Vendar
AI vendor intelligence
Vendar
AI vendor intelligence
Blog
Find Match
  • 570agency profiles
  • 232ranking pages
  • 86open to search
  • 9cities
  • Nov 5 03:03 UTCupdated
  • 2026.11.7model
The Vendar standard

Rankings built on documented work, not on who pays

Cases, reviews and sources form the record. Every position starts with evidence you can inspect.

  • Ranked on documented work
    01 / Evidence
  • No paid placements
    02 / Independence
  • Every fact has a date and a source
    03 / Traceability
  • Same data for people and AI
    04 / Access
Explore
SEOMobile DevelopmentFind MatchShortlistMap
Method
How we rankEditorial policyHow we make moneyBlogVendor checklist
For agencies
ParticipateCorrect your data
For AI
Machine-readable datallms.txt
© 2026 Vendar.org
AboutPrivacyContact
MarketingSEOPhoenixSEO for Lead Generation
Phoenix / SEO for Lead Generation

Best SEO Agencies in Phoenix for Lead Generation (2026)

27 of 55 agencies are ranked on documented SEO for lead generation work; 5 confirmed by an independent source; payment does not affect the order.

Data as of November 2, 2026 · Evidence-weighted ranking 2026.11.7 · How this ranking works ↓

Vendar ranks 27 of 55 SEO agencies serving Phoenix for SEO for lead generation: the ones with documented SEO for lead generation work on file, verified through September 2026. The top three by evidence-weighted score are Fasturtle (78/100), DMD Digital SEO Marketing Agency (74) and BizIQ (68). 2 of them have documented SEO for lead generation work for clients in Phoenix itself. No paid placements; every position below cites its sources. 28 Phoenix SEO agencies have no SEO for lead generation claim on file and are listed unranked.

The answer in three lines

Compare top 3
  1. 1Fasturtle 78 · Projects from $1,000 · clients 4.5/5 (50)7 SEO for lead generation claims on file: 3 third-party, 4 first-party, 0 profile signals; outside claims from 4 distinct sites
  2. 2DMD Digital SEO Marketing Agency 74 · From $1,495/month11 SEO for lead generation claims on file: 1 third-party, 10 first-party, 0 profile signals; outside claims from 2 distinct sites
  3. 3BizIQ 68 · $100 - $149/hour · clients 4.6/5 (1028)3 SEO for lead generation claims on file: 0 third-party, 3 first-party, 0 profile signals; outside claims from 1 distinct site

Budget in Phoenix: disclosed monthly floors run from $500 to $1,500, median $1,495; 11 of 27 disclose a price.

27 ranked agencies

BudgetSort
ForPays
1
Fasturtle logo

Fasturtle

Phoenix, AZ, USA · team 10-49 · since 2000

HQ in Phoenix · Projects from $1,000 · clients 4.5/5 (50) 3 documented

Closet & Garage Marketing powered by Fasturtle lists Creaction Organize as a case study and reports an average of 31 leads per month. (Independent source, closetgaragemarketing.com)

Profile below decision-ready status: Profile status is ready_for_render_audit.

78/100
Confidence not rated yet
Not verified · Sources checked Sep 2026
View profile
2
DMD Digital SEO Marketing Agency logo

DMD Digital SEO Marketing Agency

Tempe, AZ, USA · team 2-9 · since 2020

serves Phoenix from Tempe · From $1,495/month 1 documented

…increase in organic traffic and a 573% increase in online leads, attributing the results to the agency's SEO strategies. The client is not named on the… (Independent source, thefractionalseo.com)

Profile below decision-ready status: Profile status is ready_for_render_audit.

74/100
Confidence not rated yet
Not verified · Sources checked Sep 2026
View profile
3
BizIQ logo

BizIQ

Phoenix, AZ, USA · team 50-249 · since 2012

HQ in Phoenix · $100 - $149/hour · clients 4.6/5 (1028) Agency's own published cases

…impressions, 9,425 clicks to the website, and over 300 leads. (Agency's own words, biziq.com)

No independent source names SEO for lead generation work; the evidence is first-party or editorial.

68/100
Moderate confidence
Not verified · Sources checked Sep 2026
View profile
4
Striventa logo

Striventa

Glendale, AZ, USA · team 2-9 · since 2013

serves Phoenix from Glendale · $150 - $199/hour · clients 5.0/5 (21) Agency's own published cases

A case study states Striventa helped scale a multi-location pain management leader in Arizona, with a 115% increase in qualified leads. (Agency's own words, striventa.com)

No independent source names SEO for lead generation work; the evidence is first-party or editorial.

67/100
Moderate confidence
Not verified · Sources checked Sep 2026
View profile
5
LocalFi: SEO Digital Marketing Agency logo

LocalFi: SEO Digital Marketing Agency

Scottsdale, AZ, USA

serves Phoenix from Scottsdale · pricing not disclosed · clients 4.9/5 (94) 1 documented

Client UND Aerospace Foundation: …aviation training keywords and a 345% increase in qualified leads. The result mixes AI search and local SEO, so it is not attributable to one service. (Independent source, magicpin.com)

Pricing not disclosed; budget fit cannot be checked before outreach.

58/100
Confidence not rated yet
Not verified
View profile
6
Wise Roots Marketing Agency logo

Wise Roots Marketing Agency

Phoenix, AZ, USA · team 2-9 · since 2021

HQ in Phoenix · From $1,500/month · clients 5.0/5 (14) Agency's own published cases

…that generates instant quotes and handles high-intent 3PL leads. The build included an instant quote calculator, service area maps, lead capture with an… (Agency's own words, wiserootsllc.com)

No independent source names SEO for lead generation work; the evidence is first-party or editorial.

58/100
Moderate confidence
Not verified · Sources checked Sep 2026
View profile
7
Search Control logo

Search Control

Phoenix, AZ, USA · since 2009

HQ in Phoenix · From $500/month · clients 5.0/5 (43) Agency's own published cases

The Automotive Dealership Institute signed Search Control to handle its SEO and PPC, and the CEO says Google leads turned around in less than a month; the… (Agency's own words, searchcontrol.com)

No independent source names SEO for lead generation work; the evidence is first-party or editorial.

55/100
Moderate confidence
Not verified
View profile
8
Pinned logo

Pinned

Phoenix, USA

HQ in Phoenix · From $500/month Agency's own published cases

Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB. (Agency's own words, pinned.co)

No independent source names SEO for lead generation work; the evidence is first-party or editorial.

54/100
Moderate confidence
Not verified
View profile
9
Phoenix SEO Geek logo

Phoenix SEO Geek

Phoenix, AZ, USA · since 2010

HQ in Phoenix · pricing not disclosed · clients 4.7/5 (47) Agency's own published cases

Phoenix SEO Geek generated $42,200 worth of leads for ABQ Lawn Care within the first 4 months. (Agency's own words, phoenixseogeek.com)

No independent source names SEO for lead generation work; the evidence is first-party or editorial.

