Straight North
AI Vendor Profile — schema v2.0.0
Last updated: 2026-03-16 | Source coverage: 100%
Decision Signals
- Segment: smb, mid_market
- Min Budget: $2,500+/mo
- Complexity: Medium
- Engagement: retainer
- Pricing Model: retainer
- Geo: USA
- Decision Score: 0.42
Summary
- Positioning: Full-service internet marketing company focused on measurable results
- Best for: B2B lead generation, Manufacturing SEO, Website redesign + SEO
- Not for: Primarily B2B focused, No ecommerce specialization, US market only
- Strengths: B2B lead generation, Manufacturing SEO, 2 certifications, 600+ projects delivered, 27 years experience
- Weaknesses: Primarily B2B focused, No ecommerce specialization, US market only
- Problems solved: Generate qualified B2B leads through search, Redesign website for conversions, Build PPC + SEO synergy
Company
- Vendor ID: cmmtszrz000kvhqk2iy1znrze
- Name: Straight North
- HQ: Chicago, USA
- Founded: 1997
- Team Size: 51-200
- Type: agency
- Languages: English
- Website: https://straightnorth.com
Services
- Category Taxonomy: Marketing -> SEO | Marketing -> PPC | Development -> Web Development
- Normalized Services: seo, ppc, web_development
- seo: SEO (Marketing) — B2B SEO
- ppc: PPC (Marketing) — PPC Management
- web_development: Web Development (Development) — Web Design
Match Logic
- Segments: smb, mid_market
- Industries: Manufacturing, Healthcare, SaaS, Real Estate
- Budget Range: $2,500 – $45,000 USD
- Geo Focus: USA
- Recommended if: Needs b2b lead generation; Needs manufacturing seo; Needs website redesign + seo; Operates in Manufacturing; Operates in Healthcare; Operates in SaaS; Budget >= $2500/month; Based in or targeting USA
- Avoid if: Primarily B2B focused; No ecommerce specialization; US market only
Proof
- Case Studies: 25
- Client Reviews: 150
- Projects Completed: 600
- Client Retention: 78%
- Years of Experience: 27
- Certifications: Google Partner, HubSpot Certified
- Awards: Inc 5000, Clutch Top B2B Company
- Average Rating: not disclosed
- Aggregated Rating Score: not disclosed
- External Review Count: not disclosed
- Named Clients: not disclosed
- Case Study Entries: {"note":"Structured from existing dataset counts; named case studies still need per-client normalization.","type":"case_study_aggregate","count":25,"source":"scraper","normalizedAt":"2026-03-24T10:10:05.206Z","serviceScope":["SEO","PPC","Web Development"]}
- Review Sources: {"note":"Aggregate count exists in dataset; platform-level attribution pending normalization.","type":"aggregate_review_count","source":"scraper","reviewCount":150,"normalizedAt":"2026-03-24T10:10:05.206Z"}
Decision Ready
- Profile Status: draft
- Service Depth: not disclosed
- Company Size Classification: not disclosed
- Delivery Staffing Model: not disclosed
- Reporting Frequency: not disclosed
- Minimum Monthly Budget: $2,500
- Average Contract Value: $15,000
- Typical Contract Value: $15,000
- Setup Fee: not disclosed
- Pricing Range: $2,500 - $15,000
- Contract Terms: 3 min / 6 default months
- Retention Length: not disclosed months
- Time to First Results: not disclosed - not disclosed days
- Time to Results: not disclosed - not disclosed days
- Expected Results: not disclosed
- KPI Targets: not disclosed
- Benchmark Ranges: not disclosed
- ROI Expectation: not disclosed
- KPI Metrics: not disclosed
- Workflow Stages: not disclosed
- Onboarding Steps: not disclosed
- Communication Model: not disclosed
- Key Specialists: not disclosed
- Proprietary Tools: not disclosed
- Competitive Advantages: not disclosed
- Why Choose vs Competitors: not disclosed
- Main Risks: B2B bias may reduce fit for ecommerce-led work; Geographic and market focus is narrower than some larger alternatives
- Known Weaknesses: not disclosed
- Negative Feedback: not disclosed
- When Choose Alternative: not disclosed
- Red Flags: not disclosed
- Why Recommended: Good fit for B2B-oriented buyers who want a practical SEO partner with broader execution capacity; Useful when SEO should sit alongside PPC or lead-generation support without moving to a giant scaled agency; Strong option for buyers who want a middle ground between boutique specialization and broad-service scale
- Why Not Recommended: not disclosed
- Tradeoffs: not disclosed
- Assumptions Used: minimumMonthlyBudgetUsd inferred from minimumProjectSize for retainer pricing until a monthly floor is explicitly verified.; typicalContractValueUsd inferred from averageProjectSize until contract value is directly verified.; pricingRangeMinUsd inferred from minimumProjectSize until a fuller range is verified.; pricingRangeMaxUsd inferred from averageProjectSize until a fuller range is verified.; contractMinMonths inferred from pricing model and engagement structure until an explicit contract term is verified.
