120/80
AI Vendor Profile — schema v2.0.0
Last updated: 2026-04-18 | Source coverage: 70%
Decision Signals
- Segment: small_business, mid_market, b2b, saas
- Min Budget: $4,000+/mo
- Complexity: Medium
- Engagement: retainer
- Pricing Model: retainer
- Geo: Chicago, Illinois, USA
- Decision Score: 0.62
Summary
- Positioning: Chicago PPC and paid social agency built around lead generation, conversion-focused landing pages, and data-led media decisions.
- Best for: PPC Agency, Google Ads, Paid Social, Lead Generation PPC, Performance PPC, Landing Page Optimization, Customer Acquisition, CAC Optimization, B2B Demand Gen, Creative Testing
- Not for: Best fit improves when the channel mix matches the agency's visible paid media specialty., Enterprise-scale omnichannel buying programs may still want a larger operating bench., Exact staffing depth and day-to-day operating model still benefit from direct outreach confirmation., Enterprise-scale omnichannel programs may still want a larger operating bench.
- Strengths: PPC Agency, Google Ads
- Weaknesses: Best fit improves when the channel mix matches the agency's visible paid media specialty., Enterprise-scale omnichannel buying programs may still want a larger operating bench., Exact staffing depth and day-to-day operating model still benefit from direct outreach confirmation., Enterprise-scale omnichannel programs may still want a larger operating bench.
- Problems solved: Cleaner paid search efficiency, Stronger lead quality, Better conversion economics, Clearer customer-acquisition economics, Stronger conversion performance, Better visibility into revenue-driving growth levers
Company
- Vendor ID: cmo4cxbtx004oy4fjfor205z3
- Name: 120/80
- HQ: Chicago, IL, USA
- Founded: unknown
- Team Size: 10-49
- Type: agency
- Languages: unknown
- Website: https://120over80.com/
Services
- Category Taxonomy: Marketing -> Paid Ads | Marketing -> Google Ads | Marketing -> Paid Social | Marketing -> LinkedIn Ads | Marketing -> YouTube Ads | Marketing -> Retargeting | Marketing -> Performance PPC | Marketing -> Lead Generation PPC | Marketing -> $10k+ | Marketing -> Performance Marketing | Marketing -> B2B Demand Gen | Marketing -> Full-funnel Growth | Marketing -> Conversion Rate Optimization | Marketing -> Landing Page Optimization | Marketing -> Creative Testing | Marketing -> Growth Marketing | Marketing -> Customer Acquisition | Marketing -> CAC Optimization
- Normalized Services: paid_ads, ppc_google, paid_social, linkedin_ads, youtube_ads, retargeting, performance_ppc, lead_generation_ppc, 10k, performance_marketing, b2b_demand_gen, full_funnel_growth, conversion_rate_optimization, landing_page_optimization, creative_testing, growth_marketing, customer_acquisition, cac_optimization
- paid_ads: Paid Ads (Marketing) — Paid Ads, Paid Social, Paid Media
- ppc_google: Google Ads (Marketing) — Google Ads
- paid_social: Paid Social (Marketing) — Paid Ads, Paid Social, Paid Media
- linkedin_ads: LinkedIn Ads (Marketing) — LinkedIn Ads
- youtube_ads: YouTube Ads (Marketing) — YouTube Ads
- retargeting: Retargeting (Marketing) — Retargeting
- performance_ppc: Performance PPC (Marketing) — Performance Marketing
- lead_generation_ppc: Lead Generation PPC (Marketing)
- 10k: $10k+ (Marketing)
- performance_marketing: Performance Marketing (Marketing) — Performance Marketing
- b2b_demand_gen: B2B Demand Gen (Marketing)
- full_funnel_growth: Full-funnel Growth (Marketing)
- conversion_rate_optimization: Conversion Rate Optimization (Marketing)
- landing_page_optimization: Landing Page Optimization (Marketing) — Landing Page Optimization
- creative_testing: Creative Testing (Marketing) — Creative Testing
- growth_marketing: Growth Marketing (Marketing)
- customer_acquisition: Customer Acquisition (Marketing) — Customer Acquisition
- cac_optimization: CAC Optimization (Marketing)
Match Logic
- Segments: small_business, mid_market, b2b, saas
- Industries: B2B, Professional Services, SaaS, Home Services
- Budget Range: $4,000 – $27,000 USD
- Geo Focus: Chicago, Illinois, USA
- Recommended if: Needs ppc agency; Needs google ads; Needs paid social; Needs lead generation ppc; Needs performance ppc; Needs landing page optimization; Needs customer acquisition; Needs cac optimization; Needs b2b demand gen; Needs creative testing; Operates in B2B; Operates in Professional Services; Operates in SaaS; Budget >= $4000/month; Based in or targeting Chicago; Based in or targeting Illinois; Based in or targeting USA
- Avoid if: Best fit improves when the channel mix matches the agency's visible paid media specialty.; Enterprise-scale omnichannel buying programs may still want a larger operating bench.; Exact staffing depth and day-to-day operating model still benefit from direct outreach confirmation.; Enterprise-scale omnichannel programs may still want a larger operating bench.
