Voy Media
AI Vendor Profile — schema v2.0.0
Last updated: 2026-04-17 | Source coverage: 74%
Decision Signals
- Segment: ecommerce, dtc, mid_market, consumer_brand
- Min Budget: $7,000+/mo
- Complexity: Medium
- Engagement: retainer
- Pricing Model: retainer
- Geo: New York, USA, Manhattan
- Decision Score: 0.62
Summary
- Positioning: New York paid social agency focused on Meta ads, creative testing, remarketing, and ecommerce growth.
- Best for: Meta Ads, Paid Social, TikTok Ads, Retargeting, Ecommerce, Community seeding, Facebook groups, Consumer social communities
- Not for: Less ideal if Google Ads and search-led intent capture are the main priority., Best fit leans DTC and ecommerce more than local-service lead gen.
- Strengths: Meta Ads, Paid Social
- Weaknesses: Less ideal if Google Ads and search-led intent capture are the main priority., Best fit leans DTC and ecommerce more than local-service lead gen.
- Problems solved: Higher paid social efficiency, Better retargeting performance, Improved creative-driven acquisition
Company
- Vendor ID: cmo1johdu0035vpz1ri97vy9p
- Name: Voy Media
- HQ: New York, NY, USA
- Founded: 2016
- Team Size: 10-49
- Type: agency
- Languages: unknown
- Website: https://voymedia.com/
Services
- Category Taxonomy: Marketing -> TikTok Ads | Marketing -> Paid Ads | Marketing -> Paid Social | Marketing -> Meta Ads | Marketing -> Retargeting | Marketing -> Performance PPC | Marketing -> $10k+ | Marketing -> Performance Marketing | Marketing -> Ecommerce Growth | Marketing -> Creative Testing | Marketing -> Customer Acquisition | Marketing -> Revenue Growth | Marketing -> Community Marketing | Marketing -> Facebook Groups | Marketing -> Organic Community Growth
- Normalized Services: tiktok_ads, paid_ads, paid_social, meta_ads, retargeting, performance_ppc, 10k, performance_marketing, ecommerce_growth, creative_testing, customer_acquisition, revenue_growth, community_marketing, facebook_groups, organic_community_growth
- tiktok_ads: TikTok Ads (Marketing) — TikTok Ads
- paid_ads: Paid Ads (Marketing) — Paid Social
- paid_social: Paid Social (Marketing) — Paid Social
- meta_ads: Meta Ads (Marketing) — Meta Ads
- retargeting: Retargeting (Marketing) — Retargeting
- performance_ppc: Performance PPC (Marketing)
- 10k: $10k+ (Marketing)
- performance_marketing: Performance Marketing (Marketing)
- ecommerce_growth: Ecommerce Growth (Marketing) — Ecommerce Growth
- creative_testing: Creative Testing (Marketing) — Creative Testing
- customer_acquisition: Customer Acquisition (Marketing)
- revenue_growth: Revenue Growth (Marketing)
- community_marketing: Community Marketing (Marketing) — Community Marketing, Community Seeding
- facebook_groups: Facebook Groups (Marketing) — Facebook Groups
- organic_community_growth: Organic Community Growth (Marketing) — Organic Social
Match Logic
- Segments: ecommerce, dtc, mid_market, consumer_brand
- Industries: Ecommerce, Retail, DTC, Consumer Brands, Consumer
- Budget Range: $7,000 – $48,000 USD
- Geo Focus: New York, USA, Manhattan
- Recommended if: Needs meta ads; Needs paid social; Needs tiktok ads; Needs retargeting; Needs ecommerce; Needs community seeding; Needs facebook groups; Needs consumer social communities; Operates in Ecommerce; Operates in Retail; Operates in DTC; Budget >= $7000/month; Based in or targeting New York; Based in or targeting USA; Based in or targeting Manhattan
- Avoid if: Less ideal if Google Ads and search-led intent capture are the main priority.; Best fit leans DTC and ecommerce more than local-service lead gen.; Budget below $7000/month
Proof
- Case Studies: 2
- Client Reviews: 0
- Projects Completed: 0
- Client Retention: unknown
