Tinuiti
VerifiedagencyNew York, NY, USAEst. 200410-49New York, USA, Manhattan
Large-scale New York performance marketing agency spanning Google, Meta, Amazon, streaming, and full-funnel paid media.
Paid AdsGoogle AdsPaid SocialYouTube Ads
Best for
- Performance PPC
- Google Ads
Commercial fit
Entry point
$15,000+/mo
Mid-Market
Delivery confidence
Not disclosed
Retention signal missing
Watch-outs
- Not the best fit for lean local-service buyers or bare-minimum account management.
- Commercial floor is meaningfully higher than specialist boutiques.
Verdict: Strong in performance ppc
Jump to decision summaryRecommended reading order
Read the verdict firstCheck shortlist reasons and watch-outsValidate pricing and proof before outreach
62/100
Audit-based ranking score
Developing
Use this as a shortlist candidate, not a final answer, until the missing proof and fit fields are tightened.
Mixed consistency
Human
51
23 missing
AI
73
11 missing
Gaps
24
main blockers
Why score is held back
Add benchmark ranges or benchmark comparison fields.
+2 more documented scoring gaps
Buyer-facing summary
Decision Summary
The fastest read on fit, risks, disqualifiers, and data quality before you invest time in full vendor review.
62/100Shortlist-ready
Fast verdict
Useful as an early shortlist candidate for this buyer context.
The strongest visible shortlist signals here are Official Tinuiti materials position the agency around full-funnel marketing, major paid media platforms, and large-scale execution and Strong fit for buyers who need a proven independent performance agency with real New York presence.
Use caution if your process depends on Small local businesses looking for a lightweight Google Ads setup and Buyers whose spend profile and process needs are much smaller than mid-market growth programs.
Why Shortlist
- Official Tinuiti materials position the agency around full-funnel marketing, major paid media platforms, and large-scale execution.
- Strong fit for buyers who need a proven independent performance agency with real New York presence.
Not Recommended For
- Small local businesses looking for a lightweight Google Ads setup.
- Buyers whose spend profile and process needs are much smaller than mid-market growth programs.
Quality rail
Confidence
91%
Review status
Shortlist-ready
Completeness
91%
Reliability
96%
Last verified
April 16, 2026
Freshness
July 15, 2026
Best-fit layer
Buyer Use Cases
- Large-scale New York paid media for brands that need platform depth, measurement, and omnichannel execution together.
- Paid search plus paid social leadership for growth teams managing complex revenue targets and multiple channels.
- Shopping, YouTube, and full-funnel media for brands that need enterprise-ready operating range.
Caution layer
Main Risks
- Scale and operating model can outsize a narrow single-channel brief.
- Best fit improves materially with larger spend bands and more complex measurement needs.
Reading guide
Start with shortlist reasons and risks first.
Use the quality rail to judge how trustworthy this profile feels.
If blockers remain, treat this as a candidate for deeper review, not a final choice.
Score blockers
Why this score is still being held back
The score is being suppressed mostly by missing or weakly documented decision fields, not by one fatal red flag.
Current state
62/100
6 active blockers still need cleanup.
1
Blocker 1
Add benchmark ranges or benchmark comparison fields.
2
Blocker 2
Add ROI expectation or payback logic.
3
Blocker 3
Add named clients where disclosure is allowed.
4
Blocker 4
Add third-party validations, awards, or certifications.
Disqualifiers
Hard disqualifiers are not documented yet.
Comparison Hints
- Weaker when. Another agency has a better budget band, channel fit, or B2B versus ecommerce bias
- Stronger when. The buyer needs a New York-relevant paid media partner, The paid-channel mix matches the agency specialty
- Best compared with. NoGood, OpenMoves, Taktical Digital
Fit Assessment
Explicit conditions for shortlisting or eliminating this vendor.
Shortlist this vendor if
- You need performance ppc
- You need google ads
- You need shopping ads
- You want to stronger paid media scale
- You want to better full-funnel visibility
- Your company is: Mid-Market Companies, Enterprise Organizations, ecommerce, b2b
- Your budget is $15,000+/mo or above
- You operate in New York, USA, Manhattan
Skip this vendor if
- Not the best fit for lean local-service buyers or bare-minimum account management.
