R
ReputationGuard
agencyBerlin, GermanyEst. 201710-20Germany, UK, Ukraine +1
SERM and ORM specialists for brands under pressure
SERMORM
65projects completed74%retentionSince 2017
Best for
- SERM crisis management
- ORM for executives
- Review management
Commercial fit
Entry point
From $2K/mo
Startup-friendly
Startup-accessible. Often project-based or milestone pricing available.
Delivery confidence
74%
Good
Skip if
- No SEO services
- Min 3-month contract
Verdict: Strong in serm crisis management
Jump to decision summary38/100
Audit-based ranking score
Needs Review
Use this as a shortlist candidate, not a final answer, until the missing proof and fit fields are tightened.
Mixed consistency
Projects
65
completed
Retention
74%
Good
Founded
2017
9 yrs experience
What's holding the score back
Add company-size compatibility or supported client types.
+2 more items need attention
Buyer-facing summary
Decision Summary
The fastest read on fit, risks, disqualifiers, and data quality before you invest time in full vendor review.
38/100Shortlist-ready
Fast verdict
Useful as an early shortlist candidate for this buyer context.
The strongest visible shortlist signals here are SERM crisis management and ORM for executives.
Use caution if your process depends on No SEO services and Min 3-month contract.
Why Shortlist
- SERM crisis management
- ORM for executives
- Review management
Not Recommended For
- No SEO services
- Min 3-month contract
Quality rail
Confidence
35%
Review status
Shortlist-ready
Completeness
62%
Reliability
54%
Last verified
March 24, 2026
Freshness
June 22, 2026
Best-fit layer
Buyer Use Cases
Buyer use cases are not documented yet.
Caution layer
Main Risks
Risk notes are not documented yet.
Reading guide
Start with shortlist reasons and risks first.
Use the quality rail to judge how trustworthy this profile feels.
If blockers remain, treat this as a candidate for deeper review, not a final choice.
Score blockers
Why this score is still being held back
The score is being suppressed mostly by missing or weakly documented decision fields, not by one fatal red flag.
Current state
38/100
6 active blockers still need cleanup.
1
Blocker 1
Add company-size compatibility or supported client types.
2
Blocker 2
Add expected results as structured outcome fields.
3
Blocker 3
Add min/max time-to-results fields.
4
Blocker 4
Add KPI targets or KPI metrics.
Disqualifiers
Hard disqualifiers are not documented yet.
Comparison Hints
Comparison hints are not documented yet.
Buyer Caution Notes
Normalize named clients from public case studies if available.
Replace aggregate review source with named review platforms during editorial verification.
Fit Assessment
Explicit conditions for shortlisting or eliminating this vendor.
Shortlist this vendor if
- You need serm crisis management
- You need orm for executives
- You need review management
- You want to remove negative search results
- You want to build positive brand presence
- Your company is: Mid-Market Companies, Enterprise Organizations, public_figures
- Your budget is From $2K/mo or above
- You operate in Germany, UK, Ukraine
Skip this vendor if
- No SEO services
- Min 3-month contract
- You require coverage outside of Germany, UK, Ukraine
Pricing & Commercial Model
Read this section to understand entry point, commercial structure, and whether outreach will require manual pricing verification.
Commercial clarity
Entry point is From $2K/mo.
Commercial model is retainer.
Hourly pricing is visible at $80-150.
Minimum Budget
$2,000
per month
Typical Project
$8,000
total value
Hourly Rate
$80-150
per hour
Pricing Model
Retainer
retainer, fixed project
Budget Segment Fit
Startup
<$3K/mo
Best fit
This vendor's visible pricing signals land most naturally in this budget range.
SMB
$3-10K/mo
Mid-Market
$10-25K/mo
Enterprise
$25K+/mo
Company Snapshot
Background and operating context.
fact inferred unknown
Founded
2017
Team Size
10-20
Type
Agency
HQ
Berlin
Experience
7 yr
Retention
74%
Projects
65
Reviews
22
Geo Coverage
GermanyUKUkraineUAE
Languages
EnglishGermanUkrainian
Ideal Client Profile
Supporting context on buyer types and problem space.
Client Types
Mid-Market Companies
Enterprise Organizations
public_figures
Industry Experience
FintechHealthcareReal Estate
Problems They Solve
Remove negative search results
Build positive brand presence
Manage online reviews
Budget Requirement
Minimum engagement starts at From $2K/mo — positioned for Startup-friendly buyers.
Services & Capabilities
Full service breadth and tools, beyond the primary decision layer.
Services & Capabilities
What this vendor delivers and how they deliver it.
Marketing
SERM
ORM
Technologies
Brand24MentionCustom NLP tools
Skills
Reputation managementCrisis communicationContent suppression
Decision-Ready Metadata
Structured support data used for moderation, buyer review, and AI extraction.