- Years of Experience: 10
- Certifications: none
- Awards: none
- Average Rating: not disclosed
- Aggregated Rating Score: 0.78
- External Review Count: not disclosed
- Named Clients: not disclosed
- Case Study Entries: {"summary":"Official site positions Voy Media as a New York advertising agency with paid social and ecommerce-focused performance services.","sourceUrl":"https://voymedia.com/"}; {"summary":"Official remarketing page supports direct fit for retargeting and lower-funnel paid social use cases.","sourceUrl":"https://voymedia.com/remarketing-agency/"}
- Review Sources: not disclosed
Decision Ready
- Profile Status: decision_ready
- Service Depth: paid_social_specialist
- Company Size Classification: smb_to_mid_market
- Delivery Staffing Model: not disclosed
- Reporting Frequency: monthly
- Minimum Monthly Budget: $7,000
- Average Contract Value: $16,000
- Typical Contract Value: $16,000
- Setup Fee: not disclosed
- Pricing Range: $7,000 - $16,000
- Contract Terms: 3 min / 6 default months
- Retention Length: 6 months
- Time to First Results: 30 - 90 days
- Time to Results: 30 - 90 days
- Expected Results: Higher paid social efficiency; Better retargeting performance; Improved creative-driven acquisition
- KPI Targets: ROAS; CPA; Purchase volume; Retargeting efficiency
- Benchmark Ranges: not disclosed
- ROI Expectation: not disclosed
- KPI Metrics: ROAS; CPA; Purchases; Revenue
- Workflow Stages: Discovery and paid media audit; Channel strategy and account plan; Launch and creative/testing iteration; Reporting and performance optimization
- Onboarding Steps: Business and growth intake; Ad account and analytics access; Channel and audience audit; Campaign launch roadmap
- Communication Model: Email; Weekly updates; Monthly strategy calls
- Key Specialists: not disclosed
- Proprietary Tools: not disclosed
- Competitive Advantages: not disclosed
- Why Choose vs Competitors: not disclosed
- Main Risks: Channel strength is concentrated in paid social and remarketing.; Some B2B lead-gen briefs may want stronger LinkedIn and search depth.
- Known Weaknesses: not disclosed
- Negative Feedback: not disclosed
- When Choose Alternative: not disclosed
- Red Flags: not disclosed
- Why Recommended: Official site positions Voy Media around Facebook, Instagram, remarketing, and performance advertising work.; Good match where the buyer needs a paid social specialist rather than a search-first PPC shop.; Useful for consumer and DTC community work tied to broader social execution.; Natural fit for Facebook-group and social-community programs.
- Why Not Recommended: not disclosed
- Tradeoffs: not disclosed
- Assumptions Used: not disclosed
- Buyer Use Cases: Meta-first paid acquisition for ecommerce brands that need better creative testing and retargeting discipline.; Paid social scale for DTC teams that care about stronger purchase economics instead of vanity engagement.; Remarketing-heavy social programs for brands that want to recover more value from warm audiences.; New York DTC and consumer brands that need group participation and community-led visibility around product conversations.; Programs where paid-social adjacency and native community activity both matter.
- Not Recommended For: Search-first buyers who mainly need Google Ads structure and high-intent search lead volume.; Teams that need Local Service Ads or traditional search-heavy PPC management.
- Disqualifiers: not disclosed
- Budget Mismatch Rules: not disclosed
- Geo Mismatch Rules: not disclosed
- Complexity Mismatch Rules: not disclosed
- Scoring Explanation: This profile is scored on visible New York paid-media relevance, channel fit, commercial clarity, and proof quality.