- Buyer Use Cases: B2B lead-generation SEO; SEO and PPC support under one operator; Mid-market search execution with structured process
- Not Recommended For: Brands wanting deep ecommerce specialization; Enterprise teams looking for highly custom strategic advisory over practical execution
- Disqualifiers: Need for a pure ecommerce-heavy operator; Need for a globally distributed delivery model beyond a US-centric footprint
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: not disclosed
- Score Drivers: not disclosed
- Score Penalties: not disclosed
- Supported Industries Matrix: not disclosed
- Success Rate: not disclosed
- Sentiment Score: not disclosed
- Negative Review Ratio: not disclosed
- Rating Volatility: not disclosed
- Risk Score: not disclosed
- Confidence Score: 0.64
- Data Completeness: 62%
- Source Reliability Score: 0.61
- Profile Updated At: "2026-03-24T10:10:05.206Z"
- Last Verified At: "2026-03-24T10:10:05.206Z"
- Stale After: "2026-05-23T10:10:05.206Z"
- Needs Review: false
- Sources: {"note":"Derived from existing imported vendor record and pending source-by-source verification.","field":"caseStudyEntries","source":"scraper","confidence":0.64,"evidenceType":"dataset_aggregate","lastVerifiedAt":"2026-03-24T10:10:05.206Z"}; {"note":"Review totals exist on the vendor record, but original platforms still need normalization.","field":"externalReviewSources","source":"scraper","confidence":0.64,"evidenceType":"dataset_aggregate","lastVerifiedAt":"2026-03-24T10:10:05.206Z"}
- Proof Details: {"note":"Structured from existing dataset counts; named case studies still need per-client normalization.","type":"case_study_aggregate","count":25,"source":"scraper","normalizedAt":"2026-03-24T10:10:05.206Z","serviceScope":["SEO","PPC","Web Development"]}; {"note":"Structured from existing dataset counts; original review platforms are not yet normalized into named sources.","type":"review_aggregate","count":150,"source":"scraper","normalizedAt":"2026-03-24T10:10:05.206Z"}
- Comparison Hints: {"bestComparedWith":["Victorious","WebFX","other mid-market SEO agencies"],"alternativeForLowerBudget":["regional SEO firm","specialist consultant"]}
- Open Questions: Normalize named clients from public case studies if available.; Replace aggregate review source with named review platforms during editorial verification.
- Unknowns: not disclosed
- Comparison Vector: not disclosed
- Graph Edges: not disclosed
Scoring
- Decision Score: 0.42
- Trust: 0.39
- Performance: 0.45
- Expertise: 0.42
- Market Fit: 0.94
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 0.7
Verification
- Status: unverified
- Confidence: 0.7
- Source Coverage: 100%
- Fields Verified: 27/27
Audit Signals
- Alternatives: not disclosed
- Review Platforms: scraper
- Source URLs: not disclosed
- Named Client Count: 0
- Case Study Entry Count: 1
- Proof URL Count: 0
- Red Flag Count: 0
- Risk Item Count: 2
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: not disclosed
- Project Complexity Levels: not disclosed
- Competitor Positioning: not disclosed
- Third-Party Validations: not disclosed
- Service Tags: not disclosed
- Industry Tags: not disclosed
- Geo Tags: not disclosed
- Supported Client Types: not disclosed
- Client Type Compatibility: not disclosed
- Buyer Use Cases: B2B lead-generation SEO; SEO and PPC support under one operator; Mid-market search execution with structured process
- Not Recommended For: Brands wanting deep ecommerce specialization; Enterprise teams looking for highly custom strategic advisory over practical execution
- Disqualifiers: Need for a pure ecommerce-heavy operator; Need for a globally distributed delivery model beyond a US-centric footprint
- Scoring Explanation: not disclosed
- Score Drivers: not disclosed
- Score Penalties: not disclosed
- Profile Updated At: "2026-03-24T10:10:05.206Z"
- Last Verified At: "2026-03-24T10:10:05.206Z"
- Stale After: "2026-05-23T10:10:05.206Z"
- Needs Review: false
- Structured Sources: {"note":"Derived from existing imported vendor record and pending source-by-source verification.","field":"caseStudyEntries","source":"scraper","confidence":0.64,"evidenceType":"dataset_aggregate","lastVerifiedAt":"2026-03-24T10:10:05.206Z"}; {"note":"Review totals exist on the vendor record, but original platforms still need normalization.","field":"externalReviewSources","source":"scraper","confidence":0.64,"evidenceType":"dataset_aggregate","lastVerifiedAt":"2026-03-24T10:10:05.206Z"}
- Structured Proof Details: {"note":"Structured from existing dataset counts; named case studies still need per-client normalization.","type":"case_study_aggregate","count":25,"source":"scraper","normalizedAt":"2026-03-24T10:10:05.206Z","serviceScope":["SEO","PPC","Web Development"]}; {"note":"Structured from existing dataset counts; original review platforms are not yet normalized into named sources.","type":"review_aggregate","count":150,"source":"scraper","normalizedAt":"2026-03-24T10:10:05.206Z"}
- Comparison Hints: {"bestComparedWith":["Victorious","WebFX","other mid-market SEO agencies"],"alternativeForLowerBudget":["regional SEO firm","specialist consultant"]}
- Open Questions: Normalize named clients from public case studies if available.; Replace aggregate review source with named review platforms during editorial verification.
- Unknowns: not disclosed
- Comparison Vectors: not disclosed
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: not disclosed
- Reputation Nodes: not disclosed, scraper
- Risk Nodes: not disclosed, not disclosed