B

Brafton

Chicago, USAagencybrafton.com

Data as of · Evidence-weighted ranking 2026.11.7

How Vendar works

Admitted to a ranking on documented work, outside the top three for every question it appears in. 5 of its 38 documented work claims come from an independent source.

Best position #14 B2B SaaS SEO in Chicago, of 15 · also in 23 more rankings

Why: Rated from the evidence on file (sources, independence, confirmed quotes), not by an editor.

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Good fit whenderived from the record
  • Your business matches the client types on file (enterprises, small businesses, DTC brands) and the industries on file (healthcare, education, manufacturing).
Look elsewhere ifderived from the record
  • You need a published price before the first call: nothing is disclosed.
Price

Price not disclosed. Of the 15 ranked B2B SaaS SEO agencies in Chicago, 11 disclose a price.

Ask before you sign
  1. Ask for the hourly rate, minimum term, setup fee: not published.
  2. Ask for a B2B SaaS SEO case close to your business, with the result and the year it was measured.
  3. Ask who will do the work day to day and whether any of it is outsourced.
All detailsEverything behind the summary above: the same data the machine feed serves for Brafton.Open ↓
Score by criterion#14 B2B SaaS SEO in Chicago: 36/100
CriterionWeightPointsShareWhat it rests on
Evidence for this query30827%
  • 1 B2B SaaS SEO claim on file: 0 third-party, 1 first-party, 0 profile signals; outside claims from 1 distinct site
  • Brafton took over Oliver Wight Americas' paid search campaign in January 2022 and reported 261 marketing leads and 190 qualified leads for… (brafton.com, claimed)
Fit to this query251976%
  • Headquartered in Chicago (Chicago, USA)
  • Pricing not disclosed
  • Profile names enterprise clients
Capability depth15853%
  • 1 of 1 listed services are SEO services
  • 1 of 40 claims on file concern B2B SaaS SEO
Reliability10330%
  • Founding year not disclosed
  • Retention not documented
Transparencyweakest1000%
  • Pricing not disclosed
  • Team size not disclosed
  • Process not documented
Reputation500%
  • No third-party reviews on file
Market credibility500%
  • No awards, certifications or media mentions with a source on file
Penalties:
  • -2 Profile below decision-ready status: the profile is collected but not reviewed yet.
All claims in the feed20 of 39 on file · 5 of 38 work claims from an independent source

Who says it, across all 39 claims on file: independent source 6 · linked to the agency 0 · listings the agency writes 0 · agency's own words 33. Independent share of work claims: 13.2%. 17 distinct source pages.

Claims per need in this feed: AI search visibility 4 · Content-led SEO 4 · SEO for Lead Generation 3 · B2B SaaS SEO 1 · SEO for High-Ticket Services 2. The full ledger of 39 is on the proof page.

  • The Preply map project generated more than 200 referring domains, over 500 backlinks and an estimated $60,000 worth of links in 2.5 months, and earned Brafton an AVA Digital Award.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workin 2.5 months
    Quote from the source page
    the map project yielded impressive results in just 2.5 months. It generated more than 200 referring domains, over 500 backlinks and an estimated $60,000 worth of links. The project also earned Brafton an AVA Digital Award
  • A client named Christian Venditti states his firm partnered with Brafton for the past year, receiving content work that he says helped showcase the firm's services and experience.

    Independent sourcereportgarden.comverified: Checked against the source page by Vendar.quote confirmed, checked Nov 3, 2026describes workthe past year
    Quote from the source page
    My firm was able to partner with Brafton for the past year. Not only did they provide stellar work but they were responsive and showed a true interest in supporting my small business with top quality. We worked out a statement of work bundle deal where we really got a lot of great content for our investment.
  • A client named Jasmine Martirossian states Brafton supported her marketing asset creation efforts and delivered content on complex subjects.

