
Admitted to a ranking on documented work, outside the top three for every question it appears in. None of its 13 documented work claims comes from an independent source.
Best position #23 SEO for Startups in New York, of 31 · also in 10 more rankings
Why: Rated from the evidence on file (sources, independence, confirmed quotes), not by an editor.
Opens in your own account with a ready question and a link to the same data. Nothing about you is sent.

Published on the agency's own site. Each quote carries a badge saying where it comes from.
Clients consistently praise Joe's expertise with websites, SEO and Google profiles, and report clear business growth such as more leads and calls after new sites launched. Reviews are uniformly positive with no criticism mentioned. Most clients are small local service businesses such as contractors, trades and an executive coach.More
- Website expertise and improvements6
- SEO knowledge3
- Communication and going the extra mile2
- Learning the client's business1
“Joe was able to show me multiple errors with my current website and google profile and totally cleaned everything up.”
Show 3 more quotesHide quotes
“We have happily watched our leads grow through our new website and much-improved SEO thanks to Joe’s expertise.”
“He is a true expert and great communicator and all around amazing human.”
“goes the extra mile for his clients to learn their business”
No criticism in the quotes read.
Show 2 more resultsHide results
- Website design/build and redesign6
- SEO3
- Google profile/listing cleanup and optimization2
- Marketing lead generation2
- Roofing contractor
- Construction/excavation company
- HVAC company
- Drainage/plumbing services business
- Interior design firm
- Executive coaching business
Show 6 named client quotesHide named client quotes
“Pillar took the lead on my marketing, worked through my webpage and each year, it becomes better. They helped me go from a startup, to one of the largest, most highly reviewed roofers in Westchester!”
“Now, we’re getting more leads each month for our excavation company. It didn’t happen overnight, but a few months after our website was up we started getting calls and leads from our website.”
“Joe was able to show me multiple errors with my current website and google profile and totally cleaned everything up.”
“My business has also grown significantly since he built my new website.”
“I cannot recommend Joe enough for your website, SEO and google listing needs. He is a true expert and great communicator and all around amazing human. We are super happy with the results we’re seeing on the work he did on our website.”
“Joe is very knowledgeable beyond the website re-design I originally sought his services for, and goes the extra mile for his clients to learn their business, and ensure their messaging and branding is clear and content is optimized for SEO.”
- Your business matches the client types on file (local service businesses, local businesses) and the industries on file (home services, local services).
- You need what reviewers hired it for: Website design/build and redesign (6 of 13 mentions); SEO (3).
- You need proof of SEO for Startups work in New York: documented cases are in Connecticut (for example Giuliani Air Conditioning & Heating), not New York.
- You need a published price before the first call: nothing is disclosed.
No documented work claim comes from an independent source yet.
- None of the 13 documented work claims comes from an independent source; all are the agency's own account or sources it controls.
- Several commercial terms are not published.
- Ask for the hourly rate, setup fee: not published.
- Ask for two client references you can call: no independent accounts of its work on file.
- Ask which case is closest to your business and what the measured result was: no proof on file carries a number.
- #22 Widely Interactive37Ranks above on this question#22#23 this oneScore3737Independent00PriceFrom $1,500/monthnot disclosedModerate confidence · own published cases · Not verified
- #24 Code and Design Group37Ranks below on this question#24#23 this oneScore3737Independent00PriceFrom $299/monthnot disclosedModerate confidence · own published cases · Not verified
All detailsEverything behind the summary above: the same data the machine feed serves for Pillar Digital Marketing.Open ↓Close ↑
Score by criterion#23 SEO for Startups in New York: 37/100
| Criterion | Weight | Points | Share | What it rests on |
|---|---|---|---|---|
| Evidence for this query | 30 | 9 | 30% |
|
| Fit to this query | 25 | 12.4 | 50% |
|
| Capability depth | 15 | 10.2 | 68% |
|
| Reliability | 10 | 6.6 | 66% |
|
| Transparencyweakest | 10 | 0 | 0% |
|
| Reputation | 5 | 4.1 | 82% |
|
| Market credibility | 5 | 0 | 0% |
|
- -3 No independent source on file: Every claim on file is first-party or a Vendar profile field.
- -2 Profile below decision-ready status: the profile is collected but not reviewed yet.