Proof
- Case Studies: 4
- Client Reviews: 0
- Projects Completed: 0
- Client Retention: unknown
- Years of Experience: unknown
- Certifications: none
- Awards: none
- Average Rating: not disclosed
- Aggregated Rating Score: 0.78
- External Review Count: not disclosed
- Named Clients: not disclosed
- Case Study Entries: {"summary":"120/80's homepage presents the company as a data-powered paid media agency with PPC and paid social services from a Chicago address.","sourceUrl":"https://120over80.com/"}; {"summary":"The PPC management page says 120/80 specializes in Google, YouTube, Microsoft, LinkedIn, Quora, and retargeting campaigns.","sourceUrl":"https://120over80.com/services/ppc-management/"}; {"summary":"120/80's homepage presents the firm as a Chicago data-powered paid media agency with PPC, paid social, and conversion optimization services.","sourceUrl":"https://120over80.com/"}; {"summary":"The PPC services page describes landing-page CRO, analytics setup, call tracking, and ongoing optimization as part of campaign management.","sourceUrl":"https://120over80.com/services/ppc-management/"}
- Review Sources: not disclosed
Decision Ready
- Profile Status: decision_ready
- Service Depth: data_driven_ppc
- Company Size Classification: smb_to_mid_market
- Delivery Staffing Model: not disclosed
- Reporting Frequency: monthly
- Minimum Monthly Budget: $4,000
- Average Contract Value: $9,000
- Typical Contract Value: $9,000
- Setup Fee: not disclosed
- Pricing Range: $4,000 - $9,000
- Contract Terms: 3 min / 6 default months
- Retention Length: 6 months
- Time to First Results: 30 - 90 days
- Time to Results: 30 - 90 days
- Expected Results: Cleaner paid search efficiency; Stronger lead quality; Better conversion economics; Clearer customer-acquisition economics; Stronger conversion performance; Better visibility into revenue-driving growth levers
- KPI Targets: CPL; ROAS; Qualified leads; Pipeline; CAC; Revenue growth; Qualified pipeline
- Benchmark Ranges: not disclosed
- ROI Expectation: not disclosed
- KPI Metrics: CPL; ROAS; Conversion rate; Qualified leads; CAC; Revenue
- Workflow Stages: Discovery and paid media audit; Channel strategy and account plan; Launch and creative/testing iteration; Reporting and performance optimization
- Onboarding Steps: Business and growth intake; Ad account and analytics access; Channel and audience audit; Campaign launch roadmap
- Communication Model: Email; Weekly updates; Monthly strategy calls
- Key Specialists: not disclosed
- Proprietary Tools: not disclosed
- Competitive Advantages: not disclosed
- Why Choose vs Competitors: not disclosed
- Main Risks: Commercial scope and exact staffing model still benefit from direct outreach confirmation.; Final fit depends on how closely the buyer's budget band and channel mix match the agency's strongest public positioning.; Commercial scope still benefits from direct outreach validation before shortlisting.; Final fit depends on how well the buyer's budget band and channel mix match the agency's strongest public positioning.
