Vendar AI decision profile

ReputationGuard

SERM and ORM specialists for brands under pressure

Machine JSONHuman profileVendor website

Decision

38 / 100

Needs Review

Lower confidence; AI confidence 35 / 100

Evidence

weak

5 normalized claims

0 third-party, 0 first-party, 0 internal route signals.

No first-party or third-party evidence claims are normalized.

Pricing

retainer

From $2,000/mo

Best For

  • SERM crisis management
  • ORM for executives
  • Review management

Not For

  • No SEO services
  • Min 3-month contract

Risks

Not disclosed.

Top Evidence Claims

Derived from existing imported vendor record and pending source-by-source verification.

unknownunverified

Review totals exist on the vendor record, but original platforms still need normalization.

unknownunverified

Structured from existing dataset counts; named case studies still need per-client normalization.

unknownunverified

Structured from existing dataset counts; original review platforms are not yet normalized into named sources.

unknownunverified

Aggregate count exists in dataset; platform-level attribution pending normalization.

unknownunverified

Compact JSON

{
  "schema_version": "vendar.ai.decision.v1",
  "vendor": {
    "id": "cmn39nacz00d5iw9q607wpoee",
    "slug": "reputationguard",
    "name": "ReputationGuard",
    "website": "https://reputationguard.io",
    "tagline": "SERM and ORM specialists for brands under pressure",
    "company_type": "agency",
    "headquarters_location": "Berlin, Germany",
    "service_regions": [
      "Germany",
      "UK",
      "Ukraine",
      "UAE"
    ],
    "year_founded": 2017,
    "team_size": "10-20"
  },
  "summary": {
    "one_line": "SERM and ORM specialists for brands under pressure",
    "best_for": [
      "SERM crisis management",
      "ORM for executives",
      "Review management"
    ],
    "not_for": [
      "No SEO services",
      "Min 3-month contract"
    ],
    "buyer_use_cases": []
  },
  "pricing": {
    "pricing_model": "retainer",
    "minimum_monthly_budget_usd": 2000,
    "minimum_project_size_usd": 2000,
    "typical_contract_value_usd": 8000,
    "pricing_range_min_usd": 2000,
    "pricing_range_max_usd": 8000,
    "hourly_rate_range": "80-150",
    "setup_fee_usd": null,
    "contract_min_months": 3,
    "contract_default_months": 3,
    "pricing_known": true
  },
  "decision": {
    "decision_score": 0.38,
    "score_out_of_100": 38,
    "verdict": {
      "label": "Needs Review",
      "summary": "Too many checklist gaps remain for confident ranking or buyer review."
    },
    "confidence_label": "Lower confidence",
    "score_breakdown": {
      "human_audit_score": 0.33,
      "ai_audit_score": 0.43,
      "consistency_score": 0.9,
      "trust_score": 0.33,
      "performance_score": 0.43,
      "expertise_score": 0.38,
      "market_fit_score": 0.9
    },
    "score_drivers": [],
    "score_penalties": [],
    "why_recommended": [],
    "why_not_recommended": []
  },
  "evidence_posture": {
    "label": "weak",
    "summary": "Not enough source-backed evidence for confident AI recommendations.",
    "confidence_cap": 0.45,
    "warnings": [
      "No first-party or third-party evidence claims are normalized.",
      "No third-party evidence claims are normalized.",
      "No external source URLs are exposed."
    ],
    "recommended_next_steps": [
      "Add official service, case-study, review, or portfolio sources before using this profile for confident recommendations.",
      "Add independent directory, review, award, certification, or media citations.",
      "Expose at least two source URLs in the source map."
    ]
  },
  "evidence_stats": {
    "total_claims": 5,
    "external_claims": 0,
    "third_party_claims": 0,
    "first_party_claims": 0,
    "internal_signals": 0,
    "verified_claims": 0,
    "unique_source_urls": 0
  },
  "risks": {
    "main_risks": [],
    "disqualifiers": [],
    "unknowns": [],
    "open_questions": [
      "Normalize named clients from public case studies if available.",
      "Replace aggregate review source with named review platforms during editorial verification."
    ],
    "needs_review": false,
    "stale_after": "2026-06-22T10:10:05.206Z"
  },
  "alternatives": {
    "comparison_hints": [],
    "manual_alternatives": []
  },
  "source_map": {
    "human_profile": "https://www.vendar.org/vendors/reputationguard",
    "human_ai_profile": "https://www.vendar.org/vendors/reputationguard/ai",
    "machine_profile_json": "https://www.vendar.org/ai/vendors/reputationguard",
    "vendor_website": "https://reputationguard.io",
    "evidence_urls": []
  }
}