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Pillar Digital Marketing

White Plains, NY, USAagencysince 2017pillardigitalmarketing.com

Data as of · Evidence-weighted ranking 2026.11.7

How Vendar works

Admitted to a ranking on documented work, outside the top three for every question it appears in. None of its 13 documented work claims comes from an independent source.

Best position #23 SEO for Startups in New York, of 31 · also in 10 more rankings

Why: Rated from the evidence on file (sources, independence, confirmed quotes), not by an editor.

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What clients say
No independent reviews yet on Google, Trustpilot or BBBNothing listed so far.
Client quotes, not independent reviewsagency's site

Published on the agency's own site. Each quote carries a badge saying where it comes from.

Clients consistently praise Joe's expertise with websites, SEO and Google profiles, and report clear business growth such as more leads and calls after new sites launched.More
Praised12 mentions
  • Website expertise and improvements6
  • SEO knowledge3
  • Communication and going the extra mile2
  • Learning the client's business1
“Joe was able to show me multiple errors with my current website and google profile and totally cleaned everything up.”
Owner, Giuliani Air Conditioning & Heatingagency's site
Show 3 more quotes
SEO knowledge
“We have happily watched our leads grow through our new website and much-improved SEO thanks to Joe’s expertise.”
Owners, Jesse Rinka Photographyagency's site
Communication and going the extra mile
“He is a true expert and great communicator and all around amazing human.”
Owner, Gala Magriñá Designagency's site
Learning the client's business
“goes the extra mile for his clients to learn their business”
Owner, Mary Cioffi Executive Coachingagency's site
Criticized

No criticism in the quotes read.

Results clients report5 reported
  • Growth from startup to one of the largest roofers in Westchester
    “They helped me go from a startup, to one of the largest, most highly reviewed roofers in Westchester!”
    Owner, MCAS Roofing & Contracting, Inc.agency's site
  • More monthly leads for an excavation company
    “Now, we’re getting more leads each month for our excavation company.”
    Owner, Bombace Constructionagency's site
  • Calls and leads from the website after a few months
    “a few months after our website was up we started getting calls and leads from our website”
    Owner, Bombace Constructionagency's site
Show 2 more results
  • Significant business growth after new website
    “My business has also grown significantly since he built my new website.”
    Owner, Clear Drains LLCagency's site
  • Growing leads through new website and improved SEO
    “We have happily watched our leads grow through our new website and much-improved SEO”
    Owners, Jesse Rinka Photographyagency's site
Hired for
  • Website design/build and redesign6
  • SEO3
  • Google profile/listing cleanup and optimization2
  • Marketing lead generation2
Clients
  • Roofing contractor
  • Construction/excavation company
  • HVAC company
  • Drainage/plumbing services business
  • Interior design firm
  • Executive coaching business
Show 6 named client quotes
  • “Pillar took the lead on my marketing, worked through my webpage and each year, it becomes better. They helped me go from a startup, to one of the largest, most highly reviewed roofers in Westchester!”
    MCAS Roofing & Contractingagency's sitesource
  • “Now, we’re getting more leads each month for our excavation company. It didn’t happen overnight, but a few months after our website was up we started getting calls and leads from our website.”
    Bombace Constructionagency's sitesource
  • “Joe was able to show me multiple errors with my current website and google profile and totally cleaned everything up.”
    Giuliani Air Conditioning & Heatingagency's sitesource
  • “My business has also grown significantly since he built my new website.”
    Clear Drains LLCagency's sitesource
  • “I cannot recommend Joe enough for your website, SEO and google listing needs. He is a true expert and great communicator and all around amazing human. We are super happy with the results we’re seeing on the work he did on our website.”
    Gala Magriñá Designagency's sitesource
  • “Joe is very knowledgeable beyond the website re-design I originally sought his services for, and goes the extra mile for his clients to learn their business, and ensure their messaging and branding is clear and content is optimized for SEO.”
    Mary Cioffi Executive Coachingagency's sitesource
Collected Nov 3, 2026, quotes word for word.Googleindependent platformagency's sitethe agency's own site
Good fit whenderived from the record
  • Your business matches the client types on file (local service businesses, local businesses) and the industries on file (home services, local services).
  • You need what reviewers hired it for: Website design/build and redesign (6 of 13 mentions); SEO (3).
Look elsewhere ifderived from the record
  • You need proof of SEO for Startups work in New York: documented cases are in Connecticut (for example Giuliani Air Conditioning & Heating), not New York.
  • You need a published price before the first call: nothing is disclosed.
Price

Price not disclosed. Of the 31 ranked SEO for Startups agencies in New York, 22 disclose a price.

Watch out for
Independent proof of work0 of 13documented work claims come from an independent source; the rest are the agency's own words.

No documented work claim comes from an independent source yet.

