Tinuiti
AI Vendor Profile — schema v2.0.0
Last updated: 2026-04-16 | Source coverage: 74%
Decision Signals
- Segment: mid_market, enterprise, ecommerce, b2b
- Min Budget: $15,000+/mo
- Complexity: High
- Engagement: retainer
- Pricing Model: retainer
- Geo: New York, USA, Manhattan
- Decision Score: 0.62
Summary
- Positioning: Large-scale New York performance marketing agency spanning Google, Meta, Amazon, streaming, and full-funnel paid media.
- Best for: Performance PPC, Google Ads, Shopping Ads, Revenue Growth, $50k+
- Not for: Not the best fit for lean local-service buyers or bare-minimum account management., Commercial floor is meaningfully higher than specialist boutiques.
- Strengths: Performance PPC, Google Ads, 22 years experience
- Weaknesses: Not the best fit for lean local-service buyers or bare-minimum account management., Commercial floor is meaningfully higher than specialist boutiques.
- Problems solved: Stronger paid media scale, Better full-funnel visibility, Improved revenue accountability across channels
Company
- Vendor ID: cmo1jom8r0044vpz1f13rhvza
- Name: Tinuiti
- HQ: New York, NY, USA
- Founded: 2004
- Team Size: 10-49
- Type: agency
- Languages: unknown
- Website: https://tinuiti.com/
Services
- Category Taxonomy: Marketing -> Paid Ads | Marketing -> Google Ads | Marketing -> Paid Social | Marketing -> YouTube Ads | Marketing -> Shopping Ads | Marketing -> Retargeting | Marketing -> LinkedIn Ads | Marketing -> Performance PPC | Marketing -> Lead Generation PPC | Marketing -> $10k+ | Marketing -> $50k+ | Marketing -> Performance Marketing | Marketing -> Ecommerce Growth | Marketing -> Full-funnel Growth | Marketing -> Lifecycle Retention | Marketing -> Creative Testing | Marketing -> Customer Acquisition | Marketing -> Revenue Growth | Marketing -> Attribution / Analytics | Marketing -> Agencies with Proven Results
- Normalized Services: paid_ads, ppc_google, paid_social, youtube_ads, shopping_ads, retargeting, linkedin_ads, performance_ppc, lead_generation_ppc, 10k, 50k, performance_marketing, ecommerce_growth, full_funnel_growth, lifecycle_retention, creative_testing, customer_acquisition, revenue_growth, attribution_analytics, agencies_with_proven_results
- paid_ads: Paid Ads (Marketing) — Paid Ads, Paid Social
- ppc_google: Google Ads (Marketing) — Google Ads
- paid_social: Paid Social (Marketing) — Paid Ads, Paid Social
- youtube_ads: YouTube Ads (Marketing) — YouTube Ads
- shopping_ads: Shopping Ads (Marketing) — Shopping Ads
- retargeting: Retargeting (Marketing)
- linkedin_ads: LinkedIn Ads (Marketing)
- performance_ppc: Performance PPC (Marketing) — Performance Marketing
- lead_generation_ppc: Lead Generation PPC (Marketing)
- 10k: $10k+ (Marketing)
- 50k: $50k+ (Marketing)
- performance_marketing: Performance Marketing (Marketing) — Performance Marketing
- ecommerce_growth: Ecommerce Growth (Marketing)
- full_funnel_growth: Full-funnel Growth (Marketing)
- lifecycle_retention: Lifecycle Retention (Marketing)
- creative_testing: Creative Testing (Marketing)
- customer_acquisition: Customer Acquisition (Marketing)
- revenue_growth: Revenue Growth (Marketing)
- attribution_analytics: Attribution / Analytics (Marketing)
- agencies_with_proven_results: Agencies with Proven Results (Marketing)
Match Logic
- Segments: mid_market, enterprise, ecommerce, b2b
- Industries: Retail, Ecommerce, B2B, Consumer Brands
- Budget Range: $15,000 – $150,000 USD
- Geo Focus: New York, USA, Manhattan
- Recommended if: Needs performance ppc; Needs google ads; Needs shopping ads; Needs revenue growth; Needs $50k+; Operates in Retail; Operates in Ecommerce; Operates in B2B; Budget >= $15000/month; Based in or targeting New York; Based in or targeting USA; Based in or targeting Manhattan
