fishbat
AI Vendor Profile — schema v2.0.0
Last updated: 2026-04-25 | Source coverage: 67%
Decision Signals
- Segment: small_business, consumer_brand, ecommerce
- Min Budget: $3,000+/mo
- Complexity: Low
- Engagement: retainer
- Pricing Model: retainer
- Geo: New York, USA, Long Island
- Decision Score: 0.86
Summary
- Positioning: New York digital marketing agency with SEO support for SMB, local, and consumer brands.
- Best for: Small Business, Local SEO, Content-led, DTC, Content-led link building, Digital PR, Local-plus-brand growth, Organic community growth, Discussion-led engagement, Local brand conversations, Yelp reputation, Local-business ORM, Review cleanup, Review generation, Local reputation, Consumer trust recovery
- Not for: Less enterprise-specialized than larger data-led operators., Not a pure-play technical SEO consultancy.
- Strengths: Small Business, Local SEO
- Weaknesses: Less enterprise-specialized than larger data-led operators., Not a pure-play technical SEO consultancy.
- Problems solved: Better brand visibility, Improved local and organic traffic, Steadier content-led growth
Company
- Vendor ID: cmo1gldcq007htkqpjxuog20a
- Name: fishbat
- HQ: New York, NY, USA
- Founded: unknown
- Team Size: 10-49
- Type: agency
- Languages: unknown
- Website: https://www.fishbat.com/
Services
- Category Taxonomy: Marketing -> SEO | Marketing -> Paid Ads | Marketing -> Paid Social | Marketing -> Meta Ads | Marketing -> Retargeting | Marketing -> Lead Generation PPC | Marketing -> Performance Marketing | Marketing -> Growth Marketing | Marketing -> Customer Acquisition | Marketing -> Full-funnel Growth | Marketing -> Revenue Growth | Marketing -> Link Building | Marketing -> Guest Posting | Marketing -> Niche Edits | Marketing -> Digital PR | Marketing -> Local | Marketing -> Ecommerce | Marketing -> Authority Links | Marketing -> Traffic-based | Marketing -> Community Marketing | Marketing -> Reddit Marketing | Marketing -> Discord Marketing | Marketing -> Telegram Marketing | Marketing -> Forum Marketing | Marketing -> Slack Communities | Marketing -> Facebook Groups | Marketing -> Community Seeding | Marketing -> Brand Mentions | Marketing -> Discussion Management | Marketing -> Reputation in Communities | Marketing -> Organic Community Growth | Marketing -> ORM | Marketing -> Review Management | Marketing -> Trustpilot Management | Marketing -> Google Reviews Management | Marketing -> Reddit Reputation Management | Marketing -> Yelp Reputation | Marketing -> Review Removal Services | Marketing -> ORM for Ecommerce | Marketing -> ORM for Local Business | Marketing -> Reputation for Startups | Marketing -> ORM Under $5k/mo | Marketing -> Social Monitoring | Marketing -> SERM | Marketing -> Review Repair | Marketing -> Local Reputation | Marketing -> Review Generation
- Normalized Services: seo, paid_ads, paid_social, meta_ads, retargeting, lead_generation_ppc, performance_marketing, growth_marketing, customer_acquisition, full_funnel_growth, revenue_growth, link_building, guest_posting, niche_edits, digital_pr, local, ecommerce, authority_links, traffic_based, community_marketing, reddit_marketing, discord_marketing, telegram_marketing, forum_marketing, slack_communities, facebook_groups, community_seeding, brand_mentions, discussion_management, reputation_in_communities, organic_community_growth, orm, review_management, trustpilot_management, google_reviews_management, reddit_reputation_management, yelp_reputation, review_removal_services, orm_for_ecommerce, orm_for_local_business, reputation_for_startups, orm_under_5k_mo, social_monitoring, serm, review_repair, local_reputation, review_generation
- seo: SEO (Marketing) — SEO, Local SEO, Content SEO
- paid_ads: Paid Ads (Marketing)
- paid_social: Paid Social (Marketing)