All claims in the feed13 of 13 on file · 0 of 13 work claims from an independent source
Who says it, across all 13 claims on file: independent source 0 · linked to the agency 0 · listings the agency writes 0 · agency's own words 13. Independent share of work claims: 0%. 3 distinct source pages.
Claims per need in this feed: SEO for Startups 2 · SEO Agencies on a Monthly Retainer 8 · SEO for Lead Generation 2. The full ledger of 13 is on the proof page.
A client named Michael Casolaro, owner of MCAS Roofing & Contracting, Inc. in New York, NY, says Pillar took over his marketing and webpage, and that the work helped him go from a startup to one of the largest, most highly reviewed roofers in Westchester.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for StartupsSEO Agencies on a Monthly RetainerQuote from the source page
Pillar took the lead on my marketing, worked through my webpage and each year, it becomes better. They helped me go from a startup, to one of the largest, most highly reviewed roofers in Westchester!
A client named John Bombace, owner of Bombace Construction in New Rochelle, NY, says that after Pillar built his website, a few months later the excavation company started getting calls and leads from the website each month.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for Lead GenerationSEO Agencies on a Monthly RetainerQuote from the source page
Now, we’re getting more leads each month for our excavation company. It didn’t happen overnight, but a few months after our website was up we started getting calls and leads from our website.
A client named Jack Giuliani, owner of Giuliani Air Conditioning & Heating in Greenwich, CT, says Joe of Pillar identified multiple errors on his existing website and Google profile and cleaned them up.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO Agencies on a Monthly RetainerQuote from the source page
Joe was able to show me multiple errors with my current website and google profile and totally cleaned everything up.
A client named Eddie Giuliani, owner of Clear Drains LLC in Greenwich, CT, says his business has grown significantly since Pillar built his new website.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO Agencies on a Monthly RetainerQuote from the source page
My business has also grown significantly since he built my new website.
A client named Gala Magriñá, owner of Gala Magriñá Design in New York, NY, says she is happy with the results of Pillar's work on her website, SEO, and Google listing.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO Agencies on a Monthly RetainerQuote from the source page
I cannot recommend Joe enough for your website, SEO and google listing needs. He is a true expert and great communicator and all around amazing human. We are super happy with the results we’re seeing on the work he did on our website.
Pillar Digital Marketing completed a website redesign for Mary Cioffi Executive Coaching, with content optimized for SEO.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO Agencies on a Monthly RetainerQuote from the source page
Joe is very knowledgeable beyond the website re-design I originally sought his services for, and goes the extra mile for his clients to learn their business, and ensure their messaging and branding is clear and content is optimized for SEO.
Pillar Digital Marketing did website and SEO work for Gala Magriñá Design, and the client reports being happy with the results.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO Agencies on a Monthly RetainerQuote from the source page
I cannot recommend Joe enough for your website, SEO and google listing needs. He is a true expert and great communicator and all around amazing human. We are super happy with the results we’re seeing on the work he did on our website.
Pillar Digital Marketing built a new website with improved SEO for Jesse Rinka Photography, and the clients report their leads have grown.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for Lead GenerationSEO Agencies on a Monthly RetainerQuote from the source page
We have happily watched our leads grow through our new website and much-improved SEO thanks to Joe’s expertise.
Pillar Digital Marketing handled marketing and webpage work for MCAS Roofing & Contracting, Inc., and the client credits them with helping the business grow from a startup to one of the largest, most highly reviewed roofers in Westchester.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for StartupsQuote from the source page
Pillar took the lead on my marketing, worked through my webpage and each year, it becomes better. They helped me go from a startup, to one of the largest, most highly reviewed roofers in Westchester!
