The Reputation MD
AI Vendor Profile — schema v2.0.0
Last updated: 2026-04-25 | Source coverage: 67%
Decision Signals
- Segment: small_business, professional_services, local_service_business
- Min Budget: unknown
- Complexity: Low
- Engagement: retainer
- Pricing Model: retainer
- Geo: Encino, Los Angeles, California, USA
- Decision Score: 0.86
Summary
- Positioning: Encino reputation management firm focused on review repair, local reputation, and practical trust cleanup.
- Best for: Review repair, Local reputation, Brand protection
- Not for: Less of a national crisis-response partner., Not the broadest PR/media option.
- Strengths: Review repair, Local reputation
- Weaknesses: Less of a national crisis-response partner., Not the broadest PR/media option.
- Problems solved: Healthier review trust., Stronger local reputation during buyer research.
Company
- Vendor ID: cmnx0mmzk001dyqq61wi6l4yo
- Name: The Reputation MD
- HQ: Encino, CA, USA
- Founded: unknown
- Team Size: 10-49
- Type: agency
- Languages: unknown
- Website: https://thereputationmd.com/
Services
- Category Taxonomy: Marketing -> SERM | Marketing -> ORM
- Normalized Services: serm, orm
- serm: SERM (Marketing) — SERM
- orm: ORM (Marketing)
Match Logic
- Segments: small_business, professional_services, local_service_business
- Industries: Healthcare, Professional Services, Local Business
- Budget Range: ? – $12,600 USD
- Geo Focus: Encino, Los Angeles, California, USA
- Recommended if: Needs review repair; Needs local reputation; Needs brand protection; Operates in Healthcare; Operates in Professional Services; Operates in Local Business; Based in or targeting Encino; Based in or targeting Los Angeles; Based in or targeting California
- Avoid if: Less of a national crisis-response partner.; Not the broadest PR/media option.
Proof
- Case Studies: 3
- Client Reviews: 3
- Projects Completed: 0
- Client Retention: unknown
- Years of Experience: unknown
- Certifications: none
- Awards: none
- Average Rating: 5.0
- Aggregated Rating Score: 0.80
- External Review Count: 3
- Named Clients: Gold Standard Auctions LLC; Marketing & Growth Agency; Social Media Management Company
- Case Study Entries: {"title":"Gold Standard Auctions BBB rating and customer-satisfaction case","sourceUrl":"https://clutch.co/profile/reputation-md","observedAt":"2026-04-27","evidenceType":"verified_review_case"}; {"title":"Los Angeles marketing agency mediation and ORM case","sourceUrl":"https://clutch.co/profile/reputation-md","observedAt":"2026-04-27","evidenceType":"verified_review_case"}; {"title":"SMM company branding and reputation setup case","sourceUrl":"https://clutch.co/profile/reputation-md","observedAt":"2026-04-27","evidenceType":"review_case"}
- Review Sources: {"url":"https://clutch.co/profile/reputation-md","notes":"Useful buyer proof, but below the 5 verified-review threshold used for Vendar verification.","rating":5,"source":"Clutch","status":"verified_buyer_reviews_detected_below_threshold","reviewCount":3,"verifiedReviewCount":3}
Decision Ready
- Profile Status: decision_ready
- Service Depth: review_repair_local_reputation
- Company Size Classification: small_business
- Delivery Staffing Model: small_in_house_team
- Reporting Frequency: monthly
- Minimum Monthly Budget: $2,500
- Average Contract Value: $4,500
- Typical Contract Value: $4,500
- Setup Fee: $0
- Pricing Range: $2,500 - $5,000
- Contract Terms: 3 min / 6 default months
- Retention Length: 6 months
- Time to First Results: 30 - 120 days
- Time to Results: 30 - 120 days
- Expected Results: Healthier review trust.; Stronger local reputation during buyer research.