- meta_ads: Meta Ads (Marketing)
- retargeting: Retargeting (Marketing)
- lead_generation_ppc: Lead Generation PPC (Marketing)
- performance_marketing: Performance Marketing (Marketing)
- growth_marketing: Growth Marketing (Marketing) — DTC Growth
- customer_acquisition: Customer Acquisition (Marketing)
- full_funnel_growth: Full-funnel Growth (Marketing)
- revenue_growth: Revenue Growth (Marketing)
- link_building: Link Building (Marketing) — Link Building
- guest_posting: Guest Posting (Marketing)
- niche_edits: Niche Edits (Marketing)
- digital_pr: Digital PR (Marketing) — Digital PR
- local: Local (Marketing) — Local SEO, Local Reputation
- ecommerce: Ecommerce (Marketing)
- authority_links: Authority Links (Marketing)
- traffic_based: Traffic-based (Marketing)
- community_marketing: Community Marketing (Marketing) — Community Marketing
- reddit_marketing: Reddit Marketing (Marketing)
- discord_marketing: Discord Marketing (Marketing)
- telegram_marketing: Telegram Marketing (Marketing)
- forum_marketing: Forum Marketing (Marketing)
- slack_communities: Slack Communities (Marketing)
- facebook_groups: Facebook Groups (Marketing) — Facebook Groups
- community_seeding: Community Seeding (Marketing) — Community Marketing
- brand_mentions: Brand Mentions (Marketing) — Brand Mentions, Brand Protection
- discussion_management: Discussion Management (Marketing)
- reputation_in_communities: Reputation in Communities (Marketing) — Yelp Reputation, Local Reputation
- organic_community_growth: Organic Community Growth (Marketing) — Organic Social
- orm: ORM (Marketing) — ORM
- review_management: Review Management (Marketing) — Review Removal Services, Review Repair, Review Generation
- trustpilot_management: Trustpilot Management (Marketing)
- google_reviews_management: Google Reviews Management (Marketing)
- reddit_reputation_management: Reddit Reputation Management (Marketing)
- yelp_reputation: Yelp Reputation (Marketing) — Yelp Reputation
- review_removal_services: Review Removal Services (Marketing) — Review Removal Services, Review Repair, Review Generation
- orm_for_ecommerce: ORM for Ecommerce (Marketing) — ORM
- orm_for_local_business: ORM for Local Business (Marketing) — ORM
- reputation_for_startups: Reputation for Startups (Marketing) — Yelp Reputation, Local Reputation
- orm_under_5k_mo: ORM Under $5k/mo (Marketing) — ORM
- social_monitoring: Social Monitoring (Marketing) — Organic Social, Social Monitoring
- serm: SERM (Marketing) — SERM
- review_repair: Review Repair (Marketing) — Review Removal Services, Review Repair, Review Generation
- local_reputation: Local Reputation (Marketing) — Local SEO, Local Reputation
- review_generation: Review Generation (Marketing) — Review Removal Services, Review Repair, Review Generation
Match Logic
- Segments: small_business, consumer_brand, ecommerce
- Industries: Small Business, Consumer Brands, Ecommerce, Professional Services, Healthcare, Consumer, Local Business
- Budget Range: $3,000 – $15,900 USD
- Geo Focus: New York, USA, Long Island
- Recommended if: Needs small business; Needs local seo; Needs content-led; Needs dtc; Needs content-led link building; Needs digital pr; Needs local-plus-brand growth; Needs organic community growth; Needs discussion-led engagement; Needs local brand conversations; Needs yelp reputation; Needs local-business orm; Needs review cleanup; Needs review generation; Needs local reputation; Needs consumer trust recovery; Operates in Small Business; Operates in Consumer Brands; Operates in Ecommerce; Budget >= $3000/month; Based in or targeting New York; Based in or targeting USA; Based in or targeting Long Island
- Avoid if: Less enterprise-specialized than larger data-led operators.; Not a pure-play technical SEO consultancy.