  • None of the 13 documented work claims comes from an independent source; all are the agency's own account or sources it controls.
  • Several commercial terms are not published.
Ask before you sign
  1. Ask for the hourly rate, setup fee: not published.
  2. Ask for two client references you can call: no independent accounts of its work on file.
  3. Ask which case is closest to your business and what the measured result was: no proof on file carries a number.
All detailsEverything behind the summary above: the same data the machine feed serves for Pillar Digital Marketing.Open ↓
Score by criterion#23 SEO for Startups in New York: 37/100
CriterionWeightPointsShareWhat it rests on
Evidence for this query30930%
  • 2 SEO for startups claims on file: 0 third-party, 2 first-party, 0 profile signals; outside claims from 1 distinct site
  • A client named Michael Casolaro, owner of MCAS Roofing & Contracting, Inc. in New York, NY, says Pillar took over his marketing and… (pillardigitalmarketing.com, claimed)
  • Pillar Digital Marketing handled marketing and webpage work for MCAS Roofing & Contracting, Inc., and the client credits them with helping… (pillardigitalmarketing.com, claimed)
Fit to this query2512.450%
  • Lists New York as a service region; headquartered in White Plains, NY, USA
  • Pricing not disclosed
Capability depth1510.268%
  • 1 of 1 listed services are SEO services
  • 2 of 14 claims on file concern SEO for startups
Reliability106.666%
  • In business since 2017
  • Retention not documented
Transparencyweakest1000%
  • Pricing not disclosed
  • Team size not disclosed
  • Process not documented
Reputation54.182%
  • 41 third-party reviews at 5.0
Market credibility500%
  • No awards, certifications or media mentions with a source on file
Penalties:
  • -3 No independent source on file: Every claim on file is first-party or a Vendar profile field.
  • -2 Profile below decision-ready status: the profile is collected but not reviewed yet.
All claims in the feed13 of 13 on file · 0 of 13 work claims from an independent source

Who says it, across all 13 claims on file: independent source 0 · linked to the agency 0 · listings the agency writes 0 · agency's own words 13. Independent share of work claims: 0%. 3 distinct source pages.

Claims per need in this feed: SEO for Startups 2 · SEO Agencies on a Monthly Retainer 8 · SEO for Lead Generation 2. The full ledger of 13 is on the proof page.