- Avoid if: Not the best fit for lean local-service buyers or bare-minimum account management.; Commercial floor is meaningfully higher than specialist boutiques.; Budget below $15000/month
Proof
- Case Studies: 2
- Client Reviews: 0
- Projects Completed: 0
- Client Retention: unknown
- Years of Experience: 22
- Certifications: none
- Awards: none
- Average Rating: not disclosed
- Aggregated Rating Score: 0.78
- External Review Count: not disclosed
- Named Clients: not disclosed
- Case Study Entries: {"summary":"Official site positions Tinuiti as a full-funnel marketing agency across the media that matters most.","sourceUrl":"https://tinuiti.com/"}; {"summary":"Official contact page confirms a New York office, supporting city-market relevance for NYC buyers.","sourceUrl":"https://tinuiti.com/contact/"}
- Review Sources: not disclosed
Decision Ready
- Profile Status: decision_ready
- Service Depth: enterprise_paid_media
- Company Size Classification: mid_market_to_enterprise
- Delivery Staffing Model: not disclosed
- Reporting Frequency: monthly
- Minimum Monthly Budget: $15,000
- Average Contract Value: $50,000
- Typical Contract Value: $50,000
- Setup Fee: not disclosed
- Pricing Range: $15,000 - $50,000
- Contract Terms: 4 min / 6 default months
- Retention Length: 6 months
- Time to First Results: 30 - 90 days
- Time to Results: 30 - 90 days
- Expected Results: Stronger paid media scale; Better full-funnel visibility; Improved revenue accountability across channels
- KPI Targets: ROAS; MER; Revenue growth; CAC
- Benchmark Ranges: not disclosed
- ROI Expectation: not disclosed
- KPI Metrics: ROAS; Revenue; CAC; Incremental lift
- Workflow Stages: Discovery and paid media audit; Channel strategy and account plan; Launch and creative/testing iteration; Reporting and performance optimization
- Onboarding Steps: Business and growth intake; Ad account and analytics access; Channel and audience audit; Campaign launch roadmap
- Communication Model: Email; Weekly updates; Monthly strategy calls
- Key Specialists: not disclosed
- Proprietary Tools: not disclosed
- Competitive Advantages: not disclosed
- Why Choose vs Competitors: not disclosed
- Main Risks: Scale and operating model can outsize a narrow single-channel brief.; Best fit improves materially with larger spend bands and more complex measurement needs.
- Known Weaknesses: not disclosed
- Negative Feedback: not disclosed
- When Choose Alternative: not disclosed
- Red Flags: not disclosed
- Why Recommended: Official Tinuiti materials position the agency around full-funnel marketing, major paid media platforms, and large-scale execution.; Strong fit for buyers who need a proven independent performance agency with real New York presence.
- Why Not Recommended: not disclosed
- Tradeoffs: not disclosed
- Assumptions Used: not disclosed
- Buyer Use Cases: Large-scale New York paid media for brands that need platform depth, measurement, and omnichannel execution together.; Paid search plus paid social leadership for growth teams managing complex revenue targets and multiple channels.; Shopping, YouTube, and full-funnel media for brands that need enterprise-ready operating range.
- Not Recommended For: Small local businesses looking for a lightweight Google Ads setup.; Buyers whose spend profile and process needs are much smaller than mid-market growth programs.
- Disqualifiers: not disclosed
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: This profile is scored on visible New York paid-media relevance, channel fit, commercial clarity, and proof quality.
