Power Digital logo

Power Digital

Verified
agencyNew York, NY, USAEst. 2012200+New York, NYC, USA +2

New York performance marketing agency pairing paid media, CRO, analytics, and strategy around measurable revenue growth.

Performance MarketingEcommerce GrowthB2B Demand GenFull-funnel Growth
Best for
  • Growth Marketing
  • Customer Acquisition
Commercial fit
Entry point
$10,000+/mo
Mid-Market
Delivery confidence
Not disclosed
Retention signal missing
Watch-outs
  • Can be heavier than a narrow paid-search management brief.
  • Best fit leans toward buyers who value analytics and growth-ops maturity alongside channel execution.
Compare AI Profile
Verdict: Strong in growth marketing
Jump to decision summary
Recommended reading order
Read the verdict firstCheck shortlist reasons and watch-outsValidate pricing and proof before outreach
62/100
Audit-based ranking score
Developing

Use this as a shortlist candidate, not a final answer, until the missing proof and fit fields are tightened.

Mixed consistency
Human
51
23 missing
AI
73
11 missing
Gaps
24
main blockers
Why score is held back
Add benchmark ranges or benchmark comparison fields.
+2 more documented scoring gaps
Buyer-facing summary

Decision Summary

The fastest read on fit, risks, disqualifiers, and data quality before you invest time in full vendor review.

62/100Shortlist-ready
Fast verdict
Useful as an early shortlist candidate for this buyer context.
The strongest visible shortlist signals here are Official New York materials position Power Digital as a growth marketing partner rather than just a media buying vendor and Strong fit for buyers who want strategy, analytics, and performance execution together.
Use caution if your process depends on Very small local buyers looking for the cheapest possible channel maintenance and Teams that only need one ad platform managed with no appetite for broader growth work.

Why Shortlist

  • Official New York materials position Power Digital as a growth marketing partner rather than just a media buying vendor.
  • Strong fit for buyers who want strategy, analytics, and performance execution together.
  • Strong broader-growth option when community work needs to sit inside a larger demand system.
  • Useful for brands that want structured testing plus native discussion presence.

Not Recommended For

  • Very small local buyers looking for the cheapest possible channel maintenance.
  • Teams that only need one ad platform managed with no appetite for broader growth work.
Quality rail
Confidence
90%
Review status
Shortlist-ready
Completeness
90%
Reliability
95%
Last verified
April 17, 2026
Freshness
July 16, 2026
Best-fit layer

Buyer Use Cases

  • New York growth programs where paid media, CRO, analytics, and revenue reporting all need to connect.
  • Performance marketing for ecommerce and B2B teams that want stronger commercial accountability across the funnel.
  • Customer-acquisition systems where acquisition efficiency matters as much as creative and landing-page improvement.
  • Community-led growth for New York brands that want discussion channels tied to broader demand-generation goals.
  • Brand participation inside operator, creator, and audience communities where trust compounds over time.
Caution layer

Main Risks

  • Broader operating model can outsize a minimal single-channel brief.
  • Commercial fit is stronger when there is enough testing and measurement scope to justify the setup.
Reading guide
Start with shortlist reasons and risks first.
Use the quality rail to judge how trustworthy this profile feels.
If blockers remain, treat this as a candidate for deeper review, not a final choice.
Score blockers
Why this score is still being held back

The score is being suppressed mostly by missing or weakly documented decision fields, not by one fatal red flag.

Current state
62/100
6 active blockers still need cleanup.
1
Blocker 1
Add benchmark ranges or benchmark comparison fields.
2
Blocker 2
Add ROI expectation or payback logic.
3
Blocker 3
Add named clients where disclosure is allowed.
4
Blocker 4
Add third-party validations, awards, or certifications.

Disqualifiers

Hard disqualifiers are not documented yet.

Comparison Hints

  • Weaker when. Another agency is a better budget match, The buyer only needs narrow channel maintenance
  • Stronger when. The buyer wants a New York-relevant performance partner, The brief spans growth, conversion, and measurement rather than one ad channel
  • Best compared with. Tinuiti, NoGood, OpenMoves

Fit Assessment

Explicit conditions for shortlisting or eliminating this vendor.

