120/80

Top Evidence Claims

Compact JSON

{
  "schema_version": "vendar.ai.decision.v1",
  "vendor": {
    "id": "cmo4cxbtx004oy4fjfor205z3",
    "slug": "12080",
    "name": "120/80",
    "website": "https://120over80.com/",
    "tagline": "Chicago performance-focused paid media agency blending PPC, paid social, landing pages, and conversion optimization for ROI-minded growth teams.",
    "company_type": "agency",
    "headquarters_location": "Chicago, IL, USA",
    "service_regions": [
      "Chicago",
      "Illinois",
      "USA"
    ],
    "year_founded": null,
    "team_size": "10-49"
  },
  "summary": {
    "one_line": "Chicago performance-focused paid media agency blending PPC, paid social, landing pages, and conversion optimization for ROI-minded growth teams.",
    "best_for": [
      "Landing Page Optimization",
      "Customer Acquisition",
      "CAC Optimization",
      "B2B Demand Gen",
      "Creative Testing",
      "PPC Agency",
      "Google Ads",
      "Paid Social",
      "Lead Generation PPC",
      "Performance PPC"
    ],
    "not_for": [
      "PR, brand, or reputation repair programs.",
      "Very large enterprise media portfolios requiring global operating teams.",
      "Exact staffing depth and day-to-day operating model still benefit from direct outreach confirmation.",
      "Enterprise-scale omnichannel programs may still want a larger operating bench.",
      "Best fit improves when the channel mix matches the agency's visible paid media specialty.",
      "Enterprise-scale omnichannel buying programs may still want a larger operating bench."
    ],
    "buyer_use_cases": [
      "Chicago PPC buyers needing data-heavy campaign management, analytics, and pragmatic package pricing.",
      "Healthcare, manufacturing, education, ecommerce, and B2B teams that need paid-search discipline with HubSpot/CRM support.",
      "Chicago buyers comparing mobile app development teams across iOS app development, Android app development, cross-platform app development, mobile MVP development, mobile backend and API integration, app launch, modernization, and support.",
      "Chicago shortlist fit for Mobile Development: Cross-platform App Development, Mobile MVP Development, Mobile App Maintenance and Support, Mobile Backend and API Integration, App Store Launch Support."
    ]
  },
  "pricing": {
    "pricing_model": "retainer",
    "minimum_monthly_budget_usd": 1000,
    "minimum_project_size_usd": 1000,
    "typical_contract_value_usd": 9000,
    "pricing_range_min_usd": 4000,
    "pricing_range_max_usd": 9000,
    "hourly_rate_range": "$50 - $99 / hr",
    "setup_fee_usd": null,
    "contract_min_months": 3,
    "contract_default_months": 6,
    "pricing_known": true
  },
  "decision": {
    "decision_score": 0.7,
    "score_out_of_100": 70,
    "verdict": {
      "label": "Developing",
      "summary": "Usable profile, but ranking confidence is limited until more gaps are closed."
    },
    "confidence_label": "High confidence",
    "score_breakdown": {
      "human_audit_score": 0.6,
      "ai_audit_score": 0.8,
      "consistency_score": 0.7999999999999999,
      "trust_score": 0.6,
      "performance_score": 0.8,
      "expertise_score": 0.7,
      "market_fit_score": 0.7999999999999999
    },
    "score_drivers": [
      "Verified Clutch review signal.",
      "Transparent PPC package pricing.",
      "Strong Chicago paid-search fit."
    ],
    "score_penalties": [
      "Reporting format should be checked for executive stakeholders."
    ],
    "why_recommended": [
      "Recommended as a verified data-driven Chicago PPC option with transparent package entry points.",
      "Use this profile in Chicago Mobile Development comparisons when the buyer needs Cross-platform App Development, Mobile MVP Development, Mobile App Maintenance and Support, Mobile Backend and API Integration, App Store Launch Support coverage and wants a route-fit signal separated from external proof."
    ],
    "why_not_recommended": [
      "Not ideal if the buyer needs broad PR or global media operations."
    ]
  },
  "evidence_posture": {
    "label": "strong",
    "summary": "Strong enough for AI shortlist use with multiple independent and first-party signals.",
    "confidence_cap": 0.95,
    "warnings": [],
    "recommended_next_steps": []
  },
  "evidence_stats": {
    "total_claims": 20,
    "external_claims": 17,
    "third_party_claims": 14,
    "first_party_claims": 3,
    "internal_signals": 1,
    "verified_claims": 14,
    "unique_source_urls": 6
  },
  "risks": {
    "main_risks": [
      "Commercial scope still benefits from direct outreach validation before shortlisting.",
      "Final fit depends on how well the buyer's budget band and channel mix match the agency's strongest public positioning.",
      "Commercial scope and exact staffing model still benefit from direct outreach confirmation.",
      "Final fit depends on how closely the buyer's budget band and channel mix match the agency's strongest public positioning."
    ],
    "disqualifiers": [],
    "unknowns": [],
    "open_questions": [
      "Which paid channels are included beyond Google/Microsoft?",
      "How are executive dashboards formatted?",
      "Who owns landing-page design and tracking QA?"
    ],
    "needs_review": false,
    "stale_after": "2026-09-01T00:00:00.000Z"
  },
  "alternatives": {
    "comparison_hints": [
      "Compare against AgencyPPC for boutique senior PPC and Comrade for broader SEO/web/PPC bundles."
    ],
    "manual_alternatives": []
  },
  "source_map": {
    "human_profile": "https://www.vendar.org/vendors/12080",
    "human_ai_profile": "https://www.vendar.org/vendors/12080/ai",
    "machine_profile_json": "https://www.vendar.org/ai/vendors/12080",
    "vendor_website": "https://120over80.com/",
    "evidence_urls": [
      "https://120over80.com/",
      "https://120over80.com/services/ppc-management/",
      "https://clutch.co/profile/12080-0",
      "https://120over80.com/resources/articles/clutch-recognizes-120-80-as-illinois-highest-ranking-ppc-agency-for-2022/",
      "https://clutch.co/profile/12080-0/sem-package",
      "https://clutch.co/profile/12080"
    ]
  }
}