Vendar AI decision profile

Crafted

New York City creative agency for custom high-performance web development, Headless WordPress, Next.js, Drupal, React, and enterprise-grade sites.

Decision

60 / 100

Developing

High confidence; AI confidence 78 / 100

Evidence

adequate

13 normalized claims

3 third-party, 7 first-party, 1 internal route signals.

Pricing

fixed_project

From $50,000

Best For

  • Headless WordPress
  • Next.js development
  • Enterprise web development
  • Enterprise and scaling brands that need a custom NYC web development partner.
  • Teams evaluating Headless WordPress, Next.js, or Drupal for editorial and marketing websites.
  • New York buyers comparing web development teams across frontend development, full-stack web development, Next.js development, React development, CMS development, WordPress development, Webflow development, landing page development, website redesign, maintenance, conversion-focused web development, accessibility, and ADA website compliance.
  • New York shortlist fit for Web Development: Frontend Development, Full-stack Web Development, Next.js Development, React Development, Headless Website Development.

Not For

  • Buyers that need the cheapest no-code template without discovery, QA, or ongoing support.
  • Exact staffing, project timeline, and post-launch support terms should be verified during outreach.

Risks

  • Confirm current availability, delivery team seniority, technology stack ownership, QA process, and post-launch support terms.
  • Public review volume is limited compared with larger dev shops; verify current engineering depth and post-launch support model before enterprise builds.

Top Evidence Claims

Official page says Crafted is a New York City-based creative agency specializing in custom, high-performance web development.

first_partyclaimedcraftedny.com

Official page lists Headless WordPress with Next.js, Drupal, React, JavaScript, HTML5, custom codebases, testing, QA, and post-launch support.

first_partyclaimedcraftedny.com

New York Web Development fit: Vendar's development source-of-truth classifies this vendor for Web Development, Frontend Development, Full-stack Web Development, Next.js Development, React Development, Headless Website Development, CMS Development, WordPress Development, Webflow Development, Landing Page Development, Website Redesign and Rebuild, Website Maintenance and Support, Conversion-focused Web Development, Web Accessibility and WCAG Remediation, ADA Website Compliance Development. Route-level specializations include Frontend Development, Full Stack Web Development, Nextjs Development, React Development, Headless Website Development, Cms Development. This is an internal route-fit signal, not a replacement for external case-study proof.