54/100
Moderate confidence
Not verified
View profile
10
Blacksmith Agency logo

Blacksmith Agency

Phoenix, AZ, USA · team 10-49 · since 2012

HQ in Phoenix · Projects from $50,000 Agency's own published cases

…campaigns and hyperlocal targeting, delivering 10x more leads at 87% lower cost per lead. (Agency's own words, blacksmith.agency)

No independent source names SEO for lead generation work; the evidence is first-party or editorial.

53/100
Moderate confidence
Not verified · Sources checked Sep 2026
View profile
28 more agencies serve Phoenix, but without externally confirmed SEO for lead generation work

This is an absence of evidence, not a quality rating.

One sourced claim moves an agency into the ranking.

No SEO for lead generation claim on file yet. (28)

  • Accelerate Phoenix SEOprice n/a
  • Affordable Imageprice n/a
  • Avenue 25Projects from $1,000
  • Better Web ManagementFrom $149/month
  • CadenceSEOFrom $1,500/month
  • Digital RadarProjects from $5,000
  • Get Visibleprice n/a
  • High Top Digitalprice n/a
  • IgilityFrom $2,500/month
  • Insignia SEOProjects from $1,000
  • Interactive Theoryprice n/a
  • marketFXProjects from $5,000
  • Mode EffectProjects from $1,000
  • Phoenix AI SEOFrom $1,500/month
  • Phoenix AZ Ad AgencyProjects from $1,000
  • Phoenix Online Mediaprice n/a
  • ReThinc Advertising & PRprice n/a
  • Rook Digitalprice n/a
  • RSA Creative StudioProjects from $5,000
  • SEO Phoenixprice n/a
  • Signa MarketingProjects from $5,000
  • SiteRyze Digital Marketingprice n/a
  • Staylistedprice n/a
  • SugarFree DesignsProjects from $5,000
  • Tobie GroupProjects from $1,000
  • TurnKey Website DesignFrom $1,400/month
  • V Digital Servicesprice n/a
  • Venz Mediaprice n/a
Frequently asked questions (7)
How many Phoenix SEO agencies have documented SEO for lead generation work?
27 of the 55 SEO agencies Vendar tracks in Phoenix have at least one SEO for lead generation claim on file under the published rubric; 5 of the 27 ranked have an outside source naming it, and 5 have one that describes the work rather than listing the service. The other 28 Phoenix agencies are listed unranked until evidence is added.
Which of them have worked for clients in Phoenix?
2 of the 27 ranked agencies have documented SEO for lead generation work for a client in Phoenix: DMD Digital SEO Marketing Agency (#2, Tempe), LocalFi: SEO Digital Marketing Agency (#5, Mesa). The others are ranked on work for clients elsewhere.
Which Phoenix SEO for lead generation agency fits my type of business?
By the clients named in their documented SEO for lead generation work: Dental, medical and wellness: Fasturtle (#1) and PrimeView (#17); Multi-location businesses: Fasturtle (#1); Home and trade services: Seota Digital Marketing (#11) and DUSK Digital (#20). This comes from client reviews and case studies on file, not from the agencies' own positioning; the number after each name is its place in the ranking.
What does SEO for lead generation cost in Phoenix?
Among the ranked agencies that disclose a monthly floor, retainers start at $500/month and the median floor is $1,495/month. 11 of 27 ranked agencies disclose some pricing signal.
Which of them are verified?
0 of 27 ranked agencies are verified. Verified means Vendar confirmed the company, its service and its market on official sources and stamped the profile with the date. A participation status or a partner relationship does not make a profile verified.
How is this list different from the Phoenix SEO page?
The Phoenix SEO page ranks every SEO agency serving the city. This page keeps only the agencies with SEO for lead generation evidence on file, scores them on the SEO for lead generation query with the published model, and cites the claims behind every position. The model, its weights and the rubric are on the How we rank page.
When was this list updated?
The newest profile verification among ranked agencies is September 23, 2026; the newest evidence claim was checked on November 2, 2026. Scores are recomputed from the profiles whenever a profile changes; the ranking model is version 2026.11.7.
Get my shortlistMachine-readable versionAll details ↓
All detailsThe full table, the rubric, the rules and the limits: the same data the machine feed serves for this ranking.Open ↓Close ↑
D1Full ranking table27 ranked · click a column to sort
#AgencyScoreEvid./30Fit/25Capab./15Reliab./10Transp./10Reput./5Cred./5Pen.Conf.ClaimsVerified
1Fasturtle783018.510.87.27.53.82.5-2n/a7/3Not verified
2DMD Digital SEO Marketing Agency743018.4154.87.500-2n/a11/1Not verified
3BizIQ6813.5229.87.27.54.65-20.83/0Not verified
4Striventa6717.318.9157.27.53.40-20.86/0Not verified
5LocalFi: SEO Digital Marketing Agency5828.612.411304.80-2n/a6/1Not verified
6Wise Roots Marketing Agency5813.5259.84.27.52.90-50.83/0Not verified
7Search Control55921.510.67.254.10-20.82/0Not verified
8Pinned5415.921.513.83500-50.89/0Not verified
9Phoenix SEO Geek5414.81910.87.2040-20.84/0Not verified
10Blacksmith Agency5315.818.59.37.27.500-50.86/0Not verified
11Seota Digital Marketing5215.715.910.67.204.20-20.86/0Not verified
12AVINTIV521515.49.37.27.500-20.84/0Not verified
13Soderman SEO52818.59.27.27.53.90-20.81/0Not verified
14Anthony's Agency471815.511.7300.50-2n/a2/1Not verified
15Nvent Marketing4714.815.512.5302.80-20.84/0Not verified
16Atomic Social4713.315.912.2304.90-20.84/0Not verified
17PrimeView4514.812.49.67.202.60-20.84/0Not verified
18Link Helpers4591913.83050-50.81/0Not verified
19HVSEO416197.97.202.40-20.81/0Not verified
20DUSK Digital401015.58.95.402.60-20.81/1Not verified
21Local SEO Today40615.59.67.203.40-20.81/0Not verified
22Widely Interactive39621.98.23500-50.81/0Not verified
23Green Thumb Local37615.59.6304.90-20.81/0Not verified
24Internet Marketing Phoenix33615.59.67.2000-50.81/0Not verified
25Wise Advertisement32815.97.8302.50-50.81/0Not verified
26Redline Marketing & Dezign31615.910.63000-50.81/0Not verified
27Simply Digital Marketing Group30612.48.8301.70-20.81/0Not verified

Pool 55 · ranked 27 · unranked 28 (0 with profile tags only) · verified 0 · pricing disclosed 11 · case studies on file 0 · an outside source names the work 5 · an outside document describes it 5

Claims: claims for this need in the feed / of them from a third party. Confidence is the number behind the High, Moderate and Lower labels; it never changes the order.

