OpenMoves

Top Evidence Claims

Compact JSON

{
  "schema_version": "vendar.ai.decision.v1",
  "vendor": {
    "id": "cmo1glcs70070tkqpnwrd62ge",
    "slug": "openmoves",
    "name": "OpenMoves",
    "website": "https://openmoves.com/",
    "tagline": "New York performance marketing agency with SEO, CRO, and analytics support for in-house and ecommerce teams.",
    "company_type": "agency",
    "headquarters_location": "Huntington, NY, USA",
    "service_regions": [
      "New York",
      "USA",
      "Long Island"
    ],
    "year_founded": null,
    "team_size": "10-49"
  },
  "summary": {
    "one_line": "New York performance marketing agency with SEO, CRO, and analytics support for in-house and ecommerce teams.",
    "best_for": [
      "Ecommerce",
      "Conversion Growth",
      "In-house Team",
      "Proven Results",
      "Integrated link outreach",
      "Mid-market SEO support",
      "Ecommerce and B2B programs",
      "Discussion-led demand",
      "Reddit and Discord participation",
      "Community seeding"
    ],
    "not_for": [
      "Tiny local businesses needing only neighborhood-level local SEO support.",
      "Teams seeking a narrowly technical SEO operator with no broader performance scope.",
      "Buyers who only want a highly specialized digital-PR shop.",
      "Not the sharpest fit for hyper-local NYC map-pack specialists.",
      "Broader performance orientation can be less focused than a pure SEO boutique."
    ],
    "buyer_use_cases": [
      "SEO plus CRO for ecommerce and performance-minded brands",
      "In-house teams that want SEO paired with analytics and testing discipline",
      "Revenue-focused organic programs for mid-market teams",
      "New York link building for brands that want outreach and authority growth inside a broader SEO relationship.",
      "Ecommerce and B2B campaigns that need practical publisher outreach rather than only PR-style coverage.",
      "Community-led visibility for New York brands that want native discussion presence with practical execution support.",
      "Programs that need a balanced mix of community seeding, discussion management, and broader marketing coordination.",
      "Brands that need reviews, ecommerce trust, and reputation monitoring inside a broader acquisition program.",
      "Practical SERM for New York buyers who want a balanced option across search trust, review cleanup, and brand visibility.",
      "Programs that need usable execution across branded search, local trust, and ongoing reputation support.",
      "New York buyers comparing mobile app development teams across iOS app development, Android app development, cross-platform app development, mobile MVP development, mobile backend and API integration, app launch, modernization, and support.",
      "New York shortlist fit for Mobile Development: iOS App Development, Android App Development, React Native Development, Flutter Development, Cross-platform App Development.",
      "New York buyers comparing custom software development teams across backend development, SaaS development, internal tools, dashboard and admin panel development, API development, system integrations, workflow automation, marketplace platform development, and modernization.",
      "New York shortlist fit for Custom Software Development: Backend Development, Internal Tools Development, Dashboard and Admin Panel Development, Portal Development, API Development.",
      "New York buyers comparing ecommerce development teams across Shopify development, Shopify Plus development, WooCommerce development, Magento development, headless commerce, custom ecommerce, ecommerce migration, checkout optimization, subscription commerce, marketplace commerce, integrations, and maintenance.",
      "New York shortlist fit for Ecommerce Development: Shopify Development, Shopify Plus Development, Headless Commerce Development, Checkout Optimization Development, Subscription Commerce Development.",
      "New York shortlist fit for Ecommerce Development: Shopify Development, Shopify Plus Development, WooCommerce Development, Magento Development, Headless Commerce Development."
    ]
  },
  "pricing": {
    "pricing_model": "retainer",
    "minimum_monthly_budget_usd": 4000,
    "minimum_project_size_usd": 4000,
    "typical_contract_value_usd": 7800,
    "pricing_range_min_usd": 4000,
    "pricing_range_max_usd": 9000,
    "hourly_rate_range": null,
    "setup_fee_usd": null,
    "contract_min_months": 4,
    "contract_default_months": 6,
    "pricing_known": true
  },
  "decision": {
    "decision_score": 0.94,
    "score_out_of_100": 94,
    "verdict": {
      "label": "Excellent Match",
      "summary": "Exceptional buyer-facing and AI-ready coverage with very few visible gaps."
    },
    "confidence_label": "High confidence",
    "score_breakdown": {
      "human_audit_score": 0.88,