  • A client named Michael Casolaro, owner of MCAS Roofing & Contracting, Inc. in New York, NY, says Pillar took over his marketing and webpage, and that the work helped him go from a startup to one of the largest, most highly reviewed roofers in Westchester.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for StartupsSEO Agencies on a Monthly Retainer
    Quote from the source page
    Pillar took the lead on my marketing, worked through my webpage and each year, it becomes better. They helped me go from a startup, to one of the largest, most highly reviewed roofers in Westchester!
  • A client named John Bombace, owner of Bombace Construction in New Rochelle, NY, says that after Pillar built his website, a few months later the excavation company started getting calls and leads from the website each month.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for Lead GenerationSEO Agencies on a Monthly Retainer
    Quote from the source page
    Now, we’re getting more leads each month for our excavation company. It didn’t happen overnight, but a few months after our website was up we started getting calls and leads from our website.
  • A client named Jack Giuliani, owner of Giuliani Air Conditioning & Heating in Greenwich, CT, says Joe of Pillar identified multiple errors on his existing website and Google profile and cleaned them up.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO Agencies on a Monthly Retainer
    Quote from the source page
    Joe was able to show me multiple errors with my current website and google profile and totally cleaned everything up.
  • A client named Eddie Giuliani, owner of Clear Drains LLC in Greenwich, CT, says his business has grown significantly since Pillar built his new website.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO Agencies on a Monthly Retainer
    Quote from the source page
    My business has also grown significantly since he built my new website.
  • A client named Gala Magriñá, owner of Gala Magriñá Design in New York, NY, says she is happy with the results of Pillar's work on her website, SEO, and Google listing.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO Agencies on a Monthly Retainer
    Quote from the source page
    I cannot recommend Joe enough for your website, SEO and google listing needs. He is a true expert and great communicator and all around amazing human. We are super happy with the results we’re seeing on the work he did on our website.
  • Pillar Digital Marketing completed a website redesign for Mary Cioffi Executive Coaching, with content optimized for SEO.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO Agencies on a Monthly Retainer
    Quote from the source page
    Joe is very knowledgeable beyond the website re-design I originally sought his services for, and goes the extra mile for his clients to learn their business, and ensure their messaging and branding is clear and content is optimized for SEO.
  • Pillar Digital Marketing did website and SEO work for Gala Magriñá Design, and the client reports being happy with the results.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO Agencies on a Monthly Retainer
    Quote from the source page
    I cannot recommend Joe enough for your website, SEO and google listing needs. He is a true expert and great communicator and all around amazing human. We are super happy with the results we’re seeing on the work he did on our website.
  • Pillar Digital Marketing built a new website with improved SEO for Jesse Rinka Photography, and the clients report their leads have grown.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for Lead GenerationSEO Agencies on a Monthly Retainer
    Quote from the source page
    We have happily watched our leads grow through our new website and much-improved SEO thanks to Joe’s expertise.
  • Pillar Digital Marketing handled marketing and webpage work for MCAS Roofing & Contracting, Inc., and the client credits them with helping the business grow from a startup to one of the largest, most highly reviewed roofers in Westchester.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for Startups
    Quote from the source page
    Pillar took the lead on my marketing, worked through my webpage and each year, it becomes better. They helped me go from a startup, to one of the largest, most highly reviewed roofers in Westchester!
  • Pillar Digital Marketing lists a portfolio of websites it has created for contractors and home service businesses, including a roofer in Croton-on-Hudson, NY, a general contractor in White Plains, NY, and a landscaper in West Harrison, NY.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes work
    Quote from the source page
    Here are some of the websites we've created for contractors and home service businesses. Roofer in Croton-on-Hudson, NY General Contractor in White Plains, NY General Contractor in Ossining, NY Landscape Contractor in Purchase, NY Landscaper in West Harrison, NY
  • The portfolio lists websites created for a plumber in Ossining, NY, an HVAC contractor in Greenwich, CT, a home builder in Putney, VT, a drainage contractor in Holmes, NY, and a masonry contractor in Port Chester, NY.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes work
    Quote from the source page
    Plumber in Ossining, NY HVAC Contractor in Greenwich, CT Home Builder in Putney, VT Drainage Contractor in Holmes, NY Drain Cleaner in Greenwich, CT Masonry Contractor in Port Chester, NY
  • The portfolio lists additional websites created for businesses including an auto repair shop in Vauxhall, NJ, an event venue in Bronx, NY, a financial planner in Elmsford, NY, and a pet care service in Yorktown, NY.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes work
    Quote from the source page
    More Websites We've Created Auto Repair in Vauxhall, NJ Event Venue in Bronx, NY Author in Huntington, NY Men's Clothier in East Greenwich, RI Financial Planner in Elmsford, NY Author in Mamaroneck, NY Art Exhibit in Beirut, Lebanon Pet Care Service in Yorktown, NY
  • Pillar Digital Marketing built a new website for Clear Drains LLC, and the client reports his business has grown significantly since the site was built.

    Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes work
    Quote from the source page
    My business has also grown significantly since he built my new website.
Positions in every ranking11 rankings

11 positions: 11 where a claim on file names the need, 0 listed on offer only. The top 5 by evidence first; the rest open below.

RankingRankScoreClaims for the needConfidenceWeakest criterion
SEO Agencies on a Monthly Retainer · New Yorkon its own published cases#30 of 30418 (0 independent)Moderate confidenceTransparency 0 of 10
SEO for Startups · New Yorkon its own published cases#23 of 31372 (0 independent)Moderate confidenceTransparency 0 of 10
SEO for Lead Generation · New Yorkon its own published cases#35 of 41412 (0 independent)Moderate confidenceTransparency 0 of 10
SEO for Startups · Atlantaon its own published cases#25 of 31322 (0 independent)Moderate confidenceTransparency 0 of 10
SEO for Startups · Chicagoon its own published cases#25 of 31322 (0 independent)Moderate confidenceTransparency 0 of 10
6 more positions
RankingRankScoreClaims for the needConfidenceWeakest criterion
SEO for Startups · Dallason its own published cases#25 of 31322 (0 independent)Moderate confidenceTransparency 0 of 10
SEO for Startups · Houstonon its own published cases#25 of 31322 (0 independent)Moderate confidenceTransparency 0 of 10
SEO for Startups · Phoenixon its own published cases#25 of 31322 (0 independent)Moderate confidenceTransparency 0 of 10
SEO for Startups · Seattleon its own published cases#25 of 31322 (0 independent)Moderate confidenceTransparency 0 of 10
SEO for Startups · Miamion its own published cases#26 of 31322 (0 independent)Moderate confidenceTransparency 0 of 10
SEO for Startups · San Franciscoon its own published cases#26 of 31322 (0 independent)Moderate confidenceTransparency 0 of 10
Fit and geography
Headquarters
White Plains, NY, USAAgency's own words
Service regions
New York, USAVendar profile field
Client types
local_service_business, local_businessVendar profile field
Industries
Home Services, Local ServicesVendar profile field
Named clients in confirmed proof
MCAS Roofing & Contracting, Bombace Construction, Giuliani Air Conditioning & Heating, Clear Drains LLC, Gala Magriñá Design, Mary Cioffi Executive Coaching, Jesse Rinka Photography, Roofer in Croton-on-HudsonIndependent source or agency, see the claims list

Only rows marked “Verified by Vendar” were checked. Rankings place an agency in a city by headquarters or by documented work for clients there, never by a service region alone.

