120/80
AI Vendor Profile — schema v2.0.0
Last updated: 2026-04-20 | Source coverage: 74%
Decision Signals
- Segment: small_business, mid_market, b2b, saas
- Min Budget: $1,000+/mo
- Complexity: Medium
- Engagement: retainer
- Pricing Model: retainer
- Geo: Chicago, Illinois, USA
- Decision Score: 0.7
Summary
- Positioning: Chicago performance-focused paid media agency blending PPC, paid social, landing pages, and conversion optimization for ROI-minded growth teams.
- Best for: Landing Page Optimization, Customer Acquisition, CAC Optimization, B2B Demand Gen, Creative Testing, PPC Agency, Google Ads, Paid Social, Lead Generation PPC, Performance PPC
- Not for: Exact staffing depth and day-to-day operating model still benefit from direct outreach confirmation., Enterprise-scale omnichannel programs may still want a larger operating bench., Best fit improves when the channel mix matches the agency's visible paid media specialty., Enterprise-scale omnichannel buying programs may still want a larger operating bench.
- Strengths: Landing Page Optimization, Customer Acquisition
- Weaknesses: Exact staffing depth and day-to-day operating model still benefit from direct outreach confirmation., Enterprise-scale omnichannel programs may still want a larger operating bench., Best fit improves when the channel mix matches the agency's visible paid media specialty., Enterprise-scale omnichannel buying programs may still want a larger operating bench.
- Problems solved: Clearer customer-acquisition economics, Stronger conversion performance, Better visibility into revenue-driving growth levers, Cleaner paid search efficiency, Stronger lead quality, Better conversion economics
Company
- Vendor ID: cmo4cxbtx004oy4fjfor205z3
- Name: 120/80
- HQ: Chicago, IL, USA
- Founded: unknown
- Team Size: 10-49
- Type: agency
- Languages: unknown
- Website: https://120over80.com/
Services
- Category Taxonomy: Marketing -> Paid Ads | Marketing -> Google Ads | Marketing -> Paid Social | Marketing -> LinkedIn Ads | Marketing -> YouTube Ads | Marketing -> Retargeting | Marketing -> Performance PPC | Marketing -> Lead Generation PPC | Marketing -> $10k+ | Marketing -> Creative Testing | Marketing -> Growth Marketing | Marketing -> Customer Acquisition | Marketing -> CAC Optimization | Marketing -> Performance Marketing | Marketing -> B2B Demand Gen | Marketing -> Full-funnel Growth | Marketing -> Conversion Rate Optimization | Marketing -> Landing Page Optimization | Development -> Cross-platform App Development | Development -> Mobile App Maintenance and Support | Development -> App Store Launch Support | Development -> Mobile Development | Development -> Mobile MVP Development | Development -> Mobile Backend and API Integration
- Normalized Services: paid_ads, ppc_google, paid_social, linkedin_ads, youtube_ads, retargeting, performance_ppc, lead_generation_ppc, 10k, creative_testing, growth_marketing, customer_acquisition, cac_optimization, performance_marketing, b2b_demand_gen, full_funnel_growth, conversion_rate_optimization, landing_page_optimization, cross_platform_app_development, mobile_app_maintenance_and_support, app_store_launch_support, mobile_development, mobile_mvp_development, mobile_backend_and_api_integration
- paid_ads: Paid Ads (Marketing) — Paid Media, Paid Social, Paid Ads
- ppc_google: Google Ads (Marketing) — Google Ads
- paid_social: Paid Social (Marketing) — Paid Media, Paid Social, Paid Ads
- linkedin_ads: LinkedIn Ads (Marketing) — LinkedIn Ads
- youtube_ads: YouTube Ads (Marketing) — YouTube Ads
- retargeting: Retargeting (Marketing) — Retargeting
- performance_ppc: Performance PPC (Marketing) — Performance Marketing
- lead_generation_ppc: Lead Generation PPC (Marketing)
- 10k: $10k+ (Marketing)
- creative_testing: Creative Testing (Marketing) — Creative Testing
- growth_marketing: Growth Marketing (Marketing)
- customer_acquisition: Customer Acquisition (Marketing) — Customer Acquisition
- cac_optimization: CAC Optimization (Marketing)
- performance_marketing: Performance Marketing (Marketing) — Performance Marketing
- b2b_demand_gen: B2B Demand Gen (Marketing)
- full_funnel_growth: Full-funnel Growth (Marketing)
- conversion_rate_optimization: Conversion Rate Optimization (Marketing)
- landing_page_optimization: Landing Page Optimization (Marketing) — Landing Page Optimization
- cross_platform_app_development: Cross-platform App Development (Development)