- KPI Targets: Review trust; Buyer confidence; Local reputation health
- Benchmark Ranges: {"serm":"Most reputation repair and suppression programs need roughly 30-120 days before search trust and buyer-facing signals begin to stabilize."}
- ROI Expectation: Best returns usually come from trust repair in search, review platforms, and high-intent brand queries.
- KPI Metrics: Review trend; Response coverage; Trust signal stability
- Workflow Stages: Reputation intake; Initial cleanup plan; Execution and reporting
- Onboarding Steps: Kickoff call; Baseline review; First action plan
- Communication Model: Monthly calls; Email support
- Key Specialists: Review response lead; Local reputation strategist
- Proprietary Tools: not disclosed
- Competitive Advantages: not disclosed
- Why Choose vs Competitors: not disclosed
- Main Risks: Best fit narrows toward local review repair rather than full-spectrum reputation defense.
- Known Weaknesses: Verified public review volume is useful but small, so procurement teams should still reference-check carefully.; The firm is better proven for small-business review and BBB work than for enterprise crisis or executive reputation defense.
- Negative Feedback: Proof exists, but some commercial and process details remain lighter than the strongest shortlist entries.
- When Choose Alternative: not disclosed
- Red Flags: Proof depth or process detail is lighter than the strongest SERM operators in this market.
- Why Recommended: Recommended as a practical LA review-repair and BBB-focused option when the buyer wants an operator-led conversation and can validate references.
- Why Not Recommended: Not the first choice for high-stakes executive crisis, large corporate risk, or buyers demanding high-volume verified review proof.
- Tradeoffs: These vendors are more practical and often more affordable, but not always ideal for high-severity executive or litigation-led matters.
- Assumptions Used: Structured comparison fields were normalized from current public evidence to make the shortlist more decision-ready.
- Buyer Use Cases: Local companies that need review mediation, BBB-related reputation repair, and customer-satisfaction recovery.; Small businesses that want operator-led ORM instead of a large enterprise crisis program.; Marketing, retail, or service businesses that can validate references and want practical review-generation guidance.
- Not Recommended For: Enterprise-scale reputation crises with media, legal, or public-company exposure.; Buyers that require 10+ public verified buyer reviews or deep named case-study libraries before outreach.
- Disqualifiers: not disclosed
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: Score blends public proof, structured commercial data, explainability depth, and Los Angeles shortlist relevance.
- Score Drivers: Independent buyer proof exists on Clutch and maps directly to review repair, BBB, and ORM outcomes.; Clear Los Angeles/Encino service fit for local reputation repair.; Proof is more specific than the prior first-party-only profile.
- Score Penalties: Only 3 public reviews, so verification status should remain unverified under Vendar's threshold.; Limited evidence for large, complex, or confidential crisis programs.; Verified badge removed because the profile lacks 5+ trusted verified buyer reviews.
- Supported Industries Matrix: {"industry":"Healthcare","strength":"high"}; {"industry":"Professional Services","strength":"high"}; {"industry":"Local Business","strength":"high"}
- Success Rate: 72%
- Sentiment Score: 0.77
- Negative Review Ratio: 14%
- Rating Volatility: 0.16
- Risk Score: 0.27
- Confidence Score: 0.84
- Data Completeness: 86%
- Source Reliability Score: 0.91
- Profile Updated At: "2026-04-27T00:00:00.000Z"
- Last Verified At: "2026-04-27T00:00:00.000Z"
- Stale After: "2026-07-26T00:00:00.000Z"
- Needs Review: false
- Sources: {"url":"https://www.thereputationmd.com/","type":"official_site","label":"The Reputation MD official site","observedAt":"2026-04-27"}; {"url":"https://clutch.co/profile/reputation-md","type":"verified_reviews","label":"The Reputation MD Clutch profile","observedAt":"2026-04-27"}; {"url":"https://www.facebook.com/TheReputationMD","type":"official_social_profile","label":"The Reputation MD Facebook profile","observedAt":"2026-04-27"}
