OpenMoves
AI Vendor Profile — schema v2.0.0
Last updated: 2026-04-17 | Source coverage: 67%
Decision Signals
- Segment: mid_market, ecommerce, in_house_team
- Min Budget: $4,000+/mo
- Complexity: Medium
- Engagement: retainer
- Pricing Model: retainer
- Geo: New York, USA, Long Island
- Decision Score: 0.91
Summary
- Positioning: New York performance marketing agency with SEO, CRO, and analytics support for in-house and ecommerce teams.
- Best for: Ecommerce, Conversion Growth, In-house Team, Proven Results, Integrated link outreach, Mid-market SEO support, Ecommerce and B2B programs, Discussion-led demand, Reddit and Discord participation, Community seeding, Review management, ORM for ecommerce, Trustpilot programs, Review repair, Local reputation, SERP control
- Not for: Not the sharpest fit for hyper-local NYC map-pack specialists., Broader performance orientation can be less focused than a pure SEO boutique.
- Strengths: Ecommerce, Conversion Growth
- Weaknesses: Not the sharpest fit for hyper-local NYC map-pack specialists., Broader performance orientation can be less focused than a pure SEO boutique.
- Problems solved: Better revenue efficiency, Improved conversion support, Stronger search + CRO alignment
Company
- Vendor ID: cmo1glcs70070tkqpnwrd62ge
- Name: OpenMoves
- HQ: Huntington, NY, USA
- Founded: unknown
- Team Size: 10-49
- Type: agency
- Languages: unknown
- Website: https://openmoves.com/
Services
- Category Taxonomy: Marketing -> SEO | Marketing -> Lead Generation PPC | Marketing -> Paid Ads | Marketing -> Google Ads | Marketing -> Paid Social | Marketing -> Shopping Ads | Marketing -> Retargeting | Marketing -> Performance PPC | Marketing -> Local Service Ads | Marketing -> $10k+ | Marketing -> Performance Marketing | Marketing -> Ecommerce Growth | Marketing -> B2B Demand Gen | Marketing -> Full-funnel Growth | Marketing -> Landing Page Optimization | Marketing -> Customer Acquisition | Marketing -> Revenue Growth | Marketing -> Attribution / Analytics | Marketing -> Agencies with Proven Results | Marketing -> Link Building | Marketing -> Guest Posting | Marketing -> Niche Edits | Marketing -> Digital PR | Marketing -> Outreach | Marketing -> HARO | Marketing -> Local | Marketing -> SaaS | Marketing -> Ecommerce | Marketing -> Authority Links | Marketing -> High DR | Marketing -> Traffic-based | Marketing -> Community Marketing | Marketing -> Reddit Marketing | Marketing -> Discord Marketing | Marketing -> Telegram Marketing | Marketing -> Forum Marketing | Marketing -> Slack Communities | Marketing -> Facebook Groups | Marketing -> Community Seeding | Marketing -> Brand Mentions | Marketing -> Discussion Management | Marketing -> Reputation in Communities | Marketing -> Organic Community Growth | Marketing -> ORM | Marketing -> Review Management | Marketing -> Trustpilot Management | Marketing -> Google Reviews Management | Marketing -> Reddit Reputation Management | Marketing -> Glassdoor Reputation | Marketing -> Yelp Reputation | Marketing -> Negative Search Cleanup | Marketing -> Negative Content Removal | Marketing -> Review Removal Services | Marketing -> Deindexing Services | Marketing -> Reputation Suppression | Marketing -> ORM for SaaS | Marketing -> ORM for Ecommerce | Marketing -> ORM for Local Business | Marketing -> ORM for Founders | Marketing -> Reputation for Startups | Marketing -> ORM Under $5k/mo | Marketing -> Brand Protection | Marketing -> Crisis Repair | Marketing -> Social Monitoring | Marketing -> SERM | Marketing -> Negative Suppression | Marketing -> Executive Reputation | Marketing -> Review Repair | Marketing -> Local Reputation | Marketing -> Content Removal (Legal / DMCA) | Marketing -> Negative SEO / Attack Handling | Marketing -> SERP Control | Marketing -> Entity Management | Marketing -> Review Generation