Pricing in fullNot disclosed
Model
mixed
Minimum monthly budget
not disclosed
Project minimum
not disclosed
Hourly rate
not disclosed
Typical range
not disclosed
Minimum term
1 month (month to month)
Setup fee
not disclosed
Engagement models
not stated

Source: Not disclosed. Every figure above is the agency's published number; a row marked not disclosed has no published figure.

The SEO for Startups band tops out at $7,000/month; this vendor does not publish a monthly floor.

Median disclosed monthly floor in each ranking: SEO for Startups $3,000 (22 of 31 disclose) · SEO Agencies on a Monthly Retainer $5,000 (28 of 30 disclose) · SEO for Lead Generation $4,500 (23 of 41 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose)

Reputation

No review platforms on file.

How it counts: 41 third-party reviews at 5.0. Ratings say nothing about work on a specific need and never count as evidence for it.

Awards
none on file
Certifications
none on file
Company and process
Founded
2017Agency's own words
Team size
not disclosedNot disclosed
Languages
not statedVendar profile field
Services
SEOVendar profile field
Technologies
not statedVendar profile field
Workflow
not documentedAgency's own words
Onboarding
not documentedAgency's own words
Reporting
not documentedAgency's own words

Company fields come from the vendor profile; only fields with status verified were checked by Vendar.

How confidence is computedLower confidence
Confidence
Lower confidence, 62 of 100
Evidence posture
thin: No independent source documents this vendor's work; treat it as a candidate only.
Capped by
Rated from the evidence on file (sources, independence, confirmed quotes), not by an editor.
Best position confidence
Moderate confidence

It starts from the data completeness and source reliability of the profile, and is capped when independent proof of work is thin. The next level is Moderate confidence. One independent claim with a measured result for the best-ranked need is the fastest way up.

Data completeness48/100
  • Who the company is: website, headquarters, founding year, team size, logo, regions served: team size16/20
  • Fit: services, industries, client types15/15
  • Commercial terms: model, entry price, hourly rate, minimum term, setup fee: entry price, hourly rate, setup fee7/20
  • Documented work: cases naming a client and a result (target 5) and work claims overall (target 10): 0 cases with a named client and a result, 13 work claims10/30
  • Reputation: rating and review count on two or more platforms, each with 10 or more reviews: 0 platforms with a rating and 10 or more reviews0/15
Trust in the data70/100
  • Who is speaking: independent sources among work claims (full marks at 40%): 0 of 13 work claims are independent0/30
  • Checked against the source page: confirmed, or half for partly confirmed: 13 confirmed, 0 partly, of 13 with a source25/25
  • Numbers backed by a verbatim quote from the source: 0 of 020/20
  • Seen within the last 365 days: 13 of 1315/15
  • Not contradicted: claims their source no longer supports: 0 not supported by their page10/10

These two scores describe the profile itself and never change a position.

Limits and how to correct them
  • No independent source names SEO for startups work; the evidence is first-party or editorial.
  • Pricing not disclosed; budget fit cannot be checked before outreach.
  • Never verified against official sources.
  • No independent source on file: Every claim on file is first-party or a Vendar profile field.
  • Profile below decision-ready status: the profile is collected but not reviewed yet.
  • Use as a caveated candidate only: no independent source documents this vendor's work.
  • None of the 13 documented work claims comes from an independent source; all are the agency's own account or sources it controls.
  • No third-party evidence claims are normalized.
  • Best position rests on: Published by the agency on its own site.
  • 13 of 13 claims on file are the agency's own words or sources it controls; 0 come from an independent source.
  • Open: Price signal disclosed (not disclosed; asked in Before you sign)
  • Open: Three strongest proofs name a client and a measured, dated result (0 of 3)
  • Open: At least a third of documented work comes from independent sources (0 of 13 work claims)
  • Open: Founding year, team size and headquarters on file (team size missing)
Machine-readable version

This section carries the same data that AI assistants receive.

Schema
vendar.ai.vendor-summary.v1
Model
Evidence-weighted ranking 2026.11.7
Data as of
Nov 3, 2026
Generated
Verification
Not verified
Sources checked
not yet
Citation readiness
Candidate only, with a caveat
  • Do not infer headquarters from service-area coverage.
  • Do not treat paid visibility as organic ranking proof.
  • Do not present a source-thin profile as independently verified.
Talk to Pillar Digital Marketing

Describe what you need. The request is saved in Vendar first, then routed from there.