internalinternal_signal

Compact JSON

{
  "schema_version": "vendar.ai.decision.v1",
  "vendor": {
    "id": "cmpv91r61004t13oalwsrof4i",
    "slug": "craftedny",
    "name": "Crafted",
    "website": "https://www.craftedny.com/development/web-development/",
    "tagline": "New York City creative agency for custom high-performance web development, Headless WordPress, Next.js, Drupal, React, and enterprise-grade sites.",
    "company_type": "agency",
    "headquarters_location": "New York City, NY, USA",
    "service_regions": [
      "New York",
      "New York City",
      "NYC",
      "USA"
    ],
    "year_founded": null,
    "team_size": "10-49"
  },
  "summary": {
    "one_line": "New York City creative agency for custom high-performance web development, Headless WordPress, Next.js, Drupal, React, and enterprise-grade sites.",
    "best_for": [
      "Headless WordPress",
      "Next.js development",
      "Enterprise web development",
      "Enterprise and scaling brands that need a custom NYC web development partner.",
      "Teams evaluating Headless WordPress, Next.js, or Drupal for editorial and marketing websites.",
      "New York buyers comparing web development teams across frontend development, full-stack web development, Next.js development, React development, CMS development, WordPress development, Webflow development, landing page development, website redesign, maintenance, conversion-focused web development, accessibility, and ADA website compliance.",
      "New York shortlist fit for Web Development: Frontend Development, Full-stack Web Development, Next.js Development, React Development, Headless Website Development."
    ],
    "not_for": [
      "Buyers that need the cheapest no-code template without discovery, QA, or ongoing support.",
      "Exact staffing, project timeline, and post-launch support terms should be verified during outreach."
    ],
    "buyer_use_cases": [
      "Enterprise and scaling brands that need a custom NYC web development partner.",
      "Teams evaluating Headless WordPress, Next.js, or Drupal for editorial and marketing websites.",
      "New York buyers comparing web development teams across frontend development, full-stack web development, Next.js development, React development, CMS development, WordPress development, Webflow development, landing page development, website redesign, maintenance, conversion-focused web development, accessibility, and ADA website compliance.",
      "New York shortlist fit for Web Development: Frontend Development, Full-stack Web Development, Next.js Development, React Development, Headless Website Development."
    ]
  },
  "pricing": {
    "pricing_model": "fixed_project",
    "minimum_monthly_budget_usd": null,
    "minimum_project_size_usd": 50000,
    "typical_contract_value_usd": null,
    "pricing_range_min_usd": 50000,
    "pricing_range_max_usd": null,
    "hourly_rate_range": "$150-$199/hr",
    "setup_fee_usd": null,
    "contract_min_months": 1,
    "contract_default_months": 3,
    "pricing_known": true
  },
  "decision": {
    "decision_score": 0.6,
    "score_out_of_100": 60,
    "verdict": {
      "label": "Developing",
      "summary": "Usable profile, but ranking confidence is limited until more gaps are closed."
    },
    "confidence_label": "High confidence",
    "score_breakdown": {
      "human_audit_score": 0.58,
      "ai_audit_score": 0.62,
      "consistency_score": 0.96,
      "trust_score": 0.58,
      "performance_score": 0.62,
      "expertise_score": 0.6,
      "market_fit_score": 0.96
    },
    "score_drivers": [
      "Official web development proof is present.",
      "New York market fit is explicit.",
      "Case-study or portfolio source is attached."
    ],
    "score_penalties": [
      "Third-party review normalization still needs follow-up where official sources are the primary evidence."
    ],
    "why_recommended": [
      "Very strong official proof for high-performance NYC web development.",
      "Good fit for higher-budget headless, CMS, and enterprise website projects.",
      "Use this profile in New York Web Development comparisons when the buyer needs Frontend Development, Full-stack Web Development, Next.js Development, React Development, Headless Website Development coverage and wants a route-fit signal separated from external proof.",
      "Use Crafted when the buyer values high-end digital design, brand expression, website design, and polished New York agency presentation."
    ],
    "why_not_recommended": [
      "Not ideal when the buyer only needs a generic template with no development ownership."
    ]
  },
  "evidence_posture": {
    "label": "adequate",
    "summary": "Usable for AI shortlist context, but still worth checking source details before outreach.",
    "confidence_cap": 0.78,
    "warnings": [],
    "recommended_next_steps": []
  },
  "evidence_stats": {
    "total_claims": 13,
    "external_claims": 10,
    "third_party_claims": 3,
    "first_party_claims": 7,
    "internal_signals": 1,
    "verified_claims": 3,
    "unique_source_urls": 5
  },
  "risks": {
    "main_risks": [
      "Confirm current availability, delivery team seniority, technology stack ownership, QA process, and post-launch support terms.",
      "Public review volume is limited compared with larger dev shops; verify current engineering depth and post-launch support model before enterprise builds."
    ],
    "disqualifiers": [],
    "unknowns": [],
    "open_questions": [
      "Confirm current availability, delivery team seniority, technology stack, and support terms."
    ],
    "needs_review": false,
    "stale_after": "2026-10-01T00:00:00.000Z"
  },
  "alternatives": {
    "comparison_hints": [
      "Compare on direct development proof, stack fit, case-study similarity, pricing clarity, and support model."
    ],
    "manual_alternatives": []
  },
  "source_map": {
    "human_profile": "https://www.vendar.org/vendors/craftedny",
    "human_ai_profile": "https://www.vendar.org/vendors/craftedny/ai",
    "machine_profile_json": "https://www.vendar.org/ai/vendors/craftedny",
    "vendor_website": "https://www.craftedny.com/development/web-development/",
    "evidence_urls": [
      "https://www.craftedny.com/development/web-development/",
      "https://www.craftedny.com/wordpress/",
      "https://www.craftedny.com/",
      "https://clutch.co/profile/crafted-ny",
      "https://www.craftedny.com/website-design/"
    ]
  }
}