D1Breakdown per agencyPoints, facts, claims with weights and reviews behind every position
#1 Fasturtle78/100 · Confidence not rated yet

Confirmed by an independent source · headquarters in the city · Projects from $1,000 · hourly $150/hour · projects from $1,000 · 40 claims on file

Evidence for this query30/3017 SEO for lead generation claims on file: 3 third-party, 4 first-party, 0 profile signals; outside claims from 4 distinct sites; Closet & Garage Marketing powered by Fasturtle lists Creaction Organize as a case study and reports an average of 31 leads per month. (closetgaragemarketing.com, verified); Fasturtle restarted a PPC engagement for Benevis, a dental healthcare company, generated qualified leads, and lowered the client's CPA. (selectedfirms.co, verified)
Fit to this query18.5/250.74Headquartered in Phoenix (Phoenix, AZ, USA); Projects from $1,000; no monthly floor disclosed
Capability depth10.8/150.71900000000000011 of 1 listed services are SEO services; 7 of 40 claims on file concern SEO for lead generation
Reliability7.2/100.72In business since 2000; Retention not documented
Transparency7.5/100.75Pricing disclosed (Projects from $1,000); Team size 10-49; Process not documented
Reputation3.8/50.76850 third-party reviews at 4.5
Market credibility2.5/50.52 recognitions with a source on file: Inc. 5000, a press mention per yourvalley.net; Sources: martechseries.com, checked Nov 2026; yourvalley.net, checked Nov 2026

Penalties: Profile below decision-ready status -2 (Profile status is ready_for_render_audit.)

Limits: Profile below decision-ready status: Profile status is ready_for_render_audit.

  • Closet & Garage Marketing powered by Fasturtle lists Creaction Organize as a case study and reports an average of 31 leads per month.

    Independent source · closetgaragemarketing.com · verified: Checked against the source page by Vendar. · weight 1.2 · describes work · checked Nov 2, 2026

  • Fasturtle restarted a PPC engagement for Benevis, a dental healthcare company, generated qualified leads, and lowered the client's CPA.

    Independent source · selectedfirms.co · verified: Checked against the source page by Vendar. · weight 1.2 · describes work · checked Nov 2, 2026

  • Fasturtle worked with Sparkling Bins and other business owners, using search engine optimization to gain more leads and grow their share of the online market. The page states no specific results or time period.

    Independent source · youtube.com · verified: Checked against the source page by Vendar. · weight 1 · describes work · checked Nov 2, 2026

  • Fasturtle's case study for a Home Instead franchise location competing with nearby franchises of the same brand describes monthly content on high-converting keywords "paired … with a local SEO campaign to improve Google Maps performance", run alongside a separate Google Ads campaign. The agency reports a 32% increase in conversions, 58.12% of them from organic search, four target keywords on page one, a 110% increase in discovery searches and a 123% increase in phone calls; the ads results are reported separately.

    Agency's own words · fasturtle.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • A client reported that about two weeks into an engagement with Fasturtle (FT Media) they had already received 4 leads, and that one sale would cover the full first month's cost.

    Agency's own words · fasturtle.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

  • A client identified as Nick H. wrote that about two weeks into working with Eric and the team, they already had 4 leads and expected one sale to cover their full first month cost.

    Agency's own words · fasturtle.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

  • A client review from Nick H. reports that about two weeks in, the business had 4 leads and expected one sale to cover the first month's cost.

    Agency's own words · fasturtle.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 2, 2026

Reviews: Google 4.5 from 50 reviews. Ratings never count as evidence for this question.

#2 DMD Digital SEO Marketing Agency74/100 · Confidence not rated yet

Confirmed by an independent source · serves the city from Tempe, AZ, USA · From $1,495/month · hourly $50 - $99 · projects from $1,000 · 26 claims on file

Evidence for this query30/300.999000000000000111 SEO for lead generation claims on file: 1 third-party, 10 first-party, 0 profile signals; outside claims from 2 distinct sites; A third-party roundup of Tempe SEO firms cites a DMD Digital case study reporting a 751% increase in organic traffic and a 573% increase… (thefractionalseo.com, verified); A client reports going from 5 to 10 qualified leads per month to turning away work, attributing the result to SEO, local optimization, and… (dmddigitalseomarketingagency.com, claimed)
Fit to this query18.4/250.735Lists Phoenix as a service region; headquartered in Tempe, AZ, USA; Retainers from $1,495/month, inside the SEO for lead generation band
Capability depth15/1511 of 1 listed services are SEO services; 11 of 26 claims on file concern SEO for lead generation
Reliability4.8/100.48In business since 2020; Retention not documented
Transparency7.5/100.75Pricing disclosed (From $1,495/month); Team size 2-9; Process not documented
Reputation0/50No third-party reviews on file
Market credibility0/50No awards, certifications or media mentions with a source on file

Penalties: Profile below decision-ready status -2 (Profile status is ready_for_render_audit.)

Limits: Profile below decision-ready status: Profile status is ready_for_render_audit.

  • A third-party roundup of Tempe SEO firms cites a DMD Digital case study reporting a 751% increase in organic traffic and a 573% increase in online leads, attributing the results to the agency's SEO strategies. The client is not named on the page.

    Independent source · thefractionalseo.com · verified: Checked against the source page by Vendar. · weight 1.2 · describes work · checked Nov 2, 2026

  • A client reports going from 5 to 10 qualified leads per month to turning away work, attributing the result to SEO, local optimization, and paid ads combined. The client is named as Bayside Home Builders, Arizona.

    Agency's own words · dmddigitalseomarketingagency.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.9 · describes work · checked Nov 1, 2026

  • A client named Bayside Home Builders in Arizona reported going from struggling to get 5 to 10 qualified leads a month to turning away work, attributing the result to a combined approach of SEO, local optimization, and paid ads, so the result is not attributable to one service.

    Agency's own words · dmddigitalseomarketingagency.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.9 · describes work · checked Nov 1, 2026

  • A client identified as Bayside Home Builders, Arizona reported going from 5 to 10 qualified leads a month to turning away work, attributing the result to a combined approach of SEO, local optimization, and paid ads, so the result is not attributable to one service.

    Agency's own words · dmddigitalseomarketingagency.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.9 · describes work · checked Nov 1, 2026

  • Bayside Home Builders, an Arizona client, went from getting 5 to 10 qualified leads a month to turning away work, per a five-star testimonial. The testimonial attributes the result to a combined approach of SEO, local optimization, and paid ads, so the outcome is not attributable to one service.