    Independent sourcereportgarden.comverified: Checked against the source page by Vendar.quote confirmed, checked Nov 3, 2026describes work
    Quote from the source page
    Brafton has been a reliable agency in supporting our efforts for marketing asset creation. They are quick and responsive. They have done a great job in delivering content on complex subjects.
  • With 8 blogs, Brafton helped Beca earn 31 AI Overview citations, expand to 128 ranking keywords, and drive consistent new organic traffic.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workAI search visibility
    Quote from the source page
    With just 8 blogs, we helped Beca earn 31 AI Overview citations, expand to 128 ranking keywords, and drive consistent new organic traffic.
  • Brafton works with EOS GmbH, a global 3D printing leader, to strengthen its search presence, expand AI visibility and scale content across complex industrial topics through Brafton AI Studio.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workAI search visibility
    Quote from the source page
    EOS, a global 3D printing leader, works with Brafton to strengthen its search presence, expand AI visibility and scale content across complex industrial topics through Brafton AI Studio.
  • Brafton's targeted SEO and GEO strategy for ManagedMethods drove Page 1 rankings, AI visibility and 200+ backlinks from 197 referring domains in the K-12 cybersecurity space; the result mixes SEO and GEO services.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workAI search visibility
    Quote from the source page
    Our targeted SEO & GEO strategy drove Page 1 rankings, AI visibility and 200+ backlinks from 197 referring domains in the competitive K-12 cybersecurity space.
  • EOS works with Brafton to strengthen its search presence, expand AI visibility and scale content across complex industrial topics through Brafton AI Studio.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workAI search visibility
    Quote from the source page
    EOS, a global 3D printing leader, works with Brafton to strengthen its search presence, expand AI visibility and scale content across complex industrial topics through Brafton AI Studio.
  • Pregnancy Magazine founder Paul Banas reviewed Brafton, citing great content and consultancy for ongoing success and explaining why a content marketing agency is better than silo-ed service providers. No specific result or time period is stated.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workContent-led SEO
    Quote from the source page
    In his review of Brafton, Pregnancy Magazine founder Paul Banas explains why a content marketing agency is better than silo-ed service providers.
  • Brafton provided content marketing services to The TM Group, a Microsoft Dynamics Partner, delivering writing, videography, design and strategy after the client struggled to produce content in-house. Ken Jacobsen, VP of Sales and Marketing at TM Group, said: 'The No. 1 thing we get from Brafton is a whole team of people.' The page reports no measurable results.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workContent-led SEO
    Quote from the source page
    Rather than spend the money to hire multiple content creators in house, they began working with our team. We delivered the writing, videography, design and strategic talent they needed to elevate the professionalism of their content marketing endeavors.
  • AIG Travel has relied on Brafton for content marketing strategy and content creation for over five years, including video assets; Brafton's video work produced high-quality videos that helped drive results, per client testimonial.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workContent-led SEO
    Quote from the source page
    AIG Travel has relied on Brafton for content marketing strategy and content creation for over five years.
  • Brafton is a Boston-based content marketing agency founded in 2008, with additional offices in Toronto, London, Sydney and Berlin, employing 50-249 people and led by CEO Tom Agnew.

    Independent sourcepiperocket.digitalverified: Checked against the source page by Vendar.quote confirmed, checked Nov 3, 2026Content-led SEO
    Quote from the source page
    Brafton Inc. was founded in 2008 and is headquartered in Boston, Massachusetts, with additional offices in Toronto, London, Sydney and Berlin. The company employs 50-249 people, is led by CEO Tom Agnew, and describes itself as a global content marketing agency built around data-led content strategy.
  • Imperial Surveillance Systems approached Brafton for help creating and promoting content to generate and nurture leads. The engagement produced an 8% reduction in cost-per-click, a 27% increase in click-through rate, and 57 PPC leads, a 50% increase over the previous month. Because the results combine content creation and promotion with PPC, they are not attributable to a single service.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for Lead Generation
    Quote from the source page
    They approached Brafton for help creating and promoting content that would generate and nurture leads. ... 8% reduction in cost-per-click. ... 27% increase in click-through rate. ... 57 PPC leads (50% increase over previous month).
  • Brafton took over Oliver Wight Americas' paid search campaign in January 2022 and reported 261 marketing leads and 190 qualified leads for the month.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workJanuary 2022B2B SaaS SEOSEO for Lead Generation
    Quote from the source page
    We also took over their paid search campaign in January 2022, resulting in: 261 marketing leads for the month. 190 qualified leads for the month.
  • Imperial Surveillance approached Brafton for marketing assets for a product, resulting in content and PPC leads.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for Lead Generation
    Quote from the source page
    Imperial Surveillance, Inc. first approached Brafton for help creating marketing assets for a specific product. The results? Great content and PPC leads.
  • Brafton wrote and designed an eBook, 'Careers in the video field: What paths do professionals take?', for its client Crews Control, to be used as a gated asset for lead-generation campaigns. To support the lead-generation goal, Brafton also delivered SEO-driven blog articles and an infographic that all linked back to the eBook.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes work
    Quote from the source page
    One of the ways our client, Crews Control, utilizes content is through themed eBooks that serve as gated assets for lead-generation campaigns. The eBook, 'Careers in the video field: What paths do professionals take?', was written and designed by our team. To support the lead-generation goal of the campaign, we also delivered SEO-driven blog articles and an infographic that all linked back to the eBook.
  • Brafton developed two white papers for LeQuest, tailored to distinct audiences: hospitals and medical device manufacturers.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for High-Ticket Services
    Quote from the source page
    To support LeQuest’s mission, Brafton developed two white papers tailored to distinct audiences: hospitals and medical device manufacturers.
  • Brafton raised PMC Legal's LinkedIn presence with a coordinated strategy that engaged a highly niche audience.