Shortlist this vendor if

  • You need growth marketing
  • You need customer acquisition
  • You need cac optimization
  • You want to stronger acquisition efficiency
  • You want to better revenue visibility
  • Your company is: Mid-Market Companies, Enterprise Organizations, ecommerce, b2b, saas
  • Your budget is $10,000+/mo or above
  • You operate in New York, NYC, USA

Skip this vendor if

  • Can be heavier than a narrow paid-search management brief.
  • Best fit leans toward buyers who value analytics and growth-ops maturity alongside channel execution.
  • Your budget is below $10,000/month
  • You require coverage outside of New York, NYC, USA

Pricing & Commercial Model

Read this section to understand entry point, commercial structure, and whether outreach will require manual pricing verification.

Commercial clarity
Entry point starts around $10,000+/mo.
Commercial model is retainer.
Hourly pricing is visible at $$150 - $250.
Minimum Budget
$10,000
per month
Typical Project
$22,000
total value
Hourly Rate
$$150 - $250
per hour
Pricing Model
Retainer
retainer, project
Budget Segment Fit
Startup
<$3K/mo
SMB
$3-10K/mo
Mid-Market
$10-25K/mo
Best fit
This vendor's visible pricing signals land most naturally in this budget range.
Enterprise
$25K+/mo

Company Snapshot

Background and operating context.

fact inferred unknown
Founded
2012
Team Size
200+
Type
Agency
HQ
New York
Experience
14 yr
Retention
Unknown
Projects
Unknown
Reviews
Unknown
Geo Coverage
New YorkNYCUSABrooklynManhattan

Ideal Client Profile

Supporting context on buyer types and problem space.

Client Types
Mid-Market Companies
Enterprise Organizations
ecommerce
b2b
saas
Industry Experience
EcommerceB2BRetailSaaSConsumer BrandsConsumer
Problems They Solve
Stronger acquisition efficiency
Better revenue visibility
Improved funnel conversion and growth pacing
Budget Requirement
Minimum engagement starts at $10,000+/mo — positioned for Mid-Market buyers.

Services & Capabilities

Full service breadth and tools, beyond the primary decision layer.

Services & Capabilities

What this vendor delivers and how they deliver it.

Marketing

Performance Marketing
Ecommerce Growth
B2B Demand Gen
Full-funnel Growth
Conversion Rate Optimization
Landing Page Optimization
Lifecycle Retention
Creative Testing
Growth Marketing
Customer Acquisition
CAC Optimization
Revenue Growth
Attribution / Analytics
Agencies with Proven Results
Community Marketing
Reddit Marketing
Discord Marketing
Telegram Marketing
Forum Marketing
Slack Communities
Facebook Groups
Community Seeding
Brand Mentions
Discussion Management
Reputation in Communities
Organic Community Growth
Skills
Discussion ManagementBrand MentionsPerformance MarketingGrowth MarketingCROAttribution / AnalyticsCustomer AcquisitionRevenue GrowthCommunity MarketingOrganic Social

Decision-Ready Metadata

Structured support data used for moderation, buyer review, and AI extraction.

Pricing & Commercials

Minimum budget / entry point
$10,000 per month
Typical contract size
$22,000
Pricing range
$10,000 to $22,000
Setup fees
Setup fees not disclosed.
Contract length
3 month minimum term
Exit conditions
Not disclosed

Value & Outcome

Expected results
Stronger acquisition efficiency; Better revenue visibility; Improved funnel conversion and growth pacing
Time to first results
30-90 days
KPI focus
CAC; Revenue growth; ROAS; Pipeline
Benchmarks / performance ranges
Not disclosed
ROI expectation / payback logic
Not disclosed

Proof, Trust & Reputation

Named clients
Not disclosed
Portfolio / links to work
https://powerdigitalmarketing.com/new-york/; https://powerdigitalmarketing.com/services/paid-media/; https://powerdigitalmarketing.com/services/conversion-rate-optimization/
Third-party validation
Not disclosed
External reviews
Not disclosed
Average rating and review volume
Average rating and review volume not disclosed.
Mentions in media or communities
Not disclosed
Negative feedback summary
Not disclosed
Controversies / risks
Broader operating model can outsize a minimal single-channel brief.; Commercial fit is stronger when there is enough testing and measurement scope to justify the setup.