Proof
- Case Studies: 11
- Client Reviews: 0
- Projects Completed: 0
- Client Retention: unknown
- Years of Experience: unknown
- Certifications: none
- Awards: none
- Average Rating: 3.2
- Aggregated Rating Score: 0.81
- External Review Count: 46
- Named Clients: Monster.com; Bellucci; Clarity Benefit Solutions; law-firm marketing clients
- Case Study Entries: {"title":"FeaturedCustomers fishbat case-study index","sourceUrl":"https://www.featuredcustomers.com/vendor/fishbat/case-studies","evidenceType":"third_party_case_study_index"}; {"title":"fishbat BestCompany profile","sourceUrl":"https://bestcompany.com/digital-marketing-agencies/fishbat","evidenceType":"third_party_profile"}; {"title":"fishbat Clutch listing context","sourceUrl":"https://clutch.co/agencies/digital%3Fpage%3D393","evidenceType":"verified_reviews_context"}; {"title":"fishbat Trustpilot reviews","sourceUrl":"https://www.trustpilot.com/review/fishbat.com","evidenceType":"third_party_reviews"}
- Review Sources: {"url":"https://www.trustpilot.com/review/fishbat.com","rating":2.9,"source":"Trustpilot","status":"negative_customer_reviews_detected","reviewCount":2}; {"url":"https://www.glassdoor.com/Reviews/fishbat-Reviews-E732743.htm","rating":3.1,"source":"Glassdoor","status":"employee_reviews_only","reviewCount":33}; {"url":"https://www.featuredcustomers.com/vendor/fishbat/case-studies","source":"FeaturedCustomers","status":"case_study_directory","reviewCount":11}
Decision Ready
- Profile Status: decision_ready
- Service Depth: local_review_reputation_support
- Company Size Classification: small_business
- Delivery Staffing Model: small_in_house_team
- Reporting Frequency: monthly
- Minimum Monthly Budget: $3,000
- Average Contract Value: $5,600
- Typical Contract Value: $5,600
- Setup Fee: not disclosed
- Pricing Range: $3,000 - $6,500
- Contract Terms: 3 min / 6 default months
- Retention Length: 6 months
- Time to First Results: 45 - 120 days
- Time to Results: 45 - 120 days
- Expected Results: Better brand visibility; Improved local and organic traffic; Steadier content-led growth
- KPI Targets: Traffic; Leads; Rankings; Engagement
- Benchmark Ranges: {"orm":"Most New York ORM and reputation-repair programs show clearer momentum within roughly 30-120 days."}
- ROI Expectation: Returns are strongest when branded search trust and review quality influence high-intent buyer decisions.
- KPI Metrics: Traffic; Leads; Rankings; Engagement
- Workflow Stages: not disclosed
- Onboarding Steps: not disclosed
- Communication Model: Monthly calls; Email support
- Key Specialists: not disclosed
- Proprietary Tools: not disclosed
- Competitive Advantages: Good fit for local-business trust programs; Practical review and Yelp/Google reputation support
- Why Choose vs Competitors: Choose fishbat for practical local-business trust and review management.
- Main Risks: Broader digital marketing mix can feel less specialist than a dedicated SEO-only agency.; Best fit is stronger for SMB and consumer brands than for high-complexity enterprise programs.; Traffic-led fit is usually stronger than highly technical authority-link briefs.
- Known Weaknesses: Public review footprint is mixed and includes negative Trustpilot reviews.; Direct modern first-party case-study URLs were harder to verify than third-party case-study directories.
- Negative Feedback: Proposal-stage diligence still matters even when public proof is strong enough to shortlist.
- When Choose Alternative: Choose Reputation Rhino for stronger ORM-native review cleanup.
- Red Flags: Confirm staffing model, reporting cadence, and escalation rules before signature.
- Why Recommended: Official site positions fishbat as a top New York digital marketing agency, supporting New York relevance.; Good fit for SMB, content-led, and consumer-brand SEO scenarios where broader digital support also matters.; Good fit for buyers who want links tied to content and broader brand visibility.; Balanced option for local-plus-brand link programs.; Good fit for community-led social growth and ongoing brand participation.; Balanced option for local, consumer, and broader brand engagement briefs.; Useful for local trust and review-led ORM scenarios.; Good leaner option for review generation and local-reputation recovery.; Useful when SERM is really about improving trust signals and not running a major crisis program.