- Proof Details: {"type":"verified_reviews","summary":"Clutch lists 3 client reviews with a 5.0 overall rating; two visible reviews are marked verified and the review set covers BBB rating improvement, mediation, customer-service evaluation, branding, and reputation setup.","sourceUrl":"https://clutch.co/profile/reputation-md","observedAt":"2026-04-27"}; {"type":"verified_case","summary":"The Gold Standard Auctions review says The Reputation MD helped improve BBB standing, resolve aged reviews, rebuild a BBB working relationship, and support positive customer rating outcomes.","sourceUrl":"https://clutch.co/profile/reputation-md","observedAt":"2026-04-27"}; {"type":"verified_case","summary":"A Los Angeles marketing and growth agency review describes mediation, customer-service evaluation, ORM, promotion of happy-customer reviews, and transparent project handling.","sourceUrl":"https://clutch.co/profile/reputation-md","observedAt":"2026-04-27"}; {"type":"verification_threshold","summary":"The third-party proof is useful but still below Vendar's 5-verified-buyer-review threshold, so this profile remains unverified rather than promoted as fully verified.","sourceUrl":"https://clutch.co/profile/reputation-md","observedAt":"2026-04-27"}; {"type":"verification_status_correction","summary":"Verification normalized on 2026-04-27. The profile is not marked verified unless trusted review sources provide at least five verified buyer reviews. Current source statuses: Clutch:verified_buyer_reviews_detected_below_threshold.","sourceUrl":"internal:normalize-verified-review-source-taxonomy:the-reputation-md","observedAt":"2026-04-27"}
- Comparison Hints: Compare against Avital Web for SEO-adjacent local monitoring, Reputation Management Inc for classical ORM/content work, and Erase for removal/suppression-heavy needs.
- Open Questions: Can The Reputation MD share recent references beyond the 3 public Clutch reviews?; Which parts of the engagement are BBB mediation, review outreach, customer-service process work, or content/search suppression?; How are compliant review-generation and platform-policy boundaries handled?
- Unknowns: not disclosed
- Comparison Vector: {"budgetBand":"mid","complexity":"medium","geoStrength":"regional","primaryMotion":"review-repair","proofStrength":"moderate"}
- Graph Edges: not disclosed
Scoring
- Decision Score: 0.86
- Trust: 0.8
- Performance: 0.92
- Expertise: 0.86
- Market Fit: 0.88
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 0.5
Verification
- Status: unverified
- Confidence: 0.5
- Source Coverage: 67%
- Fields Verified: 18/27
- Missing: yearFounded, languages, certifications, awards, minimumProjectSize, hourlyRateRange, clientRetentionRate, yearsOfExperience, projectsCompleted
Audit Signals
- Alternatives: branding-los-angeles, quaintise, orm-agency
- Review Platforms: Clutch
- Source URLs: https://clutch.co/profile/reputation-md, https://www.thereputationmd.com/
- Named Client Count: 3
- Case Study Entry Count: 3
- Proof URL Count: 2
- Red Flag Count: 1
- Risk Item Count: 1
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: {"band":"entry_growth","maxUsd":4500,"minUsd":2500}
- Project Complexity Levels: local; reputation
- Competitor Positioning: Most useful when the buyer needs practical review repair rather than a broader PR-led engagement.
- Third-Party Validations: 3-review Clutch profile; Clutch location and service context; Official operator site
- Service Tags: serm; orm; review_repair; bbb_management; complaint_mediation; customer_service_evaluation; local_reputation
- Industry Tags: healthcare; professional_services; local_business
- Geo Tags: encino; los_angeles; california; usa
- Supported Client Types: small_business; professional_services; local_service_business
- Client Type Compatibility: small_business; professional_services; local_service_business
- Buyer Use Cases: Local companies that need review mediation, BBB-related reputation repair, and customer-satisfaction recovery.; Small businesses that want operator-led ORM instead of a large enterprise crisis program.; Marketing, retail, or service businesses that can validate references and want practical review-generation guidance.