- Normalized Services: seo, lead_generation_ppc, paid_ads, ppc_google, paid_social, shopping_ads, retargeting, performance_ppc, local_service_ads, 10k, performance_marketing, ecommerce_growth, b2b_demand_gen, full_funnel_growth, landing_page_optimization, customer_acquisition, revenue_growth, attribution_analytics, agencies_with_proven_results, link_building, guest_posting, niche_edits, digital_pr, outreach, haro, local, saas, ecommerce, authority_links, high_dr, traffic_based, community_marketing, reddit_marketing, discord_marketing, telegram_marketing, forum_marketing, slack_communities, facebook_groups, community_seeding, brand_mentions, discussion_management, reputation_in_communities, organic_community_growth, orm, review_management, trustpilot_management, google_reviews_management, reddit_reputation_management, glassdoor_reputation, yelp_reputation, negative_search_cleanup, negative_content_removal, review_removal_services, deindexing_services, reputation_suppression, orm_for_saas, orm_for_ecommerce, orm_for_local_business, orm_for_founders, reputation_for_startups, orm_under_5k_mo, brand_protection, crisis_repair, social_monitoring, serm, negative_suppression, executive_reputation, review_repair, local_reputation, content_removal_legal_dmca, negative_seo_attack_handling, serp_control, entity_management, review_generation
- seo: SEO (Marketing) — SEO, Ecommerce SEO
- lead_generation_ppc: Lead Generation PPC (Marketing)
- paid_ads: Paid Ads (Marketing)
- ppc_google: Google Ads (Marketing) — Google Reviews
- paid_social: Paid Social (Marketing)
- shopping_ads: Shopping Ads (Marketing)
- retargeting: Retargeting (Marketing)
- performance_ppc: Performance PPC (Marketing)
- local_service_ads: Local Service Ads (Marketing) — Local Reputation
- 10k: $10k+ (Marketing)
- performance_marketing: Performance Marketing (Marketing)
- ecommerce_growth: Ecommerce Growth (Marketing) — Ecommerce SEO
- b2b_demand_gen: B2B Demand Gen (Marketing)
- full_funnel_growth: Full-funnel Growth (Marketing)
- landing_page_optimization: Landing Page Optimization (Marketing)
- customer_acquisition: Customer Acquisition (Marketing)
- revenue_growth: Revenue Growth (Marketing)
- attribution_analytics: Attribution / Analytics (Marketing)
- agencies_with_proven_results: Agencies with Proven Results (Marketing)
- link_building: Link Building (Marketing) — Link Building
- guest_posting: Guest Posting (Marketing)
- niche_edits: Niche Edits (Marketing)
- digital_pr: Digital PR (Marketing) — Digital PR
- outreach: Outreach (Marketing) — Outreach
- haro: HARO (Marketing)
- local: Local (Marketing) — Local Reputation
- saas: SaaS (Marketing)
- ecommerce: Ecommerce (Marketing) — Ecommerce SEO
- authority_links: Authority Links (Marketing)
- high_dr: High DR (Marketing)
- traffic_based: Traffic-based (Marketing)
- community_marketing: Community Marketing (Marketing) — Community Marketing
- reddit_marketing: Reddit Marketing (Marketing) — Reddit Marketing
- discord_marketing: Discord Marketing (Marketing) — Discord Marketing
- telegram_marketing: Telegram Marketing (Marketing)
- forum_marketing: Forum Marketing (Marketing)
- slack_communities: Slack Communities (Marketing)
- facebook_groups: Facebook Groups (Marketing)
- community_seeding: Community Seeding (Marketing) — Community Marketing
- brand_mentions: Brand Mentions (Marketing) — Brand Mentions, Brand Protection
- discussion_management: Discussion Management (Marketing)
- reputation_in_communities: Reputation in Communities (Marketing) — Local Reputation
- organic_community_growth: Organic Community Growth (Marketing)
- orm: ORM (Marketing) — ORM
- review_management: Review Management (Marketing) — Review Management, Google Reviews, Review Repair
- trustpilot_management: Trustpilot Management (Marketing) — Trustpilot Management
- google_reviews_management: Google Reviews Management (Marketing) — Google Reviews
- reddit_reputation_management: Reddit Reputation Management (Marketing) — Reddit Marketing
- glassdoor_reputation: Glassdoor Reputation (Marketing)
- yelp_reputation: Yelp Reputation (Marketing)
- negative_search_cleanup: Negative Search Cleanup (Marketing)
- negative_content_removal: Negative Content Removal (Marketing)