Process, Team & Differentiation

Workflow
Growth and channel audit; Performance strategy and KPI model; Launch and testing cadence; Reporting and optimization
Onboarding process
Business and goals intake; Analytics and media access; Channel and conversion audit; Launch roadmap
Communication model
Email; Weekly updates; Monthly strategy calls
Reporting frequency
monthly
SLA / guarantees
Not disclosed
Key specialists
Not disclosed
Seniority level
Not disclosed
In-house vs outsourcing
In-house vs outsourcing not disclosed.
Unique selling proposition
New York performance marketing agency pairing paid media, CRO, analytics, and strategy around measurable revenue growth.
Proprietary tools
Not disclosed
Competitive advantages
Not disclosed
Why choose them vs competitors
Not disclosed

Fit, Risk & Alternatives

ICP / customer profile
Mid-Market Companies, Enterprise Organizations, ecommerce, b2b, saas
Industry strength
Ecommerce; B2B; Retail; SaaS; Consumer Brands; Consumer
Use cases
Stronger acquisition efficiency; Better revenue visibility; Improved funnel conversion and growth pacing
Buyer use cases
New York growth programs where paid media, CRO, analytics, and revenue reporting all need to connect.; Performance marketing for ecommerce and B2B teams that want stronger commercial accountability across the funnel.; Customer-acquisition systems where acquisition efficiency matters as much as creative and landing-page improvement.; Community-led growth for New York brands that want discussion channels tied to broader demand-generation goals.; Brand participation inside operator, creator, and audience communities where trust compounds over time.
Not recommended for
Very small local buyers looking for the cheapest possible channel maintenance.; Teams that only need one ad platform managed with no appetite for broader growth work.
Disqualifiers
Not disclosed
Budget thresholds
Not disclosed
Complexity thresholds
Not disclosed
Budget mismatch rules
Not disclosed
Geo mismatch rules
Not disclosed
Complexity mismatch rules
Not disclosed
Main risks
Broader operating model can outsize a minimal single-channel brief.; Commercial fit is stronger when there is enough testing and measurement scope to justify the setup.
Known weaknesses
Can be heavier than a narrow paid-search management brief.; Best fit leans toward buyers who value analytics and growth-ops maturity alongside channel execution.
Dependency risks
Not disclosed
Overpromising signals
Not disclosed
Similar vendors
Not disclosed
When to choose an alternative
Not disclosed
Comparison hints
weakerWhen: Another agency is a better budget match; The buyer only needs narrow channel maintenance; strongerWhen: The buyer wants a New York-relevant performance partner; The brief spans growth, conversion, and measurement rather than one ad channel; bestComparedWith: Tinuiti; NoGood; OpenMoves
Positioning vs competitors
Not disclosed

Decision Metadata

Confidence score
0.9
Data completeness %
90%
Last updated timestamp
April 17, 2026
Profile updated at
April 17, 2026
Last verified at
April 17, 2026
Stale after
July 16, 2026
Needs review
No
Source reliability score
0.95
Scoring explanation
This profile is scored on visible performance-marketing fit, New York relevance, commercial clarity, and proof quality.
Score drivers
Confirmed performance-marketing positioning on official sources; Clear New York market relevance in profile data; Commercial and buyer-use-case coverage is visible
Score penalties
Profile still benefits from deeper direct proof enrichment over time; Commercial scope still benefits from direct buyer-side validation
Why recommended
Official New York materials position Power Digital as a growth marketing partner rather than just a media buying vendor.; Strong fit for buyers who want strategy, analytics, and performance execution together.; Strong broader-growth option when community work needs to sit inside a larger demand system.; Useful for brands that want structured testing plus native discussion presence.
Why not recommended
Can be heavier than a narrow paid-search management brief.; Best fit leans toward buyers who value analytics and growth-ops maturity alongside channel execution.
Trade-offs
High specialisation — strong depth in core area, limited breadth across adjacent services.; Premium entry point — positioned for enterprise budgets, not accessible for SMB or experimental spend.; No formal partner certifications on record — capability claims are not third-party validated.; Retainer-based model — favours ongoing relationships, less suited to one-off projects.
Assumptions used
Not disclosed
Sources
url: https://powerdigitalmarketing.com/new-york/; label: official; url: https://powerdigitalmarketing.com/services/paid-media/; label: official; url: https://powerdigitalmarketing.com/services/conversion-rate-optimization/; label: official
Proof details
note: Official New York page supports city-market relevance and broader growth marketing positioning.; sourceUrl: https://powerdigitalmarketing.com/new-york/; note: Official paid media and CRO service pages support direct fit for performance marketing buyers who need execution plus optimization.; sourceUrl: https://powerdigitalmarketing.com/services/paid-media/; note: Official CRO materials reinforce landing-page and conversion optimization depth beyond media buying alone.; sourceUrl: https://powerdigitalmarketing.com/services/conversion-rate-optimization/
Open questions
Not disclosed
Unknowns
Not disclosed
Normalized fields across vendors
service tags: performance_marketing; performance_marketing; growth_marketing; cro; attribution_/_analytics; customer_acquisition; revenue_growth; industry tags: ecommerce; b2b; retail; saas; consumer_brands; geo tags: new_york; nyc; usa; brooklyn; manhattan
Comparison vectors
Not disclosed
Graph compatibility
Not disclosed