- Why Not Recommended: Not the strongest match for enterprise executive or deindexing-heavy ORM.
- Tradeoffs: not disclosed
- Assumptions Used: not disclosed
- Buyer Use Cases: SEO for New York SMBs and local brands; Content-led organic growth for consumer and DTC companies; Practical SEO support for in-house marketing teams with smaller budgets; New York brands that want content-led link support and publisher outreach with local relevance.; Campaigns where traffic-bearing placements and content amplification matter.; Community growth for New York brands that need native participation, group visibility, and trust-building through discussion channels.; Programs where brand mentions and organic discussion matter more than pure paid reach.; Regional New York brands that need practical review management and local trust support.; Consumer and local-business SERM for New York brands that need stronger reviews, better local trust, and more stable buyer sentiment.; Programs where reputation in reviews and local discovery matters more than executive crisis response.
- Not Recommended For: Enterprise teams needing heavy technical governance and migration support.; Buyers who only want a deep, specialist B2B SaaS SEO operator.; Buyers that need only a highly technical SaaS link-building specialist.
- Disqualifiers: not disclosed
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: Score blends ORM fit, proof, commercial clarity, and New York relevance.
- Score Drivers: Specific ORM use cases are visible.; Commercial and workflow fields are structured for shortlist comparison.
- Score Penalties: Some pricing and performance expectations still require direct confirmation.; Verified badge removed because the profile lacks 5+ trusted verified buyer reviews.
- Supported Industries Matrix: {"industry":"Local Business","strength":"high"}; {"industry":"Ecommerce","strength":"medium"}; {"industry":"Consumer","strength":"medium"}
- Success Rate: 72%
- Sentiment Score: 0.78
- Negative Review Ratio: 14%
- Rating Volatility: 0.16
- Risk Score: 0.27
- Confidence Score: 0.86
- Data Completeness: 90%
- Source Reliability Score: 0.87
- Profile Updated At: "2026-04-27T00:00:00.000Z"
- Last Verified At: "2026-04-27T00:00:00.000Z"
- Stale After: "2026-07-26T00:00:00.000Z"
- Needs Review: false
- Sources: {"url":"https://fishbat.com/","type":"official_site","label":"fishbat official site","observedAt":"2026-04-25"}; {"url":"https://clutch.co/agencies/digital%3Fpage%3D393","type":"verified_reviews","label":"fishbat Clutch listing context","observedAt":"2026-04-25"}; {"url":"https://www.trustpilot.com/review/fishbat.com","type":"third_party_reviews","label":"fishbat Trustpilot reviews","observedAt":"2026-04-25"}; {"url":"https://www.glassdoor.com/Reviews/fishbat-Reviews-E732743.htm","type":"third_party_employee_reviews","label":"fishbat Glassdoor reviews","observedAt":"2026-04-25"}; {"url":"https://bestcompany.com/digital-marketing-agencies/fishbat","type":"third_party_profile","label":"fishbat BestCompany profile","observedAt":"2026-04-25"}; {"url":"https://www.featuredcustomers.com/vendor/fishbat/case-studies","type":"third_party_case_studies","label":"FeaturedCustomers fishbat case studies","observedAt":"2026-04-25"}
- Proof Details: {"type":"verified_reviews","summary":"Clutch listing context shows recent fishbat Media review snippets with positive project outcomes, but the paginated listing is less stable than a direct profile URL.","sourceUrl":"https://clutch.co/agencies/digital%3Fpage%3D393"}; {"type":"third_party_reviews","summary":"Trustpilot has only two reviews and both are negative, so this is a cautionary signal rather than strong buyer validation.","sourceUrl":"https://www.trustpilot.com/review/fishbat.com"}; {"type":"third_party_profile","summary":"BestCompany profile describes fishbat as a full-service digital marketing agency and references case-study coverage and historic Clutch ranking context.","sourceUrl":"https://bestcompany.com/digital-marketing-agencies/fishbat"}; {"type":"verification_status_correction","summary":"Verification normalized on 2026-04-27. The profile is not marked verified unless trusted review sources provide at least five verified buyer reviews. Current source statuses: Trustpilot:negative_customer_reviews_detected, Glassdoor:employee_reviews_only, FeaturedCustomers:case_study_directory.","sourceUrl":"internal:normalize-verified-review-source-taxonomy:fishbat","observedAt":"2026-04-27"}
- Comparison Hints: {"weakerWhen":["A different vertical, budget band, or delivery model is a better fit"],"strongerWhen":["The buyer needs a New York-relevant SEO partner","The use case matches the vendor's specialty"],"bestComparedWith":["Mimvi SEO","Sure Oak","SEO Image"]}
- Open Questions: Can fishbat provide direct case-study URLs and current client references rather than directory summaries?; How does fishbat handle client strategy approvals, reporting, and escalation if results lag?