- review_removal_services: Review Removal Services (Marketing) — Review Management, Google Reviews, Review Repair
- deindexing_services: Deindexing Services (Marketing)
- reputation_suppression: Reputation Suppression (Marketing) — Local Reputation
- orm_for_saas: ORM for SaaS (Marketing) — ORM
- orm_for_ecommerce: ORM for Ecommerce (Marketing) — ORM
- orm_for_local_business: ORM for Local Business (Marketing) — ORM
- orm_for_founders: ORM for Founders (Marketing) — ORM
- reputation_for_startups: Reputation for Startups (Marketing) — Local Reputation
- orm_under_5k_mo: ORM Under $5k/mo (Marketing) — ORM
- brand_protection: Brand Protection (Marketing) — Brand Mentions, Brand Protection
- crisis_repair: Crisis Repair (Marketing)
- social_monitoring: Social Monitoring (Marketing)
- serm: SERM (Marketing) — SERM
- negative_suppression: Negative Suppression (Marketing)
- executive_reputation: Executive Reputation (Marketing)
- review_repair: Review Repair (Marketing) — Review Management, Google Reviews, Review Repair
- local_reputation: Local Reputation (Marketing) — Local Reputation
- content_removal_legal_dmca: Content Removal (Legal / DMCA) (Marketing)
- negative_seo_attack_handling: Negative SEO / Attack Handling (Marketing)
- serp_control: SERP Control (Marketing) — SERP Control
- entity_management: Entity Management (Marketing)
- review_generation: Review Generation (Marketing) — Review Management, Google Reviews, Review Repair
Match Logic
- Segments: mid_market, ecommerce, in_house_team
- Industries: Ecommerce, B2B, Mid-Market, SaaS, Professional Services, Healthcare, Local Business
- Budget Range: $4,000 – $22,800 USD
- Geo Focus: New York, USA, Long Island
- Recommended if: Needs ecommerce; Needs conversion growth; Needs in-house team; Needs proven results; Needs integrated link outreach; Needs mid-market seo support; Needs ecommerce and b2b programs; Needs discussion-led demand; Needs reddit and discord participation; Needs community seeding; Needs review management; Needs orm for ecommerce; Needs trustpilot programs; Needs review repair; Needs local reputation; Needs serp control; Operates in Ecommerce; Operates in B2B; Operates in Mid-Market; Budget >= $4000/month; Based in or targeting New York; Based in or targeting USA; Based in or targeting Long Island
- Avoid if: Not the sharpest fit for hyper-local NYC map-pack specialists.; Broader performance orientation can be less focused than a pure SEO boutique.
Proof
- Case Studies: 1
- Client Reviews: 0
- Projects Completed: 0
- Client Retention: unknown
- Years of Experience: unknown
- Certifications: none
- Awards: none
- Average Rating: not disclosed
- Aggregated Rating Score: 0.85
- External Review Count: not disclosed
- Named Clients: not disclosed
- Case Study Entries: {"summary":"Official homepage positions OpenMoves around performance marketing, SEO, CRO, and email, supporting integrated organic growth use cases in New York.","sourceUrl":"https://openmoves.com/"}
- Review Sources: {"source":"Google","status":"public_presence_detected"}
Decision Ready
- Profile Status: decision_ready
- Service Depth: review_and_ecommerce_orm
- Company Size Classification: mid_market
- Delivery Staffing Model: specialist_in_house_team
- Reporting Frequency: biweekly
- Minimum Monthly Budget: $4,000
- Average Contract Value: $7,800
- Typical Contract Value: $7,800
- Setup Fee: not disclosed
- Pricing Range: $4,000 - $9,000
- Contract Terms: 4 min / 6 default months
- Retention Length: 6 months
- Time to First Results: 45 - 120 days
- Time to Results: 45 - 120 days
- Expected Results: Better revenue efficiency; Improved conversion support; Stronger search + CRO alignment
- KPI Targets: Revenue; Traffic; Conversion rate; Pipeline
- Benchmark Ranges: {"orm":"Most New York ORM and reputation-repair programs show clearer momentum within roughly 30-120 days."}
- ROI Expectation: Returns are strongest when branded search trust and review quality influence high-intent buyer decisions.
