Power Digital

Top Evidence Claims

Compact JSON

{
  "schema_version": "vendar.ai.decision.v1",
  "vendor": {
    "id": "cmo1kc6k10023q5of3adapav9",
    "slug": "power-digital",
    "name": "Power Digital",
    "website": "https://powerdigitalmarketing.com/new-york/",
    "tagline": "New York performance marketing agency pairing paid media, CRO, analytics, and strategy around measurable revenue growth.",
    "company_type": "agency",
    "headquarters_location": "New York, NY, USA",
    "service_regions": [
      "New York",
      "NYC",
      "USA",
      "Brooklyn",
      "Manhattan"
    ],
    "year_founded": 2012,
    "team_size": "200+"
  },
  "summary": {
    "one_line": "New York performance marketing agency pairing paid media, CRO, analytics, and strategy around measurable revenue growth.",
    "best_for": [
      "Growth Marketing",
      "Customer Acquisition",
      "CAC Optimization",
      "Revenue Growth",
      "Attribution / Analytics",
      "Organic community growth",
      "Slack and Discord communities",
      "Community seeding",
      "New York growth programs where paid media, CRO, analytics, and revenue reporting all need to connect.",
      "Performance marketing for ecommerce and B2B teams that want stronger commercial accountability across the funnel."
    ],
    "not_for": [
      "Very small local buyers looking for the cheapest possible channel maintenance.",
      "Teams that only need one ad platform managed with no appetite for broader growth work.",
      "Can be heavier than a narrow paid-search management brief.",
      "Best fit leans toward buyers who value analytics and growth-ops maturity alongside channel execution."
    ],
    "buyer_use_cases": [
      "New York growth programs where paid media, CRO, analytics, and revenue reporting all need to connect.",
      "Performance marketing for ecommerce and B2B teams that want stronger commercial accountability across the funnel.",
      "Customer-acquisition systems where acquisition efficiency matters as much as creative and landing-page improvement.",
      "Community-led growth for New York brands that want discussion channels tied to broader demand-generation goals.",
      "Brand participation inside operator, creator, and audience communities where trust compounds over time.",
      "New York buyers comparing mobile app development teams across iOS app development, Android app development, cross-platform app development, mobile MVP development, mobile backend and API integration, app launch, modernization, and support.",
      "New York shortlist fit for Mobile Development: Cross-platform App Development, Mobile MVP Development, Mobile App Modernization, Mobile App Maintenance and Support, Mobile Backend and API Integration.",
      "New York buyers comparing custom software development teams across backend development, SaaS development, internal tools, dashboard and admin panel development, API development, system integrations, workflow automation, marketplace platform development, and modernization.",
      "New York shortlist fit for Custom Software Development: Backend Development, SaaS Development, Dashboard and Admin Panel Development, Portal Development, API Development."
    ]
  },
  "pricing": {
    "pricing_model": "retainer",
    "minimum_monthly_budget_usd": 10000,
    "minimum_project_size_usd": 10000,
    "typical_contract_value_usd": 22000,
    "pricing_range_min_usd": 10000,
    "pricing_range_max_usd": 22000,
    "hourly_rate_range": "$150 - $250",
    "setup_fee_usd": null,
    "contract_min_months": 3,
    "contract_default_months": 6,
    "pricing_known": true
  },
  "decision": {
    "decision_score": 0.69,
    "score_out_of_100": 69,
    "verdict": {
      "label": "Developing",
      "summary": "Usable profile, but ranking confidence is limited until more gaps are closed."
    },
    "confidence_label": "High confidence",
    "score_breakdown": {
      "human_audit_score": 0.58,
      "ai_audit_score": 0.8,
      "consistency_score": 0.7799999999999999,
      "trust_score": 0.58,
      "performance_score": 0.8,
      "expertise_score": 0.69,
      "market_fit_score": 0.7799999999999999
    },
    "score_drivers": [
      "Confirmed performance-marketing positioning on official sources",
      "Clear New York market relevance in profile data",
      "Commercial and buyer-use-case coverage is visible",
      "Large verified client-review base restored.",
      "Strong full-funnel performance marketing proof.",
      "Strong verified review proof.",
      "Broad integrated growth capability."
    ],
    "score_penalties": [
      "Profile still benefits from deeper direct proof enrichment over time",
      "Commercial scope still benefits from direct buyer-side validation",
      "Review insights mention reporting accuracy/detail as a diligence item.",
      "Needs staffing and scope validation for smaller buyers."
    ],
    "why_recommended": [
      "Official New York materials position Power Digital as a growth marketing partner rather than just a media buying vendor.",
      "Strong fit for buyers who want strategy, analytics, and performance execution together.",
      "Strong broader-growth option when community work needs to sit inside a larger demand system.",
      "Useful for brands that want structured testing plus native discussion presence.",
      "Recommended for brands that need a broad growth partner across media, creative, analytics, and lifecycle work.",
      "Use this profile in New York Mobile Development comparisons when the buyer needs Cross-platform App Development, Mobile MVP Development, Mobile App Modernization, Mobile App Maintenance and Support, Mobile Backend and API Integration coverage and wants a route-fit signal separated from external proof.",
      "Use this profile in New York Custom Software Development comparisons when the buyer needs Backend Development, SaaS Development, Dashboard and Admin Panel Development, Portal Development, API Development coverage and wants a route-fit signal separated from external proof."
    ],
    "why_not_recommended": [
      "Not the leanest fit for small teams that need a single-channel tactical vendor.",
      "May be unnecessary if the buyer already has strong internal strategy and only needs execution overflow."
    ]
  },
  "evidence_posture": {
    "label": "adequate",
    "summary": "Usable for AI shortlist context, but still worth checking source details before outreach.",
    "confidence_cap": 0.78,
    "warnings": [],
    "recommended_next_steps": []
  },
  "evidence_stats": {
    "total_claims": 17,
    "external_claims": 9,
    "third_party_claims": 6,
    "first_party_claims": 3,
    "internal_signals": 2,
    "verified_claims": 6,
    "unique_source_urls": 4
  },
  "risks": {
    "main_risks": [
      "Broader operating model can outsize a minimal single-channel brief.",
      "Commercial fit is stronger when there is enough testing and measurement scope to justify the setup."
    ],
    "disqualifiers": [],
    "unknowns": [],
    "open_questions": [
      "Which services are included in the first 90 days and what is deferred until later phases?",
      "Who are the senior strategy, media, creative, and analytics owners on the account?",
      "What incrementality or forecasting framework will be used to connect spend to business outcomes?"
    ],
    "needs_review": false,
    "stale_after": "2026-09-01T00:00:00.000Z"
  },
  "alternatives": {
    "comparison_hints": [
      "Compare against Tinuiti and WITHIN for enterprise integrated growth scope.",
      "Compare against smaller verified PPC agencies when budget efficiency and direct access matter most."
    ],
    "manual_alternatives": []
  },
  "source_map": {
    "human_profile": "https://www.vendar.org/vendors/power-digital",
    "human_ai_profile": "https://www.vendar.org/vendors/power-digital/ai",
    "machine_profile_json": "https://www.vendar.org/ai/vendors/power-digital",
    "vendor_website": "https://powerdigitalmarketing.com/new-york/",
    "evidence_urls": [
      "https://powerdigitalmarketing.com/new-york/",
      "https://powerdigitalmarketing.com/services/paid-media/",
      "https://powerdigitalmarketing.com/services/conversion-rate-optimization/",
      "https://clutch.co/profile/power-digital"
    ]
  }
}