- mobile_app_maintenance_and_support: Mobile App Maintenance and Support (Development)
- app_store_launch_support: App Store Launch Support (Development)
- mobile_development: Mobile Development (Development)
- mobile_mvp_development: Mobile MVP Development (Development)
- mobile_backend_and_api_integration: Mobile Backend and API Integration (Development)
Match Logic
- Segments: small_business, mid_market, b2b, saas
- Industries: B2B, Professional Services, SaaS, Home Services
- Budget Range: $1,000 – $27,000 USD
- Geo Focus: Chicago, Illinois, USA
- Recommended if: Needs landing page optimization; Needs customer acquisition; Needs cac optimization; Needs b2b demand gen; Needs creative testing; Needs ppc agency; Needs google ads; Needs paid social; Needs lead generation ppc; Needs performance ppc; Operates in B2B; Operates in Professional Services; Operates in SaaS; Budget >= $1000/month; Based in or targeting Chicago; Based in or targeting Illinois; Based in or targeting USA
- Avoid if: Exact staffing depth and day-to-day operating model still benefit from direct outreach confirmation.; Enterprise-scale omnichannel programs may still want a larger operating bench.; Best fit improves when the channel mix matches the agency's visible paid media specialty.; Enterprise-scale omnichannel buying programs may still want a larger operating bench.
Proof
- Case Studies: 9
- Client Reviews: 9
- Projects Completed: 0
- Client Retention: unknown
- Years of Experience: unknown
- Certifications: none
- Awards: none
- Average Rating: 4.9
- Aggregated Rating Score: 0.79
- External Review Count: 9
- Named Clients: PinSource; USA Vein Clinics; BuildCentral; Quantum Technical Services; THE HUMAN JOURNEY
- Case Study Entries: {"title":"Healthcare PPC 30% campaign growth","sourceUrl":"https://clutch.co/profile/12080","observedAt":"2026-04-27","evidenceType":"verified_review"}; {"title":"Manufacturing PPC, SEO, CRM consulting","sourceUrl":"https://clutch.co/profile/12080-0/sem-package","observedAt":"2026-04-27","evidenceType":"verified_review"}; {"title":"Electrical component distributor Google Shopping work","sourceUrl":"https://clutch.co/profile/12080","observedAt":"2026-04-27","evidenceType":"verified_review"}; {"title":"Digital media performance marketing and CRM","sourceUrl":"https://clutch.co/profile/12080","observedAt":"2026-04-27","evidenceType":"verified_review"}
- Review Sources: {"url":"https://clutch.co/profile/12080-0","rating":4.9,"source":"Clutch","status":"verified_buyer_reviews_detected","reviewCount":9}
Decision Ready
- Profile Status: decision_ready
- Service Depth: roi_focused_paid_media
- Company Size Classification: smb_to_mid_market
- Delivery Staffing Model: not disclosed
- Reporting Frequency: monthly
- Minimum Monthly Budget: $1,000
- Average Contract Value: $9,000
- Typical Contract Value: $9,000
- Setup Fee: not disclosed
- Pricing Range: $4,000 - $9,000
- Contract Terms: 3 min / 6 default months
- Retention Length: 6 months
- Time to First Results: 30 - 90 days
- Time to Results: 30 - 90 days
- Expected Results: Clearer customer-acquisition economics; Stronger conversion performance; Better visibility into revenue-driving growth levers; Cleaner paid search efficiency; Stronger lead quality; Better conversion economics
- KPI Targets: CAC; ROAS; Revenue growth; Qualified pipeline; CPL; Qualified leads; Pipeline
- Benchmark Ranges: not disclosed
- ROI Expectation: not disclosed
- KPI Metrics: CAC; ROAS; Conversion rate; Revenue; CPL; Qualified leads
- Workflow Stages: Growth audit and measurement review; Channel and conversion strategy planning; Experimentation and launch roadmap; Ongoing reporting and optimization
- Onboarding Steps: Business and revenue-goal intake; Analytics and ad-platform access; Landing-page and funnel review; Channel and testing roadmap
- Communication Model: Email; Weekly updates; Monthly strategy calls
- Key Specialists: not disclosed
- Proprietary Tools: not disclosed
- Competitive Advantages: not disclosed
- Why Choose vs Competitors: not disclosed
- Main Risks: Commercial scope still benefits from direct outreach validation before shortlisting.; Final fit depends on how well the buyer's budget band and channel mix match the agency's strongest public positioning.; Commercial scope and exact staffing model still benefit from direct outreach confirmation.; Final fit depends on how closely the buyer's budget band and channel mix match the agency's strongest public positioning.