Pillar Digital Marketing lists a portfolio of websites it has created for contractors and home service businesses, including a roofer in Croton-on-Hudson, NY, a general contractor in White Plains, NY, and a landscaper in West Harrison, NY.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workQuote from the source page
Here are some of the websites we've created for contractors and home service businesses. Roofer in Croton-on-Hudson, NY General Contractor in White Plains, NY General Contractor in Ossining, NY Landscape Contractor in Purchase, NY Landscaper in West Harrison, NY
The portfolio lists websites created for a plumber in Ossining, NY, an HVAC contractor in Greenwich, CT, a home builder in Putney, VT, a drainage contractor in Holmes, NY, and a masonry contractor in Port Chester, NY.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workQuote from the source page
Plumber in Ossining, NY HVAC Contractor in Greenwich, CT Home Builder in Putney, VT Drainage Contractor in Holmes, NY Drain Cleaner in Greenwich, CT Masonry Contractor in Port Chester, NY
The portfolio lists additional websites created for businesses including an auto repair shop in Vauxhall, NJ, an event venue in Bronx, NY, a financial planner in Elmsford, NY, and a pet care service in Yorktown, NY.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workQuote from the source page
More Websites We've Created Auto Repair in Vauxhall, NJ Event Venue in Bronx, NY Author in Huntington, NY Men's Clothier in East Greenwich, RI Financial Planner in Elmsford, NY Author in Mamaroneck, NY Art Exhibit in Beirut, Lebanon Pet Care Service in Yorktown, NY
Pillar Digital Marketing built a new website for Clear Drains LLC, and the client reports his business has grown significantly since the site was built.
Agency's own wordspillardigitalmarketing.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workQuote from the source page
My business has also grown significantly since he built my new website.
Positions in every ranking11 rankings
11 positions: 11 where a claim on file names the need, 0 listed on offer only. The top 5 by evidence first; the rest open below.
| Ranking | Rank | Score | Claims for the need | Confidence | Weakest criterion |
|---|---|---|---|---|---|
| SEO Agencies on a Monthly Retainer · New Yorkon its own published cases | #30 of 30 | 41 | 8 (0 independent) | Moderate confidence | Transparency 0 of 10 |
| SEO for Startups · New Yorkon its own published cases | #23 of 31 | 37 | 2 (0 independent) | Moderate confidence | Transparency 0 of 10 |
| SEO for Lead Generation · New Yorkon its own published cases | #35 of 41 | 41 | 2 (0 independent) | Moderate confidence | Transparency 0 of 10 |
| SEO for Startups · Atlantaon its own published cases | #25 of 31 | 32 | 2 (0 independent) | Moderate confidence | Transparency 0 of 10 |
| SEO for Startups · Chicagoon its own published cases | #25 of 31 | 32 | 2 (0 independent) | Moderate confidence | Transparency 0 of 10 |
6 more positionsHide the other 6
| Ranking | Rank | Score | Claims for the need | Confidence | Weakest criterion |
|---|---|---|---|---|---|
| SEO for Startups · Dallason its own published cases | #25 of 31 | 32 | 2 (0 independent) | Moderate confidence | Transparency 0 of 10 |
| SEO for Startups · Houstonon its own published cases | #25 of 31 | 32 | 2 (0 independent) | Moderate confidence | Transparency 0 of 10 |
| SEO for Startups · Phoenixon its own published cases | #25 of 31 | 32 | 2 (0 independent) | Moderate confidence | Transparency 0 of 10 |
| SEO for Startups · Seattleon its own published cases | #25 of 31 | 32 | 2 (0 independent) | Moderate confidence | Transparency 0 of 10 |
| SEO for Startups · Miamion its own published cases | #26 of 31 | 32 | 2 (0 independent) | Moderate confidence | Transparency 0 of 10 |
| SEO for Startups · San Franciscoon its own published cases | #26 of 31 | 32 | 2 (0 independent) | Moderate confidence | Transparency 0 of 10 |
Fit and geography
- Headquarters
- White Plains, NY, USAAgency's own words
- Service regions
- New York, USAVendar profile field
- Client types
- local_service_business, local_businessVendar profile field
- Industries
- Home Services, Local ServicesVendar profile field
- Named clients in confirmed proof
- MCAS Roofing & Contracting, Bombace Construction, Giuliani Air Conditioning & Heating, Clear Drains LLC, Gala Magriñá Design, Mary Cioffi Executive Coaching, Jesse Rinka Photography, Roofer in Croton-on-HudsonIndependent source or agency, see the claims list
Only rows marked “Verified by Vendar” were checked. Rankings place an agency in a city by headquarters or by documented work for clients there, never by a service region alone.
Pricing in fullNot disclosed
- Model
- mixed
- Minimum monthly budget
- not disclosed
- Project minimum
- not disclosed
- Hourly rate
- not disclosed
- Typical range
- not disclosed
- Minimum term
- 1 month (month to month)
- Setup fee
- not disclosed
- Engagement models
- not stated
Source: Not disclosed. Every figure above is the agency's published number; a row marked not disclosed has no published figure.