- Known Weaknesses: not disclosed
- Negative Feedback: not disclosed
- When Choose Alternative: not disclosed
- Red Flags: not disclosed
- Why Recommended: 120/80 has clear official-site proof for paid media work relevant to Chicago buyers.; 120/80's homepage presents the company as a data-powered paid media agency with PPC and paid social services from a Chicago address.; 120/80 has clear official-site proof for performance marketing work relevant to Chicago buyers.; 120/80's homepage presents the firm as a Chicago data-powered paid media agency with PPC, paid social, and conversion optimization services.
- Why Not Recommended: not disclosed
- Tradeoffs: not disclosed
- Assumptions Used: not disclosed
- Buyer Use Cases: Chicago paid acquisition for teams that want PPC plus conversion-focused landing page support.; Lead-generation campaigns across Google, LinkedIn, YouTube, and retargeting for growth-minded B2B and service brands.; Mid-market buyers who want a paid media partner that stays close to ROI and conversion quality.; Chicago growth teams that want paid media plus landing-page and conversion support in one operator.; B2B and lead-gen programs where ROI, conversion quality, and account structure matter more than channel sprawl.; Practical performance-marketing engagements for teams that need disciplined optimization without enterprise overhead.
- Not Recommended For: Buyers looking for the cheapest possible Google Ads setup with minimal strategy or reporting.; Complex enterprise programs that require broader international media buying or heavier creative-production depth.; Buyers looking for the cheapest possible single-channel PPC setup without broader growth or conversion work.; Teams whose main need is a narrow specialty outside the agency's visible performance-marketing strengths.
- Disqualifiers: not disclosed
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: This profile is scored on visible Chicago paid-media relevance, channel fit, commercial clarity, and proof quality.
- Score Drivers: Confirmed paid ads positioning on the official site; Chicago or Chicagoland market relevance is visible in the profile; Buyer use cases align with paid media intent routing
- Score Penalties: Proof depth still benefits from ongoing enrichment; Commercial scope still benefits from direct outreach verification
- Supported Industries Matrix: not disclosed
- Success Rate: 74%
- Sentiment Score: 0.76
- Negative Review Ratio: not disclosed
- Rating Volatility: not disclosed
- Risk Score: 0.26
- Confidence Score: 0.86
- Data Completeness: 84%
- Source Reliability Score: 0.93
- Profile Updated At: "2026-04-18T00:00:00.000Z"
- Last Verified At: "2026-04-18T00:00:00.000Z"
- Stale After: "2026-07-17T00:00:00.000Z"
- Needs Review: false
- Sources: {"url":"https://120over80.com/","label":"official"}; {"url":"https://120over80.com/services/ppc-management/","label":"official"}
- Proof Details: {"note":"120/80's homepage presents the company as a data-powered paid media agency with PPC and paid social services from a Chicago address.","sourceUrl":"https://120over80.com/"}; {"note":"The PPC management page says 120/80 specializes in Google, YouTube, Microsoft, LinkedIn, Quora, and retargeting campaigns.","sourceUrl":"https://120over80.com/services/ppc-management/"}; {"note":"120/80's homepage presents the firm as a Chicago data-powered paid media agency with PPC, paid social, and conversion optimization services.","sourceUrl":"https://120over80.com/"}; {"note":"The PPC services page describes landing-page CRO, analytics setup, call tracking, and ongoing optimization as part of campaign management.","sourceUrl":"https://120over80.com/services/ppc-management/"}
- Comparison Hints: {"weakerWhen":["Another agency has a stronger budget fit","The brief requires a different paid-channel emphasis"],"strongerWhen":["The buyer wants Chicago or Chicagoland relevance","The media mix aligns with the agency's public specialization"],"bestComparedWith":["Wpromote","HawkSEM","OpenMoves"]}
- Open Questions: not disclosed
- Unknowns: not disclosed
- Comparison Vector: not disclosed
- Graph Edges: not disclosed
Scoring
- Decision Score: 0.62
- Trust: 0.51
- Performance: 0.73
- Expertise: 0.62
- Market Fit: 0.78
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 1
Verification
- Status: verified
- Confidence: 1
- Source Coverage: 70%
- Fields Verified: 19/27