Pricing & Commercials
Minimum budget / entry point
$2,000 per month
Typical contract size
$8,000
Pricing range
$2,000 to $8,000
Setup fees
Setup fees not disclosed.
Contract length
3 month minimum term
Exit conditions
Not disclosed
Value & Outcome
Expected results
Not disclosed
Time to first results
Time to first results not disclosed.
KPI focus
Not disclosed
Benchmarks / performance ranges
Not disclosed
ROI expectation / payback logic
Not disclosed
Proof, Trust & Reputation
Named clients
Not disclosed
Portfolio / links to work
Not disclosed
Third-party validation
Not disclosed
External reviews
note: Aggregate count exists in dataset; platform-level attribution pending normalization.; type: aggregate_review_count; source: seed; reviewCount: 22; normalizedAt: 2026-03-24T10:10:05.206Z
Average rating and review volume
Average rating and review volume not disclosed.
Mentions in media or communities
Not disclosed
Negative feedback summary
Not disclosed
Controversies / risks
Not disclosed
Process, Team & Differentiation
Workflow
Not disclosed
Onboarding process
Not disclosed
Communication model
Not disclosed
Reporting frequency
Reporting frequency not disclosed.
SLA / guarantees
Not disclosed
Key specialists
Not disclosed
Seniority level
Not disclosed
In-house vs outsourcing
In-house vs outsourcing not disclosed.
Unique selling proposition
SERM and ORM specialists for brands under pressure
Proprietary tools
Not disclosed
Competitive advantages
Not disclosed
Why choose them vs competitors
Not disclosed
Fit, Risk & Alternatives
ICP / customer profile
Mid-Market Companies, Enterprise Organizations, public_figures
Industry strength
Fintech; Healthcare; Real Estate
Use cases
Remove negative search results; Build positive brand presence; Manage online reviews
Buyer use cases
Not disclosed
Not recommended for
Not disclosed
Disqualifiers
Not disclosed
Budget thresholds
Not disclosed
Complexity thresholds
Not disclosed
Budget mismatch rules
Not disclosed
Geo mismatch rules
Not disclosed
Complexity mismatch rules
Not disclosed
Main risks
Not disclosed
Known weaknesses
No SEO services; Min 3-month contract
Dependency risks
Not disclosed
Overpromising signals
Not disclosed
Similar vendors
Not disclosed
When to choose an alternative
Not disclosed
Comparison hints
Not disclosed
Positioning vs competitors
Not disclosed
Decision Metadata
Confidence score
0.35
Data completeness %
62%
Last updated timestamp
March 23, 2026
Profile updated at
March 24, 2026
Last verified at
March 24, 2026
Stale after
June 22, 2026
Needs review
No
Source reliability score
0.54
Scoring explanation
Not disclosed
Score drivers
Not disclosed
Score penalties
Not disclosed
Why recommended
SERM crisis management; ORM for executives; Review management
Why not recommended
No SEO services; Min 3-month contract
Trade-offs
High specialisation — strong depth in core area, limited breadth across adjacent services.; No formal partner certifications on record — capability claims are not third-party validated.; Retainer-based model — favours ongoing relationships, less suited to one-off projects.
Assumptions used
minimumMonthlyBudgetUsd inferred from minimumProjectSize for retainer pricing until a monthly floor is explicitly verified.; typicalContractValueUsd inferred from averageProjectSize until contract value is directly verified.; pricingRangeMinUsd inferred from minimumProjectSize until a fuller range is verified.; pricingRangeMaxUsd inferred from averageProjectSize until a fuller range is verified.; contractMinMonths inferred from limitation text mentioning the minimum commitment length.
Sources
note: Derived from existing imported vendor record and pending source-by-source verification.; field: caseStudyEntries; source: seed; confidence: 0.35; evidenceType: dataset_aggregate; lastVerifiedAt: 2026-03-24T10:10:05.206Z; note: Review totals exist on the vendor record, but original platforms still need normalization.; field: externalReviewSources; source: seed; confidence: 0.35; evidenceType: dataset_aggregate; lastVerifiedAt: 2026-03-24T10:10:05.206Z
Proof details
note: Structured from existing dataset counts; named case studies still need per-client normalization.; type: case_study_aggregate; count: 8; source: seed; normalizedAt: 2026-03-24T10:10:05.206Z; serviceScope: SERM; ORM; note: Structured from existing dataset counts; original review platforms are not yet normalized into named sources.; type: review_aggregate; count: 22; source: seed; normalizedAt: 2026-03-24T10:10:05.206Z
Open questions
Normalize named clients from public case studies if available.; Replace aggregate review source with named review platforms during editorial verification.