- Commercial floor is meaningfully higher than specialist boutiques.
- Your budget is below $15,000/month
- You require coverage outside of New York, USA, Manhattan
Pricing & Commercial Model
Read this section to understand entry point, commercial structure, and whether outreach will require manual pricing verification.
Commercial clarity
Entry point starts around $15,000+/mo.
Commercial model is retainer.
Hourly pricing is not disclosed.
Minimum Budget
$15,000
per month
Typical Project
$50,000
total value
Hourly Rate
Not disclosed
per hour
Pricing Model
Retainer
retainer, project
Budget Segment Fit
Startup
<$3K/mo
SMB
$3-10K/mo
Mid-Market
$10-25K/mo
Best fit
This vendor's visible pricing signals land most naturally in this budget range.
Enterprise
$25K+/mo
Company Snapshot
Background and operating context.
fact inferred unknown
Founded
2004
Team Size
10-49
Type
Agency
HQ
New York
Experience
22 yr
Retention
Unknown
Projects
Unknown
Reviews
Unknown
Geo Coverage
New YorkUSAManhattan
Ideal Client Profile
Supporting context on buyer types and problem space.
Client Types
Mid-Market Companies
Enterprise Organizations
ecommerce
b2b
Industry Experience
RetailEcommerceB2BConsumer Brands
Problems They Solve
Stronger paid media scale
Better full-funnel visibility
Improved revenue accountability across channels
Budget Requirement
Minimum engagement starts at $15,000+/mo — positioned for Mid-Market buyers.
Services & Capabilities
Full service breadth and tools, beyond the primary decision layer.
Services & Capabilities
What this vendor delivers and how they deliver it.
Marketing
Paid Ads
Google Ads
Paid Social
YouTube Ads
Shopping Ads
Retargeting
LinkedIn Ads
Performance PPC
Lead Generation PPC
$10k+
$50k+
Performance Marketing
Ecommerce Growth
Full-funnel Growth
Lifecycle Retention
Creative Testing
Customer Acquisition
Revenue Growth
Attribution / Analytics
Agencies with Proven Results
Skills
Paid AdsPerformance MarketingGoogle AdsPaid SocialShopping AdsYouTube AdsMeasurement
Decision-Ready Metadata
Structured support data used for moderation, buyer review, and AI extraction.
Pricing & Commercials
Minimum budget / entry point
$15,000 per month
Typical contract size
$50,000
Pricing range
$15,000 to $50,000
Setup fees
Setup fees not disclosed.
Contract length
4 month minimum term
Exit conditions
Not disclosed
Value & Outcome
Expected results
Stronger paid media scale; Better full-funnel visibility; Improved revenue accountability across channels
Time to first results
30-90 days
KPI focus
ROAS; MER; Revenue growth; CAC
Benchmarks / performance ranges
Not disclosed
ROI expectation / payback logic
Not disclosed
Proof, Trust & Reputation
Named clients
Not disclosed
Portfolio / links to work
https://tinuiti.com/; https://tinuiti.com/contact/
Third-party validation
Not disclosed
External reviews
Not disclosed
Average rating and review volume
Average rating and review volume not disclosed.
Mentions in media or communities
Not disclosed
Negative feedback summary
Not disclosed
Controversies / risks
Scale and operating model can outsize a narrow single-channel brief.; Best fit improves materially with larger spend bands and more complex measurement needs.
Process, Team & Differentiation
Workflow
Discovery and paid media audit; Channel strategy and account plan; Launch and creative/testing iteration; Reporting and performance optimization
Onboarding process
Business and growth intake; Ad account and analytics access; Channel and audience audit; Campaign launch roadmap
Communication model
Email; Weekly updates; Monthly strategy calls
Reporting frequency
monthly
SLA / guarantees
Not disclosed
Key specialists
Not disclosed
Seniority level
Not disclosed
In-house vs outsourcing
In-house vs outsourcing not disclosed.
