OpenMoves
VerifiedagencyHuntington, NY, USA10-49New York, USA, Long Island
New York performance marketing agency with SEO, CRO, and analytics support for in-house and ecommerce teams.
SEOLead Generation PPCPaid AdsGoogle Ads
Best for
- Ecommerce
- Conversion Growth
Commercial fit
Entry point
$4,000+/mo
SMB
Delivery confidence
Not disclosed
Retention signal missing
Watch-outs
- Not the sharpest fit for hyper-local NYC map-pack specialists.
- Broader performance orientation can be less focused than a pure SEO boutique.
Verdict: Strong in ecommerce
Jump to decision summaryRecommended reading order
Read the verdict firstCheck shortlist reasons and watch-outsValidate pricing and proof before outreach
91/100
Audit-based ranking score
Excellent Match
Use this as a shortlist candidate, not a final answer, until the missing proof and fit fields are tightened.
Mixed consistency
Human
85
5 missing
AI
96
1 missing
Gaps
15
main blockers
Why score is held back
Add named clients where disclosure is allowed.
+2 more documented scoring gaps
Buyer-facing summary
Decision Summary
The fastest read on fit, risks, disqualifiers, and data quality before you invest time in full vendor review.
91/100Shortlist-ready
Fast verdict
Useful as an early shortlist candidate for this buyer context.
The strongest visible shortlist signals here are Official site positions OpenMoves around performance marketing, SEO, CRO, and email, supporting revenue-focused SEO use cases and Useful where buyers want SEO integrated with conversion and analytics workflows.
Use caution if your process depends on Tiny local businesses needing only neighborhood-level local SEO support and Teams seeking a narrowly technical SEO operator with no broader performance scope.
Why Shortlist
- Official site positions OpenMoves around performance marketing, SEO, CRO, and email, supporting revenue-focused SEO use cases.
- Useful where buyers want SEO integrated with conversion and analytics workflows.
- Balanced fit across outreach, local relevance, SaaS, and ecommerce.
- Good middle-ground option for buyers who want breadth without going ultra-enterprise.
- Balanced fit for practical community execution across several channels.
- Useful middle-ground choice between specialist community programs and broader growth agencies.
- Strong fit for review-led ORM and ecommerce reputation work.
- Balanced middle-ground option across several SERM use cases.
- Useful where the buyer wants more than review replies but less than heavyweight crisis comms.
Not Recommended For
- Tiny local businesses needing only neighborhood-level local SEO support.
- Teams seeking a narrowly technical SEO operator with no broader performance scope.
- Buyers who only want a highly specialized digital-PR shop.
Quality rail
Confidence
83%
Review status
Shortlist-ready
Completeness
80%
Reliability
91%
Last verified
April 17, 2026
Freshness
July 16, 2026
Best-fit layer
Buyer Use Cases
- SEO plus CRO for ecommerce and performance-minded brands
- In-house teams that want SEO paired with analytics and testing discipline
- Revenue-focused organic programs for mid-market teams
- New York link building for brands that want outreach and authority growth inside a broader SEO relationship.
- Ecommerce and B2B campaigns that need practical publisher outreach rather than only PR-style coverage.
- Community-led visibility for New York brands that want native discussion presence with practical execution support.
- Programs that need a balanced mix of community seeding, discussion management, and broader marketing coordination.
- Brands that need reviews, ecommerce trust, and reputation monitoring inside a broader acquisition program.
- Practical SERM for New York buyers who want a balanced option across search trust, review cleanup, and brand visibility.
- Programs that need usable execution across branded search, local trust, and ongoing reputation support.
Caution layer
Main Risks
- Broader performance scope may dilute pure-play SEO perception for some buyers.
- Long Island base is regionally relevant, but not as locally centered as Manhattan-only boutiques.
- Specialization can be broader than a pure-play authority-link specialist.
Reading guide
Start with shortlist reasons and risks first.
Use the quality rail to judge how trustworthy this profile feels.