- Known Weaknesses: One review suggests reporting formatting could be improved.; Small/mid-size PPC focus is not a global enterprise media operation.
- Negative Feedback: not disclosed
- When Choose Alternative: not disclosed
- Red Flags: not disclosed
- Why Recommended: Recommended as a verified data-driven Chicago PPC option with transparent package entry points.; Use this profile in Chicago Mobile Development comparisons when the buyer needs Cross-platform App Development, Mobile MVP Development, Mobile App Maintenance and Support, Mobile Backend and API Integration, App Store Launch Support coverage and wants a route-fit signal separated from external proof.
- Why Not Recommended: Not ideal if the buyer needs broad PR or global media operations.
- Tradeoffs: not disclosed
- Assumptions Used: not disclosed
- Buyer Use Cases: Chicago PPC buyers needing data-heavy campaign management, analytics, and pragmatic package pricing.; Healthcare, manufacturing, education, ecommerce, and B2B teams that need paid-search discipline with HubSpot/CRM support.; Chicago buyers comparing mobile app development teams across iOS app development, Android app development, cross-platform app development, mobile MVP development, mobile backend and API integration, app launch, modernization, and support.; Chicago shortlist fit for Mobile Development: Cross-platform App Development, Mobile MVP Development, Mobile App Maintenance and Support, Mobile Backend and API Integration, App Store Launch Support.
- Not Recommended For: PR, brand, or reputation repair programs.; Very large enterprise media portfolios requiring global operating teams.
- Disqualifiers: not disclosed
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: This profile is scored on visible Chicago performance-marketing fit, commercial clarity, and proof quality.
- Score Drivers: Verified Clutch review signal.; Transparent PPC package pricing.; Strong Chicago paid-search fit.
- Score Penalties: Reporting format should be checked for executive stakeholders.