The SEO for Startups band tops out at $7,000/month; this vendor does not publish a monthly floor.
Median disclosed monthly floor in each ranking: SEO for Startups $3,000 (22 of 31 disclose) · SEO Agencies on a Monthly Retainer $5,000 (28 of 30 disclose) · SEO for Lead Generation $4,500 (23 of 41 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose) · SEO for Startups $3,000 (22 of 31 disclose)
Reputation
No review platforms on file.
How it counts: 41 third-party reviews at 5.0. Ratings say nothing about work on a specific need and never count as evidence for it.
- Awards
- none on file
- Certifications
- none on file
Company and process
- Founded
- 2017Agency's own words
- Team size
- not disclosedNot disclosed
- Languages
- not statedVendar profile field
- Services
- SEOVendar profile field
- Technologies
- not statedVendar profile field
- Workflow
- not documentedAgency's own words
- Onboarding
- not documentedAgency's own words
- Reporting
- not documentedAgency's own words
Company fields come from the vendor profile; only fields with status verified were checked by Vendar.
How confidence is computedLower confidence
- Confidence
- Lower confidence, 62 of 100
- Evidence posture
- thin: No independent source documents this vendor's work; treat it as a candidate only.
- Capped by
- Rated from the evidence on file (sources, independence, confirmed quotes), not by an editor.
- Best position confidence
- Moderate confidence
It starts from the data completeness and source reliability of the profile, and is capped when independent proof of work is thin. The next level is Moderate confidence. One independent claim with a measured result for the best-ranked need is the fastest way up.
- Who the company is: website, headquarters, founding year, team size, logo, regions served: team size16/20
- Fit: services, industries, client types15/15
- Commercial terms: model, entry price, hourly rate, minimum term, setup fee: entry price, hourly rate, setup fee7/20
- Documented work: cases naming a client and a result (target 5) and work claims overall (target 10): 0 cases with a named client and a result, 13 work claims10/30
- Reputation: rating and review count on two or more platforms, each with 10 or more reviews: 0 platforms with a rating and 10 or more reviews0/15
- Who is speaking: independent sources among work claims (full marks at 40%): 0 of 13 work claims are independent0/30
- Checked against the source page: confirmed, or half for partly confirmed: 13 confirmed, 0 partly, of 13 with a source25/25
- Numbers backed by a verbatim quote from the source: 0 of 020/20
- Seen within the last 365 days: 13 of 1315/15
- Not contradicted: claims their source no longer supports: 0 not supported by their page10/10
These two scores describe the profile itself and never change a position.
Limits and how to correct them
- No independent source names SEO for startups work; the evidence is first-party or editorial.
- Pricing not disclosed; budget fit cannot be checked before outreach.
- Never verified against official sources.
- No independent source on file: Every claim on file is first-party or a Vendar profile field.
- Profile below decision-ready status: the profile is collected but not reviewed yet.
- Use as a caveated candidate only: no independent source documents this vendor's work.
- None of the 13 documented work claims comes from an independent source; all are the agency's own account or sources it controls.
- No third-party evidence claims are normalized.
- Best position rests on: Published by the agency on its own site.
- 13 of 13 claims on file are the agency's own words or sources it controls; 0 come from an independent source.
- Open: Price signal disclosed (not disclosed; asked in Before you sign)
- Open: Three strongest proofs name a client and a measured, dated result (0 of 3)
- Open: At least a third of documented work comes from independent sources (0 of 13 work claims)
- Open: Founding year, team size and headquarters on file (team size missing)
Machine-readable version
This section carries the same data that AI assistants receive.
- Schema
- vendar.ai.vendor-summary.v1
- Model
- Evidence-weighted ranking 2026.11.7
- Data as of
- Nov 3, 2026
- Generated
- Verification
- Not verified
- Sources checked
- not yet
- Citation readiness
- Candidate only, with a caveat
- Do not infer headquarters from service-area coverage.
- Do not treat paid visibility as organic ranking proof.
- Do not present a source-thin profile as independently verified.
Describe what you need. The request is saved in Vendar first, then routed from there.