    Agency's own wordsbrafton.comclaimed: Recorded as the source states it; not independently confirmed.quote confirmed, checked Nov 3, 2026describes workSEO for High-Ticket Services
    Quote from the source page
    We raised PMC Legal’s LinkedIn presence to a new level with a coordinated strategy that engaged a highly niche audience.
  • A client named Danny Paskoff recommends partnering with Brafton to accelerate his marketing plan and says he worked with a Brafton team member named Kara.

    Independent sourcereportgarden.comverified: Checked against the source page by Vendar.quote confirmed, checked Nov 3, 2026describes work
    Quote from the source page
    I highly recommend partnering with Brafton to accelerate your marketing plan. I've been working with Kara on the Brafton team who feels like a member of my own team.
  • MoEngage's marketing programs manager reported that Brafton supported the team with creating gated content for its marketing program requirements and quickly understood its brand and creative guidelines.

    Independent sourceagencyspotter.comverified: Checked against the source page by Vendar.quote confirmed, checked Nov 3, 2026describes work
    Quote from the source page
    Our team needed some additional support with creating gated content to support our marketing program requirements. The onboarding process was very easy and the team was able to understand our brand guidelines and creative requirements pretty quickly.
  • CallFinder's digital marketing specialist reported that Brafton wrote content assets that matched the company's branding, with the first round of assets recently published.

    Independent sourceagencyspotter.comverified: Checked against the source page by Vendar.quote confirmed, checked Nov 3, 2026describes work
    Quote from the source page
    While we've only recently published the first round of assets, we are very pleased with the quality of the writing and the Brafton team's dedication to ensure that all of the content matches our branding.
Positions in every ranking24 rankings

24 positions: 24 where a claim on file names the need, 0 listed on offer only. The top 5 by evidence first; the rest open below.