Audit & Formula

Supporting audit detail behind the visible ranking score. Useful for moderation and deeper review, but not part of the first-screen decision layer.

Formula
(51 Human + 73 AI) / 2

Equal weight keeps ranking honest: the profile has to work for buyers and for machines.

How scoring works
Checklist audit
Human Audit
51/100
24 found, 23 missing
AI Audit
73/100
36 found, 11 missing
Main gaps behind this score
  • Add benchmark ranges or benchmark comparison fields.
  • Add ROI expectation or payback logic.
  • Add named clients where disclosure is allowed.
  • Add third-party validations, awards, or certifications.

Process & Delivery

Supporting delivery context for deeper review.

Engagement Models
Retainer
Project

Strengths, Weaknesses & Trade-offs

Supporting interpretation layer for deeper review.

Strengths
  • Growth Marketing
  • Customer Acquisition
  • CAC Optimization
  • Revenue Growth
  • Attribution / Analytics
  • Organic community growth
  • Slack and Discord communities
  • Community seeding
Weaknesses
  • Can be heavier than a narrow paid-search management brief.
  • Best fit leans toward buyers who value analytics and growth-ops maturity alongside channel execution.
Trade-offseditorial assessment
  • High specialisation — strong depth in core area, limited breadth across adjacent services.
  • Premium entry point — positioned for enterprise budgets, not accessible for SMB or experimental spend.
  • No formal partner certifications on record — capability claims are not third-party validated.
  • Retainer-based model — favours ongoing relationships, less suited to one-off projects.
How to read this evidence
Visible proof is still thin, so this section should be treated cautiously.
Open case study links to validate whether outcomes are specific enough for your use case.
3
Case Studies
Limited
None
Client Reviews
Limited
Unknown
Projects Completed
Early stage
Unknown
Client Retention
Unknown
Industries Served
EcommerceB2BRetailSaaSConsumer BrandsConsumer
Shortlist Decision

Final Verdict

Decision score
62/100
Budget floor
$10,000+/mo
62/100
Average
Decision path
Use this block to make the final call: shortlist, skip, or compare against nearby alternatives.

Power Digital is a agency focused on growth marketing and customer acquisition. With 14 years of operating experience and 0 completed projects, they have a verifiable delivery track record.

Key trade-off: High specialisation — strong depth in core area, limited breadth across adjacent services.

Do not shortlist if can be heavier than a narrow paid-search management brief., or if best fit leans toward buyers who value analytics and growth-ops maturity alongside channel execution.. The $10,000+/mo minimum engagement rules out smaller or exploratory budgets.

Shortlist if
  • Growth Marketing
  • Customer Acquisition
  • CAC Optimization
Skip if
  • Can be heavier than a narrow paid-search management brief.
  • Best fit leans toward buyers who value analytics and growth-ops maturity alongside channel execution.
Main trade-off
  • High specialisation — strong depth in core area, limited breadth across adjacent services.
  • Premium entry point — positioned for enterprise budgets, not accessible for SMB or experimental spend.
  • No formal partner certifications on record — capability claims are not third-party validated.
Compare AI Profile
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Power Digital
From $10,000+/mo62 / 100Developing
Add benchmark ranges or benchmark comparison fields.