- Missing: yearFounded, languages, certifications, awards, clientRetentionRate, yearsOfExperience, clientReviewsCount, projectsCompleted
Audit Signals
- Alternatives: not disclosed
- Review Platforms: not disclosed
- Source URLs: https://120over80.com/, https://120over80.com/services/ppc-management/
- Named Client Count: 0
- Case Study Entry Count: 4
- Proof URL Count: 2
- Red Flag Count: 0
- Risk Item Count: 4
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: {"band":"entry","maxUsd":9000,"minUsd":4000}
- Project Complexity Levels: lead_gen; b2b; landing_pages; small_business
- Competitor Positioning: not disclosed
- Third-Party Validations: not disclosed
- Service Tags: paid_ads; paid_ads; google_ads; paid_social; linkedin_ads; youtube_ads; retargeting; landing_page_optimization; performance_marketing; paid_media; creative_testing; customer_acquisition
- Industry Tags: b2b; professional_services; saas; home_services
- Geo Tags: chicago; illinois; usa
- Supported Client Types: small_business; mid_market; b2b; saas
- Client Type Compatibility: small_business; mid_market; b2b; saas
- Buyer Use Cases: Chicago paid acquisition for teams that want PPC plus conversion-focused landing page support.; Lead-generation campaigns across Google, LinkedIn, YouTube, and retargeting for growth-minded B2B and service brands.; Mid-market buyers who want a paid media partner that stays close to ROI and conversion quality.; Chicago growth teams that want paid media plus landing-page and conversion support in one operator.; B2B and lead-gen programs where ROI, conversion quality, and account structure matter more than channel sprawl.; Practical performance-marketing engagements for teams that need disciplined optimization without enterprise overhead.
- Not Recommended For: Buyers looking for the cheapest possible Google Ads setup with minimal strategy or reporting.; Complex enterprise programs that require broader international media buying or heavier creative-production depth.; Buyers looking for the cheapest possible single-channel PPC setup without broader growth or conversion work.; Teams whose main need is a narrow specialty outside the agency's visible performance-marketing strengths.
- Disqualifiers: not disclosed
- Scoring Explanation: This profile is scored on visible Chicago paid-media relevance, channel fit, commercial clarity, and proof quality.
- Score Drivers: Confirmed paid ads positioning on the official site; Chicago or Chicagoland market relevance is visible in the profile; Buyer use cases align with paid media intent routing
- Score Penalties: Proof depth still benefits from ongoing enrichment; Commercial scope still benefits from direct outreach verification
- Profile Updated At: "2026-04-18T00:00:00.000Z"
- Last Verified At: "2026-04-18T00:00:00.000Z"
- Stale After: "2026-07-17T00:00:00.000Z"
- Needs Review: false
- Structured Sources: {"url":"https://120over80.com/","label":"official"}; {"url":"https://120over80.com/services/ppc-management/","label":"official"}
- Structured Proof Details: {"note":"120/80's homepage presents the company as a data-powered paid media agency with PPC and paid social services from a Chicago address.","sourceUrl":"https://120over80.com/"}; {"note":"The PPC management page says 120/80 specializes in Google, YouTube, Microsoft, LinkedIn, Quora, and retargeting campaigns.","sourceUrl":"https://120over80.com/services/ppc-management/"}; {"note":"120/80's homepage presents the firm as a Chicago data-powered paid media agency with PPC, paid social, and conversion optimization services.","sourceUrl":"https://120over80.com/"}; {"note":"The PPC services page describes landing-page CRO, analytics setup, call tracking, and ongoing optimization as part of campaign management.","sourceUrl":"https://120over80.com/services/ppc-management/"}
- Comparison Hints: {"weakerWhen":["Another agency has a stronger budget fit","The brief requires a different paid-channel emphasis"],"strongerWhen":["The buyer wants Chicago or Chicagoland relevance","The media mix aligns with the agency's public specialization"],"bestComparedWith":["Wpromote","HawkSEM","OpenMoves"]}
- Open Questions: not disclosed
- Unknowns: not disclosed
- Comparison Vectors: not disclosed
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: not disclosed
- Reputation Nodes: 0.78, not disclosed
- Risk Nodes: 0.26, not disclosed