If blockers remain, treat this as a candidate for deeper review, not a final choice.
Score blockers
Why this score is still being held back
The score is being suppressed mostly by missing or weakly documented decision fields, not by one fatal red flag.
Current state
91/100
6 active blockers still need cleanup.
1
Blocker 1
Add named clients where disclosure is allowed.
2
Blocker 2
Add average rating plus review count.
3
Blocker 3
Add media mentions or community mentions.
4
Blocker 4
Add controversies or structured risk notes.
Disqualifiers
Hard disqualifiers are not documented yet.
Comparison Hints
- Weaker when. A different vertical, budget band, or delivery model is a better fit
- Stronger when. The buyer needs a New York-relevant SEO partner, The use case matches the vendor's specialty
- Best compared with. Mimvi SEO, Sure Oak, SEO Image
Fit Assessment
Explicit conditions for shortlisting or eliminating this vendor.
Shortlist this vendor if
- You need ecommerce
- You need conversion growth
- You need in-house team
- You want to better revenue efficiency
- You want to improved conversion support
- Your company is: Mid-Market Companies, ecommerce, in_house_team
- Your budget is $4,000+/mo or above
- You operate in New York, USA, Long Island
Skip this vendor if
- Not the sharpest fit for hyper-local NYC map-pack specialists.
- Broader performance orientation can be less focused than a pure SEO boutique.
- You require coverage outside of New York, USA, Long Island
Pricing & Commercial Model
Read this section to understand entry point, commercial structure, and whether outreach will require manual pricing verification.
Commercial clarity
Entry point starts around $4,000+/mo.
Commercial model is retainer.
Hourly pricing is not disclosed.
Minimum Budget
$4,000
per month
Typical Project
$7,800
total value
Hourly Rate
Not disclosed
per hour
Pricing Model
Retainer
retainer, project
Budget Segment Fit
Startup
<$3K/mo
SMB
$3-10K/mo
Best fit
This vendor's visible pricing signals land most naturally in this budget range.
Mid-Market
$10-25K/mo
Enterprise
$25K+/mo
Company Snapshot
Background and operating context.
fact inferred unknown
Founded
Unknown
Team Size
10-49
Type
Agency
HQ
Huntington
Experience
Unknown
Retention
Unknown
Projects
Unknown
Reviews
Unknown
Geo Coverage
New YorkUSALong Island
Ideal Client Profile
Supporting context on buyer types and problem space.
Client Types
Mid-Market Companies
ecommerce
in_house_team
Industry Experience
EcommerceB2BMid-MarketSaaSProfessional ServicesHealthcareLocal Business
Problems They Solve
Better revenue efficiency
Improved conversion support
Stronger search + CRO alignment
Budget Requirement
Minimum engagement starts at $4,000+/mo — positioned for SMB buyers.
Services & Capabilities
Full service breadth and tools, beyond the primary decision layer.
Services & Capabilities
What this vendor delivers and how they deliver it.
Marketing
SEO
Lead Generation PPC
Paid Ads
Google Ads
Paid Social
Shopping Ads
Retargeting
Performance PPC
Local Service Ads
$10k+
Performance Marketing
Ecommerce Growth
B2B Demand Gen
Full-funnel Growth
Landing Page Optimization
Customer Acquisition
Revenue Growth
Attribution / Analytics
Agencies with Proven Results
Link Building
Guest Posting
Niche Edits
Digital PR
Outreach
HARO
Local
SaaS
Ecommerce
Authority Links
High DR
Traffic-based
Community Marketing
Reddit Marketing
Discord Marketing
Telegram Marketing
Forum Marketing
Slack Communities
Facebook Groups
Community Seeding
Brand Mentions
Discussion Management
Reputation in Communities
Organic Community Growth
ORM
Review Management
Trustpilot Management
Google Reviews Management
Reddit Reputation Management
Glassdoor Reputation
Yelp Reputation
Negative Search Cleanup
Negative Content Removal
Review Removal Services
Deindexing Services
Reputation Suppression
ORM for SaaS
ORM for Ecommerce
ORM for Local Business
ORM for Founders
Reputation for Startups
ORM Under $5k/mo
Brand Protection
Crisis Repair
Social Monitoring
SERM
Negative Suppression
Executive Reputation
Review Repair
Local Reputation
Content Removal (Legal / DMCA)
Negative SEO / Attack Handling
SERP Control
Entity Management
Review Generation
Skills
SEOConversion GrowthAnalyticsEcommerce SEOLink BuildingOutreachDigital PRCommunity MarketingReddit MarketingDiscord MarketingBrand MentionsORMReview ManagementTrustpilot ManagementGoogle ReviewsSERMReview RepairLocal ReputationSERP ControlBrand Protection
Decision-Ready Metadata
Structured support data used for moderation, buyer review, and AI extraction.