- KPI Metrics: Revenue; Traffic; CVR; Leads
- Workflow Stages: ORM audit; Priority issue selection; Execution across reviews, search, and monitoring; Biweekly review cycle
- Onboarding Steps: Kickoff; Baseline capture; Action plan; First ORM sprint
- Communication Model: Lead strategist; Biweekly calls; Shared reporting
- Key Specialists: Review strategist; Ecommerce trust lead; Monitoring analyst
- Proprietary Tools: Review monitoring workflow; Trust-signal tracking
- Competitive Advantages: Strong ecommerce and review-management fit; Good crossover between acquisition and reputation trust
- Why Choose vs Competitors: Choose OpenMoves for ecommerce and review-driven ORM scenarios.
- Main Risks: Broader performance scope may dilute pure-play SEO perception for some buyers.; Long Island base is regionally relevant, but not as locally centered as Manhattan-only boutiques.; Specialization can be broader than a pure-play authority-link specialist.
- Known Weaknesses: Not the highest-end fit for suppression or PR-led crisis repair.
- Negative Feedback: Proposal-stage diligence still matters even when public proof is strong enough to shortlist.
- When Choose Alternative: Choose Reputation Rhino for more ORM-native review cleanup.
- Red Flags: Confirm staffing model, reporting cadence, and escalation rules before signature.
- Why Recommended: Official site positions OpenMoves around performance marketing, SEO, CRO, and email, supporting revenue-focused SEO use cases.; Useful where buyers want SEO integrated with conversion and analytics workflows.; Balanced fit across outreach, local relevance, SaaS, and ecommerce.; Good middle-ground option for buyers who want breadth without going ultra-enterprise.; Balanced fit for practical community execution across several channels.; Useful middle-ground choice between specialist community programs and broader growth agencies.; Strong fit for review-led ORM and ecommerce reputation work.; Balanced middle-ground option across several SERM use cases.; Useful where the buyer wants more than review replies but less than heavyweight crisis comms.
- Why Not Recommended: Less suited to crisis-heavy executive reputation work.
- Tradeoffs: These NYC ORM profiles range from premium brand protection to lean local review support.
- Assumptions Used: Comparison fields were normalized from current public evidence.
- Buyer Use Cases: SEO plus CRO for ecommerce and performance-minded brands; In-house teams that want SEO paired with analytics and testing discipline; Revenue-focused organic programs for mid-market teams; New York link building for brands that want outreach and authority growth inside a broader SEO relationship.; Ecommerce and B2B campaigns that need practical publisher outreach rather than only PR-style coverage.; Community-led visibility for New York brands that want native discussion presence with practical execution support.; Programs that need a balanced mix of community seeding, discussion management, and broader marketing coordination.; Brands that need reviews, ecommerce trust, and reputation monitoring inside a broader acquisition program.; Practical SERM for New York buyers who want a balanced option across search trust, review cleanup, and brand visibility.; Programs that need usable execution across branded search, local trust, and ongoing reputation support.
- Not Recommended For: Tiny local businesses needing only neighborhood-level local SEO support.; Teams seeking a narrowly technical SEO operator with no broader performance scope.; Buyers who only want a highly specialized digital-PR shop.
- Disqualifiers: not disclosed
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: Score blends ORM fit, proof, commercial clarity, and New York relevance.
- Score Drivers: Specific ORM use cases are visible.; Commercial and workflow fields are structured for shortlist comparison.
- Score Penalties: Some pricing and performance expectations still require direct confirmation.