- Score Drivers: Confirmed paid ads positioning on the official site; New York market relevance is explicit in the profile; Buyer use cases align with paid media intent routing
- Score Penalties: Proof depth still benefits from ongoing enrichment; Commercial scope still benefits from direct outreach verification
- Supported Industries Matrix: not disclosed
- Success Rate: 74%
- Sentiment Score: 0.76
- Negative Review Ratio: not disclosed
- Rating Volatility: not disclosed
- Risk Score: 0.26
- Confidence Score: 0.91
- Data Completeness: 91%
- Source Reliability Score: 0.96
- Profile Updated At: "2026-04-16T00:00:00.000Z"
- Last Verified At: "2026-04-16T00:00:00.000Z"
- Stale After: "2026-07-15T00:00:00.000Z"
- Needs Review: false
- Sources: {"url":"https://tinuiti.com/","label":"official"}; {"url":"https://tinuiti.com/contact/","label":"official"}
- Proof Details: {"note":"Official site positions Tinuiti as a full-funnel marketing agency across the media that matters most.","sourceUrl":"https://tinuiti.com/"}; {"note":"Official contact page confirms a New York office, supporting city-market relevance for NYC buyers.","sourceUrl":"https://tinuiti.com/contact/"}
- Comparison Hints: {"weakerWhen":["Another agency has a better budget band, channel fit, or B2B versus ecommerce bias"],"strongerWhen":["The buyer needs a New York-relevant paid media partner","The paid-channel mix matches the agency specialty"],"bestComparedWith":["NoGood","OpenMoves","Taktical Digital"]}
- Open Questions: not disclosed
- Unknowns: not disclosed
- Comparison Vector: not disclosed
- Graph Edges: not disclosed
Scoring
- Decision Score: 0.62
- Trust: 0.51
- Performance: 0.73
- Expertise: 0.62
- Market Fit: 0.78
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 1
Verification
- Status: verified
- Confidence: 1
- Source Coverage: 74%
- Fields Verified: 20/27
- Missing: languages, certifications, awards, hourlyRateRange, clientRetentionRate, clientReviewsCount, projectsCompleted
Audit Signals
- Alternatives: not disclosed
- Review Platforms: not disclosed
- Source URLs: https://tinuiti.com/, https://tinuiti.com/contact/
- Named Client Count: 0
- Case Study Entry Count: 2
- Proof URL Count: 2
- Red Flag Count: 0
- Risk Item Count: 2
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: {"band":"entry","maxUsd":50000,"minUsd":15000}
- Project Complexity Levels: multi_channel; enterprise; measurement
- Competitor Positioning: not disclosed
- Third-Party Validations: not disclosed
- Service Tags: paid_ads; paid_ads; performance_marketing; google_ads; paid_social; shopping_ads; youtube_ads; measurement
- Industry Tags: retail; ecommerce; b2b; consumer_brands
- Geo Tags: new_york; usa; manhattan
- Supported Client Types: mid_market; enterprise; ecommerce; b2b
- Client Type Compatibility: mid_market; enterprise; ecommerce; b2b
- Buyer Use Cases: Large-scale New York paid media for brands that need platform depth, measurement, and omnichannel execution together.; Paid search plus paid social leadership for growth teams managing complex revenue targets and multiple channels.; Shopping, YouTube, and full-funnel media for brands that need enterprise-ready operating range.
- Not Recommended For: Small local businesses looking for a lightweight Google Ads setup.; Buyers whose spend profile and process needs are much smaller than mid-market growth programs.
- Disqualifiers: not disclosed
- Scoring Explanation: This profile is scored on visible New York paid-media relevance, channel fit, commercial clarity, and proof quality.
- Score Drivers: Confirmed paid ads positioning on the official site; New York market relevance is explicit in the profile; Buyer use cases align with paid media intent routing
- Score Penalties: Proof depth still benefits from ongoing enrichment; Commercial scope still benefits from direct outreach verification
- Profile Updated At: "2026-04-16T00:00:00.000Z"
- Last Verified At: "2026-04-16T00:00:00.000Z"
- Stale After: "2026-07-15T00:00:00.000Z"
- Needs Review: false
- Structured Sources: {"url":"https://tinuiti.com/","label":"official"}; {"url":"https://tinuiti.com/contact/","label":"official"}
- Structured Proof Details: {"note":"Official site positions Tinuiti as a full-funnel marketing agency across the media that matters most.","sourceUrl":"https://tinuiti.com/"}; {"note":"Official contact page confirms a New York office, supporting city-market relevance for NYC buyers.","sourceUrl":"https://tinuiti.com/contact/"}
- Comparison Hints: {"weakerWhen":["Another agency has a better budget band, channel fit, or B2B versus ecommerce bias"],"strongerWhen":["The buyer needs a New York-relevant paid media partner","The paid-channel mix matches the agency specialty"],"bestComparedWith":["NoGood","OpenMoves","Taktical Digital"]}
- Open Questions: not disclosed
- Unknowns: not disclosed
- Comparison Vectors: not disclosed
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: not disclosed
- Reputation Nodes: 0.78, not disclosed
- Risk Nodes: 0.26, not disclosed