Tinuiti

Top Evidence Claims

Compact JSON

{
  "schema_version": "vendar.ai.decision.v1",
  "vendor": {
    "id": "cmo1jom8r0044vpz1f13rhvza",
    "slug": "tinuiti",
    "name": "Tinuiti",
    "website": "https://tinuiti.com/",
    "tagline": "Large-scale New York performance marketing agency spanning Google, Meta, Amazon, streaming, and full-funnel paid media.",
    "company_type": "agency",
    "headquarters_location": "New York, NY, USA",
    "service_regions": [
      "New York",
      "USA",
      "Manhattan"
    ],
    "year_founded": 2004,
    "team_size": "10-49"
  },
  "summary": {
    "one_line": "Large-scale New York performance marketing agency spanning Google, Meta, Amazon, streaming, and full-funnel paid media.",
    "best_for": [
      "Performance PPC",
      "Google Ads",
      "Shopping Ads",
      "Revenue Growth",
      "$50k+",
      "Large-scale New York paid media for brands that need platform depth, measurement, and omnichannel execution together.",
      "Paid search plus paid social leadership for growth teams managing complex revenue targets and multiple channels.",
      "Shopping, YouTube, and full-funnel media for brands that need enterprise-ready operating range."
    ],
    "not_for": [
      "Small local businesses looking for a lightweight Google Ads setup.",
      "Buyers whose spend profile and process needs are much smaller than mid-market growth programs.",
      "Buyers that need a low-budget starter PPC setup.",
      "Teams that need proof from 5+ public verified buyer reviews before shortlisting.",
      "Not the best fit for lean local-service buyers or bare-minimum account management.",
      "Commercial floor is meaningfully higher than specialist boutiques."
    ],
    "buyer_use_cases": [
      "Large-scale New York paid media for brands that need platform depth, measurement, and omnichannel execution together.",
      "Paid search plus paid social leadership for growth teams managing complex revenue targets and multiple channels.",
      "Shopping, YouTube, and full-funnel media for brands that need enterprise-ready operating range."
    ]
  },
  "pricing": {
    "pricing_model": "retainer",
    "minimum_monthly_budget_usd": 15000,
    "minimum_project_size_usd": 15000,
    "typical_contract_value_usd": 50000,
    "pricing_range_min_usd": 15000,
    "pricing_range_max_usd": 50000,
    "hourly_rate_range": null,
    "setup_fee_usd": null,
    "contract_min_months": 4,
    "contract_default_months": 6,
    "pricing_known": true
  },
  "decision": {
    "decision_score": 0.69,
    "score_out_of_100": 69,
    "verdict": {
      "label": "Developing",
      "summary": "Usable profile, but ranking confidence is limited until more gaps are closed."
    },
    "confidence_label": "High confidence",
    "score_breakdown": {
      "human_audit_score": 0.58,
      "ai_audit_score": 0.8,
      "consistency_score": 0.7799999999999999,
      "trust_score": 0.58,
      "performance_score": 0.8,
      "expertise_score": 0.69,
      "market_fit_score": 0.7799999999999999
    },
    "score_drivers": [
      "Confirmed paid ads positioning on the official site",
      "New York market relevance is explicit in the profile",
      "Buyer use cases align with paid media intent routing",
      "Useful enterprise-scale positioning.",
      "Limited Clutch proof exists.",
      "Strong enterprise paid-media positioning.",
      "Useful NYC relevance for larger performance-marketing buyers."
    ],
    "score_penalties": [
      "Proof depth still benefits from ongoing enrichment",
      "Commercial scope still benefits from direct outreach verification",
      "Below verified threshold.",
      "Below Vendar's verified review threshold.",
      "Needs reference validation for exact channel scope."
    ],
    "why_recommended": [
      "Official Tinuiti materials position the agency around full-funnel marketing, major paid media platforms, and large-scale execution.",
      "Strong fit for buyers who need a proven independent performance agency with real New York presence.",
      "Recommended for larger brands that need full-funnel paid media depth and can support enterprise-scale process."
    ],
    "why_not_recommended": [
      "Not marked verified because the public Clutch review count is below the 5-review trusted buyer threshold.",
      "Not a fit when the buyer wants a small, tactical, low-overhead channel operator."
    ]
  },
  "evidence_posture": {
    "label": "adequate",
    "summary": "Usable for AI shortlist context, but still worth checking source details before outreach.",
    "confidence_cap": 0.78,
    "warnings": [],
    "recommended_next_steps": []
  },
  "evidence_stats": {
    "total_claims": 10,
    "external_claims": 6,
    "third_party_claims": 4,
    "first_party_claims": 2,
    "internal_signals": 0,
    "verified_claims": 4,
    "unique_source_urls": 3
  },
  "risks": {
    "main_risks": [
      "Scale and operating model can outsize a narrow single-channel brief.",
      "Best fit improves materially with larger spend bands and more complex measurement needs."
    ],
    "disqualifiers": [],
    "unknowns": [],
    "open_questions": [
      "Which Tinuiti team would own the buyer's specific channels, and how senior is the day-to-day lead?",
      "Can Tinuiti provide recent references for the buyer's spend range and industry?",
      "What measurement model, incrementality process, and reporting cadence are included in the proposed retainer?"
    ],
    "needs_review": false,
    "stale_after": "2026-07-26T00:00:00.000Z"
  },
  "alternatives": {
    "comparison_hints": [
      "Compare against WITHIN and Power Digital when the buyer wants enterprise-scale performance marketing.",
      "Compare against smaller local PPC shops when budget fit and day-to-day access matter more than platform breadth."
    ],
    "manual_alternatives": []
  },
  "source_map": {
    "human_profile": "https://www.vendar.org/vendors/tinuiti",
    "human_ai_profile": "https://www.vendar.org/vendors/tinuiti/ai",
    "machine_profile_json": "https://www.vendar.org/ai/vendors/tinuiti",
    "vendor_website": "https://tinuiti.com/",
    "evidence_urls": [
      "https://tinuiti.com/",
      "https://tinuiti.com/contact/",
      "https://clutch.co/profile/tinuiti"
    ]
  }
}