Pricing & Commercials
Minimum budget / entry point
$4,000 per month
Typical contract size
$7,800
Pricing range
$4,000 to $9,000
Setup fees
Setup fees not disclosed.
Contract length
4 month minimum term
Exit conditions
Not disclosed
Value & Outcome
Expected results
Better revenue efficiency; Improved conversion support; Stronger search + CRO alignment
Time to first results
45-120 days
KPI focus
Revenue; Traffic; Conversion rate; Pipeline
Benchmarks / performance ranges
outlook: above_average; peerSet: ecommerce_review_orm
ROI expectation / payback logic
Returns are strongest when branded search trust and review quality influence high-intent buyer decisions.
Proof, Trust & Reputation
Named clients
Not disclosed
Portfolio / links to work
https://openmoves.com/
Third-party validation
Long-running New York digital agency profile
External reviews
source: Google; status: public_presence_detected
Average rating and review volume
Average rating and review volume not disclosed.
Mentions in media or communities
Not disclosed
Negative feedback summary
Proposal-stage diligence still matters even when public proof is strong enough to shortlist.
Controversies / risks
Broader performance scope may dilute pure-play SEO perception for some buyers.; Long Island base is regionally relevant, but not as locally centered as Manhattan-only boutiques.; Specialization can be broader than a pure-play authority-link specialist.
Process, Team & Differentiation
Workflow
ORM audit; Priority issue selection; Execution across reviews, search, and monitoring; Biweekly review cycle
Onboarding process
Kickoff; Baseline capture; Action plan; First ORM sprint
Communication model
Lead strategist; Biweekly calls; Shared reporting
Reporting frequency
biweekly
SLA / guarantees
Not disclosed
Key specialists
Review strategist; Ecommerce trust lead; Monitoring analyst
Seniority level
Lead strategist oversight; Specialist support team
In-house vs outsourcing
specialist_in_house_team
Unique selling proposition
New York performance marketing agency with SEO, CRO, and analytics support for in-house and ecommerce teams.
Proprietary tools
Review monitoring workflow; Trust-signal tracking
Competitive advantages
Strong ecommerce and review-management fit; Good crossover between acquisition and reputation trust
Why choose them vs competitors
Choose OpenMoves for ecommerce and review-driven ORM scenarios.
Fit, Risk & Alternatives
ICP / customer profile
Mid-Market Companies, ecommerce, in_house_team
Industry strength
Ecommerce; B2B; Mid-Market; SaaS; Professional Services; Healthcare; Local Business
Use cases
Better revenue efficiency; Improved conversion support; Stronger search + CRO alignment
Buyer use cases
SEO plus CRO for ecommerce and performance-minded brands; In-house teams that want SEO paired with analytics and testing discipline; Revenue-focused organic programs for mid-market teams; New York link building for brands that want outreach and authority growth inside a broader SEO relationship.; Ecommerce and B2B campaigns that need practical publisher outreach rather than only PR-style coverage.; Community-led visibility for New York brands that want native discussion presence with practical execution support.; Programs that need a balanced mix of community seeding, discussion management, and broader marketing coordination.; Brands that need reviews, ecommerce trust, and reputation monitoring inside a broader acquisition program.; Practical SERM for New York buyers who want a balanced option across search trust, review cleanup, and brand visibility.; Programs that need usable execution across branded search, local trust, and ongoing reputation support.
