA on response time (e.g. 24-hour business-day response) — verbal commitments don't hold after onboarding.
Ask for two references from clients in your specific industry vertical, not generic testimonials from a published library — call them directly and ask about communication and post-launch support.
Shortlist decision

Final Verdict

The buyer-facing call before outreach: shortlist, compare, or hold for verification.

Strong shortlist candidate
94/100 decision score

This vendor has enough buyer-facing signal to move into an outreach shortlist.

OpenMoves is a agency best evaluated for ecommerce and conversion growth.

94/100
Excellent
Budget floor
From $4K/mo
Risk status
No major flags
Shortlist if
  • Ecommerce
  • Conversion Growth
  • In-house Team
Skip if
  • Not the sharpest fit for hyper-local NYC map-pack specialists.
  • Broader performance orientation can be less focused than a pure SEO boutique.
Main trade-off
  • High specialisation — strong depth in core area, limited breadth across adjacent services.
  • No formal partner certifications on record — capability claims are not third-party validated.
  • Retainer-based model — favours ongoing relationships, less suited to one-off projects.
Next action

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From From $4K/mo94 / 100Excellent Match
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