Unique selling proposition
Large-scale New York performance marketing agency spanning Google, Meta, Amazon, streaming, and full-funnel paid media.
Proprietary tools
Not disclosed
Competitive advantages
Not disclosed
Why choose them vs competitors
Not disclosed
Fit, Risk & Alternatives
ICP / customer profile
Mid-Market Companies, Enterprise Organizations, ecommerce, b2b
Industry strength
Retail; Ecommerce; B2B; Consumer Brands
Use cases
Stronger paid media scale; Better full-funnel visibility; Improved revenue accountability across channels
Buyer use cases
Large-scale New York paid media for brands that need platform depth, measurement, and omnichannel execution together.; Paid search plus paid social leadership for growth teams managing complex revenue targets and multiple channels.; Shopping, YouTube, and full-funnel media for brands that need enterprise-ready operating range.
Not recommended for
Small local businesses looking for a lightweight Google Ads setup.; Buyers whose spend profile and process needs are much smaller than mid-market growth programs.
Disqualifiers
Not disclosed
Budget thresholds
Not disclosed
Complexity thresholds
Not disclosed
Budget mismatch rules
Not disclosed
Geo mismatch rules
Not disclosed
Complexity mismatch rules
Not disclosed
Main risks
Scale and operating model can outsize a narrow single-channel brief.; Best fit improves materially with larger spend bands and more complex measurement needs.
Known weaknesses
Not the best fit for lean local-service buyers or bare-minimum account management.; Commercial floor is meaningfully higher than specialist boutiques.
Dependency risks
Not disclosed
Overpromising signals
Not disclosed
Similar vendors
Not disclosed
When to choose an alternative
Not disclosed
Comparison hints
weakerWhen: Another agency has a better budget band, channel fit, or B2B versus ecommerce bias; strongerWhen: The buyer needs a New York-relevant paid media partner; The paid-channel mix matches the agency specialty; bestComparedWith: NoGood; OpenMoves; Taktical Digital
Positioning vs competitors
Not disclosed
Decision Metadata
Confidence score
0.91
Data completeness %
91%
Last updated timestamp
April 16, 2026
Profile updated at
April 16, 2026
Last verified at
April 16, 2026
Stale after
July 15, 2026
Needs review
No
Source reliability score
0.96
Scoring explanation
This profile is scored on visible New York paid-media relevance, channel fit, commercial clarity, and proof quality.
Score drivers
Confirmed paid ads positioning on the official site; New York market relevance is explicit in the profile; Buyer use cases align with paid media intent routing
Score penalties
Proof depth still benefits from ongoing enrichment; Commercial scope still benefits from direct outreach verification
Why recommended
Official Tinuiti materials position the agency around full-funnel marketing, major paid media platforms, and large-scale execution.; Strong fit for buyers who need a proven independent performance agency with real New York presence.
Why not recommended
Not the best fit for lean local-service buyers or bare-minimum account management.; Commercial floor is meaningfully higher than specialist boutiques.
Trade-offs
High specialisation — strong depth in core area, limited breadth across adjacent services.; Premium entry point — positioned for enterprise budgets, not accessible for SMB or experimental spend.; No formal partner certifications on record — capability claims are not third-party validated.; Retainer-based model — favours ongoing relationships, less suited to one-off projects.
Assumptions used
Not disclosed
Sources
url: https://tinuiti.com/; label: official; url: https://tinuiti.com/contact/; label: official
Proof details
note: Official site positions Tinuiti as a full-funnel marketing agency across the media that matters most.; sourceUrl: https://tinuiti.com/; note: Official contact page confirms a New York office, supporting city-market relevance for NYC buyers.; sourceUrl: https://tinuiti.com/contact/
Open questions
Not disclosed
Unknowns
Not disclosed
Normalized fields across vendors
service tags: paid_ads; paid_ads; performance_marketing; google_ads; paid_social; shopping_ads; youtube_ads; measurement; industry tags: retail; ecommerce; b2b; consumer_brands; geo tags: new_york; usa; manhattan
Comparison vectors
Not disclosed
Graph compatibility
Not disclosed
Audit & Formula
Supporting audit detail behind the visible ranking score. Useful for moderation and deeper review, but not part of the first-screen decision layer.
