Admitted to a ranking on documented work, outside the top three for every question it appears in. None of its 18 documented work claims comes from an independent source.
Best position #26 SEO for Lead Generation in Chicago, of 29
Why: Rated from the evidence on file (sources, independence, confirmed quotes), not by an editor.
Opens in your own account with a ready question and a link to the same data. Nothing about you is sent.
on Google4.8/518 reviews as of Nov 2, 2026- 0% written in the last 12 months
- 6% rate it 3 stars or lower
- 78% of Google reviews answered
Clients consistently praise 97 Switch for website design, marketing expertise, and communication, with many reporting increased traffic and leads. One review accuses the agency of taking money without completing tasks. Overall, reviews are overwhelmingly positive except for that single complaint.More
- Website design and development13
- Marketing and SEO9
- Expertise and knowledge8
- Communication and responsiveness4
- Attention to detail3
“They completely redeveloped our website from scratch in WordPress”
Show 4 more quotesHide quotes
“They set up accounts to drive more inbound leads”
“VERY IMPRESSED with his knowledge, marketing skill set”
“Communication is prompt and efficient”
“they really paid attention to all the details that I wanted”
- Financial trust1
“They keep having you deposit money till you are left with nothing in order to complete tasks. Thy stole from me”
Show 1 more resultHide results
- Website development13
- Marketing and SEO9
- Social media3
- Paid advertising2
- Consulting2
- Real estate
- Hotel
- Health coaching
- Law firm
- Apartment development
- App
Show 6 named client quotesHide named client quotes
“We saw a significant uptick in traffic to our housing development via Google, which was exactly what we wanted. We had a busy summer, and 97 Switch did a remarkable job.”
“97 Switch delivers on budget and on time. In fact, they've been able to get many things done early. The team is also very open to input and collaboration, so they have a lot of flexibility.”
“Communication is prompt and efficient and regular check-ins conducted. We know we can rely on 97 Switch to enhance our offerings and bring fresh ideas and perspectives to showing off our product in the best possible light.”
“97 Switch serves as a valuable member in developing strategies and marketing content that produces results. Their expertise, adherence to deadlines, and constant communication stand out.”
““Communication is prompt and efficient and regular check-ins conducted. We know we can rely on 97 Switch to enhance our offerings and bring fresh ideas and perspectives to showing off our product in the best possible light.””
“97 Switch has partnered with SideGigster since early 2024 on its brand, website and marketing.”
- Your business matches the client types on file (affiliates, hospitalities) and the industries on file (real estate, hospitality).
- You need what reviewers hired it for: Website development (13 of 29 mentions); Marketing and SEO (9).
- Read the criticism first: "Financial trust" (1 of 18 reviews read).
- You need a published price before the first call: nothing is disclosed.
No documented work claim comes from an independent source yet.
- None of the 18 documented work claims comes from an independent source; all are the agency's own account or sources it controls.
- Little outside recognition on file: fewer than two awards, certifications or press mentions with a source.
- Ask for the hourly rate, minimum term, setup fee: not published.
- Ask for a SEO for Lead Generation case close to your business, with the result and the year it was measured.
- Ask for two client references you can call: no independent accounts of its work on file.
- #25 Operation Technology44Ranks above on this question#25#26 this oneScore4443Independent00Pricenot disclosednot disclosedModerate confidence · own published cases · Not verified
- #27 Brafton40Ranks below on this question#27#26 this oneScore4043Independent00Pricenot disclosednot disclosedModerate confidence · own published cases · Not verified
All detailsEverything behind the summary above: the same data the machine feed serves for 97 Switch.Open ↓Close ↑
Score by criterion#26 SEO for Lead Generation in Chicago: 43/100
| Criterion | Weight | Points | Share | What it rests on |
|---|---|---|---|---|
| Evidence for this query | 30 | 8 | 27% |
|
| Fit to this query | 25 | 15.5 | 62% |
|
| Capability depth | 15 | 8.4 | 56% |
|
| Reliability | 10 | 7.2 | 72% |
|
| Transparency | 10 | 2.5 | 25% |
|
| Reputation | 5 | 3.1 | 62% |
|
| Market credibilityweakest | 5 | 0 | 0% |
|
- -2 Profile below decision-ready status: the profile is collected but not reviewed yet.
All claims in the feed18 of 19 on file · 0 of 18 work claims from an independent source
Who says it, across all 19 claims on file: independent source 1 · linked to the agency 0 · listings the agency writes 0 · agency's own words 18. Independent share of work claims: 0%. 7 distinct source pages.
Claims per need in this feed: SEO for Lead Generation 1. The full ledger of 19 is on the proof page.