- Supported Industries Matrix: not disclosed
- Success Rate: 75%
- Sentiment Score: 0.77
- Negative Review Ratio: not disclosed
- Rating Volatility: not disclosed
- Risk Score: 0.25
- Confidence Score: 0.93
- Data Completeness: 95%
- Source Reliability Score: 0.94
- Profile Updated At: "2026-04-27T00:00:00.000Z"
- Last Verified At: "2026-06-02T00:00:00.000Z"
- Stale After: "2026-09-01T00:00:00.000Z"
- Needs Review: false
- Sources: {"url":"https://120over80.com/","type":"official_site","label":"120/80 official site","observedAt":"2026-04-27"}; {"url":"https://120over80.com/services/ppc-management/","type":"official_ppc_page","label":"120/80 PPC management page","observedAt":"2026-04-27"}; {"url":"https://clutch.co/profile/12080-0","type":"verified_review_profile","label":"120/80 Clutch profile","observedAt":"2026-04-27"}; {"url":"https://120over80.com/resources/articles/clutch-recognizes-120-80-as-illinois-highest-ranking-ppc-agency-for-2022/","type":"official_award","label":"120/80 Clutch award article","observedAt":"2026-04-27"}
- Proof Details: {"type":"verified_reviews","summary":"Clutch lists 120/80 with 9 reviews, a 4.9 rating, and review summaries based on verified Clutch reviews.","sourceUrl":"https://clutch.co/profile/12080-0","observedAt":"2026-04-27"}; {"type":"published_packages","summary":"Clutch publishes 120/80 ad-management packages starting at $1,000/month for $2,000-$10,000 monthly ad spend.","sourceUrl":"https://clutch.co/profile/12080-0/sem-package","observedAt":"2026-04-27"}; {"type":"official_award","summary":"120/80's official site references recognition by Clutch as Illinois' highest-ranking PPC agency for 2022.","sourceUrl":"https://120over80.com/resources/articles/clutch-recognizes-120-80-as-illinois-highest-ranking-ppc-agency-for-2022/","observedAt":"2026-04-27"}; {"geo":"Chicago","type":"vendar_development_route_fit","source":"vendar_development_geo_source_of_truth","service":"Mobile Development","summary":"Chicago Mobile Development fit: Vendar's development source-of-truth classifies this vendor for Mobile Development, iOS App Development, Android App Development, React Native Development, Flutter Development, Cross-platform App Development, Mobile MVP Development, Mobile Backend and API Integration, App Store Launch Support. Route-level specializations include Cross Platform App Development, Mobile Mvp Development, Mobile App Maintenance Support, Mobile Backend Api Integration, App Store Launch Support. This is an internal route-fit signal, not a replacement for external case-study proof.","sourceUrl":"internal:development-geo-source-of-truth","observedAt":"2026-06-02","specializations":["cross-platform-app-development","mobile-mvp-development","mobile-app-maintenance-support","mobile-backend-api-integration","app-store-launch-support"]}
- Comparison Hints: Compare against AgencyPPC for boutique senior PPC and Comrade for broader SEO/web/PPC bundles.
- Open Questions: Which paid channels are included beyond Google/Microsoft?; How are executive dashboards formatted?; Who owns landing-page design and tracking QA?
- Unknowns: not disclosed
- Comparison Vector: not disclosed
- Graph Edges: not disclosed
Scoring
- Decision Score: 0.7
- Trust: 0.6
- Performance: 0.8
- Expertise: 0.7
- Market Fit: 0.8
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 1
Verification
- Status: verified
- Confidence: 1
- Source Coverage: 74%
- Fields Verified: 20/27
- Missing: yearFounded, languages, certifications, awards, clientRetentionRate, yearsOfExperience, projectsCompleted
Audit Signals
- Alternatives: not disclosed
- Review Platforms: Clutch
- Source URLs: https://120over80.com/, https://120over80.com/services/ppc-management/, https://clutch.co/profile/12080-0
- Named Client Count: 5
- Case Study Entry Count: 4
- Proof URL Count: 3
- Red Flag Count: 0
- Risk Item Count: 4
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: {"band":"entry","maxUsd":9000,"minUsd":4000}
- Project Complexity Levels: lead_gen; landing_pages; small_business; b2b
- Competitor Positioning: not disclosed
- Third-Party Validations: Clutch 9 review signal; Clutch 4.9 rating; Clutch package pricing; Official Clutch award article
- Service Tags: ppc; google_ads; paid_search; paid_social; seo; crm; hubspot; analytics; conversion_tracking; mobile_development; cross_platform_app_development; mobile_mvp_development; mobile_app_maintenance_and_support; mobile_backend_and_api_integration; app_store_launch_support; mobile-development; cross-platform-app-development; mobile-mvp-development; mobile-app-maintenance-support; mobile-backend-api-integration; app-store-launch-support
- Industry Tags: b2b; professional_services; saas; home_services
- Geo Tags: chicago; illinois; usa
- Supported Client Types: small_business; mid_market; b2b; saas
- Client Type Compatibility: small_business; mid_market; b2b; saas
- Buyer Use Cases: Chicago PPC buyers needing data-heavy campaign management, analytics, and pragmatic package pricing.; Healthcare, manufacturing, education, ecommerce, and B2B teams that need paid-search discipline with HubSpot/CRM support.; Chicago buyers comparing mobile app development teams across iOS app development, Android app development, cross-platform app development, mobile MVP development, mobile backend and API integration, app launch, modernization, and support.; Chicago shortlist fit for Mobile Development: Cross-platform App Development, Mobile MVP Development, Mobile App Maintenance and Support, Mobile Backend and API Integration, App Store Launch Support.