Formula
(51 Human + 73 AI) / 2
Equal weight keeps ranking honest: the profile has to work for buyers and for machines.
How scoring worksChecklist audit
Human Audit
51/100
24 found, 23 missing
AI Audit
73/100
36 found, 11 missing
Main gaps behind this score
- Add benchmark ranges or benchmark comparison fields.
- Add ROI expectation or payback logic.
- Add named clients where disclosure is allowed.
- Add third-party validations, awards, or certifications.
Process & Delivery
Supporting delivery context for deeper review.
Engagement Models
Retainer
Project
Strengths, Weaknesses & Trade-offs
Supporting interpretation layer for deeper review.
Strengths
- Performance PPC
- Google Ads
- Shopping Ads
- Revenue Growth
- $50k+
Weaknesses
- Not the best fit for lean local-service buyers or bare-minimum account management.
- Commercial floor is meaningfully higher than specialist boutiques.
Trade-offseditorial assessment
- High specialisation — strong depth in core area, limited breadth across adjacent services.
- Premium entry point — positioned for enterprise budgets, not accessible for SMB or experimental spend.
- No formal partner certifications on record — capability claims are not third-party validated.
- Retainer-based model — favours ongoing relationships, less suited to one-off projects.
How to read this evidence
Visible proof is still thin, so this section should be treated cautiously.
Open case study links to validate whether outcomes are specific enough for your use case.
2
Case Studies
Limited
None
Client Reviews
Limited
Unknown
Projects Completed
Early stage
Unknown
Client Retention
Unknown
Case Studies
Industries Served
RetailEcommerceB2BConsumer Brands
Comparison Paths
Alternatives to Consider
Nearby options worth opening if this vendor feels close but not quite right on budget, positioning, or fit.
Shared service fit
Matches on Paid Ads and Google Ads.
Coalition Technologies
Los Angeles SEO agency with dedicated local SEO and ecommerce search services.
72/100
Better if you need
- Los Angeles SEO
- Ecommerce SEO
Overlap signals
Paid AdsGoogle AdsEcommerceRetailB2B
From $1,000/mo
Open profile
Shared service fit
Matches on Paid Ads and Google Ads.
Canesta
Los Angeles digital marketing agency with SEO, local SEO, and ecommerce SEO services.
72/100
Better if you need
- Ecommerce SEO
- Local SEO
Overlap signals
Paid AdsGoogle AdsEcommerceRetail
From $1,500/mo
Open profile
Shared service fit
Matches on Paid Ads and Google Ads.
Kobe Digital
Los Angeles SEO company focused on organic growth, on-page SEO, and ecommerce search.
71/100
Better if you need
- Los Angeles SEO
- On-page SEO
Overlap signals
Paid AdsGoogle AdsEcommerceB2B
From $1,000/mo
Open profile
Shortlist Decision
Final Verdict
Decision score
62/100
Budget floor
$15,000+/mo
62/100
AverageDecision path
Use this block to make the final call: shortlist, skip, or compare against nearby alternatives.
Tinuiti is a agency focused on performance ppc and google ads. With 22 years of operating experience and 0 completed projects, they have a verifiable delivery track record.
Key trade-off: High specialisation — strong depth in core area, limited breadth across adjacent services.
Do not shortlist if not the best fit for lean local-service buyers or bare-minimum account management., or if commercial floor is meaningfully higher than specialist boutiques.. The $15,000+/mo minimum engagement rules out smaller or exploratory budgets.
Shortlist if
- Performance PPC
- Google Ads
- Shopping Ads
Skip if
- Not the best fit for lean local-service buyers or bare-minimum account management.
- Commercial floor is meaningfully higher than specialist boutiques.
Main trade-off
- High specialisation — strong depth in core area, limited breadth across adjacent services.
- Premium entry point — positioned for enterprise budgets, not accessible for SMB or experimental spend.
- No formal partner certifications on record — capability claims are not third-party validated.