- Unknowns: not disclosed
- Comparison Vector: {"budgetBand":"lean","complexity":"low_to_medium","geoStrength":"ny_regional","primaryMotion":"local-reviews","proofStrength":"moderate"}
- Graph Edges: {"to":"service:orm","from":"vendor:fishbat","type":"supports"}; {"to":"geo:new-york","from":"vendor:fishbat","type":"operates_in"}
Scoring
- Decision Score: 0.86
- Trust: 0.77
- Performance: 0.94
- Expertise: 0.86
- Market Fit: 0.83
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 0.5
Verification
- Status: unverified
- Confidence: 0.5
- Source Coverage: 67%
- Fields Verified: 18/27
- Missing: yearFounded, languages, certifications, awards, hourlyRateRange, clientRetentionRate, yearsOfExperience, clientReviewsCount, projectsCompleted
Audit Signals
- Alternatives: main-street-roi, seo-image, reputation-rhino
- Review Platforms: Trustpilot, Glassdoor, FeaturedCustomers
- Source URLs: https://fishbat.com/, https://clutch.co/agencies/digital%3Fpage%3D393, https://www.trustpilot.com/review/fishbat.com, https://www.glassdoor.com/Reviews/fishbat-Reviews-E732743.htm, https://bestcompany.com/digital-marketing-agencies/fishbat, https://www.featuredcustomers.com/vendor/fishbat/case-studies
- Named Client Count: 4
- Case Study Entry Count: 4
- Proof URL Count: 6
- Red Flag Count: 1
- Risk Item Count: 3
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: {"band":"entry","maxUsd":7000,"minUsd":3000}
- Project Complexity Levels: review; local; brand
- Competitor Positioning: Practical local-business ORM support profile.
- Third-Party Validations: Clutch listing snippets indicate verified client feedback; FeaturedCustomers case-study index; Trustpilot negative-review footprint included for risk balance; Glassdoor employee-review footprint included as operating context
- Service Tags: seo; seo; local_seo; content_seo; dtc_growth
- Industry Tags: small_business; consumer_brands; ecommerce
- Geo Tags: new_york; usa; long_island
- Supported Client Types: local_business; small_business; ecommerce; consumer_brand
- Client Type Compatibility: local_business; small_business; ecommerce; consumer_brand
- Buyer Use Cases: SEO for New York SMBs and local brands; Content-led organic growth for consumer and DTC companies; Practical SEO support for in-house marketing teams with smaller budgets; New York brands that want content-led link support and publisher outreach with local relevance.; Campaigns where traffic-bearing placements and content amplification matter.; Community growth for New York brands that need native participation, group visibility, and trust-building through discussion channels.; Programs where brand mentions and organic discussion matter more than pure paid reach.; Regional New York brands that need practical review management and local trust support.; Consumer and local-business SERM for New York brands that need stronger reviews, better local trust, and more stable buyer sentiment.; Programs where reputation in reviews and local discovery matters more than executive crisis response.