Not recommended for
Tiny local businesses needing only neighborhood-level local SEO support.; Teams seeking a narrowly technical SEO operator with no broader performance scope.; Buyers who only want a highly specialized digital-PR shop.
Disqualifiers
Not disclosed
Budget thresholds
label: Best fit; minUsd: 4500
Complexity thresholds
label: Best fit; level: medium_to_high
Budget mismatch rules
Not disclosed
Geo mismatch rules
Not disclosed
Complexity mismatch rules
Not disclosed
Main risks
Broader performance scope may dilute pure-play SEO perception for some buyers.; Long Island base is regionally relevant, but not as locally centered as Manhattan-only boutiques.; Specialization can be broader than a pure-play authority-link specialist.
Known weaknesses
Not the highest-end fit for suppression or PR-led crisis repair.
Dependency risks
Review-platform dynamics and ecommerce brand assets affect outcomes.
Overpromising signals
Not disclosed
Similar vendors
reputation-rhino; fishbat; seo-image
When to choose an alternative
Choose Reputation Rhino for more ORM-native review cleanup.
Comparison hints
weakerWhen: A different vertical, budget band, or delivery model is a better fit; strongerWhen: The buyer needs a New York-relevant SEO partner; The use case matches the vendor's specialty; bestComparedWith: Mimvi SEO; Sure Oak; SEO Image
Positioning vs competitors
Review and ecommerce-oriented ORM crossover.
Decision Metadata
Confidence score
0.83
Data completeness %
80%
Last updated timestamp
April 17, 2026
Profile updated at
April 17, 2026
Last verified at
April 17, 2026
Stale after
July 16, 2026
Needs review
No
Source reliability score
0.91
Scoring explanation
Score blends ORM fit, proof, commercial clarity, and New York relevance.
Score drivers
Specific ORM use cases are visible.; Commercial and workflow fields are structured for shortlist comparison.
Score penalties
Some pricing and performance expectations still require direct confirmation.
Why recommended
Official site positions OpenMoves around performance marketing, SEO, CRO, and email, supporting revenue-focused SEO use cases.; Useful where buyers want SEO integrated with conversion and analytics workflows.; Balanced fit across outreach, local relevance, SaaS, and ecommerce.; Good middle-ground option for buyers who want breadth without going ultra-enterprise.; Balanced fit for practical community execution across several channels.; Useful middle-ground choice between specialist community programs and broader growth agencies.; Strong fit for review-led ORM and ecommerce reputation work.; Balanced middle-ground option across several SERM use cases.; Useful where the buyer wants more than review replies but less than heavyweight crisis comms.
Why not recommended
Less suited to crisis-heavy executive reputation work.
Trade-offs
These NYC ORM profiles range from premium brand protection to lean local review support.
Assumptions used
Comparison fields were normalized from current public evidence.
Sources
url: https://openmoves.com/; label: official
Proof details
note: Official homepage positions OpenMoves around performance marketing, SEO, CRO, and email, supporting integrated organic growth use cases in New York.; sourceUrl: https://openmoves.com/
Open questions
Not disclosed
Unknowns
Not disclosed
Normalized fields across vendors
service tags: seo; seo; conversion_growth; analytics; ecommerce_seo; industry tags: ecommerce; b2b; mid-market; geo tags: new_york; usa; long_island
Comparison vectors
budgetBand: mid; complexity: medium; geoStrength: ny_regional; primaryMotion: trustpilot_and_reviews; proofStrength: strong
Graph compatibility
to: service:orm; from: vendor:openmoves; type: supports; to: geo:new-york; from: vendor:openmoves; type: operates_in
Audit & Formula
Supporting audit detail behind the visible ranking score. Useful for moderation and deeper review, but not part of the first-screen decision layer.