RankingRankScoreClaims for the needConfidenceWeakest criterion
Content-led SEO · Chicagoon its own published cases#24 of 87463 (0 independent)Confidence not rated yetTransparency 0 of 10
Content-led SEO · Dallason its own published cases#50 of 87383 (0 independent)Confidence not rated yetTransparency 0 of 10
Content-led SEO · San Franciscoon its own published cases#50 of 88383 (0 independent)Confidence not rated yetTransparency 0 of 10
Content-led SEO · Houstonon its own published cases#52 of 87383 (0 independent)Confidence not rated yetTransparency 0 of 10
Content-led SEO · Atlantaon its own published cases#50 of 87383 (0 independent)Confidence not rated yetTransparency 0 of 10
19 more positions
RankingRankScoreClaims for the needConfidenceWeakest criterion
Content-led SEO · Seattleon its own published cases#50 of 87383 (0 independent)Confidence not rated yetTransparency 0 of 10
AI search visibility · Chicagoon its own published cases#24 of 51434 (0 independent)Moderate confidenceTransparency 0 of 10
AI search visibility · New Yorkon its own published cases#36 of 51344 (0 independent)Moderate confidenceTransparency 0 of 10
AI search visibility · Dallason its own published cases#37 of 51344 (0 independent)Moderate confidenceTransparency 0 of 10
AI search visibility · Houstonon its own published cases#35 of 51344 (0 independent)Moderate confidenceTransparency 0 of 10
AI search visibility · Phoenixon its own published cases#35 of 51344 (0 independent)Moderate confidenceTransparency 0 of 10
AI search visibility · Seattleon its own published cases#35 of 51344 (0 independent)Moderate confidenceTransparency 0 of 10
AI search visibility · Atlantaon its own published cases#37 of 51344 (0 independent)Moderate confidenceTransparency 0 of 10
AI search visibility · Miamion its own published cases#37 of 51344 (0 independent)Moderate confidenceTransparency 0 of 10
AI search visibility · San Franciscoon its own published cases#37 of 51344 (0 independent)Moderate confidenceTransparency 0 of 10
SEO for Lead Generation · Chicagoon its own published cases#27 of 29403 (0 independent)Moderate confidenceTransparency 0 of 10
SEO for High-Ticket Services · Chicagoon its own published cases#25 of 30342 (0 independent)Moderate confidenceTransparency 0 of 10
B2B SaaS SEO · Chicagoon its own published cases#14 of 15361 (0 independent)Moderate confidenceTransparency 0 of 10
B2B SaaS SEO · Phoenixon its own published cases#73 of 87271 (0 independent)Moderate confidenceTransparency 0 of 10
B2B SaaS SEO · Dallason its own published cases#75 of 87271 (0 independent)Moderate confidenceTransparency 0 of 10
B2B SaaS SEO · Houstonon its own published cases#75 of 87271 (0 independent)Moderate confidenceTransparency 0 of 10
B2B SaaS SEO · Atlantaon its own published cases#77 of 87271 (0 independent)Moderate confidenceTransparency 0 of 10
B2B SaaS SEO · Seattleon its own published cases#74 of 87271 (0 independent)Moderate confidenceTransparency 0 of 10
B2B SaaS SEO · San Franciscoon its own published cases#75 of 88271 (0 independent)Moderate confidenceTransparency 0 of 10
Fit and geography
Headquarters
Chicago, USAAgency's own words
Service regions
Chicago, USAVendar profile field
Client types
enterprise, smb, dtcVendar profile field
Industries
Healthcare, Education, Manufacturing, Technology, Entertainment, FinanceVendar profile field
Named clients in confirmed proof
Preply, Christian Venditti, Jasmine Martirossian, Danny Paskoff, MoEngage, CallFinder, Beca, Imperial Surveillance SystemsIndependent source or agency, see the claims list

Only rows marked “Verified by Vendar” were checked. Rankings place an agency in a city by headquarters or by documented work for clients there, never by a service region alone.

Pricing in fullNot disclosed
Model
not disclosed
Minimum monthly budget
not disclosed
Project minimum
not disclosed
Hourly rate
not disclosed
Typical range
not disclosed
Minimum term
not disclosed
Setup fee
not disclosed
Engagement models
not stated

Source: Not disclosed. Every figure above is the agency's published number; a row marked not disclosed has no published figure.

Median disclosed monthly floor in each ranking: B2B SaaS SEO $4,500 (11 of 15 disclose) · Content-led SEO $3,500 (51 of 87 disclose) · AI search visibility $4,500 (28 of 51 disclose) · SEO for High-Ticket Services $2,500 (17 of 30 disclose) · SEO for Lead Generation $2,500 (20 of 29 disclose) · AI search visibility $4,500 (28 of 51 disclose) · AI search visibility $4,500 (28 of 51 disclose) · Content-led SEO $3,500 (51 of 87 disclose) · Content-led SEO $3,500 (51 of 88 disclose) · Content-led SEO $3,500 (51 of 87 disclose) · B2B SaaS SEO $2,600 (49 of 87 disclose) · B2B SaaS SEO $2,600 (49 of 87 disclose) · B2B SaaS SEO $2,600 (49 of 87 disclose) · B2B SaaS SEO $2,600 (49 of 87 disclose) · AI search visibility $4,500 (28 of 51 disclose) · AI search visibility $4,500 (28 of 51 disclose) · AI search visibility $4,500 (28 of 51 disclose) · AI search visibility $4,500 (28 of 51 disclose) · AI search visibility $4,500 (28 of 51 disclose) · AI search visibility $4,500 (28 of 51 disclose) · Content-led SEO $3,500 (51 of 87 disclose) · Content-led SEO $3,500 (51 of 87 disclose) · B2B SaaS SEO $2,600 (49 of 87 disclose) · B2B SaaS SEO $2,600 (49 of 88 disclose)

Reputation

No review platforms on file.