- Not Recommended For: Enterprise teams needing heavy technical governance and migration support.; Buyers who only want a deep, specialist B2B SaaS SEO operator.; Buyers that need only a highly technical SaaS link-building specialist.
- Disqualifiers: not disclosed
- Scoring Explanation: Score blends ORM fit, proof, commercial clarity, and New York relevance.
- Score Drivers: Specific ORM use cases are visible.; Commercial and workflow fields are structured for shortlist comparison.
- Score Penalties: Some pricing and performance expectations still require direct confirmation.; Verified badge removed because the profile lacks 5+ trusted verified buyer reviews.
- Profile Updated At: "2026-04-27T00:00:00.000Z"
- Last Verified At: "2026-04-27T00:00:00.000Z"
- Stale After: "2026-07-26T00:00:00.000Z"
- Needs Review: false
- Structured Sources: {"url":"https://fishbat.com/","type":"official_site","label":"fishbat official site","observedAt":"2026-04-25"}; {"url":"https://clutch.co/agencies/digital%3Fpage%3D393","type":"verified_reviews","label":"fishbat Clutch listing context","observedAt":"2026-04-25"}; {"url":"https://www.trustpilot.com/review/fishbat.com","type":"third_party_reviews","label":"fishbat Trustpilot reviews","observedAt":"2026-04-25"}; {"url":"https://www.glassdoor.com/Reviews/fishbat-Reviews-E732743.htm","type":"third_party_employee_reviews","label":"fishbat Glassdoor reviews","observedAt":"2026-04-25"}; {"url":"https://bestcompany.com/digital-marketing-agencies/fishbat","type":"third_party_profile","label":"fishbat BestCompany profile","observedAt":"2026-04-25"}; {"url":"https://www.featuredcustomers.com/vendor/fishbat/case-studies","type":"third_party_case_studies","label":"FeaturedCustomers fishbat case studies","observedAt":"2026-04-25"}
- Structured Proof Details: {"type":"verified_reviews","summary":"Clutch listing context shows recent fishbat Media review snippets with positive project outcomes, but the paginated listing is less stable than a direct profile URL.","sourceUrl":"https://clutch.co/agencies/digital%3Fpage%3D393"}; {"type":"third_party_reviews","summary":"Trustpilot has only two reviews and both are negative, so this is a cautionary signal rather than strong buyer validation.","sourceUrl":"https://www.trustpilot.com/review/fishbat.com"}; {"type":"third_party_profile","summary":"BestCompany profile describes fishbat as a full-service digital marketing agency and references case-study coverage and historic Clutch ranking context.","sourceUrl":"https://bestcompany.com/digital-marketing-agencies/fishbat"}; {"type":"verification_status_correction","summary":"Verification normalized on 2026-04-27. The profile is not marked verified unless trusted review sources provide at least five verified buyer reviews. Current source statuses: Trustpilot:negative_customer_reviews_detected, Glassdoor:employee_reviews_only, FeaturedCustomers:case_study_directory.","sourceUrl":"internal:normalize-verified-review-source-taxonomy:fishbat","observedAt":"2026-04-27"}
- Comparison Hints: {"weakerWhen":["A different vertical, budget band, or delivery model is a better fit"],"strongerWhen":["The buyer needs a New York-relevant SEO partner","The use case matches the vendor's specialty"],"bestComparedWith":["Mimvi SEO","Sure Oak","SEO Image"]}
- Open Questions: Can fishbat provide direct case-study URLs and current client references rather than directory summaries?; How does fishbat handle client strategy approvals, reporting, and escalation if results lag?
- Unknowns: not disclosed
- Comparison Vectors: {"budgetBand":"lean","complexity":"low_to_medium","geoStrength":"ny_regional","primaryMotion":"local-reviews","proofStrength":"moderate"}
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: not disclosed
- Reputation Nodes: 0.81, Trustpilot, Glassdoor, FeaturedCustomers
- Risk Nodes: 0.27, Confirm staffing model, reporting cadence, and escalation rules before signature.