Unknowns
Not disclosed
Normalized fields across vendors
service tags: SERM; ORM; industry tags: Fintech; Healthcare; Real Estate; geo tags: Germany; UK; Ukraine; UAE
Comparison vectors
Not disclosed
Graph compatibility
Not disclosed
Audit & Formula
Supporting audit detail behind the visible ranking score. Useful for moderation and deeper review, but not part of the first-screen decision layer.
Formula
(33 Human + 43 AI) / 2
Equal weight keeps ranking honest: the profile has to work for buyers and for machines.
How scoring worksChecklist audit
Human Audit
33/100
15 found, 34 missing
AI Audit
43/100
16 found, 24 missing
Main gaps behind this score
- Add company-size compatibility or supported client types.
- Add expected results as structured outcome fields.
- Add min/max time-to-results fields.
- Add KPI targets or KPI metrics.
Process & Delivery
Supporting delivery context for deeper review.
Engagement Models
Retainer
Fixed Project
Methodologies
Proactive monitoring
Service Languages
EnglishGermanUkrainian
Strengths, Weaknesses & Trade-offs
Supporting interpretation layer for deeper review.
Strengths
- SERM crisis management
- ORM for executives
- Review management
Weaknesses
- No SEO services
- Min 3-month contract
Trade-offseditorial assessment
- High specialisation — strong depth in core area, limited breadth across adjacent services.
- No formal partner certifications on record — capability claims are not third-party validated.
- Retainer-based model — favours ongoing relationships, less suited to one-off projects.
How to read this evidence
Visible proof exists and can support an initial shortlist.
There are no linked case studies yet, so deeper proof still needs manual verification.
Strongest proof signals
22 client reviews captured across tracked sources
65 completed projects suggest repeatable delivery
Case Study Results
case_study_aggregate
Structured from existing dataset counts; named case studies still need per-client normalization. · case_study_aggregate
8
Case Studies
Moderate
22
Client Reviews
Moderate
65
Projects Completed
Established
74%
Client Retention
Good
Industries Served
FintechHealthcareReal Estate
Negotiation checklist for ReputationGuard5 points
Use these before signing. Each point addresses a known pattern for vendors at this tier and size.
Ask for a 3-month pilot with explicit exit conditions before committing to a longer term — most agencies at this level will agree if scope is well-defined.
Benchmark the retainer cost against two alternatives before accepting the first proposal — agencies at this budget tier typically have 15–25% pricing flexibility for well-scoped accounts.
Define month-1 deliverables explicitly in writing — retainer agreements are often left intentionally vague, which causes scope disputes after the 60-day honeymoon period.
Get a named account manager in the contract, not just a team. Request an SLA on response time (e.g. 24-hour business-day response) — verbal commitments don't hold after onboarding.
Ask for two references from clients in your specific industry vertical, not generic testimonials from a published library — call them directly and ask about communication and post-launch support.
Comparison Paths
Alternatives to Consider
Nearby options worth opening if this vendor feels close but not quite right on budget, positioning, or fit.
Shared service fit
Matches on SERM and ORM.
Straight North
Chicago performance agency combining paid media, conversion-focused websites, and lead-generation systems for predictable growth.
97/100
Better if you need
- B2B Demand Gen
- Customer Acquisition
Overlap signals
SERMORMHealthcare
From $5,000/mo
Open profile
Shared service fit
Matches on SERM and ORM.
The Reputation MD
Encino reputation management firm focused on review repair, local reputation, and practical trust cleanup.
86/100
Better if you need
- Review repair
- Local reputation
Overlap signals
SERMORMHealthcare
Budget N/A
Open profile
Industry overlap
Overlaps on Fintech and Healthcare buyers.
V
Victorious
SEO agency that delivers first-page rankings with transparent reporting
45/100
Better if you need
- SaaS SEO
- ROI-focused organic growth
Overlap signals
FintechHealthcare
From $3,000/mo
Open profile
Shortlist Decision
Final Verdict
Decision score
38/100
Budget floor
From $2K/mo
38/100
Limited dataDecision path
Use this block to make the final call: shortlist, skip, or compare against nearby alternatives.
ReputationGuard is a agency focused on serm crisis management and orm for executives. With 7 years of operating experience and 65 completed projects, they have a verifiable delivery track record.
Key trade-off: High specialisation — strong depth in core area, limited breadth across adjacent services.
Do not shortlist if no seo services, or if min 3-month contract.
Shortlist if
- SERM crisis management
- ORM for executives
- Review management
Skip if
- No SEO services
- Min 3-month contract
Main trade-off
- High specialisation — strong depth in core area, limited breadth across adjacent services.
- No formal partner certifications on record — capability claims are not third-party validated.
- Retainer-based model — favours ongoing relationships, less suited to one-off projects.