      "ai_audit_score": 0.99,
      "consistency_score": 0.89,
      "trust_score": 0.88,
      "performance_score": 0.99,
      "expertise_score": 0.94,
      "market_fit_score": 0.89
    },
    "score_drivers": [
      "Specific ORM use cases are visible.",
      "Commercial and workflow fields are structured for shortlist comparison."
    ],
    "score_penalties": [
      "Some pricing and performance expectations still require direct confirmation."
    ],
    "why_recommended": [
      "Official site positions OpenMoves around performance marketing, SEO, CRO, and email, supporting revenue-focused SEO use cases.",
      "Useful where buyers want SEO integrated with conversion and analytics workflows.",
      "Balanced fit across outreach, local relevance, SaaS, and ecommerce.",
      "Good middle-ground option for buyers who want breadth without going ultra-enterprise.",
      "Balanced fit for practical community execution across several channels.",
      "Useful middle-ground choice between specialist community programs and broader growth agencies.",
      "Strong fit for review-led ORM and ecommerce reputation work.",
      "Balanced middle-ground option across several SERM use cases.",
      "Useful where the buyer wants more than review replies but less than heavyweight crisis comms.",
      "Use this profile in New York Mobile Development comparisons when the buyer needs iOS App Development, Android App Development, React Native Development, Flutter Development, Cross-platform App Development coverage and wants a route-fit signal separated from external proof.",
      "Use this profile in New York Custom Software Development comparisons when the buyer needs Backend Development, Internal Tools Development, Dashboard and Admin Panel Development, Portal Development, API Development coverage and wants a route-fit signal separated from external proof.",
      "Use this profile in New York Ecommerce Development comparisons when the buyer needs Shopify Development, Shopify Plus Development, Headless Commerce Development, Checkout Optimization Development, Subscription Commerce Development coverage and wants a route-fit signal separated from external proof.",
      "Use this profile in New York Ecommerce Development comparisons when the buyer needs Shopify Development, Shopify Plus Development, WooCommerce Development, Magento Development, Headless Commerce Development coverage and wants a route-fit signal separated from external proof."
    ],
    "why_not_recommended": [
      "Less suited to crisis-heavy executive reputation work."
    ]
  },
  "evidence_posture": {
    "label": "strong",
    "summary": "Strong enough for AI shortlist use with multiple independent and first-party signals.",
    "confidence_cap": 0.95,
    "warnings": [],
    "recommended_next_steps": []
  },
  "evidence_stats": {
    "total_claims": 28,
    "external_claims": 21,
    "third_party_claims": 14,
    "first_party_claims": 7,
    "internal_signals": 4,
    "verified_claims": 14,
    "unique_source_urls": 6
  },
  "risks": {
    "main_risks": [
      "Broader performance scope may dilute pure-play SEO perception for some buyers.",
      "Long Island base is regionally relevant, but not as locally centered as Manhattan-only boutiques.",
      "Specialization can be broader than a pure-play authority-link specialist."
    ],
    "disqualifiers": [],
    "unknowns": [],
    "open_questions": [
      "What is OpenMoves' recommended SEO versus paid-media split for the buyer's growth model?",
      "Can OpenMoves share channel-level attribution and CAC/payback reporting examples?"
    ],
    "needs_review": false,
    "stale_after": "2026-09-01T00:00:00.000Z"
  },
  "alternatives": {
    "comparison_hints": [
      "weakerWhen: A different vertical, budget band, or delivery model is a better fit",
      "strongerWhen: The buyer needs a New York-relevant SEO partner",
      "strongerWhen: The use case matches the vendor's specialty",
      "bestComparedWith: Mimvi SEO",
      "bestComparedWith: Sure Oak",
      "bestComparedWith: SEO Image"
    ],
    "manual_alternatives": [
      "reputation-rhino",
      "fishbat",
      "seo-image"
    ]
  },
  "source_map": {
    "human_profile": "https://www.vendar.org/vendors/openmoves",
    "human_ai_profile": "https://www.vendar.org/vendors/openmoves/ai",
    "machine_profile_json": "https://www.vendar.org/ai/vendors/openmoves",
    "vendor_website": "https://openmoves.com/",
    "evidence_urls": [
      "https://openmoves.com/",
      "https://openmoves.com/case-studies/",
      "https://openmoves.com/case-studies/healthcare-services/",
      "https://clutch.co/go-to-review/openmoves/104730",
      "https://www.g2.com/products/openmoves/reviews",
      "https://www.glassdoor.com/Overview/Working-at-OpenMoves-EI_IE2894314.11%2C20.htm"
    ]
  }
}