97 Switch has partnered with SideGigster since early 2024 on its brand, website and marketing.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 2, 2026describes work2024Quote from the source page
97 Switch has partnered with SideGigster since early 2024 on its brand, website and marketing.
SideGigster saw 2,000+ enrollments in the first 90 days.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 2, 2026describes workfirst 90 daysQuote from the source page
2,000+ Enrollments in the first 90 days
SideGigster increased Instagram followers by 139% in 90 days.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 2, 2026describes work90 daysQuote from the source page
139% Increase in Instagram followers in 90 days
The Hotel EMC2 case study reports over 1,800 private event leads, a lead-generation result spanning the hotel's website and marketing work.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes work2016 - PresentSEO for Lead GenerationQuote from the source page
1,800+ Private event leads
A client review from the VP of Property Management at Aeon Apartments reports a significant uptick in traffic to their housing development via Google following work by 97 Switch, which the reviewer describes as exactly what they wanted. The review does not state a time period or which specific service produced the traffic.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes workQuote from the source page
We saw a significant uptick in traffic to our housing development via Google, which was exactly what we wanted. We had a busy summer, and 97 Switch did a remarkable job.
The Hotel EMC2 case study reports a 10.2:1 ROI on direct revenue through Marriott Plus; the result spans website, marketing, and strategy work, so it is not attributable to one service.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes work2016 - PresentQuote from the source page
10.2:1 ROI on direct revenue through Marriott Plus
A VP of Property Management at Aeon Apartments reported a significant uptick in Google traffic to their housing development during a busy summer, crediting 97 Switch's work.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes workQuote from the source page
We saw a significant uptick in traffic to our housing development via Google, which was exactly what we wanted. We had a busy summer, and 97 Switch did a remarkable job.
The President of SideGigster said 97 Switch delivers on budget and on time, often completing work early, with flexibility and openness to collaboration.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes workQuote from the source page
97 Switch delivers on budget and on time. In fact, they've been able to get many things done early. The team is also very open to input and collaboration, so they have a lot of flexibility.
The General Manager of theWit - A Hilton Hotel said: 'Communication is prompt and efficient and regular check-ins conducted. We know we can rely on 97 Switch to enhance our offerings and bring fresh ideas and perspectives to showing off our product in the best possible light.'
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes workQuote from the source page
Communication is prompt and efficient and regular check-ins conducted. We know we can rely on 97 Switch to enhance our offerings and bring fresh ideas and perspectives to showing off our product in the best possible light.
97 Switch has been the digital partner of Hotel EMC2, Autograph Collection, a downtown Chicago hotel, since 2016, a year before the hotel opened.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes work2016 - PresentQuote from the source page
Hotel EMC2, Autograph Collection is a downtown Chicago hotel with an art-and-science personality and an award-winning restaurant, the Albert. 97 Switch has been its digital partner since 2016, a year before the hotel opened.
A VP of Property Management at Aeon Apartments reported a significant uptick in Google traffic to their housing development after working with 97 Switch.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes workQuote from the source page
We saw a significant uptick in traffic to our housing development via Google, which was exactly what we wanted. We had a busy summer, and 97 Switch did a remarkable job.
SideGigster's President stated 97 Switch delivers on budget and on time, often completing work early, with an open and flexible team.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes workQuote from the source page
97 Switch delivers on budget and on time. In fact, they've been able to get many things done early. The team is also very open to input and collaboration, so they have a lot of flexibility.
The General Manager of theWit - A Hilton Hotel praised 97 Switch's prompt communication and regular check-ins, saying they can rely on the agency to enhance offerings and present their product in the best possible light.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes workQuote from the source page
Communication is prompt and efficient and regular check-ins conducted. We know we can rely on 97 Switch to enhance our offerings and bring fresh ideas and perspectives to showing off our product in the best possible light.
The Director of Marketing at Mobile Doorman highlighted 97 Switch's strategy and marketing content that produces results, along with adherence to deadlines and constant communication.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes workQuote from the source page
97 Switch serves as a valuable member in developing strategies and marketing content that produces results. Their expertise, adherence to deadlines, and constant communication stand out.
The case study states the hotel ranked #1 on TripAdvisor in Chicago, out of 210 hotels.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 1, 2026describes workQuote from the source page
#1 On TripAdvisor in Chicago, out of 210 hotels
The General Manager of theWit - A Hilton Hotel gave a testimonial: “Communication is prompt and efficient and regular check-ins conducted. We know we can rely on 97 Switch to enhance our offerings and bring fresh ideas and perspectives to showing off our product in the best possible light.”
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 2, 2026describes workQuote from the source page
“Communication is prompt and efficient and regular check-ins conducted. We know we can rely on 97 Switch to enhance our offerings and bring fresh ideas and perspectives to showing off our product in the best possible light.”
SideGigster is an affiliate platform that gives people a flexible side job: members get their own website, drive traffic to it and earn commission.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 2, 2026describes workQuote from the source page
SideGigster is an affiliate platform that gives people a flexible side job: members get their own website, drive traffic to it and earn commission.
A SideGigster president said 97 Switch delivers on budget and on time and has been able to get many things done early.