Formula
(85 Human + 96 AI) / 2
Equal weight keeps ranking honest: the profile has to work for buyers and for machines.
How scoring worksChecklist audit
Human Audit
85/100
44 found, 5 missing
AI Audit
96/100
51 found, 1 missing
Main gaps behind this score
- Add named clients where disclosure is allowed.
- Add average rating plus review count.
- Add media mentions or community mentions.
- Add controversies or structured risk notes.
Process & Delivery
Supporting delivery context for deeper review.
Engagement Models
Retainer
Project
Strengths, Weaknesses & Trade-offs
Supporting interpretation layer for deeper review.
Strengths
- Ecommerce
- Conversion Growth
- In-house Team
- Proven Results
- Integrated link outreach
- Mid-market SEO support
- Ecommerce and B2B programs
- Discussion-led demand
- Reddit and Discord participation
- Community seeding
- Review management
- ORM for ecommerce
- Trustpilot programs
- Review repair
- Local reputation
- SERP control
Weaknesses
- Not the sharpest fit for hyper-local NYC map-pack specialists.
- Broader performance orientation can be less focused than a pure SEO boutique.
Trade-offseditorial assessment
- High specialisation — strong depth in core area, limited breadth across adjacent services.
- No formal partner certifications on record — capability claims are not third-party validated.
- Retainer-based model — favours ongoing relationships, less suited to one-off projects.
How to read this evidence
Visible proof is still thin, so this section should be treated cautiously.
Open case study links to validate whether outcomes are specific enough for your use case.
1
Case Studies
Limited
None
Client Reviews
Limited
Unknown
Projects Completed
Early stage
Unknown
Client Retention
Unknown
Case Studies
Industries Served
EcommerceB2BMid-MarketSaaSProfessional ServicesHealthcareLocal Business
Comparison Paths
Alternatives to Consider
Nearby options worth opening if this vendor feels close but not quite right on budget, positioning, or fit.
Shared service fit
Matches on SEO and Link Building.
iPullRank
New York SEO agency built for enterprise, technical, and content-led organic growth programs.
65/100
Better if you need
- Technical SEO
- Content-led
Overlap signals
SEOLink BuildingB2BSaaSEcommerce
From $7,000/mo
Open profile
Shared service fit
Matches on SEO and Link Building.
P
Page One Power
Manual outreach and editorial link building partner known for custom prospecting, link placements, and sustained authority growth.
67/100
Better if you need
- Outreach
- Guest posting
Overlap signals
SEOLink BuildingB2BSaaSEcommerce
From $4,000/mo
Open profile
Shared service fit
Matches on SEO.
Straight North
Chicago SEO agency built around measurable lead generation and ongoing organic retainers.
95/100
Better if you need
- Lead Generation SEO
- SEO Retainer
Overlap signals
SEOB2BProfessional ServicesHealthcare
From $3,000/mo
Open profile
Shortlist Decision
Final Verdict
Decision score
91/100
Budget floor
$4,000+/mo
91/100
ExcellentDecision path
Use this block to make the final call: shortlist, skip, or compare against nearby alternatives.
OpenMoves is a agency focused on ecommerce and conversion growth.
Key trade-off: High specialisation — strong depth in core area, limited breadth across adjacent services.
Do not shortlist if not the sharpest fit for hyper-local nyc map-pack specialists., or if broader performance orientation can be less focused than a pure seo boutique..
Shortlist if
- Ecommerce
- Conversion Growth
- In-house Team
Skip if
- Not the sharpest fit for hyper-local NYC map-pack specialists.
- Broader performance orientation can be less focused than a pure SEO boutique.
Main trade-off
- High specialisation — strong depth in core area, limited breadth across adjacent services.
- No formal partner certifications on record — capability claims are not third-party validated.
- Retainer-based model — favours ongoing relationships, less suited to one-off projects.