    Agency's own words · dmddigitalseomarketingagency.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.9 · describes work · checked Nov 2, 2026

  • A client named Bayside Home Builders in Arizona reported going from 5 to 10 qualified leads a month to turning away work, attributing the result to a combined approach of SEO, local optimization, and paid ads, so the result is not attributable to one service.

    Agency's own words · dmddigitalseomarketingagency.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.9 · describes work · checked Nov 2, 2026

  • Bayside Home Builders went from struggling to get 5 to 10 qualified leads a month to turning away work after using a systematic approach to SEO, local optimization, and paid ads.

    Agency's own words · dmddigitalseomarketingagency.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.9 · describes work · checked Nov 2, 2026

  • Bayside Home Builders * Arizona went from struggling to get 5 to 10 qualified leads a month after using DMD Digital's systematic approach to SEO and local optimization.

    Agency's own words · dmddigitalseomarketingagency.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.9 · describes work · checked Nov 2, 2026

  • Bayside Home Builders said its approach combining SEO, local optimization, and paid ads took it from 5 to 10 qualified leads a month to turning away work; the result is not attributable to one service.

    Agency's own words · dmddigitalseomarketingagency.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.9 · describes work · checked Nov 2, 2026

  • A real estate client named Kate Jones reports getting visible results within a couple of months and receiving a lot of leads from DMD Digital.

    Agency's own words · dmddigitalseomarketingagency.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

  • An HVAC company client named Sam L. says DMD Digital was able to get their company more leads while maintaining their current website.

    Agency's own words · dmddigitalseomarketingagency.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

#3 BizIQ68/100 · Moderate confidence 0.8

Published by the agency on its own site · headquarters in the city · $100 - $149/hour · hourly $100 - $149 · 24 claims on file

Evidence for this query13.5/300.453 SEO for lead generation claims on file: 0 third-party, 3 first-party, 0 profile signals; outside claims from 1 distinct site; A Facebook campaign run by BizIQ for McGuire's Hearing Centers reached 271,814 people, generated 1,089,949 impressions, 9,425 clicks to… (biziq.com, claimed); The website package delivered for McGuire's Hearing Centers produced 9,750 total website clicks and 1,189 total leads. (biziq.com, claimed)
Fit to this query22/250.88Headquartered in Phoenix (Phoenix, AZ, USA); $100 - $149/hour; no monthly floor disclosed; Profile names local service business clients
Capability depth9.8/150.65599999999999991 of 1 listed services are SEO services; 3 of 24 claims on file concern SEO for lead generation
Reliability7.2/100.72In business since 2012; Retention not documented
Transparency7.5/100.75Pricing disclosed ($100 - $149/hour); Team size 50-249; Process not documented
Reputation4.6/50.921028 third-party reviews at 4.6
Market credibility5/514 recognitions with a source on file: Sprout Social partner, Meta Business Partner, Google Featured Partner, Inc. 500 (2020); Sources: sproutsocial.com, checked Nov 2026; b12.io, checked Nov 2026

Penalties: Profile below decision-ready status -2 (Profile status is ready_for_render_audit.)

Limits: No independent source names SEO for lead generation work; the evidence is first-party or editorial.; Profile below decision-ready status: Profile status is ready_for_render_audit.

  • A Facebook campaign run by BizIQ for McGuire's Hearing Centers reached 271,814 people, generated 1,089,949 impressions, 9,425 clicks to the website, and over 300 leads.

    Agency's own words · biziq.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • The website package delivered for McGuire's Hearing Centers produced 9,750 total website clicks and 1,189 total leads.

    Agency's own words · biziq.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • BizIQ prioritized citation management, local maps optimization, and Local SEO for New Image by Hilary after previous bad advice left her customers unable to find her on Google, resulting in the business generating more leads than ever.

    Agency's own words · biziq.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

Reviews: Google 4.6 from 1027 reviews; Trustpilot 3.7 from 1 reviews. Ratings never count as evidence for this question.

#4 Striventa67/100 · Moderate confidence 0.8

Published by the agency on its own site · serves the city from Glendale, AZ, USA · $150 - $199/hour · hourly $150 - $199 · 11 claims on file

Evidence for this query17.3/300.5756 SEO for lead generation claims on file: 0 third-party, 6 first-party, 0 profile signals; outside claims from 1 distinct site; A case study states Striventa helped scale a multi-location pain management leader in Arizona, with a 115% increase in qualified leads. (striventa.com, claimed); For Family First Intervention, Striventa added over 200 pieces of new content throughout the website, which the page says drives qualified… (striventa.com, claimed)
Fit to this query18.9/250.755Lists Phoenix as a service region; headquartered in Glendale, AZ, USA; $150 - $199/hour; no monthly floor disclosed; Profile names healthcare clients
Capability depth15/1511 of 1 listed services are SEO services; 6 of 11 claims on file concern SEO for lead generation
Reliability7.2/100.72In business since 2013; Retention not documented
Transparency7.5/100.75Pricing disclosed ($150 - $199/hour); Team size 2-9; Process not documented
Reputation3.4/50.670999999999999921 third-party reviews at 5.0
Market credibility0/50No awards, certifications or media mentions with a source on file

Penalties: Profile below decision-ready status -2 (Profile status is ready_for_render_audit.)

Limits: No independent source names SEO for lead generation work; the evidence is first-party or editorial.; Profile below decision-ready status: Profile status is ready_for_render_audit.

  • A case study states Striventa helped scale a multi-location pain management leader in Arizona, with a 115% increase in qualified leads.

    Agency's own words · striventa.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.9 · describes work · checked Nov 1, 2026

  • For Family First Intervention, Striventa added over 200 pieces of new content throughout the website, which the page says drives qualified leads.

    Agency's own words · striventa.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.9 · describes work · checked Nov 1, 2026

  • Striventa rebuilt The Pain Center of Arizona's website on its Hyperdrive WordPress framework with a comprehensive architecture and content overhaul, which the page says drove gains in online visibility, indexed keywords, and qualified lead generation.

    Agency's own words · striventa.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • Striventa's case study names Family First Intervention, a nationwide addiction and mental health treatment interventionist company, as a client it partnered with for over five years on digital marketing, a custom website, sales consulting, and pipeline management.

    Agency's own words · striventa.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • For client Family First Intervention, Striventa rebuilt the website on its Hyperdrive WordPress framework, added location pages and resources, and improved site architecture; the page reports this produced consistent highly qualified leads over more than five years. The results span website, content, and sales work and are not attributable to one service.

    Agency's own words · striventa.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • Working alongside the owner of Family First Intervention, Striventa revitalized the client's sales pipeline using incoming qualified leads and re-engagement campaigns, delivering stronger performance in the first month than the company achieved in the prior six months.

    Agency's own words · striventa.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

Reviews: Google 5 from 21 reviews. Ratings never count as evidence for this question.

