How we make money

Paid visibility never changes the order of a listing. This page says what agencies can pay for, what they cannot, and what that means for you.

Last updated 2026-11-02

What agencies can pay for

Vendar sells participation to agencies, described in full on Participate:

  • Verification of the company profile, $199 a year: we check the company, its service and its market on official sources.
  • A quarter of visibility in one city or across the country on approved surfaces, with a report at the end.

If featured placements are sold, they carry a Featured label, no rank number, and a paid flag in the machine feed. No vendor pays for visibility today.

What money never buys

  • A position or a score. The order of every ranking is its score, computed from documented evidence by the published method.
  • Admission to a ranking. A company is ranked only when its documented work supports the page's need.
  • Removal of a claim or a caveat that its sources support.
  • Faster or kinder treatment of corrections. Corrections are free for every company.

A change we made

The sort key carried a package boost of up to 0.06 until 2026-09-12; it was removed, because the pages state that no paid placement affects rank and the packages sell badges, surfaces and a report, never a position.

How you can check

Every ranked position lists its score components and the claims behind them, with sources. The machine feed of each ranking at /ai carries the same numbers, so anyone can recompute the order.