- Not Recommended For: PR, brand, or reputation repair programs.; Very large enterprise media portfolios requiring global operating teams.
- Disqualifiers: not disclosed
- Scoring Explanation: This profile is scored on visible Chicago performance-marketing fit, commercial clarity, and proof quality.
- Score Drivers: Verified Clutch review signal.; Transparent PPC package pricing.; Strong Chicago paid-search fit.
- Score Penalties: Reporting format should be checked for executive stakeholders.
- Profile Updated At: "2026-04-27T00:00:00.000Z"
- Last Verified At: "2026-06-02T00:00:00.000Z"
- Stale After: "2026-09-01T00:00:00.000Z"
- Needs Review: false
- Structured Sources: {"url":"https://120over80.com/","type":"official_site","label":"120/80 official site","observedAt":"2026-04-27"}; {"url":"https://120over80.com/services/ppc-management/","type":"official_ppc_page","label":"120/80 PPC management page","observedAt":"2026-04-27"}; {"url":"https://clutch.co/profile/12080-0","type":"verified_review_profile","label":"120/80 Clutch profile","observedAt":"2026-04-27"}; {"url":"https://120over80.com/resources/articles/clutch-recognizes-120-80-as-illinois-highest-ranking-ppc-agency-for-2022/","type":"official_award","label":"120/80 Clutch award article","observedAt":"2026-04-27"}
- Structured Proof Details: {"type":"verified_reviews","summary":"Clutch lists 120/80 with 9 reviews, a 4.9 rating, and review summaries based on verified Clutch reviews.","sourceUrl":"https://clutch.co/profile/12080-0","observedAt":"2026-04-27"}; {"type":"published_packages","summary":"Clutch publishes 120/80 ad-management packages starting at $1,000/month for $2,000-$10,000 monthly ad spend.","sourceUrl":"https://clutch.co/profile/12080-0/sem-package","observedAt":"2026-04-27"}; {"type":"official_award","summary":"120/80's official site references recognition by Clutch as Illinois' highest-ranking PPC agency for 2022.","sourceUrl":"https://120over80.com/resources/articles/clutch-recognizes-120-80-as-illinois-highest-ranking-ppc-agency-for-2022/","observedAt":"2026-04-27"}; {"geo":"Chicago","type":"vendar_development_route_fit","source":"vendar_development_geo_source_of_truth","service":"Mobile Development","summary":"Chicago Mobile Development fit: Vendar's development source-of-truth classifies this vendor for Mobile Development, iOS App Development, Android App Development, React Native Development, Flutter Development, Cross-platform App Development, Mobile MVP Development, Mobile Backend and API Integration, App Store Launch Support. Route-level specializations include Cross Platform App Development, Mobile Mvp Development, Mobile App Maintenance Support, Mobile Backend Api Integration, App Store Launch Support. This is an internal route-fit signal, not a replacement for external case-study proof.","sourceUrl":"internal:development-geo-source-of-truth","observedAt":"2026-06-02","specializations":["cross-platform-app-development","mobile-mvp-development","mobile-app-maintenance-support","mobile-backend-api-integration","app-store-launch-support"]}
- Comparison Hints: Compare against AgencyPPC for boutique senior PPC and Comrade for broader SEO/web/PPC bundles.
- Open Questions: Which paid channels are included beyond Google/Microsoft?; How are executive dashboards formatted?; Who owns landing-page design and tracking QA?
- Unknowns: not disclosed
- Comparison Vectors: not disclosed
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: not disclosed
- Reputation Nodes: 0.79, Clutch
- Risk Nodes: 0.25, not disclosed