#5 LocalFi: SEO Digital Marketing Agency58/100 · Confidence not rated yet

Confirmed by an independent source · serves the city from Scottsdale, AZ, USA · price not disclosed · 32 claims on file

Evidence for this query28.6/300.95400000000000016 SEO for lead generation claims on file: 1 third-party, 5 first-party, 0 profile signals; outside claims from 2 distinct sites; LocalFi reports a higher education SEO case study for client UND Aerospace Foundation, a Mesa flight school, in which enrollment tripled… (magicpin.com, verified); LocalFi worked with UND Aerospace Foundation Flight Training Center; the page's case study summary reports enrollment growth from 150 to… (localfiseo.com, claimed)
Fit to this query12.4/250.495Lists Phoenix as a service region; headquartered in Scottsdale, AZ, USA; Pricing not disclosed
Capability depth11/150.73400000000000011 of 1 listed services are SEO services; 6 of 32 claims on file concern SEO for lead generation
Reliability3/100.3Founding year not disclosed; Retention not documented
Transparency0/100Pricing not disclosed; Team size not disclosed; Process not documented
Reputation4.8/50.969000000000000194 third-party reviews at 4.9
Market credibility0/50No awards, certifications or media mentions with a source on file

Penalties: Profile below decision-ready status -2 (Profile status is ready_for_render_audit.)

Limits: Pricing not disclosed; budget fit cannot be checked before outreach.; Never verified against official sources.; Profile below decision-ready status: Profile status is ready_for_render_audit.

  • LocalFi reports a higher education SEO case study for client UND Aerospace Foundation, a Mesa flight school, in which enrollment tripled from 150 to 450 students with #1 Google rankings for competitive aviation training keywords and a 345% increase in qualified leads. The result mixes AI search and local SEO, so it is not attributable to one service.

    Independent source · magicpin.com · verified: Checked against the source page by Vendar. · weight 1.3 · describes work · checked Nov 1, 2026

  • LocalFi worked with UND Aerospace Foundation Flight Training Center; the page's case study summary reports enrollment growth from 150 to 450 students, a 345% increase in qualified leads, #1 rankings for high-value terms, and top visibility in AI search results. The result spans SEO and AI search visibility, so it is not attributable to one service.

    Agency's own words · localfiseo.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.9 · describes work · checked Nov 1, 2026

  • LocalFi reports that Northwoods Cabins' Google Business Profile generated 234% more website clicks, 409% more direction requests, and 186% more phone calls. The page attributes the figures to year-over-year results.

    Agency's own words · localfiseo.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 2, 2026

  • LocalFi worked with Big Boy Trailer Rentals, a service-based client; the page reports higher local rankings and map visibility, more calls, leads and form submissions, and a stronger Google Business Profile.

    Agency's own words · localfiseo.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

  • For Big Boy Trailer Rentals, LocalFi reports higher local rankings and map visibility, more calls, leads and form submissions, and a stronger Google Business Profile.

    Agency's own words · localfiseo.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 2, 2026

  • LocalFi built a new website for Stirling Painting & Renovations. The business reported having difficulty handling the leads one month after launch, without an external SEO campaign.

    Agency's own words · localfiseo.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 2, 2026

Reviews: Google 4.9 from 94 reviews. Ratings never count as evidence for this question.

#6 Wise Roots Marketing Agency58/100 · Moderate confidence 0.8

Published by the agency on its own site · headquarters in the city · From $1,500/month · hourly $150 - $199 · projects from $5,000 · 24 claims on file

Evidence for this query13.5/300.453 SEO for lead generation claims on file: 0 third-party, 3 first-party, 0 profile signals; outside claims from 1 distinct site; The page lists a web design project for Valley Fulfillment, an e-commerce fulfillment business, whose owner wanted a warehouse site that… (wiserootsllc.com, claimed); At Demko Orthodontics, an AI intake platform deployment took the practice from missing nearly 1 in 3 new patient inquiries to a 99.2%… (wiserootsllc.com, claimed)
Fit to this query25/251Headquartered in Phoenix (Phoenix, AZ, USA); Retainers from $1,500/month, inside the SEO for lead generation band; Profile names healthcare provider clients
Capability depth9.8/150.65599999999999991 of 1 listed services are SEO services; 3 of 24 claims on file concern SEO for lead generation
Reliability4.2/100.42In business since 2021; Retention not documented
Transparency7.5/100.75Pricing disclosed (From $1,500/month); Team size 2-9; Process not documented
Reputation2.9/50.58814 third-party reviews at 5.0
Market credibility0/50No awards, certifications or media mentions with a source on file

Penalties: No independent source on file -3 (Every claim on file is first-party or a Vendar profile field.); Profile below decision-ready status -2 (Profile status is ready_for_render_audit.)

Limits: No independent source names SEO for lead generation work; the evidence is first-party or editorial.; No independent source on file: Every claim on file is first-party or a Vendar profile field.; Profile below decision-ready status: Profile status is ready_for_render_audit.

  • The page lists a web design project for Valley Fulfillment, an e-commerce fulfillment business, whose owner wanted a warehouse site that generates instant quotes and handles high-intent 3PL leads. The build included an instant quote calculator, service area maps, lead capture with an automated CRM pipeline, and follow-up automation.

    Agency's own words · wiserootsllc.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • At Demko Orthodontics, an AI intake platform deployment took the practice from missing nearly 1 in 3 new patient inquiries to a 99.2% engagement rate with zero additional staff.

    Agency's own words · wiserootsllc.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • A client named Essential Therapy Solutions states in a testimonial that Wise Roots runs a search and Local SEO program keeping every dollar within the actual service area and driving qualified inquiries from local, motivated clients.

    Agency's own words · wiserootsllc.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

Reviews: Google 5 from 14 reviews. Ratings never count as evidence for this question.

#7 Search Control55/100 · Moderate confidence 0.8

Published by the agency on its own site · headquarters in the city · From $500/month · 12 claims on file

Evidence for this query9/300.32 SEO for lead generation claims on file: 0 third-party, 2 first-party, 0 profile signals; outside claims from 1 distinct site; The Automotive Dealership Institute signed Search Control to handle its SEO and PPC, and the CEO says Google leads turned around in less… (searchcontrol.com, claimed); Client Automotive Dealership Institute reports that after signing Search Control to handle its SEO and PPC, Google leads turned around in… (searchcontrol.com, claimed)
Fit to this query21.5/250.86Headquartered in Phoenix (Phoenix, AZ, USA); Retainers from $500/month, inside the SEO for lead generation band
Capability depth10.6/150.7081 of 1 listed services are SEO services; 2 of 12 claims on file concern SEO for lead generation
Reliability7.2/100.72In business since 2009; Retention not documented
Transparency5/100.5Pricing disclosed (From $500/month); Team size not disclosed; Process not documented
Reputation4.1/50.822000000000000143 third-party reviews at 5.0
Market credibility0/50No awards, certifications or media mentions with a source on file

Penalties: Profile below decision-ready status -2 (Profile status is ready_for_render_audit.)