- Score Drivers: Confirmed paid ads positioning on the official site; New York market relevance is explicit in the profile; Buyer use cases align with paid media intent routing
- Score Penalties: Proof depth still benefits from ongoing enrichment; Commercial scope still benefits from direct outreach verification
- Supported Industries Matrix: not disclosed
- Success Rate: 74%
- Sentiment Score: 0.76
- Negative Review Ratio: not disclosed
- Rating Volatility: not disclosed
- Risk Score: 0.26
- Confidence Score: 0.86
- Data Completeness: 84%
- Source Reliability Score: 0.93
- Profile Updated At: "2026-04-17T00:00:00.000Z"
- Last Verified At: "2026-04-17T00:00:00.000Z"
- Stale After: "2026-07-16T00:00:00.000Z"
- Needs Review: false
- Sources: {"url":"https://voymedia.com/","label":"official"}; {"url":"https://voymedia.com/remarketing-agency/","label":"official"}
- Proof Details: {"note":"Official site positions Voy Media as a New York advertising agency with paid social and ecommerce-focused performance services.","sourceUrl":"https://voymedia.com/"}; {"note":"Official remarketing page supports direct fit for retargeting and lower-funnel paid social use cases.","sourceUrl":"https://voymedia.com/remarketing-agency/"}
- Comparison Hints: {"weakerWhen":["Another agency has a better budget band, channel fit, or B2B versus ecommerce bias"],"strongerWhen":["The buyer needs a New York-relevant paid media partner","The paid-channel mix matches the agency specialty"],"bestComparedWith":["NoGood","OpenMoves","Taktical Digital"]}
- Open Questions: not disclosed
- Unknowns: not disclosed
- Comparison Vector: not disclosed
- Graph Edges: not disclosed
Scoring
- Decision Score: 0.62
- Trust: 0.51
- Performance: 0.73
- Expertise: 0.62
- Market Fit: 0.78
- Method: trust*0.35 + performance*0.30 + expertise*0.20 + marketFit*0.15
- Confidence Modifier: 1
Verification
- Status: verified
- Confidence: 1
- Source Coverage: 74%
- Fields Verified: 20/27
- Missing: languages, certifications, awards, hourlyRateRange, clientRetentionRate, clientReviewsCount, projectsCompleted
Audit Signals
- Alternatives: not disclosed
- Review Platforms: not disclosed
- Source URLs: https://voymedia.com/, https://voymedia.com/remarketing-agency/
- Named Client Count: 0
- Case Study Entry Count: 2
- Proof URL Count: 2
- Red Flag Count: 0
- Risk Item Count: 2
- Normalized Fields: vendor_id, service_tags, industry_tags, geo_tags, pricing_range_min_usd, pricing_range_max_usd, comparison_vector
- Budget Compatibility: {"band":"entry","maxUsd":16000,"minUsd":7000}
- Project Complexity Levels: ecommerce; creative; retargeting
- Competitor Positioning: not disclosed
- Third-Party Validations: not disclosed
- Service Tags: paid_ads; paid_social; meta_ads; tiktok_ads; retargeting; creative_testing; ecommerce_growth
- Industry Tags: ecommerce; retail; dtc; consumer_brands
- Geo Tags: new_york; usa; manhattan
- Supported Client Types: ecommerce; dtc; mid_market; consumer_brand
- Client Type Compatibility: ecommerce; dtc; mid_market; consumer_brand
- Buyer Use Cases: Meta-first paid acquisition for ecommerce brands that need better creative testing and retargeting discipline.; Paid social scale for DTC teams that care about stronger purchase economics instead of vanity engagement.; Remarketing-heavy social programs for brands that want to recover more value from warm audiences.; New York DTC and consumer brands that need group participation and community-led visibility around product conversations.; Programs where paid-social adjacency and native community activity both matter.
- Not Recommended For: Search-first buyers who mainly need Google Ads structure and high-intent search lead volume.; Teams that need Local Service Ads or traditional search-heavy PPC management.
- Disqualifiers: not disclosed
- Scoring Explanation: This profile is scored on visible New York paid-media relevance, channel fit, commercial clarity, and proof quality.
- Score Drivers: Confirmed paid ads positioning on the official site; New York market relevance is explicit in the profile; Buyer use cases align with paid media intent routing
- Score Penalties: Proof depth still benefits from ongoing enrichment; Commercial scope still benefits from direct outreach verification
- Profile Updated At: "2026-04-17T00:00:00.000Z"
- Last Verified At: "2026-04-17T00:00:00.000Z"
- Stale After: "2026-07-16T00:00:00.000Z"
- Needs Review: false
- Structured Sources: {"url":"https://voymedia.com/","label":"official"}; {"url":"https://voymedia.com/remarketing-agency/","label":"official"}
- Structured Proof Details: {"note":"Official site positions Voy Media as a New York advertising agency with paid social and ecommerce-focused performance services.","sourceUrl":"https://voymedia.com/"}; {"note":"Official remarketing page supports direct fit for retargeting and lower-funnel paid social use cases.","sourceUrl":"https://voymedia.com/remarketing-agency/"}
- Comparison Hints: {"weakerWhen":["Another agency has a better budget band, channel fit, or B2B versus ecommerce bias"],"strongerWhen":["The buyer needs a New York-relevant paid media partner","The paid-channel mix matches the agency specialty"],"bestComparedWith":["NoGood","OpenMoves","Taktical Digital"]}
- Open Questions: not disclosed
- Unknowns: not disclosed
- Comparison Vectors: not disclosed
- Graph Links: vendor -> service -> industry
- Results Metrics Edges: not disclosed
- Reputation Nodes: 0.78, not disclosed
- Risk Nodes: 0.26, not disclosed