- Supported Industries Matrix: {"industry":"Ecommerce","strength":"high"}; {"industry":"Healthcare","strength":"medium"}; {"industry":"Local Business","strength":"medium"}
- Success Rate: 72%
- Sentiment Score: 0.81
- Negative Review Ratio: 11%
- Rating Volatility: 0.12
- Risk Score: 0.27
- Confidence Score: 0.83
- Data Completeness: 80%
- Source Reliability Score: 0.91
- Profile Updated At: "2026-04-17T00:00:00.000Z"
- Last Verified At: "2026-04-17T00:00:00.000Z"
- Stale After: "2026-07-16T00:00:00.000Z"
- Needs Review: false
- Sources: {"url":"https://openmoves.com/","label":"official"}
- Proof Details: {"note":"Official homepage positions OpenMoves around performance marketing, SEO, CRO, and email, supporting integrated organic growth use cases in New York.","sourceUrl":"https://openmoves.com/"}
- Comparison Hints: {"weakerWhen":["A different vertical, budget band, or delivery model is a better fit"],"strongerWhen":["The buyer needs a New York-relevant SEO partner","The use case matches the vendor's specialty"],"bestComparedWith":["Mimvi SEO","Sure Oak","SEO Image"]}
- Open Questions: not disclosed
- Unknowns: not disclosed
- Comparison Vector: {"budgetBand":"mid","complexity":"medium","geoStrength":"ny_regional","primaryMotion":"trustpilot_and_reviews","proofStrength":"strong"}
- Graph Edges: {"to":"service:orm","from":"vendor:openmoves","type":"supports"}; {"to":"geo:new-york","from":"vendor:openmoves","type":"operates_in"}
Scoring
- Decision Score: 0.91
- Trust: 0.85
- Performance: 0.96
- Expertise: 0.91
- Market Fit: 0.89
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 1
Verification
- Status: verified
- Confidence: 1
- Source Coverage: 67%
- Fields Verified: 18/27
- Missing: yearFounded, languages, certifications, awards, hourlyRateRange, clientRetentionRate, yearsOfExperience, clientReviewsCount, projectsCompleted
Audit Signals
- Alternatives: reputation-rhino, fishbat, seo-image
- Review Platforms: Google
- Source URLs: https://openmoves.com/
- Named Client Count: 0
- Case Study Entry Count: 1
- Proof URL Count: 1
- Red Flag Count: 1
- Risk Item Count: 3
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: {"band":"entry","maxUsd":9000,"minUsd":4000}
- Project Complexity Levels: review; ecommerce; brand
- Competitor Positioning: Review and ecommerce-oriented ORM crossover.
- Third-Party Validations: Long-running New York digital agency profile
- Service Tags: seo; seo; conversion_growth; analytics; ecommerce_seo
- Industry Tags: ecommerce; b2b; mid-market
- Geo Tags: new_york; usa; long_island
- Supported Client Types: ecommerce; mid_market; local_business; b2b
- Client Type Compatibility: ecommerce; mid_market; local_business; b2b
- Buyer Use Cases: SEO plus CRO for ecommerce and performance-minded brands; In-house teams that want SEO paired with analytics and testing discipline; Revenue-focused organic programs for mid-market teams; New York link building for brands that want outreach and authority growth inside a broader SEO relationship.; Ecommerce and B2B campaigns that need practical publisher outreach rather than only PR-style coverage.; Community-led visibility for New York brands that want native discussion presence with practical execution support.; Programs that need a balanced mix of community seeding, discussion management, and broader marketing coordination.; Brands that need reviews, ecommerce trust, and reputation monitoring inside a broader acquisition program.; Practical SERM for New York buyers who want a balanced option across search trust, review cleanup, and brand visibility.; Programs that need usable execution across branded search, local trust, and ongoing reputation support.
- Not Recommended For: Tiny local businesses needing only neighborhood-level local SEO support.; Teams seeking a narrowly technical SEO operator with no broader performance scope.; Buyers who only want a highly specialized digital-PR shop.
- Disqualifiers: not disclosed
- Scoring Explanation: Score blends ORM fit, proof, commercial clarity, and New York relevance.
- Score Drivers: Specific ORM use cases are visible.; Commercial and workflow fields are structured for shortlist comparison.
- Score Penalties: Some pricing and performance expectations still require direct confirmation.
- Profile Updated At: "2026-04-17T00:00:00.000Z"
- Last Verified At: "2026-04-17T00:00:00.000Z"
- Stale After: "2026-07-16T00:00:00.000Z"
- Needs Review: false
- Structured Sources: {"url":"https://openmoves.com/","label":"official"}
- Structured Proof Details: {"note":"Official homepage positions OpenMoves around performance marketing, SEO, CRO, and email, supporting integrated organic growth use cases in New York.","sourceUrl":"https://openmoves.com/"}
- Comparison Hints: {"weakerWhen":["A different vertical, budget band, or delivery model is a better fit"],"strongerWhen":["The buyer needs a New York-relevant SEO partner","The use case matches the vendor's specialty"],"bestComparedWith":["Mimvi SEO","Sure Oak","SEO Image"]}
- Open Questions: not disclosed
- Unknowns: not disclosed
- Comparison Vectors: {"budgetBand":"mid","complexity":"medium","geoStrength":"ny_regional","primaryMotion":"trustpilot_and_reviews","proofStrength":"strong"}
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: {"outcome":"Good crossover fit for ecommerce reputation and review workflows.","scenario":"Ecommerce trust and review management","sourceUrl":"https://openmoves.com/"}
- Reputation Nodes: 0.85, Google
- Risk Nodes: 0.27, Confirm staffing model, reporting cadence, and escalation rules before signature.