Limits: No independent source names SEO for lead generation work; the evidence is first-party or editorial.; Never verified against official sources.; Profile below decision-ready status: Profile status is ready_for_render_audit.

  • The Automotive Dealership Institute signed Search Control to handle its SEO and PPC, and the CEO says Google leads turned around in less than a month; the result spans both services and is not attributable to one of them.

    Agency's own words · searchcontrol.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

  • Client Automotive Dealership Institute reports that after signing Search Control to handle its SEO and PPC, Google leads turned around in less than a month; the result mixes SEO and paid search so is not attributable to one service.

    Agency's own words · searchcontrol.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

Reviews: Google 5 from 43 reviews. Ratings never count as evidence for this question.

#8 Pinned54/100 · Moderate confidence 0.8

Published by the agency on its own site · headquarters in the city · From $500/month · 27 claims on file

Evidence for this query15.9/300.5289 SEO for lead generation claims on file: 0 third-party, 9 first-party, 0 profile signals; outside claims from 1 distinct site; Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB. (pinned.co, claimed); Pinned's case study for electrical services client Power Professor LLC. reports 29 website clicks per month and 17 phone calls per month… (pinned.co, claimed)
Fit to this query21.5/250.86Headquartered in Phoenix (Phoenix, USA); Retainers from $500/month, inside the SEO for lead generation band
Capability depth13.8/150.9171 of 1 listed services are SEO services; 9 of 27 claims on file concern SEO for lead generation
Reliability3/100.3Founding year not disclosed; Retention not documented
Transparency5/100.5Pricing disclosed (From $500/month); Team size not disclosed; Process not documented
Reputation0/50No third-party reviews on file
Market credibility0/50No awards, certifications or media mentions with a source on file

Penalties: No independent source on file -3 (Every claim on file is first-party or a Vendar profile field.); Profile below decision-ready status -2 (Profile status is ready_for_render_audit.)

Limits: No independent source names SEO for lead generation work; the evidence is first-party or editorial.; Never verified against official sources.; No independent source on file: Every claim on file is first-party or a Vendar profile field.; Profile below decision-ready status: Profile status is ready_for_render_audit.

  • Pinned's case study for restaurant client Melting Pot reports 11,938 website clicks and 1,597 phone calls from GMB.

    Agency's own words · pinned.co · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • Pinned's case study for electrical services client Power Professor LLC. reports 29 website clicks per month and 17 phone calls per month from GMB.

    Agency's own words · pinned.co · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • Pinned's case study for tax planning and accounting client Thomas J McAlister P.C. reports 34 website clicks per month and 13 phone calls per month from GMB.

    Agency's own words · pinned.co · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • Pinned's case study for security and wiring client Omni Wire Integration Group. reports 290 website clicks and 21 phone calls from GMB.

    Agency's own words · pinned.co · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • The Thomas J McAlister P.C. success story reports 34 website clicks per month and 13 phone calls per month from GMB.

    Agency's own words · pinned.co · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 2, 2026

  • Client NELSI reports that after struggling to rank for LASIK and refractive surgery searches in the Portland metro area, it is now a leading presence in Portland and Beaverton with a notable increase in patient inquiries.

    Agency's own words · pinned.co · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

  • Client Dr. Mehrdad Malihi of NELSI reports that after struggling to rank for LASIK and refractive surgery searches in the Portland metro area, the practice is now consistently recognized as the leading presence in Portland and Beaverton, with increased patient inquiries.

    Agency's own words · pinned.co · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

  • Client Dr. Mehrdad Malihi of NELSI states that after partnering with Pinned the clinic became a leading presence for LASIK and refractive surgery searches in Portland and Beaverton, with a remarkable increase in exposure and patient inquiries.

    Agency's own words · pinned.co · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 1, 2026

  • Pinned worked with NELSI on improving visibility for LASIK and refractive surgery searches in the Portland metro area. Dr. Mehrdad Malihi says NELSI is now consistently recognized as a leading presence in Portland and Beaverton, with increased exposure and patient inquiries.

    Agency's own words · pinned.co · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 2, 2026

#9 Phoenix SEO Geek54/100 · Moderate confidence 0.8

Published by the agency on its own site · headquarters in the city · price not disclosed · 23 claims on file

Evidence for this query14.8/300.4924 SEO for lead generation claims on file: 0 third-party, 4 first-party, 0 profile signals; outside claims from 1 distinct site; Phoenix SEO Geek generated $42,200 worth of leads for ABQ Lawn Care within the first 4 months. (phoenixseogeek.com, claimed); For Affordable Basement Finishing, Phoenix SEO Geek generated 97 leads valued at $485,200. (phoenixseogeek.com, claimed)
Fit to this query19/250.76Headquartered in Phoenix (Phoenix, AZ, USA); Pricing not disclosed; Profile names b2b clients
Capability depth10.8/150.71700000000000011 of 1 listed services are SEO services; 4 of 23 claims on file concern SEO for lead generation
Reliability7.2/100.72In business since 2010; Retention not documented
Transparency0/100Pricing not disclosed; Team size not disclosed; Process not documented
Reputation4/50.7947 third-party reviews at 4.7
Market credibility0/50No awards, certifications or media mentions with a source on file

Penalties: Profile below decision-ready status -2 (Profile status is ready_for_render_audit.)

Limits: No independent source names SEO for lead generation work; the evidence is first-party or editorial.; Pricing not disclosed; budget fit cannot be checked before outreach.; Never verified against official sources.; Profile below decision-ready status: Profile status is ready_for_render_audit.

  • Phoenix SEO Geek generated $42,200 worth of leads for ABQ Lawn Care within the first 4 months.

    Agency's own words · phoenixseogeek.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 2, 2026

  • For Affordable Basement Finishing, Phoenix SEO Geek generated 97 leads valued at $485,200.

    Agency's own words · phoenixseogeek.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 2, 2026

  • For Affordable Basement Finishing, Phoenix SEO Geek designed a new website optimized for conversions and reported generating 97 leads valued at $485,200.

    Agency's own words · phoenixseogeek.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 2, 2026

  • ABQ Lawn Care's leads increased from zero to about 20 per month.

    Agency's own words · phoenixseogeek.com · claimed: Recorded as the source states it; not independently confirmed. · weight 0.6 · describes work · checked Nov 2, 2026

Reviews: Google 4.7 from 47 reviews. Ratings never count as evidence for this question.