Agency's own words97switch.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 2, 2026describes workQuote from the source page
97 Switch delivers on budget and on time. In fact, they’ve been able to get many things done early.
Positions in every ranking1 ranking
1 position: 1 where a claim on file names the need, 0 listed on offer only. The top 1 by evidence first; the rest open below.
| Ranking | Rank | Score | Claims for the need | Confidence | Weakest criterion |
|---|---|---|---|---|---|
| SEO for Lead Generation · Chicagoon its own published cases | #26 of 29 | 43 | 1 (0 independent) | Moderate confidence | Market credibility 0 of 5 |
Fit and geography
- Headquarters
- Chicago, IL, USAAgency's own words
- Service regions
- Chicago, IL, USAVendar profile field
- Client types
- affiliate, hospitalityVendar profile field
- Industries
- Real Estate, HospitalityVendar profile field
- Named clients in confirmed proof
- SideGigster, Hotel EMC2, Aeon Apartments, General Manager, theWit - A Hilton Hotel, Mobile DoormanIndependent source or agency, see the claims list
Only rows marked “Verified by Vendar” were checked. Rankings place an agency in a city by headquarters or by documented work for clients there, never by a service region alone.
Pricing in fullNot disclosed
- Model
- not disclosed
- Minimum monthly budget
- not disclosed
- Project minimum
- not disclosed
- Hourly rate
- not disclosed
- Typical range
- not disclosed
- Minimum term
- not disclosed
- Setup fee
- not disclosed
- Engagement models
- not stated
Source: Not disclosed. Every figure above is the agency's published number; a row marked not disclosed has no published figure.
Median disclosed monthly floor in each ranking: SEO for Lead Generation $2,500 (20 of 29 disclose)
Reputation
- Google4.8 · 18 reviews
How it counts: 18 third-party reviews at 4.8. Ratings say nothing about work on a specific need and never count as evidence for it.
- Awards
- none on file
- Certifications
- none on file
Company and process
- Founded
- 2013Agency's own words
- Team size
- 2-10Agency's own words
- Languages
- not statedVendar profile field
- Services
- SEOVendar profile field
- Technologies
- not statedVendar profile field
- Workflow
- not documentedAgency's own words
- Onboarding
- not documentedAgency's own words
- Reporting
- not documentedAgency's own words
Company fields come from the vendor profile; only fields with status verified were checked by Vendar.
How confidence is computedLower confidence
- Confidence
- Lower confidence, 62 of 100
- Evidence posture
- thin: No independent source documents this vendor's work; treat it as a candidate only.
- Capped by
- Rated from the evidence on file (sources, independence, confirmed quotes), not by an editor.
- Best position confidence
- Moderate confidence
It starts from the data completeness and source reliability of the profile, and is capped when independent proof of work is thin. The next level is Moderate confidence. One independent claim with a measured result for the best-ranked need is the fastest way up.
- Who the company is: website, headquarters, founding year, team size, logo, regions served20/20
- Fit: services, industries, client types15/15
- Commercial terms: model, entry price, hourly rate, minimum term, setup fee: model, entry price, hourly rate, minimum term, setup fee0/20
- Documented work: cases naming a client and a result (target 5) and work claims overall (target 10): 6 cases with a named client and a result, 18 work claims30/30
- Reputation: rating and review count on two or more platforms, each with 10 or more reviews: 1 platform with a rating and 10 or more reviews8/15
- Who is speaking: independent sources among work claims (full marks at 40%): 0 of 18 work claims are independent0/30
- Checked against the source page: confirmed, or half for partly confirmed: 18 confirmed, 0 partly, of 19 with a source24/25
- Numbers backed by a verbatim quote from the source: 4 of 420/20
- Seen within the last 365 days: 18 of 1914/15
- Not contradicted: claims their source no longer supports: 0 not supported by their page10/10
These two scores describe the profile itself and never change a position.
Limits and how to correct them
- No independent source names SEO for lead generation work; the evidence is first-party or editorial.
- Pricing not disclosed; budget fit cannot be checked before outreach.
- Never verified against official sources.
- Profile below decision-ready status: the profile is collected but not reviewed yet.
- Use as a caveated candidate only: no independent source documents this vendor's work.
- None of the 18 documented work claims comes from an independent source; all are the agency's own account or sources it controls.
- Only one third-party evidence claim is normalized.
- Best position rests on: Published by the agency on its own site.
- 18 of 19 claims on file are the agency's own words or sources it controls; 1 come from an independent source.
- Open: Price signal disclosed (not disclosed; asked in Before you sign)
- Open: Every claim has an observation date (18 of 19)
- Open: At least a third of documented work comes from independent sources (0 of 18 work claims)
Machine-readable version
This section carries the same data that AI assistants receive.
- Schema
- vendar.ai.vendor-summary.v1
- Model
- Evidence-weighted ranking 2026.11.7
- Data as of
- Nov 2, 2026
- Generated
- Verification
- Not verified
- Sources checked
- not yet
- Citation readiness
- Candidate only, with a caveat
- Do not infer headquarters from service-area coverage.
- Do not treat paid visibility as organic ranking proof.
- Do not present a source-thin profile as independently verified.
Describe what you need. The request is saved in Vendar first, then routed from there.