How it counts: No third-party reviews on file. Ratings say nothing about work on a specific need and never count as evidence for it.

Awards
none on file
Certifications
none on file
Company and process

Founding year, team size and working process are not disclosed.

Founded
not disclosedNot disclosed
Team size
not disclosedNot disclosed
Languages
not statedVendar profile field
Services
SEOVendar profile field
Technologies
not statedVendar profile field
Workflow
not documentedAgency's own words
Onboarding
not documentedAgency's own words
Reporting
not documentedAgency's own words

Company fields come from the vendor profile; only fields with status verified were checked by Vendar.

How confidence is computedModerate confidence
Confidence
Moderate confidence, 78 of 100
Evidence posture
adequate: Usable as shortlist context: 5 of 38 documented work claims come from independent sources; check the sources before outreach.
Capped by
Rated from the evidence on file (sources, independence, confirmed quotes), not by an editor.
Best position confidence
Moderate confidence

It starts from the data completeness and source reliability of the profile, and is capped when independent proof of work is thin. The next level is High confidence. One independent claim with a measured result for the best-ranked need is the fastest way up.

Data completeness55/100
  • Who the company is: website, headquarters, founding year, team size, logo, regions served: founding year, team size, logo10/20
  • Fit: services, industries, client types15/15
  • Commercial terms: model, entry price, hourly rate, minimum term, setup fee: model, entry price, hourly rate, minimum term, setup fee0/20
  • Documented work: cases naming a client and a result (target 5) and work claims overall (target 10): 5 cases with a named client and a result, 38 work claims30/30
  • Reputation: rating and review count on two or more platforms, each with 10 or more reviews: 0 platforms with a rating and 10 or more reviews0/15
Trust in the data80/100
  • Who is speaking: independent sources among work claims (full marks at 40%): 5 of 38 work claims are independent10/30
  • Checked against the source page: confirmed, or half for partly confirmed: 39 confirmed, 0 partly, of 39 with a source25/25
  • Numbers backed by a verbatim quote from the source: 5 of 520/20
  • Seen within the last 365 days: 39 of 3915/15
  • Not contradicted: claims their source no longer supports: 0 not supported by their page10/10

These two scores describe the profile itself and never change a position.

Limits and how to correct them
  • No independent source names B2B SaaS SEO work; the evidence is first-party or editorial.
  • Pricing not disclosed; budget fit cannot be checked before outreach.
  • Never verified against official sources.
  • Profile below decision-ready status: the profile is collected but not reviewed yet.
  • Usable as shortlist context with a caveat: 5 of 38 documented work claims come from independent sources; the rest are the agency's own account or sources it controls.
  • 5 of 38 documented work claims come from independent sources; the rest are the agency's own account or sources it controls.
  • Best position rests on: Published by the agency on its own site.
  • 33 of 39 claims on file are the agency's own words or sources it controls; 6 come from an independent source.
  • Open: Price signal disclosed (not disclosed; asked in Before you sign)
  • Open: Three strongest proofs name a client and a measured, dated result (1 of 3)
  • Open: At least a third of documented work comes from independent sources (5 of 38 work claims)
  • Open: Founding year, team size and headquarters on file (founding year missing, team size missing)
Machine-readable version

This section carries the same data that AI assistants receive.

Schema
vendar.ai.vendor-summary.v1
Model
Evidence-weighted ranking 2026.11.7
Data as of
Nov 3, 2026
Generated
Verification
Not verified
Sources checked
not yet
Citation readiness
Cite with the source context
  • Do not infer headquarters from service-area coverage.
  • Do not treat paid visibility as organic ranking proof.
  • Do not present a source-thin profile as independently verified.
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