#10 Blacksmith Agency53/100 · Moderate confidence 0.8

Published by the agency on its own site · headquarters in the city · Projects from $50,000 · hourly $150 - $199 · projects from $50,000 · 63 claims on file

Evidence for this query15.8/300.5256 SEO for lead generation claims on file: 0 third-party, 6 first-party, 0 profile signals; outside claims from 1 distinct site; Blacksmith rebuilt Montium's website and PPC program with property-by-property campaigns and hyperlocal targeting, delivering 10x more… (blacksmith.agency, claimed); Blacksmith rebuilt Montium's website and PPC program from scratch, with property-by-property campaigns and hyperlocal targeting that… (blacksmith.agency, claimed)
Fit to this query18.5/250.74Headquartered in Phoenix (Phoenix, AZ, USA); Projects from $50,000; no monthly floor disclosed
Capability depth9.3/150.6191 of 1 listed services are SEO services; 6 of 63 claims on file concern SEO for lead generation
Reliability7.2/100.72In business since 2012; Retention not documented
Transparency7.5/100.75Pricing disclosed (Projects from $50,000); Team size 10-49; Process not documented
Reputation0/50No third-party reviews on file
Market credibility0/50No awards, certifications or media mentions with a source on file

Penalties: No independent source on file -3 (Every claim on file is first-party or a Vendar profile field.); Profile below decision-ready status -2 (Profile status is ready_for_render_audit.)

Limits: No independent source names SEO for lead generation work; the evidence is first-party or editorial.; No independent source on file: Every claim on file is first-party or a Vendar profile field.; Profile below decision-ready status: Profile status is ready_for_render_audit.

  • Blacksmith rebuilt Montium's website and PPC program with property-by-property campaigns and hyperlocal targeting, delivering 10x more leads at 87% lower cost per lead.

    Agency's own words · blacksmith.agency · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 1, 2026

  • Blacksmith rebuilt Montium's website and PPC program from scratch, with property-by-property campaigns and hyperlocal targeting that delivered 10x more leads at 87% lower cost per lead. The result combines web design and paid search, so it is not attributable to one service.

    Agency's own words · blacksmith.agency · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 2, 2026

  • For Montium, Blacksmith rebuilt the website and PPC program; the combined work delivered 10x more leads at 87% lower cost.

    Agency's own words · blacksmith.agency · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 2, 2026

  • For client Montium, Blacksmith Agency rebuilt the website and the PPC program from scratch, with property-by-property campaigns and hyperlocal targeting, and the page reports 10x more leads at 87% lower cost. The result mixes web development and paid search, so it is not attributable to a single service.

    Agency's own words · blacksmith.agency · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 2, 2026

  • Blacksmith rebuilt Montium’s website and PPC program, delivering 10x more leads at 87% lower cost. The result combines website and PPC work, so it is not attributable to SEO alone.

    Agency's own words · blacksmith.agency · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 2, 2026

  • Blacksmith rebuilt Montium's website and PPC program, using property-by-property campaigns and hyperlocal targeting. The page reports 10x more leads at 87% lower cost.

    Agency's own words · blacksmith.agency · claimed: Recorded as the source states it; not independently confirmed. · weight 0.8 · describes work · checked Nov 2, 2026

Positions 11 to 27: the same breakdown is on each agency's profile, linked from the table above, and in the machine-readable version below.

D2What counts as evidence for this questionRubric 2026.11.1

A claim counts as lead-generation evidence when a source on file names inquiries won through organic search: qualified leads, phone calls, form submissions, booked consultations or meetings, or pipeline and sales opportunities. A result with the number of leads and the period carries the most weight. Traffic alone, without leads, does not count here.

Terms that count:
leads, lead generation, qualified leads, inbound leads, form submissions, form fills, phone calls, booked calls, booked appointments, booked consultations, pipeline, inquiries, enquiries, sales opportunities, mqls, sqls
Minimum to be ranked:
1 claim on file under this rubric, of which 1 from a source outside Vendar.
Budget band:
no budget band for this question

In plain words: a case counts when it names SEO for lead generation work and where it was published can be checked.

D3Eligibility and orderWho is admitted, how ties break, what payment does

Ranked vendors have at least 1 claim on file that supports SEO for lead generation under the published rubric, of which at least 1 comes from a source outside Vendar; the rest are listed unranked.

  • The vendor lists the page's service on its profile.
  • The vendor serves the page's market: headquarters or a listed service region in the city. When a need page has fewer than ten ranked vendors from the city, agencies from other cities join it only if they are headquartered in the same state or have published work (a case study, a project, a client review) that names the city or its state. A line saying a company serves the whole country is not enough. They are ranked by the same score, geography counts 0.3 for them, and each position says where the agency works from. Mobile development is bought remotely, so its city pages take agencies from anywhere in the United States under the same condition: documented work for the need. The same holds for SEO needs bought remotely: international, enterprise, consulting, recovery, marketplaces, startups, B2B SaaS, ecommerce, AI search visibility, audits, technical and content-led SEO. Local SEO, small business, lead generation and high-ticket services stay with agencies from the city and its state.
  • A need page that still has fewer than ten ranked agencies after that is filled from the city's own agencies whose sources say they offer the need but document no project for it yet. They always stand below every agency with documented work, are labelled "Offers this service; no documented project on file yet", carry lower confidence, and do not count toward the threshold that opens a page to search engines.
  • For an intent page, at least one claim on file supports the intent under the page's rubric, and at least one of those claims comes from a source outside Vendar. Our own service listings and profile tags describe the intent but document nothing, so they add weight to a vendor that already has outside evidence and never earn a rank on their own. Vendors without outside evidence appear below the ranking, unranked, never padded into it.
  • For an intent page, at least one of those claims documents work the vendor has done: a case study, a project or portfolio entry, or a client review. Service pages, price lists, positioning statements and directory listings say what a vendor offers, not what it did; they add weight to a vendor that already has documented work and never earn a documented position. They can only fill a page that is short of ten, below every documented position and labelled as such (see below).
  • A position may rest on case studies the agency published on its own site. It is admitted and labelled "Published by the agency on its own site" until an independent source documents the same kind of work.
  • Filtered views (an entry price, a pricing model, a team size) are not rankings of their own: they show agencies ranked for at least one need in the city, each with the score of its best need, and keep only those that meet the condition. An agency that does not publish the fact is listed below with the reason.
  • Draft and needs-data profiles are never listed.
  • Rank order is the score, highest first. Ties break on evidence points, then on the number of third-party claims, then alphabetically.
  • There is no hidden ordering: no hand-curated slug lists and no paid boost in the sort on any listing.
  • If an editor overrides a position, the position is labelled as an editorial placement with a written reason and ordering_basis set to editorial. No such placements exist on evidence-ranked pages today.
  • Every ranked position explains itself from its score components and cites the claims behind them, with their sources.
  • Sort: score_out_of_100, highest first; ties break on evidence points, then third-party claim count, then name.
  • Payment: Paid visibility never changes the order of a listing.
  • Top-list threshold: An intent page is offered to search engines when its ranked list has at least five evidence-backed vendors (three when the city has fewer than twenty vendors for the service). Only agencies from the city itself (headquarters or a listed service region) with documented work count toward it: agencies filled in from other cities and agencies that only offer the need do not. A page whose list rests mostly on agencies from other cities is titled “agencies serving” the city instead of “best agencies in” it, says how many are local, stays on the city page and in its feed, and is kept out of search engines until enough local agencies document the work; otherwise the same national list would stand behind six city pages. Below the threshold even with outside agencies the page stays published with noindex, keeps its URL, links and feed, and is left out of the city page's list of rankings. A page whose top ten repeats 70% or more of another need's top ten in the same city, or has the same top three, also stays noindex while the stronger of the two is offered; it opens when the lists differ. The same holds across cities: of the pages for one need whose top tens share 70% or more, only the one with the most local agencies is offered to search engines.