- Not Recommended For: Enterprise-scale reputation crises with media, legal, or public-company exposure.; Buyers that require 10+ public verified buyer reviews or deep named case-study libraries before outreach.
- Disqualifiers: not disclosed
- Scoring Explanation: Score blends public proof, structured commercial data, explainability depth, and Los Angeles shortlist relevance.
- Score Drivers: Independent buyer proof exists on Clutch and maps directly to review repair, BBB, and ORM outcomes.; Clear Los Angeles/Encino service fit for local reputation repair.; Proof is more specific than the prior first-party-only profile.
- Score Penalties: Only 3 public reviews, so verification status should remain unverified under Vendar's threshold.; Limited evidence for large, complex, or confidential crisis programs.; Verified badge removed because the profile lacks 5+ trusted verified buyer reviews.
- Profile Updated At: "2026-04-27T00:00:00.000Z"
- Last Verified At: "2026-04-27T00:00:00.000Z"
- Stale After: "2026-07-26T00:00:00.000Z"
- Needs Review: false
- Structured Sources: {"url":"https://www.thereputationmd.com/","type":"official_site","label":"The Reputation MD official site","observedAt":"2026-04-27"}; {"url":"https://clutch.co/profile/reputation-md","type":"verified_reviews","label":"The Reputation MD Clutch profile","observedAt":"2026-04-27"}; {"url":"https://www.facebook.com/TheReputationMD","type":"official_social_profile","label":"The Reputation MD Facebook profile","observedAt":"2026-04-27"}
- Structured Proof Details: {"type":"verified_reviews","summary":"Clutch lists 3 client reviews with a 5.0 overall rating; two visible reviews are marked verified and the review set covers BBB rating improvement, mediation, customer-service evaluation, branding, and reputation setup.","sourceUrl":"https://clutch.co/profile/reputation-md","observedAt":"2026-04-27"}; {"type":"verified_case","summary":"The Gold Standard Auctions review says The Reputation MD helped improve BBB standing, resolve aged reviews, rebuild a BBB working relationship, and support positive customer rating outcomes.","sourceUrl":"https://clutch.co/profile/reputation-md","observedAt":"2026-04-27"}; {"type":"verified_case","summary":"A Los Angeles marketing and growth agency review describes mediation, customer-service evaluation, ORM, promotion of happy-customer reviews, and transparent project handling.","sourceUrl":"https://clutch.co/profile/reputation-md","observedAt":"2026-04-27"}; {"type":"verification_threshold","summary":"The third-party proof is useful but still below Vendar's 5-verified-buyer-review threshold, so this profile remains unverified rather than promoted as fully verified.","sourceUrl":"https://clutch.co/profile/reputation-md","observedAt":"2026-04-27"}; {"type":"verification_status_correction","summary":"Verification normalized on 2026-04-27. The profile is not marked verified unless trusted review sources provide at least five verified buyer reviews. Current source statuses: Clutch:verified_buyer_reviews_detected_below_threshold.","sourceUrl":"internal:normalize-verified-review-source-taxonomy:the-reputation-md","observedAt":"2026-04-27"}
- Comparison Hints: Compare against Avital Web for SEO-adjacent local monitoring, Reputation Management Inc for classical ORM/content work, and Erase for removal/suppression-heavy needs.
- Open Questions: Can The Reputation MD share recent references beyond the 3 public Clutch reviews?; Which parts of the engagement are BBB mediation, review outreach, customer-service process work, or content/search suppression?; How are compliant review-generation and platform-policy boundaries handled?
- Unknowns: not disclosed
- Comparison Vectors: {"budgetBand":"mid","complexity":"medium","geoStrength":"regional","primaryMotion":"review-repair","proofStrength":"moderate"}
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: not disclosed
- Reputation Nodes: 0.80, Clutch
- Risk Nodes: 0.27, Proof depth or process detail is lighter than the strongest SERM operators in this market.