Weights: Evidence for this query 30 · Fit to this query 25 · Capability depth 15 · Reliability 10 · Transparency 10 · Reputation 5 · Market credibility 5. Penalties: Profile flagged for review -5 · Evidence not re-checked in 18 months -5 · No independent source on file -3 · Profile below decision-ready status -2.

D4How claims are counted
  • Paid agency directories that sell placement are not a source. Their reviews are not cited, never support a position and do not count toward reputation; a profile may show how many reviews such directories hold as one unnamed figure, for context only. Ratings come from open review platforms: Google, Trustpilot and BBB.
  • Provenance is recorded per claim: third_party, first_party, internal (a Vendar profile field) or unknown.
  • Verification status is recorded per claim: verified, claimed, internal_signal or unverified.
  • Every record on file has a role: a claim states a fact; a source reference is a link without a statement (an official site, a directory profile); a research note is Vendar's own remark. Only claims count as evidence. A source reference never earns weight, however its title reads, and a research note never reaches a page or a feed.
  • Every claim with a source URL is checked against that page by an AI reader and the result is recorded: confirmed, partly confirmed, not supported, or page unreachable. A claim the page does not support stops counting toward any position until a later check confirms it; a claim whose page cannot be read still counts and says so.
  • Third-party claims outweigh first-party claims; profile fields are the weakest signal and are labelled as such.
  • A position may rest on case studies the agency published on its own site; such a position is admitted and labelled "Published by the agency on its own site" on the listing, the profile and the feed (evidence_basis: own_published) until an independent source documents the same kind of work. Its confidence is at most moderate.
  • In the ranking, who is speaking is decided by the source address: the vendor's own site and platforms where the vendor publishes about itself (platform partner directories and portals, case-study hosting sites, paid release wires) are the vendor's own word, not an independent source, whatever domain they sit on. Client reviews on a partner directory stay third-party.
  • On the profile and in its feed the rule is stricter: who is speaking is decided by who wrote the text. Every claim falls into one of four classes: independent (a client, the press, a rating written by a third party); linked to the agency (a person who worked at or through it, writing in the first person); a listing the agency writes (the platforms above, or another page retelling what the agency says); and the agency itself. Only the first class counts as independent there (section 18).
  • A claim counts for an intent only when the rubric's terms appear in the claim or its source. The rubric is published on the page.
  • Claims that only describe the company's location or history are not intent evidence.
  • Each claim is marked by whether it documents work (describes_work in the machine feed): case studies, projects, portfolio entries and client reviews do; service pages, pricing, positioning statements, review-platform profiles and employer reviews do not.
  • Claims from the same source count with diminishing weight: each further claim adds half as much as the one before it. Everything an agency says about itself, on any page, is one source; outside documents are told apart by the site that published them. The number of reviews on one platform, or of pages on an agency's own site, cannot carry a position.
  • Evidence documented on two or more different independent sites earns a small bonus over the same amount of evidence from one site.
  • Review platforms that compete with Vendar stay in the machine feed with their source URL, because a claim must be checkable, but pages do not name or link them; where other sources exist, they are listed first.

Verified means Vendar confirmed the company, its service and its market on official sources and stamped the profile with the date. A participation status or a partner relationship does not make a profile verified.

D5Dates and versions
Data as of
Nov 2, 2026
Newest evidence check
Nov 2, 2026
Feed generated
Nov 4, 2026
Ranking model
Evidence-weighted ranking 2026.11.7
Rubric
SEO for Lead Generation 2026.11.1
Update cadence
Fast signals, monthly: licence status, site alive, review rating and count, pricing pages, team page. Evidence, each base cycle: case studies, portfolio, services, client types, press and awards. Full re-verification, yearly: registry, address, ownership, every claim a rank rests on. Event-driven, within days: a vendor update, a buyer report, a dead link, a regulator record, a dispute.
Next evidence pass due by
Jan 31, 2027

Every date shown is a data date. A listing's updated date is the newest verification date among its ranked vendors and the evidence claims their ranks rest on; the same value appears in the page text, the structured data and the machine feed.

D6Known limits of the method

A position reflects documented work for the page's question, not the quality of an agency as such. Without a public case or a visible campaign the result of an agency's work cannot be known from outside. An agency with no public evidence is not worse: there is nothing to confirm it with, so it is listed below the ranking instead of being ranked low.

  • About 20 of 100 points rest on what the vendor says about itself without an outside check: years in business, team size, retention, prices.
  • The weights favour older, larger and local vendors: full marks at ten years and around 100 reviews, awards count toward market credibility, a vendor that works remotely gets 0.3 on geography, an undisclosed price gets 0.2.
  • The weights 30/25/15/10/10/5/5 are set by judgment and are not yet calibrated on client outcomes.
  • Reviews on directories are often collected by the agency itself.
  • The ranking decides who is speaking by the source address only: a person who worked at or through the agency writing on their own site, or a third-party page retelling what the agency says, still counts as third-party in a position. The profile and its feed already count them as the agency's word, so a position can show more third-party claims than the profile shows independent ones.
  • Market credibility counts recognition with a source on file, including recognition the vendor reports about itself.
  • Claims are checked by AI models, not by people. Code confirms that the quoted words are on the page; it cannot confirm that the page itself tells the truth. A case study on an agency's own site stays the agency's word even when the check confirms it.
  • Confidence is shown next to the score and does not change the order.
D7Machine-readable version

This section carries the same data that AI assistants receive.

/ai/listings/marketing/seo/phoenix/lead-generation

Schema vendar.ai.decision.v1 · Evidence-weighted ranking 2026.11.7 · generated Nov 4, 2026 · methodology /scoring

Other Phoenix SEO scenarios

All SEOLocal SEOSmall BusinessB2B / SaaSEcommerceEnterpriseTechnicalAI SearchContent-ledMultilingualAuditConsultingRetainer

SEO for Lead Generation in other cities

Los AngelesNew YorkChicagoMiami